Safari Portal
Safari Portal is a B2B SaaS itinerary builder and travel management platform for DMCs, travel advisors, travel agents, and tour operators worldwide, combining interactive proposals, payments, task management, and AI-powered content generation.
- Company typePrivate
- Founded2020
- HeadquartersJupiter, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Safari Portal does
Safari Portal is a B2B SaaS itinerary builder and travel management platform founded in 2020 by Rachel West and headquartered in Jupiter, Florida, operating as a remote-first organization. The platform targets destination management companies (DMCs), travel advisors, travel agents, and tour operators worldwide, unifying interactive itinerary building, guest portals, payments, invoicing, task management, contacts/CRM, and sales pipeline management into a single system. It is offered in two builder modes — Classic and Calendar (introduced in Safari Portal 2.0, June 2023) — with drag-and-drop authoring, print-ready PDF proposals, white-label branding, and a native traveler mobile app (Travel Portal) for Android and Apple.
The product is supported by a layered technology stack: AWS for cloud infrastructure, OpenAI for AI features (Magic Import, property page generator, AI text generation), DeepL for translation, Mapbox for maps, Cirium/FlightStats for flight notifications, Stream.io for in-app chat, UserGuiding for onboarding, and Paddle.com as merchant of record. Payment processing is delivered through Stripe, Flywire, and Flowbrite integrations, with PCI Vault (SnapBill) handling card tokenization. Safari Portal monetizes via tiered annual subscription memberships (primary stream), percentage-based transaction fees on client payments, optional paid modules, and professional services for customizations, with a 14-day free trial as the primary acquisition entry point.
The company is privately held and bootstrapped, with no disclosed funding rounds. It claims "hundreds" of travel-company customers globally and has accumulated multiple 2023 industry awards — Travel Weekly Magellan Gold, World Travel Tech Awards Gold, G2 High Performer, DEVIES Best Innovation, and Web Excellence Award — alongside recognition from TTG and Travolution. Distribution is a hybrid of self-serve product-led growth (free trial, sample itineraries) and sales-assisted demo conversion, augmented by a partner ecosystem that includes Women Travel Leaders, The Travel Hub Collection, TripKit, and TIQUE.
Safari Portal firmographics
Firmographics- Name
- Safari Portal
- Legal name
- Safari Portal LLC
- Website
- https://safariportal.app
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Safari Portal is a B2B SaaS itinerary builder and travel management platform for DMCs, travel advisors, travel agents, and tour operators worldwide, combining interactive proposals, payments, task management, and AI-powered content generation.
- Ownership category
- akta.pro rank
Safari Portal industry classification
Industry- Product category
- Travel Management Software
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Tours, Activities & Experiences Booking Platforms (BPAMAIAJ)
- akta.pro secondary industry
- B2B Agent/Partner Booking Portals (Extranet) (THALADAJ)
Keywords
Where Safari Portal is headquartered
LocationHeadquarters
- HQ city
- Jupiter
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Safari Portal business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Membership: Annual subscription membership with automatic renewal. Users pay subscription fees depending on their selected membership tier. Subscription fees are non-refundable.
- Platform Transaction Fee: A percentage-based platform fee is deducted from all client payments processed through integrated payment providers. Payments are settled directly into the user's designated bank account.
- Customization Fees: Additional fees charged for customizations, content creation, or custom modifications to connectors as agreed between the parties
- Optional Modules: Additional fees for optional modules or features that users can opt into through the platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Subscription tiers with tiered pricing based on features and usage limits |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Safari Portal product offering
Product offeringCore offering
Safari Portal is an all-in-one itinerary builder and travel management SaaS platform designed for destination management companies (DMCs), travel advisors, travel agents, and tour operators. The platform enables users to create interactive digital itineraries and print-ready proposals, process payments and invoicing, manage tasks and client contacts, and deliver branded guest portals, consolidating six or more fragmented travel tools into one unified system.
Product overview
Safari Portal is an award-winning, all-in-one travel management platform and itinerary builder for DMCs, travel advisors, travel agents, and tour operators worldwide. The core Safari Portal platform unifies itinerary building, proposals, guest portals, payments, invoicing, task management, contacts, and sales pipeline management into a single system, available in both Classic and Calendar builder modes. It is supplemented by specific modules and add-ons: Lookbooks for client-facing travel inspiration and pre-proposal marketing; Bookable Trips for self-service tiered booking, checkout, and group payment management; the Travel Portal mobile app for travelers to access offline-capable itineraries on Android and Apple devices; the Safari Portal AI Assistant powered by OpenAI for Magic Import, property page generation, and AI text generation; and a Translation Widget powered by DeepL for multi-language itinerary support. Together, these products cover the full client journey from initial travel inspiration through booking, operations, and post-trip delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- Safari Portal (Core Platform) Award-winning, all-in-one itinerary builder and travel operations platform for DMCs, travel advisors, travel agents, and tour operators. Available in both Classic and Calendar builder modes, it supports interactive digital itineraries, print-ready PDF proposals, payments, invoicing, task management, contacts, and sales pipeline management.
- Lookbooks Visually rich inspiration and pre-proposal sharing tool that lets travel professionals showcase destination options and trip ideas to clients before producing full itineraries.
- Bookable Trips Self-service booking and checkout add-on within Safari Portal that enables travel advisors to create tiered packages, configure add-ons, define deposit structures, and offer guests secure instant checkout with installment reminders.
- Travel Portal (Mobile App) Native mobile application for travelers to access their itineraries on Android and Apple devices, with offline caching for low-connectivity travel and the ability to collect important trip documents.
- Safari Portal AI Assistant Integrated AI assistant powered by OpenAI that provides Magic Import, a property page generator, and AI text generation for travel professionals to create content directly within itineraries and proposals.
- Translation Widget Built-in multi-language translation capability powered by DeepL API, allowing travel professionals and their clients to translate itineraries and content into multiple languages for international travelers.
Quantifiable outcome
- Trusted by hundreds of travel companies worldwide
- +1 more outcomes
Companies that use Safari Portal
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles2 records
Safari Portal technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability5 records
Feature13 records
Safari Portal partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and strategic.
- StripecoreStripe is the modern, trusted payment processing partner enabling clients to pay online. Simple, reliable payments integrated into the Safari Portal platform for seamless checkout experiences.
- FlywirecoreFlywire makes cross-border payments simple with local methods and currencies. Partnership removes friction from international payment collection for travel businesses.
- FlowbritecoreTravel-first money platform built by industry experts that simplifies holding, sending, and receiving money in different currencies for travel businesses.
- The Travel Hub CollectionstrategicGo-to, trade-first training platform helping advisors learn destinations fast. Both companies were COVID-born, founded by women. Safari Portal includes direct links to TTHC's training library within the platform.
- Women Travel LeadersstrategicWarm community where women in travel connect, learn, and grow. Partnership includes co-hosted office hours and in-person WTL events in partnership with Safari Portal.
- TripKitcoreLuxury-level virtual assistant support for travel advisors. Provides plug-and-play help for itinerary building and operations including migration support, day-to-day assistance, and one-off polishing. All TripKit VAs are trained experts in Safari Portal.
- TIQUEcoreStraight-talk toolkit with templates, systems, and step-by-step education for travel entrepreneurs. TIQUE's guides map directly to Safari Portal's core workflows (inquiry → proposal → confirmation), paired with build-with-us sessions.
- Amazon Web ServicescorePrimary cloud infrastructure provider for hosting, database services, object storage, backups, monitoring, and logging.
- OpenAIcoreAI API provider for built-in Safari Portal AI features including Magic Import, property page generator, and AI text generation.
- DeepLcoreTranslation services for Safari Portal's built-in translation widget used by customers, users, and travelers for international support.
- MapboxcoreIn-platform map widgets rendering interactive maps showing accommodation, transfer, activity, and other locations.
- Cirium (FlightStats)coreReal-time flight status monitoring, delay/change detection, and related traveler notification triggers.
- Paddle.comcoreMerchant-of-record services, subscription billing, checkout, invoicing, tax/VAT handling, refunds, chargebacks, dunning, and payment reporting.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Safari Portal competitors and assessment
Company assessmentBroad incumbents
- Lemax: Lemax is a broader travel agency and tour operator management platform that covers itinerary building alongside more extensive back-office functionality. It overlaps with Safari Portal on itinerary creation but operates at a wider, more enterprise-scale footprint.
- Traveltek: Traveltek is a travel technology provider offering booking, content, and itinerary tools to travel agents and tour operators. It overlaps with Safari Portal on B2B travel professional tools but spans a broader set of distribution and booking engine capabilities.
Emerging players
- TourRadar: TourRadar is a multi-day tour marketplace and platform serving tour operators and travelers. It overlaps with Safari Portal's tour operator customer base and provides a distribution channel and booking infrastructure that complements or competes with Safari Portal's offering.
- Checkfront: Checkfront is a tour, activity, and rental booking management platform for tour operators and experience providers. It addresses the booking and operations side of Safari Portal's customer workflow and is most relevant where customers prioritize online reservation management over branded itinerary design.
- Rezdy: Rezdy is a booking and reservation platform for tour operators, activity providers, and DMCs. It addresses overlapping use cases with Safari Portal's Bookable Trips functionality and shares the same tour operator and DMC customer base, though with a stronger emphasis on online booking.
- BookingKit: BookingKit is a tour and activity booking and management software aimed at small and mid-sized tour operators. It competes in adjacent parts of Safari Portal's proposition (booking, payments, operations) and is relevant where customers prioritize self-service booking flows over itinerary design.
Direct peers
- Travefy: Travefy provides itinerary, proposal, and client management software for travel agents and advisors. It competes head-to-head with Safari Portal in the travel advisor segment, offering branded itineraries, client communication, and supplier content.
- TravelJoy: TravelJoy is an itinerary builder, proposal, and CRM platform built specifically for travel advisors. It is the closest direct competitor to Safari Portal, targeting the same travel advisor customer with itinerary creation, client management, and proposal workflows.
- Tourwriter: Tourwriter is a tour operator and travel agency software platform that builds branded itineraries, quotes, and proposals. It serves the same DMC, tour operator, and travel advisor segments as Safari Portal with comparable itinerary and supplier management capabilities.
- Wetu: Wetu is a digital itinerary and content platform with a strong foothold in the African safari and luxury travel market. It directly overlaps with Safari Portal's safari heritage and serves the same premium tour operator and DMC customer base with itinerary building and supplier content.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Safari Portal social profiles
Digital presenceSafari Portal compliance and trust
Trust signalCompliance3 records
Safari Portal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Safari Portal leadership team
Management profileNumber of profiles
Profiles1 record
Safari Portal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Safari Portal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Safari Portal
What does Safari Portal do?
Safari Portal is an all-in-one itinerary builder and travel management SaaS platform designed for destination management companies (DMCs), travel advisors, travel agents, and tour operators. The platform enables users to create interactive digital itineraries and print-ready proposals, process payments and invoicing, manage tasks and client contacts, and deliver branded guest portals, consolidating six or more fragmented travel tools into one unified system.
Is Safari Portal a public or private company?
Safari Portal is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Safari Portal founded?
Safari Portal was founded in 2020. It employs 11 to 50 people.
Where is Safari Portal based?
Safari Portal is headquartered in Jupiter, United States, in the North America region.
How does Safari Portal make money?
Four revenue lines are on record. Subscription Membership is the primary driver. The others are platform Transaction Fee, customization Fees and optional Modules.
Who are Safari Portal's main competitors?
Broad incumbents on record are Lemax and Traveltek. Emerging players are TourRadar, Checkfront, Rezdy and BookingKit. Direct peers are Travefy, TravelJoy, Tourwriter and Wetu.
Does Safari Portal have an API?
Yes. Safari Portal's API facilitates integrations with third-party products and services ("Connectors") that enable features such as payment processing, insurance products, automation tools, Google services, supplier payment systems, and other services selected by customers. Connectors are developed to interoperate with third-party product APIs. Sub-processors integrate with Safari Portal via this API layer. Safari Portal does not guarantee all Connectors will be updated in specified periods, and custom modifications to Connectors incur separate fees.
What industry is Safari Portal in?
Safari Portal's product category is Travel Management Software. Its primary akta.pro industry code is BPAMAIAJ, Tours, Activities & Experiences Booking Platforms, with a secondary code of THALADAJ, B2B Agent/Partner Booking Portals (Extranet). Its SIC code is 7373.