Mindfully

What Mindfully does

Mindfully (legal entity Evolve Health, LLC dba Mindfully Behavioral Health) is a privately held mental health services provider headquartered in Fairfield, Ohio, that has operated continuously since 2004 and has scaled to nearly 300 clinicians across 14 Ohio offices with additional operations in Kentucky, Texas, and Colorado. The company delivers end-to-end behavioral healthcare through individual therapy, child and teen therapy, couples therapy, family counseling, specialized modalities (DBT, RO DBT, EMDR), psychiatry and medication management, child psychiatry, pharmacogenomic gene testing, Deep TMS therapy for treatment-resistant depression, court-ordered classes, school-based therapy, peer mentorship, and free online support groups. Its technology platform is centered on HIPAA-compliant teleconference software (including a Virtual Waiting Room) that enables online therapy across Ohio, supplemented by direct-to-consumer scheduling via mindfully.com.

The business model is multi-stream and insurance-anchored. Primary revenue comes from billing insurance plans (including most major commercial carriers and Medicaid, which fully covers therapy for eligible enrollees) for therapy and psychiatry sessions, supplemented by monthly peer-support subscriptions, professional-services fees for court-ordered classes, and small-scale merchandise/apparel e-commerce. Go-to-market combines direct website scheduling, a professional referral network (physicians, schools, courts), community partnerships (YMCA of Greater Cincinnati for free peer support; Berea City School District and Brecksville/Broadview Heights City School District for in-school services and co-branded merchandise), and brand-building across Facebook, Instagram, LinkedIn, and YouTube. Customer segments are hybrid, with primary cohorts of adults, children and teens, and Medicaid recipients, supplemented by couples, families, and specialized-treatment clients.

Distinctive operational assets include an in-house teaching practice (Mindfully Academy) that delivers over 150 CEUs annually to staff, a national DBT training accreditation that positions Mindfully as a regional leader in dialectical behavior therapy (with 60+ DBT specialists on staff), and a clinical-resident program that supplies low-cost therapy while training the next clinician cohort. Leadership is anchored by Founder & CEO Anu Vora and Senior Vice President of Operations Craig Herndon. The company is independently owned with no disclosed external funding rounds, acquisitions, or parent-company relationships.

Name

Mindfully

Legal name

Evolve Health, LLC dba Mindfully Behavioral Health

Website

https://mindfully.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Mindfully is a privately held Ohio-based mental health services provider operating 14 clinics across Ohio with expanded reach in Kentucky, Texas, and Colorado, employing nearly 300 clinicians to deliver therapy, psychiatry, DBT, EMDR, TMS, and peer support services to over 12,000 clients annually.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA), Psychiatry & Medication Management Platforms (HLALAEAB), Outpatient Mental Health & Counseling Clinics (HLAFABAC)

Keywords

• Mental health services
• Therapy and counseling
• Psychiatry services
• Behavioral health care
• Telehealth therapy

Headquarters

HQ city

Fairfield

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance-Based Therapy and Psychiatry Services: Mindfully generates revenue by billing insurance companies for therapy and psychiatry sessions. They accept most major insurance plans including Medicaid, which covers therapy fully for eligible clients.
2. Peer Support Services Subscription: Monthly subscription fee for one-on-one Peer Mentorship and Peer-Led Support Groups offered online to adults and teens in Ohio
3. Court Ordered Classes: In-person court ordered classes led by experienced counselors, both group and individual formats
4. Merchandise Sales: E-commerce sales of branded apparel and accessories through their online shop including t-shirts, sweatshirts, hats, bags, candles, and other items

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Mindfully is a mental health services provider operating 14 physical offices across Ohio with online therapy across Ohio, Kentucky, Texas, and Colorado. The company delivers individual therapy, child and teen therapy, couples therapy, family counseling, specialized modalities (DBT, RO DBT, EMDR, TMS), psychiatry services, peer support groups, and court-ordered classes. Services are primarily funded through insurance billing (including Medicaid) and supplemented by a subscription-based peer mentorship program and branded merchandise sales.

Product overview

Mindfully (dba Evolve Health LLC dba Mindfully Behavioral Health) is a mental health services provider offering end-to-end care through a comprehensive platform of therapeutic services and psychiatric care. The core offering consists of individual therapy, child and teen therapy, couples therapy, family counseling, and specialized modalities including DBT (Dialectical Behavior Therapy) and EMDR therapy, RO DBT, psychiatry services with medication management, and Deep TMS therapy for treatment-resistant depression. The company operates a multi-tiered service model including in-person sessions at 14 offices across Ohio, Kentucky, and Texas, as well as online therapy via HIPAA-compliant video conferencing. Additional services include peer mentorship, support groups, court-ordered classes, school-based therapy, and low-cost options through clinical residents covered by Medicaid. The company also maintains a merchandise line including branded apparel, pride-themed merchandise, and accessories, and provides professional development through Mindfully Academy offering continuing education for clinicians.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy One-on-one therapy sessions for adults addressing emotional distress associated with grief, anger, anxiety, or depression, delivered by licensed clinical counselors, social workers, marriage and family therapists, and psychologists.
• Child and Teen Therapy Therapy services for children and teens helping develop healthy coping mechanisms, build resilience, and improve communication skills to address challenges like anxiety, depression, and peer pressure.
• Couples Therapy Relationship counseling services teaching skills to strengthen bonds of love and friendship between partners, also referred to as marriage counseling or relationship therapy.
• Family Counseling Family therapy services focused on resolving conflict, improving communication, and strengthening relationships by identifying dysfunctional behaviors and providing tools to address them effectively.
• DBT Therapy (Dialectical Behavior Therapy) Structured therapy designed for people with intense negative emotions, poor impulse control, self-harm or suicidal behaviors, or borderline personality disorder, helping manage emotions and stop negative behaviors.
• RO DBT (Radically Open DBT) Radically Open Dialectical Behavior Therapy focusing on overcontrol and emotional inhibition, designed to help individuals who struggle with excessive self-control.
• EMDR Therapy Eye Movement Desensitization and Reprocessing therapy proven effective in reducing mental stress and pain associated with trauma, PTSD, eating disorders, panic attacks, and phobias. Available both in-person and online.
• Online Therapy Virtual teletherapy services delivered via HIPAA-compliant video conference software, allowing clients to access skilled therapists from anywhere in the state without travel.
• Psychiatry Services Skilled psychiatry services delivered by Board-certified mental health nurse practitioners and psychiatrists who can prescribe medication for anxiety, depression, and other mental health conditions.
• TMS Therapy for Major Depression Deep Transcranial Magnetic Stimulation therapy for treatment-resistant major depression in adults, a cutting-edge non-invasive procedure.
• Court Ordered Classes In-person court-ordered classes led by experienced counselors, tailored to meet court requirements while helping individuals turn their lives in a positive direction.
• Free Online Support Groups Free virtual peer support groups available to the community, covering various mental health topics and challenges.
• School Based Therapy Mental health therapy services provided directly in schools to students, facilitated through partnerships with school districts.
• Low Cost Mental Health Services / Medicaid Therapy Affordable mental health services through clinical residents (graduate student counselors and social work trainees) supervised by experienced professionals. Fully covered for Medicaid patients.
• Peer Mentorship and Support Groups One-on-one peer mentorship and peer-led support groups facilitated by professional Peer Specialists certified in Ohio. Offered online for adults and teens dealing with anxiety, panic attacks, or self-doubt.
• Mindfully Academy (Continuing Education) Professional development and continuing education program offering over 150 CEUs per year to build competency and strong skills in staff through in-house training and clinical support groups.
• Mindfully Apparel (Merchandise) Branded merchandise including t-shirts, sweatshirts, hoodies, and accessories featuring mental health awareness messaging and the Mindfully logo.

Quantifiable outcome

• Over 95,000 therapy and psychiatry sessions delivered per year
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• YMCA of Greater CincinnaticoreStrategic or Co-development PartnerMindfully partners with the YMCA of Greater Cincinnati to provide free peer support groups to the community. The YMCA offers free access to Peer Support Groups including Body Image Support Group, Stress & Anxiety Support Group, and Self-Esteem Support Group for adults and teens.
• Berea City School DistrictcoreStrategic or Co-development PartnerMindfully provides school-based therapy services to students in the Berea City School District. They also offer co-branded merchandise including quarter-zip pullovers and t-shirts featuring both organizations' logos.
• Brecksville/Broadview Heights City School DistrictcoreStrategic or Co-development PartnerMindfully provides school-based therapy services to students in the Brecksville/Broadview Heights City School District (BBHCSD). Co-branded merchandise includes quarter-zip pullovers and t-shirts with Mental Health Matters messaging.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Talkspace: National telehealth therapy platform connecting users with licensed therapists via subscription-based messaging and video sessions. Directly comparable as a mental health therapy provider with online delivery, though at much larger national scale and digital-first approach versus Mindfully's hybrid model.
• BetterHelp: One of the largest online therapy platforms offering subscription-based access to licensed therapists for individuals, couples, and teens. Comparable as a therapy provider serving similar consumer mental health needs, though operates purely online vs. Mindfully's in-person plus telehealth model.
• Spring Health: Employer-sponsored mental health benefits provider offering therapy, coaching, and psychiatry services. Comparable mental health services platform with multi-modal care delivery including therapy sessions and medication management, differing in B2B employer-channel focus.
• Lyra Health: Enterprise mental health benefit platform providing therapy and psychiatry services to employees through employer-sponsored plans. Comparable as a mental health services provider offering therapy across multiple modalities, though Lyra focuses on B2B employer distribution vs. Mindfully's direct-to-consumer approach.
• Array Behavioral Care: Telehealth mental health services provider connecting patients with licensed therapists and psychiatrists through virtual platforms. Comparable in delivering outpatient mental health services via online channels to multiple patient populations, though enterprise/health system channel-focused rather than direct-to-consumer.

Emerging players

• Brightside Health: Telehealth psychiatry and therapy provider focused on anxiety and depression treatment with both medication and therapy services. Comparable in combining therapy and psychiatry with online delivery model, though more focused on medication management than Mindfully's broad therapy-first approach.
• Cerebral: Telehealth platform originally focused on mental health treatment including medication management for anxiety and depression. Comparable as a mental health services provider with both therapy and psychiatry offerings, with greater technology-driven patient experience but narrower therapy specialty than Mindfully.

Regional players

• Family Counseling Service of Aurora: Regional outpatient mental health provider offering individual, couples, and family therapy with diverse clinicians. Comparable as a multi-modality outpatient mental health practice serving similar patient populations with insurance and Medicaid acceptance, but smaller scale and Illinois-based geography.
• Cheyenne Behavioral Health: Regional outpatient mental health practice providing therapy, psychiatry, and community-based services across the Mountain West. Comparable as an outpatient mental health practice serving broad patient segments with insurance-based billing, but operating in different geography (Colorado/Wyoming).

Broad incumbents

• Acadia Healthcare: Large behavioral healthcare operator running psychiatric hospitals, residential treatment centers, and outpatient mental health facilities across the US. Comparable as a multi-modality mental health services provider, though focused on higher-acuity residential/inpatient care rather than community-based outpatient therapy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@MindfullyTherapy
• Facebookfacebook.com/Mindfully-102570359102107
• LinkedInlinkedin.com/company/mindfullyllc
• Instagraminstagram.com/mindfully.therapy

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mindfully