ordable/
ordable/ is a Kuwait-based SaaS platform founded in 2018 that provides restaurants and food-service businesses across 11+ Middle East markets with cloud-based online ordering, QR-menu, POS, and B2B wholesale ordering tools on a 0% commission model, supported by regional payment and logistics integrations.
- Company typePrivate
- Founded2018
- HeadquartersAl Kuwait, Kuwait
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ordable/ does
ordable/ is a Kuwait-based private software company founded in 2018 by Mona Baker and Salem Marafi, providing a cloud-based commerce platform for restaurants and food-service businesses across 11+ Middle East markets. Its product suite comprises four core modules — Online Ordering (e-commerce website/app for pickup and delivery with 0% commission), Scan or Tap (QR-code and NFC digital menus for dine-in), Point of Sale (browser-based POS), and B2B Ordering (wholesale ordering with custom pricing, payment terms, and per-customer storefronts) — supplemented by add-on modules including a Branded Mobile App, Driver Management App, Marketing/CRM tools, Analytics & Reporting, Inventory, Reservations, and Loyalty. The platform is deeply localized for the MENA region with country-specific websites, Arabic-language support, and integrations to GCC-native payment gateways (Tap, MyFatoorah, Sadad, Hesabe, Bookeey), regional last-mile delivery providers (Armada, VDeliver, Verdi, Paydo), and complementary POS systems (Foodics, Deliverect, UrbanPiper, Grubtech, Revel, Hike, OCIMS, Cin7).
The business is monetized primarily through annual SaaS subscriptions priced per branch in local currency (e.g., 175 KD/~$570 USD for POS in Kuwait, 25 KD/~$80 USD for a basic QR menu, 250 KD/~$815 USD for B2B Ordering in Kuwait, 600 USD for international POS, 900 USD for international B2B), with annual billing offering 15-25% savings versus semi-annual. A secondary revenue stream is generated through a White-Label Reseller Program that lets partners rebrand and resell the technology under their own mark, plus add-on modules and onboarding/training services. Customer concentration is distributed across enterprise F&B brands (Johnny Rockets, Papa Johns, Dairy Queen, MADO, Madison & Heig, MishMash, Illy, Marble Slab, TreeRose, DOH!, SAI Garden), mid-market multi-branch operators, and a long tail of SMB restaurants, supported by a hybrid go-to-market combining direct sales (demo-driven), self-serve digital onboarding, and partner/reseller channels. The company is bootstrapped — no external funding, M&A, or public listing has been disclosed — and reports cumulative platform metrics of 3,000+ launched merchant stores, 6M+ orders processed, and $875M+ in merchant GMV.
ordable/ firmographics
Firmographics- Name
- ordable/
- Legal name
- ordable/
- Website
- https://itsordable.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ordable/ is a Kuwait-based SaaS platform founded in 2018 that provides restaurants and food-service businesses across 11+ Middle East markets with cloud-based online ordering, QR-menu, POS, and B2B wholesale ordering tools on a 0% commission model, supported by regional payment and logistics integrations.
- Ownership category
- akta.pro rank
ordable/ industry classification
Industry- Product category
- Restaurant Commerce / Online Ordering Software
- NAICS
- Limited-Service Restaurants (722513), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Buy Now, Pay Later (BNPL) Platforms (BPAMAFAG)
- akta.pro secondary industries
- Restaurant/Table Reservation & Booking Engines (THALADAH), Booking Engines & Direct Web Booking (THALACAD), Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
Keywords
Where ordable/ is headquartered
LocationHeadquarters
- HQ city
- Al Kuwait
- HQ country
- Kuwait
- HQ region
- Middle East
Offices3 records
Markets served
ordable/ business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (Online Ordering, POS, QR Menu, B2B): ordable/ generates primary revenue through annual SaaS subscription plans across four product lines (Online Ordering, QR Menu/Scan or Tap, Point of Sale, B2B Ordering), priced per branch/user tier with no commission on orders. Plans vary by country and include features like multi-branch management, user seats, payment gateway integration, and marketing tools.
- White-Label / Reseller Licensing: Partners (resellers) can white-label ordable/ technology to serve their own clients at scale, generating revenue through reseller program enrollment and client subscriptions attributed through the partner channel.
- Add-on Modules and Professional Services: Additional revenue from optional add-ons such as zone management, inventory management, reservations, loyalty programs, SMS notifications, digital marketing, and dedicated account management. Onboarding and training services also contribute.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | POS Plan — 175 KD/year (Kuwait) |
| Subscription | Annual | POS Plan — 175 BHD/year (Bahrain) |
| Subscription | Annual | POS Plan — 600 LBP/year (Lebanon) |
| Subscription | Annual | POS Plan — 200 OMR/year (Oman) |
| Subscription | Annual | POS Plan — 2000 QAR/year (Qatar) |
| Subscription | Annual | POS Plan — 2000 SAR/year (Saudi Arabia) |
| Subscription | Annual | POS Plan — 2000 AED/year (UAE) |
| Subscription | Annual | POS Plan — 400 JOD/year (Jordan) |
| Subscription | Annual | POS Plan — 600 USD/year (International) |
| Subscription | Annual | QR Menu — Just QR (Kuwait) — 25 KD/year |
| Subscription | Annual | QR Menu — With Ordering (Kuwait) |
| Subscription | Annual | QR Menu — Unlimited (Kuwait) |
| Subscription | Annual | B2B Ordering — 250 KD/year (Kuwait) |
| Subscription | Annual | B2B Ordering — 900 USD/year (International) |
| Subscription | Annual | Online Ordering — Basic (Lebanon) — 750 LBP/year |
| Subscription | Annual | Online Ordering — Advanced (Lebanon) — 1500 LBP/year |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
ordable/ product offering
Product offeringCore offering
ordable/ is a cloud-based SaaS commerce platform for restaurants, cafes, retailers, and wholesalers in the Middle East that enables merchants to accept and fulfill customer orders across multiple channels — own branded online ordering website/app for pick-up and delivery, QR-code/NFC contactless digital menus, browser-based POS, and B2B wholesale ordering — all from a single dashboard with analytics and CRM. The platform charges 0% commission on orders, instead monetizing through annual per-branch subscriptions, add-on modules, and a white-label reseller program.
Product overview
ordable/ is a modular commerce platform offering four core products: Online Ordering (e-commerce website/app for pick-up and delivery), Scan or Tap/QR Menu (contactless digital menus), Point of Sale/POS (cloud-based POS system), and B2B Ordering (wholesale/B2B ordering solution). These core products are supported by add-on modules including a Branded Mobile App, Driver Management App, Order Management Dashboard, Marketing & CRM Tools, and Analytics & Reporting. The platform also offers a White-Label Reseller Program for partners. All products operate on a no-commission basis for orders, with pricing varying by market/geography.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Ordering Cloud-based online ordering platform that lets restaurants launch their own branded e-commerce website or app for pick-up and delivery, with 0% commission on orders, multiple delivery partner integrations, payment gateway connectivity, and detailed sales/analytics reporting. For restaurants, cafes, bakeries, and QSRs that want to own their digital ordering channel instead of paying aggregator commissions.
- Scan or Tap (QR Menu) Contactless digital menu product that lets customers view a customizable electronic menu and place dine-in orders via QR code or NFC tap, with options for display-only or full ordering & payment. Includes waiter-call, branded QR scanner, customer database and ratings, and smart marketing/offers. For restaurants and cafes enabling contactless table-side ordering.
- Point of Sale (POS) Flexible, cloud-based, browser-accessible POS system with iOS and Android apps, supporting call centers, pop-up events, and walk-ins. Features include multi-user support, permission customization, multiple product types, automatic receipt printing, payment links, multi-branch order transfer, and certified delivery partner integrations. For restaurants and food-service operators needing an easy-to-use, multi-branch POS.
- B2B Ordering B2B/wholesale ordering platform that lets suppliers accept bulk orders from business customers via custom-branded storefronts with per-company pricing, quote requests, minimum item/quantity limits, credit limits, payment-day terms, and 24/7 support. For manufacturers, distributors, wholesalers (food suppliers, coffee roasters, florists, pharmacies) selling to other businesses.
- White-Label Reseller Program Program that lets third-party partners resell ordable/'s commerce technology under their own brand, providing branded ordering, QR menu, POS and B2B capabilities to their own end-client base at scale, with full white-label support. For resellers, agencies, and technology partners targeting merchants.
Quantifiable outcome
- 3,000+ stores launched on the platform
- +3 more outcomes
Companies that use ordable/
Customer profileNamed customers24 records
Segments3 records
Ideal customer profiles3 records
ordable/ technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
Feature7 records
ordable/ partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- ArmadacoreArmada provides delivery and logistics solutions integrated with ordable/'s platform, enabling merchants to dispatch deliveries directly from their ordable/ dashboard. Armada's logistics network extends ordable/'s delivery capabilities across covered markets.
- BookeeycoreBookeey is a payment gateway integrated with ordable/, allowing merchants to accept online payments from customers in a seamless, secure manner within the ordable/ checkout flow.
- GrubtechcoreGrubtech connects digital ordering channels with POS systems directly, providing order management, centralized menu management, and reporting for ordable/ merchants.
- HesabecoreHesabe is a payment gateway partner providing secure digital payment solutions for ordable/ merchants, supporting online transactions, wallet payments, and credit arrangements.
- MyFatoorahcoreMyFatoorah is an integrated payment gateway across multiple GCC markets, enabling ordable/ merchants to accept online payments via credit card, Apple Pay, and other methods.
- TapcoreTap is a payment gateway integrated with ordable/ for processing online transactions, supporting various digital payment methods across GCC markets.
- SadadcoreSadad payment gateway integration enables ordable/ merchants to accept digital payments through the Sadad payment network, widely used in Saudi Arabia and other markets.
- FoodicscoreFoodics is a Saudi-born restaurant management platform providing POS, inventory management, and payment solutions. Foodics integrates with ordable/ to connect ordering channels with restaurant operations.
- DeliverectcoreDeliverect integrates digital ordering channels (online, QR, delivery platforms) directly with POS systems, providing unified order management for ordable/ merchants.
- Ghaliah TechminorGhaliah Tech is a digital marketing partner that helps brands manage their social media presence and organize advertising campaigns, working with ordable/ to support merchant marketing needs.
- UrbanPipercoreUrbanPiper connects digital ordering channels with restaurant POS and delivery partners, enabling unified order management for ordable/ merchants across markets.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
ordable/ competitors and assessment
Company assessmentBroad incumbents
- Toast: Toast is a leading cloud-based POS and restaurant management platform in North America offering POS, online ordering, payroll, and marketing tools. It is a broad incumbent reference point for ordable/'s POS and online ordering product bundle, though geographically distant from ordable/'s MENA focus.
- Square (Block): Square provides POS hardware, software, online ordering, and payments for SMBs including restaurants. While not MENA-focused, it represents a broad incumbent comparison for ordable/'s SMB-targeted POS and online ordering bundles.
- Careem: Careem is a MENA super-app offering delivery, payments, and transportation services, including restaurant ordering. It is a broad incumbent that competes indirectly with ordable/ for restaurant order volume and customer relationships across the same regional markets.
- Talabat: Talabat is the largest food delivery aggregator in MENA, owned by Delivery Hero. While it does not sell SaaS to restaurants, it competes for restaurant order volume and represents the primary alternative ordable/ positions itself against via the 0% commission model.
Direct peers
- Foodics: Foodics is a Saudi-born restaurant management platform offering POS, inventory, payments, and online ordering solutions across MENA. It is the most direct head-to-head competitor to ordable/ in the regional restaurant commerce category and is itself an integration partner of ordable/, illustrating both overlap and ecosystem tie-up.
- Deliverect: Deliverect connects digital ordering channels (online, QR, third-party delivery apps) with restaurant POS systems for unified order management. It overlaps directly with ordable/'s online ordering and QR menu products and is integrated into ordable/'s ecosystem as a partner.
- ChowNow: ChowNow provides direct online ordering systems for restaurants with a no-commission model, very similar to ordable/'s value proposition. While geographically focused on North America, it is one of the closest analogues to ordable/'s commission-free ordering thesis.
- UrbanPiper: UrbanPiper is an online ordering integration and delivery management platform serving restaurants and cloud kitchens. It competes with ordable/ in connecting merchants to digital ordering channels and POS systems, and is also listed as an ordable/ integration partner.
- GloriaFood: GloriaFood offers free online ordering and restaurant marketing tools, with optional paid plans for POS integration and premium features. It overlaps with ordable/'s Online Ordering and QR menu products at the SMB end of the market.
- Grubtech: Grubtech provides centralized order, menu, and delivery management for restaurants across MENA, integrating online channels with POS. It is a regional direct competitor in the same product category as ordable/'s online ordering and order management offerings.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks4 records
Key highlights7 records
Customer concentration
ordable/ social profiles
Digital presenceordable/ financial estimates
Financial estimateRevenue estimate
Valuation estimate
ordable/ leadership team
Management profileNumber of profiles
Profiles2 records
ordable/ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ordable/ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ordable/
What does ordable/ do?
ordable/ is a cloud-based SaaS commerce platform for restaurants, cafes, retailers, and wholesalers in the Middle East that enables merchants to accept and fulfill customer orders across multiple channels — own branded online ordering website/app for pick-up and delivery, QR-code/NFC contactless digital menus, browser-based POS, and B2B wholesale ordering — all from a single dashboard with analytics and CRM. The platform charges 0% commission on orders, instead monetizing through annual per-branch subscriptions, add-on modules, and a white-label reseller program.
Is ordable/ a public or private company?
ordable/ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ordable/ founded?
ordable/ was founded in 2018. It employs 11 to 50 people.
Where is ordable/ based?
ordable/ is headquartered in Al Kuwait, Kuwait, in the Middle East region.
How does ordable/ make money?
Three revenue lines are on record. SaaS Subscription (Online Ordering, POS, QR Menu, B2B) is the primary driver. The others are white-Label / Reseller Licensing and add-on Modules and Professional Services.
Who are ordable/'s main competitors?
Broad incumbents on record are Toast, Square (Block), Careem and Talabat. Direct peers are Foodics, Deliverect, ChowNow, UrbanPiper, GloriaFood and Grubtech.
Does ordable/ have an API?
No public API is recorded for ordable/.
What industry is ordable/ in?
ordable/'s product category is Restaurant Commerce / Online Ordering Software. Its primary akta.pro industry code is BPAMAFAG, Buy Now, Pay Later (BNPL) Platforms, with a secondary code of THALADAH, Restaurant/Table Reservation & Booking Engines. Its NAICS code is 722513 and its SIC code is 7372.