A.R.P. Counseling

What A.R.P. Counseling does

A.R.P. Counseling is a private, founder-led mental health and counseling practice headquartered in Olde Town Conyers, Georgia, operating from a single office at 1015 Milstead Ave NE, Suite 210. The firm delivers a broad clinical portfolio that includes individual psychotherapy (anxiety, depression, grief, trauma), couples and family counseling, court-ordered DUI and drug evaluations, ASAM Level One alcohol and drug treatment classes (Georgia Department of Driver Services-approved), Family Violence Intervention Program (FVIP) services, sex offender intervention, anger management, and legal advocacy roles such as Guardian ad Litem and CASA in the Rockdale and Alcovy Judicial Circuits. The principal practitioner, Jim Morton, M.S., L.P.C., brings more than 20 years of clinical experience in the greater Atlanta area and personally supervises the alcohol and drug treatment classes.

The practice is organized around a direct-to-consumer go-to-market with a heavy referral overlay from courts, attorneys, probation officers, employers (via Employee Assistance Programs), and school personnel. Revenue is generated through fee-for-service clinical sessions, recurring insurance reimbursement, one-time court-mandated evaluations, group treatment classes, and limited EAP contracts. A.R.P. Counseling is an in-network provider for Aetna, BCBS of Georgia, and Cigna and also accepts self-pay clients, with online payment processing via PayPal and a modest digital presence (website, Facebook, Yelp). The firm has roughly 8 staff, no proprietary technology platform, and no disclosed AI, funding, or institutional ownership.

A.R.P. Counseling's core differentiator is its stack of state-level certifications — most notably ASAM Level One, FVIP, and DUI evaluator credentials — combined with deep, localized referral relationships in the Rockdale/Alcovy judicial circuits. These certifications, together with Jim Morton's two decades of court-involved clinical experience, position the practice as a compliance-driven, court-adjacent provider rather than a general therapy clinic, anchoring revenue in regulated service lines that are difficult for unlicensed competitors to enter.

Name

A.R.P. Counseling

Legal name

A.R.P. Counseling

Website

https://arpcounseling.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

A.R.P. Counseling is a private, single-location mental health practice in Conyers, Georgia offering therapy, ASAM-certified drug/alcohol treatment, DUI evaluations, FVIP, and court-ordered services to individuals, families, and court-referred clients in the greater Atlanta area.

Ownership category

akta.pro rank

Product category

Mental Health and Behavioral Health Counseling Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

Keywords

• Mental health counseling
• Substance abuse treatment
• Court ordered evaluations
• Marriage family counseling
• Anger management services

Headquarters

HQ city

Conyers

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Psychotherapy and Counseling Services: Individual, couples, and family counseling sessions billed to insurance or self-pay. The practice is an in-network provider for Aetna, BCBS of Georgia, and Cigna.
2. Clinical Evaluations: DUI and drug evaluations, court-ordered evaluations, and mental health screenings. These are typically one-time or periodic services required for legal or insurance purposes.
3. ASAM Level One Treatment Classes: Alcohol and drug treatment classes (short-term and long-term) approved by the Georgia Department of Driver Services. Includes the Wednesday night group meeting from 5:30 to 8:30.
4. Employee Assistance Program (EAP): EAP counseling sessions through employers, often provided at no fee to employees for a limited period.
5. Domestic Violence Intervention Services (FVIP): Family Violence Intervention Program services for court-ordered participants.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

A.R.P. Counseling is a single-location mental health and counseling practice in Conyers, Georgia providing psychotherapy and clinical evaluation services to individuals, couples, and families. Its core offerings include DUI and drug evaluations, ASAM Level One drug and alcohol treatment, marriage and family counseling, and general mental health therapy for conditions such as depression, anxiety, grief, trauma, and life transitions. The practice supplements therapy with court-ordered services including FVIP domestic violence intervention, sex offender intervention, anger management, Guardian ad Litem advocacy, and CASA services.

Product overview

A.R.P. Counseling is a single-location mental health and counseling practice in Conyers, Georgia offering a comprehensive suite of clinical services. The core offering includes DUI and drug evaluations, marriage and family counseling, drug and alcohol treatment (ASAM Level One), and general mental health counseling for depression, anxiety, trauma, grief, and other conditions. The practice also provides specialized services including domestic violence intervention (FVIP), anger management, sex offender intervention, and legal advocacy (Guardian ad Litem, CASA). Client intake is facilitated through online forms, and the practice accepts multiple insurance providers (Aetna, BCBS of Georgia, Cigna) and offers online payment via PayPal.

Differentiator

Problem solved

Functional benefit

Products and services

• DUI and Drug Evaluations Clinical evaluations for DUI and drug-related offenses used in court proceedings and required by the Georgia Department of Driver Services for reinstatement of driving privileges. Offered to court-involved individuals in Georgia.
• Marriage and Family Counseling Counseling services addressing relationship distress, marital issues, and family dynamics for couples and families in the greater Atlanta area.
• Drug and Alcohol Treatment (ASAM Level One) ASAM Level One short-term and long-term alcohol and drug treatment classes approved by the Georgia Department of Driver Services for reinstatement of driving privileges, including regular Wednesday night group sessions in Olde Town Conyers.
• Mental Health Counseling Outpatient therapy for depression, anxiety, grief and loss, trauma, sexual abuse, mood disorders, personality disorders, and other life transitions for adults, children, and families.
• Anger Management Counseling Counseling services to help individuals manage and control anger responses, often used for court-referred or self-referred clients in the greater Atlanta area.
• Domestic Violence Intervention (FVIP) Family Violence Intervention Program (FVIP) services for court-ordered participants, including victim contact form processing and intervention group facilitation.
• Sex Offender Intervention Intervention counseling services for sex offenders on probation or parole, provided as a court-ordered service in Georgia.
• Sexual Disorders Counseling Specialized counseling services for individuals with sexual disorders, delivered by Licensed Professional Counselors in the Conyers, Georgia office.
• Guardian ad Litem Services Legal advocacy services provided for children in court proceedings within the Rockdale and Alcovy Judicial Circuits of Georgia.
• Court Appointed Special Advocate (CASA) Advocacy services in Rockdale Juvenile and Probate Courts for children involved in the court system in Georgia.
• Mental Status and Mental Health Screening Clinical screening and assessment services for mental health evaluation, often used for legal, court, or insurance purposes in Georgia.
• Employee Assistance Program (EAP) Counseling Counseling services provided through employer-sponsored Employee Assistance Programs (EAP), often available to employees at no cost for a limited period.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Regional players

• Geode Health: Outpatient mental health platform operating physical clinics in select U.S. markets combined with telehealth services. Comparable to A.R.P. Counseling's hybrid outpatient model but with significantly more clinician capacity and geographic coverage.
• Cartesian Therapeutics-style local Georgia counseling practices: Small independent outpatient counseling practices operating in the greater Atlanta and Georgia markets, such as Rockdale Family Counseling and Atlanta-based group practices. Most directly comparable to A.R.P. Counseling as local in-person outpatient mental health providers serving overlapping patient populations.

Broad incumbents

• Talkspace: Publicly traded teletherapy and psychiatry platform serving individuals and enterprises. Comparable to A.R.P. Counseling as an outpatient mental health service provider but at vastly greater scale and via a fully digital channel.
• Thriveworks: National outpatient counseling chain offering individual, couples, family, and psychiatric services across many U.S. markets. Comparable to A.R.P. Counseling as a multi-service outpatient mental health practice, though Thriveworks operates at significantly greater scale and geographic reach.
• Lyra Health: Enterprise mental health benefits provider delivering therapy and coaching through employer contracts. Comparable to A.R.P. Counseling via its EAP channel but operates at much larger scale and primarily via a digital delivery model.
• BetterHelp: Large telehealth therapy platform providing individual, couples, and teen counseling via subscription. Comparable to A.R.P. Counseling in the core outpatient counseling service line but competes via a digital, asynchronous delivery model that ARP does not currently offer.

Emerging players

• Brightside Health: Telehealth platform focused on anxiety and depression treatment, including medication and therapy. Comparable to A.R.P. Counseling's mental health and substance use services but delivered entirely through a digital channel.
• Charlie Health: Virtual intensive outpatient program (IOP) provider for teens and young adults with mental health and substance use conditions. Comparable to A.R.P. Counseling's work with adolescents and substance use treatment but delivered through a digital IOP model.
• Grow Therapy: Therapist marketplace and billing platform enabling independent counselors to accept insurance and see clients in-person or via telehealth. Directly comparable to A.R.P. Counseling as it serves independent outpatient mental health practices with similar insurance-based revenue models.
• Cerebral: Digital mental health company providing therapy and medication management for anxiety, depression, and related conditions. Overlaps with A.R.P. Counseling's general mental health and substance use service lines but serves clients online rather than in-person.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ARP-Counseling-124690940951032
• LinkedInlinkedin.com/company/a.r.p.-counseling

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A.R.P. Counseling