Arcora
Arcora is a Canadian workplace well-being provider offering integrated EAP counselling, workplace coaching, and HR/legal/financial business support to over 70,000 businesses, delivered through a vetted 2,500+ professional network and a proprietary matching and outcomes platform.
- Company typePrivate
- Founded2009
- HeadquartersCanada (Remote), Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Arcora does
Arcora is a Canadian workplace well-being provider founded in 2009 (formerly operating as Arete, rebranded to Arcora in September 2024), headquartered in Calgary, Alberta and operating as a Canada-wide remote-first organization with 38 employees. The company delivers three core integrated solutions — Mental Well-being Solutions (an Employee Assistance Program covering confidential counselling, digital self-help tools, and legal/financial/family guidance), Workplace Coaching Solutions (one-on-one coaching via a network of matched professional coaches), and Business Support Solutions (HR, legal, and financial guidance plus a digital business library) — supplemented by an HR Policy Handbook template and Digital Learning e-learning courses. Underlying service delivery is powered by a proprietary research-backed matching algorithm that scores the company's national network of 2,500+ vetted counsellors and coaches on expertise, effectiveness, and client satisfaction, paired with the ImpactMetrix outcome-assessment system that uses pretest-posttest data to measure impact and refine services.
The business model is primarily annual subscription-based, quote-priced per organization, with one-time fees for the HR Handbook and Digital Learning add-ons. Arcora sells consultatively to employers, with particular focus on organizations up to 1,000 employees while also serving large enterprises, and distributes through direct sales, self-serve client and professional portals (app.arcora.ca, prof.arcora.ca), and embedded partnerships with Canadian group benefits insurers such as Chambers of Commerce Group Insurance Plan and Johnston Group. The company claims service to over 70,000 businesses and 39,347 individual supports since inception, with documented outcomes including 11:1 coaching ROI, $11 average financial ROI per $1 invested, 3.3x reduction in long-term disability claim likelihood, and 91–94% client satisfaction across service lines. Arcora, Inc. is privately held, has no disclosed parent company or institutional funding, and is led by President Shandy McLean with a senior team covering technology, operational excellence, sales, marketing, coaching, research, and clinical functions.
Arcora firmographics
Firmographics- Name
- Arcora
- Legal name
- Arcora, Inc.
- Website
- https://arcora.ca
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Arcora is a Canadian workplace well-being provider offering integrated EAP counselling, workplace coaching, and HR/legal/financial business support to over 70,000 businesses, delivered through a vetted 2,500+ professional network and a proprietary matching and outcomes platform.
- Ownership category
- akta.pro rank
Arcora industry classification
Industry- Product category
- Employee Assistance Program (EAP) and Workplace Well-being Services
- NAICS
- Management, Scientific, and Technical Consulting Services (5416), Vocational Rehabilitation Services (62431), Other Scientific and Technical Consulting Services (54169)
- SIC
- Services-Management Consulting Services (8742), Services-Employment Agencies (7361)
- akta.pro primary industry
- Worksite Financial Wellness & Employee Assistance Programs (EAP) (FSAIAMAN)
- akta.pro secondary industry
- Wellness Program Design & Accountability Coaching (HSADAGAC)
Keywords
Where Arcora is headquartered
LocationHeadquarters
- HQ city
- Canada (Remote)
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Arcora business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- EAP and Mental Well-being Services: Subscription-based access to employee assistance program services including counselling, digital mental health tools, legal guidance, financial guidance, and family support. Sold to organizations on a per-employee or organizational licensing basis.
- Workplace Coaching Solutions: One-on-one professional coaching services provided to organizations, with Arcora handling matching, setup, and program management. Delivered through personalized coaching relationships.
- Business Support Solutions: HR, legal, and financial guidance services for businesses, including access to professional specialists and digital business libraries.
- HR Handbook Products: One-time purchase of comprehensive HR policy handbook templates with customization, professional support hours, and step-by-step implementation instructions.
- Digital Learning Courses: Fee-based professional development and training courses covering topics such as leadership, compliance, mental health, financial health, and business development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Customized organizational packages |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Arcora product offering
Product offeringCore offering
Arcora provides organizations with an integrated suite of workplace well-being services comprising Mental Well-being Solutions (an Employee Assistance Program offering confidential counselling, digital self-help tools, and expert guidance on legal, financial, nutritional, and caregiving matters), Workplace Coaching Solutions (one-on-one professional coaching for employees and leaders), and Business Support Solutions (practical HR, legal, and financial guidance plus templates and digital tools). These are sold to Canadian organizations, typically as customized bundles on a per-employee or organizational licensing basis, and delivered through a national network of 2,500+ vetted counselling and coaching professionals.
Product overview
Arcora is an all-in-one workplace well-being platform offering three integrated core solutions: Mental Well-being Solutions (EAP), Workplace Coaching Solutions, and Business Support Solutions. These can stand alone or be combined into a customized bundle. The platform is complemented by add-on offerings including an HR Policy Handbook for policy development and Digital Learning Opportunities for ongoing professional development. All solutions are delivered through a national network of 2,500+ vetted professionals and emphasize evidence-based, outcome-focused approaches.
Differentiator
Problem solved
Functional benefit
Products and services
- Mental Well-being Solutions (EAP) Enterprise Employee Assistance Program providing confidential mental health counselling, digital self-help tools, and expert guidance on legal, financial, nutritional, and caregiving challenges for employees of client organizations. Supports mental health, reduces absenteeism, and boosts productivity through evidence-based counselling with 70+ counselling methodologies.
Quantifiable outcome
- 94% of coaching clients improved in at least one core area
- +10 more outcomes
Companies that use Arcora
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
Arcora technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
Arcora partnerships and signals
Strategic signalScale indicators14 records
Recent moves7 records
Expansion highlights4 records
Arcora competitors and assessment
Company assessmentBroad incumbents
- Headspace Health: Headspace (Headspace Health, including Ginger) is a major digital mental health platform serving both consumers and employer EAP customers. Comparable to Arcora's digital mental health and EAP components, with broader geographic reach and stronger consumer brand.
- BetterHelp: BetterHelp is the largest online therapy platform globally, serving consumers and increasingly enterprise EAP customers. While not a direct Canadian EAP competitor, it competes for the same mental health counselling budget and increasingly for employer partnerships.
Emerging players
- Spring Health: Spring Health is a US workplace mental health benefits platform combining EAP, therapy, coaching, and medication. Comparable to Arcora's all-in-one integrated platform thesis, with a more digital-first, employer-of-record-agnostic delivery model.
- Calm Business: Calm Business is the employer division of Calm, offering mindfulness, meditation, and mental wellbeing benefits. Adjacent to Arcora's coaching and wellbeing services, increasingly competing for the same corporate wellness budget though focused on digital self-help rather than live coaching or counselling.
- Lyra Health: Lyra Health is a US-based workplace mental health platform offering EAP, therapy, and coaching services. Comparable to Arcora's integrated EAP + coaching offering, though with greater technology investment, broader US footprint, and recently expanding internationally.
Direct peers
- Inkblot Therapy: Inkblot Therapy is a Canadian online counselling platform offering EAP-style services to organizations. Comparable to Arcora's mental well-being and counselling core product, with a digital-first, self-serve distribution model targeting similar Canadian employer segments.
- Homewood Health: Homewood Health is a long-standing Canadian EAP, mental health, and addiction treatment provider serving employers across Canada. Directly comparable to Arcora's EAP and counselling offerings with similar target buyers and national delivery model.
- Shepell.fgi (predecessor brand): Shepell.fgi was one of Canada's largest EAP providers before its merger into TELUS Health/Morneau Shepell. Historically directly comparable to Arcora across the full EAP and workplace wellbeing service stack for Canadian employers.
- Dialogue Health: Dialogue is a Canadian-founded virtual care and mental health platform serving employers and insurers. Competes with Arcora in workplace mental health access, though with a more tech-forward, virtual-first delivery model targeting similar Canadian HR buyers.
- TELUS Health (formerly LifeWorks / Morneau Shepell): TELUS Health is the largest Canadian EAP and workplace wellbeing provider following its acquisition of LifeWorks (formerly Morneau Shepell). Directly competes with Arcora across EAP, mental health, and wellbeing services to Canadian employers, with substantially greater scale and insurance-bundled distribution.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Arcora social profiles
Digital presenceArcora financial estimates
Financial estimateRevenue estimate
Valuation estimate
Arcora leadership team
Management profileNumber of profiles
Profiles13 records
Arcora funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Arcora M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Arcora
What does Arcora do?
Arcora provides organizations with an integrated suite of workplace well-being services comprising Mental Well-being Solutions (an Employee Assistance Program offering confidential counselling, digital self-help tools, and expert guidance on legal, financial, nutritional, and caregiving matters), Workplace Coaching Solutions (one-on-one professional coaching for employees and leaders), and Business Support Solutions (practical HR, legal, and financial guidance plus templates and digital tools). These are sold to Canadian organizations, typically as customized bundles on a per-employee or organizational licensing basis, and delivered through a national network of 2,500+ vetted counselling and coaching professionals.
Is Arcora a public or private company?
Arcora is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Arcora founded?
Arcora was founded in 2009. It employs 11 to 50 people.
Where is Arcora based?
Arcora is headquartered in Canada (Remote), Canada, in the North America region.
How does Arcora make money?
Five revenue lines are on record. EAP and Mental Well-being Services are the primary driver. The others are workplace Coaching Solutions, business Support Solutions, HR Handbook Products and digital Learning Courses.
Who are Arcora's main competitors?
Broad incumbents on record are Headspace Health and BetterHelp. Emerging players are Spring Health, Calm Business and Lyra Health. Direct peers are Inkblot Therapy, Homewood Health, Shepell.fgi (predecessor brand), Dialogue Health and TELUS Health (formerly LifeWorks / Morneau Shepell).
Does Arcora have an API?
No public API is recorded for Arcora.
What industry is Arcora in?
Arcora's product category is Employee Assistance Program (EAP) and Workplace Well-being Services. Its primary akta.pro industry code is FSAIAMAN, Worksite Financial Wellness & Employee Assistance Programs (EAP), with a secondary code of HSADAGAC, Wellness Program Design & Accountability Coaching. Its NAICS code is 5416 and its SIC code is 8742.