What Recura AI does

Recura AI is a cloud-based AI communication and conversion platform built for medical aesthetic practices, including med spas, plastic surgery clinics, cosmetic dermatology offices, weight loss clinics, IV therapy clinics, and wellness practices. The company deploys three core autonomous AI agents: an AI Receptionist that answers inbound calls, texts, and web chats 24/7 and books or reschedules appointments; an AI Sales Director that engages new inquiries within seconds, qualifies leads, and runs multi-touch follow-up until booking; and an AI Webchat Coordinator that engages site visitors and drives them to a completed booking. The platform uses conversational AI across voice, SMS, and webchat modalities, with proprietary voice cloning trained on existing practice-owner videos, and is delivered as a usage-based SaaS subscription.

The product is tightly coupled to PatientNow through the Connect by PatientNow integration, which syncs patient demographics, lifetime spend, membership status, appointment history, cancellation reasons, and provider data on a daily basis. This integration powers the AI Copilot for plain-language patient segmentation, automated reactivation campaigns across SMS and voice, fully autonomous rebooking, and an automated deposit-collection workflow that secures payment before the appointment is confirmed. Recura is distributed exclusively through the PatientNow ecosystem and is available only to PatientNow Essentials and Pro customers.

Recura AI, Inc. is incorporated in Colorado with a Brooklyn-based customer service team that customizes agents per practice location, and was acquired by PatientNow in October 2025 while continuing to operate as a standalone business. Revenue mechanics are usage-based across the bundled PatientNow offering, with HIPAA-aligned data handling for protected health information. Named customers are predominantly SMB med spas and aesthetic clinics with a small number of dental practices.

Name

Recura AI

Legal name

Recura AI, Inc.

Website

https://recura.ai

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Recura AI is an AI-powered communication and conversion platform that provides an AI receptionist, AI sales director, and AI webchat coordinator to medical aesthetic, dental, and specialty healthcare practices, distributed exclusively through the PatientNow ecosystem.

Ownership category

akta.pro rank

Product category

Healthcare Practice Automation Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)

akta.pro secondary industry

Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL)

Keywords

• AI receptionist software
• Medical practice automation
• Patient communication platform
• Lead conversion AI
• Appointment booking automation

Headquarters

HQ city

Dearborn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription - AI Receptionist Services: Recura operates as a cloud-based SaaS platform providing AI-powered receptionist, sales director, and webchat coordinator services to medical spas and aesthetic practices. The platform uses a usage-based pricing structure where practices pay based on their outreach and booking volume. Connect by PatientNow integration is included in all existing Recura packages at no additional cost.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Recura AI is a cloud-based AI growth engine that provides autonomous AI agent products — AI Receptionist, AI Sales Director, and AI Webchat Coordinator — for medical spas and aesthetic practices. The platform handles inbound calls, texts, and web chats 24/7, books appointments, qualifies leads, re-engages past patients, and integrates natively with PatientNow to power AI-driven patient segmentation and fully autonomous rebooking.

Product overview

Recura AI is a cloud-based AI growth engine consisting of three core autonomous AI agent products — AI Receptionist (24/7 voice/text/webchat answering and booking), AI Sales Director (automated lead follow-up and conversion), and AI Webchat Coordinator (website visitor-to-booking automation) — that work together as a unified patient communication and conversion platform for healthcare and aesthetic practices. These three products are augmented by Connect by PatientNow, a native data-sync integration module that brings PatientNow patient records into Recura to power AI Copilot (plain-language patient segmentation), automated patient reactivation campaigns, and fully autonomous rebooking. Additional feature modules include Deposit Collection (automated appointment deposit via secure payment link), Customizable Pipelines, Smart Notifications, and a 'Text us for specials' website button. The entire platform is built for med spas, aesthetic clinics, and specialty healthcare practices, with per-location AI training on services, policies, and voice.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Receptionist

Quantifiable outcome

• 40% increase in booked consultations from web leads
• +10 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability9 records

Feature10 records

Partnerships

One partnership is on record.

• PatientNowcoreStrategic or Co-development Partner · 29 October 2025PatientNow, a leader in practice management and growth technology for aesthetics practices, acquired Recura AI. Recura functions as an automated sales team, receptionist, and booking coordinator that instantly responds to calls, messages, and form submissions. Recura continues operating as a standalone business while integrating with PatientNow's platform and supporting both companies' existing customers and new integrations. Exclusively available to PatientNow Essentials and Pro customers.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Solutionreach: Solutionreach provides patient engagement, automated reminders, two-way texting, and recall/reactivation tools for medical and dental practices. It overlaps with Recura's reactivation, SMS outreach, and automated patient communication capabilities for the same target buyer.
• Doctor.com: Doctor.com (acquired by Tebra) provides practice growth tools including patient communication, online scheduling, reputation management, and website chat for healthcare practices. It competes with Recura on webchat, scheduling, and patient acquisition for the same SMB medical buyer.
• Weave Communications: Weave is a patient communication and engagement platform built specifically for small and mid-sized medical and dental practices, offering phone systems, texting, two-way chat, automated reminders, and review requests. It directly competes with Recura's AI receptionist and patient engagement workflow in the same SMB medical-practice buyer.
• Klara: Klara is a patient communication platform offering two-way texting, automated intake, and self-scheduling workflows for healthcare practices (now part of athenahealth). It overlaps with Recura's AI webchat coordinator and AI receptionist in automating patient conversations and scheduling.
• Birdeye: Birdeye is a customer experience platform with messaging, AI-powered review responses, webchat, and patient communication features used by medical and dental practices. It overlaps with Recura's webchat, SMS, and AI-driven patient interaction capabilities.
• Luma Health: Luma Health is a patient engagement platform offering automated outreach, self-scheduling, intake, and broadcast messaging for healthcare providers. It competes with Recura's automated outreach, segmentation, and rebooking capabilities for ambulatory and specialty practices.
• PatientPop (Tebra): PatientPop (now part of Tebra) provides practice growth software including online scheduling, automated reminders, patient messaging, and reputation management for healthcare providers. It directly competes with Recura on automated patient communication and booking workflows for SMB practices.
• ModMed (Modernizing Medicine): ModMed offers specialty-specific EHR and practice management systems including for aesthetics, dermatology, and plastic surgery — exactly Recura's core verticals. Its integrated patient engagement and recall features overlap with Recura's automation and reactivation workflows.

Broad incumbents

• GoHighLevel: GoHighLevel is an all-in-one marketing, CRM, and automation platform with AI voice agents, SMS, and webchat — features that overlap with Recura's AI receptionist and sales director. It serves a much broader audience than Recura, including agencies and non-medical SMBs, and is explicitly named as a Recura competitor in source data.
• Podium: Podium is an AI-powered customer communication and lead conversion platform widely used by medical, dental, and service SMBs. It offers webchat, SMS, AI employee, and review management as part of a broader business communications suite, competing with Recura's AI receptionist and webchat features but across multiple verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/recuraai
• LinkedInlinkedin.com/company/recura-ai
• Instagraminstagram.com/recuraai

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Recura AI