Babaria

What Babaria does

Babaria is a Spanish cosmetics and personal care brand operated by BERIOSKA SLU, founded in 1981 and headquartered in Cheste, Valencia. The company develops, manufactures, and sells skincare, sun protection, body care, and hair care products across four main lines (Face Care, Sun Protection, Body Care, Hair Care) and several differentiated sub-brands including Babaria Men, Sun Lovers, Vegan Collagen, and Microbiota Balance. Its core technology stack centers on formulation science using active ingredients such as plant-based vegan collagen, prebiotic actives for skin microbiota balance, exosome-based delivery systems (deployed in Vitamin C and Hyaluronic Acid serums), neurocosmetic actives that stimulate skin-level dopamine production, and conventional actives including hyaluronic acid, retinol, glycolic acid, vitamin C, and SPF filters. The product portfolio spans serums, facial creams, ampoules, sunscreens (including facial, kids, sport, tinted, and reef-safe coral-friendly variants), body washes, deodorants, and shaving products.

The company operates a hybrid go-to-market combining direct-to-consumer e-commerce through babaria.es (with multilingual/international-shipping capability) and multi-channel retail distribution across seven major Spanish chains: Amazon Spain, Carrefour, Druni, Arenal, Alcampo, Primor, and Clarel. The revenue model is one-time-purchase consumer goods sales across multiple product categories with no subscription, licensing, or recurring-revenue component. Customer segmentation is hybrid: primary general consumer skincare, secondary men's grooming, plus use-case segmentation for sensitive skin. The company is privately held with 251-500 employees, no disclosed institutional investment, no M&A activity, and operations concentrated in Spain with nascent international direct shipping via its e-commerce channel.

Name

Babaria

Legal name

BERIOSKA SLU

Website

https://babaria.es

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Personal Care & Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYCRABAAAD

Body Skincare (Lotions, Creams, Body Oils)

Consumer Products & Retail/Beauty & Personal Care/Skincare

SECONDARYCRABAHAA

Sunscreen (Face)

Consumer Products & Retail/Beauty & Personal Care/Sun Care & Tanning

SECONDARYCRABAHAB

Sunscreen (Body)

Consumer Products & Retail/Beauty & Personal Care/Sun Care & Tanning

SECONDARYCRABAAAG

Sensitive Skin & Barrier Repair

Consumer Products & Retail/Beauty & Personal Care/Skincare

SECONDARYCRABAJAE

Baby Sun Protection

Consumer Products & Retail/Beauty & Personal Care/Baby & Child Personal Care

SECONDARYCRABAGAD

Men’s Facial Skincare (Cleansers, Moisturizers, Anti-aging)

Consumer Products & Retail/Beauty & Personal Care/Men’s Grooming & Shaving

Keywords

• Skincare products
• Facial care
• Sun protection
• Personal care cosmetics
• Body care

Headquarters

HQ city

Cheste, Valencia

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase model for skincare and beauty products sold directly to consumers through e-commerce and retail distribution channels.

Go-to-market motion2 records

Distribution channels8 records

Marketing channels6 records

Core offering

Babaria manufactures and sells a broad portfolio of skincare, sun protection, body care, and hair care products under the Babaria brand, with specialized lines including Vegan Collagen (anti-aging), Microbiota Balance (sensitive skin), Babaria Men (men's grooming), and Sun Lovers (sun protection). The company's core range includes facial serums, creams, ampoules, cleansers, sunscreens, body milks, bath gels, shampoos, and deodorants, distributed through direct e-commerce and major Spanish retail chains. Products are formulated with proprietary actives including vegan collagen, prebiotic ingredients, exosomes, and neurocosmetic compounds.

Product overview

Babaria is a Spanish cosmetics and personal care brand (BERIOSKA, S.L.) offering a diverse portfolio of skincare, sun care, body care, and hair care products. The core offering centers on facial treatments including serums (Vegan Collagen, Glycolic Acid, Retinol, Vitamin C, Hyaluronic Acid, Microbiota, Lifting Effect, Neurobeauty Glow) and facial creams (Anti-wrinkle Rosa Mosqueta, Vegan Collagen, Microbiota, Vitamin D, Neurobeauty Day SPF20, Hydrafresh Hyaluronic Acid). The Sun Protection line features SPF50+ facial sunscreens, sports formulas, kids protection, and tinted/bronze variants. Specialized lines include Vegan Collagen (three-step anti-aging ritual), Microbiota Balance (prebiotic treatment for sensitive skin), and Babaria Men (grooming products). Products are available through major Spanish retailers including Amazon, Carrefour, Alcampo, Druni, Arenal, Primor, and Clarel.

Differentiator

Problem solved

Functional benefit

Brands

• Babaria Men: Men's grooming line including deodorants and shaving products
• Sun Lovers
• Microbiota Balance
• Vegan Collagen

Products and services

• Face Care Line Complete facial care range including treatment (serums, creams, ampoules, eye contour), cleansing (makeup remover, exfoliator, facial cleanser, toner), and specialized solutions for different skin needs.
• Sun Protection Line Sun protection products including facial protection, tanning gel, suntan oil, sunscreen lotion, sunscreen aqua, mist, child protection, sensitive skin formulas, sport products, and after-sun care. Available in SPF50+, SPF50, SPF30, and lower SPF variants.
• Body Care Line Body care products including body milk, moisturizing cream, hand care, foot care, intimate care, bath and shower gel, and deodorants.
• Hair Care Line Hair care range including conditioner, shampoo, and hair mask for complete hair care.
• Babaria Men Line Men's grooming line featuring deodorants and shaving products specifically formulated for male skin and needs.
• Vegan Collagen Ritual Three-step anti-aging facial ritual with vegan collagen from wild plants, comprising anti-aging ampoules, facial serum, and face cream. Targets lifting, firmness, and elasticity with 100% vegan formulation.
• Microbiota Balance Treatment Three-step facial treatment with Prebiotic Active Ingredient that protects skin's natural microbiota from pathogens, pollution, and environmental factors. Includes revitalizing ampoules, microbiota serum, and facial cream targeting sensitive and acne-prone skin.
• Vitamin C Facial Serum with Exosomes Brightening facial serum with Vitamin C, Exosomes, Aloe Vera, Vitamin E and Allantoin. Provides intense luminosity, reduces spots, and offers antioxidant protection.
• Hyaluronic Acid Facial Serum with Exosomes Hydrating facial serum with hyaluronic acid and Exosomes for deep hydration and plumping effect.
• Facial Serum Active Lifting Effect Advanced lifting serum with Botox-like Tripeptides for global anti-aging effect. Smooths wrinkles and relaxes facial features for daily use day and night.
• Neurobeauty Day Facial Cream SPF20 Neurocosmetic day cream with SPF20 and active ingredient that stimulates dopamine production in skin. Provides hydration, glow effect, and illuminating benefits for all skin types including sensitive skin.

Quantifiable outcome

• Visible wrinkle reduction and improved skin firmness with consistent use of vegan collagen ritual products
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Amazon SpaincoreChannel Partner/ Reseller/ DistributorAmazon serves as a primary online marketplace channel for Babaria products, enabling broad e-commerce reach and convenient purchasing options for consumers across Spain.
• Carrefour SpaincoreChannel Partner/ Reseller/ DistributorMajor Spanish retail chain offering Babaria products both in physical stores and online, providing wide domestic distribution coverage.
• DrunicoreChannel Partner/ Reseller/ DistributorSpanish perfumery and cosmetics retail chain specializing in beauty products, serving as an important point of sale for Babaria skincare lines.
• ArenalcoreChannel Partner/ Reseller/ DistributorSpanish pharmacy chain distributing Babaria products, particularly relevant for health-conscious consumers seeking skincare solutions.
• AlcampocoreChannel Partner/ Reseller/ DistributorSpanish hypermarket chain under Auchan providing mass-market distribution for Babaria products in physical retail locations.
• PrimorcoreChannel Partner/ Reseller/ DistributorSpanish beauty retail chain offering Babaria products as part of their cosmetics and personal care selection.
• ClarelminorChannel Partner/ Reseller/ DistributorSpanish retail chain specializing in cosmetics and personal care products, providing additional retail distribution for Babaria.

Recent moves6 records

Expansion highlights4 records

Others

• Deliplus (Mercadona private label): Mass-market Spanish private-label beauty brand sold exclusively at Mercadona; competes with Babaria on price and shelf-share in Spanish mass retail and exerts pricing pressure on Babaria's mass tier.

Broad incumbents

• Beiersdorf (Nivea): Global mass-market personal care giant behind Nivea, Eucerin and La Prairie; competes with Babaria across face, body and sun care, particularly in mass retail and pharmacy channels.
• L'Oréal: World's largest beauty group with brands (L'Oréal Paris, Garnier, La Roche-Posay, Vichy) overlapping Babaria's face, body, sun and men's grooming categories; key competitive force across all channels.
• La Roche-Posay: L'Oréal-owned dermocosmetic brand focused on sensitive skin and pharmacy distribution; competes directly with Babaria's Microbiota Balance and dermatologically tested lines.

Direct peers

• Caudalie: French natural and vegan skincare brand with serums, sun care and body products; comparable on plant-based positioning, vegan certifications and pharmacy/select-retail distribution.
• Bioderma: NAOS-owned French dermocosmetic brand with sensitive-skin, sun and facial treatment ranges sold through pharmacies; comparable on dermatologically tested, sensitive-skin positioning and pharmacy channel mix.
• MartiDerm: Spanish ampoule and serum skincare brand with strong pharmacy-channel presence in Spain; directly comparable on premium positioning of facial treatment serums and Spanish consumer base.
• Sesderma: Spanish dermocosmetics brand offering serums, facial treatments and active-ingredient skincare; comparable as a Spanish-headquartered skincare specialist with a pharmacy-led channel strategy.
• Instituto Español: Spanish mass-market personal care and skincare brand with broad distribution across Spanish pharmacies, perfumeries and hypermarkets; directly comparable in product breadth, price positioning and Spanish retail channel mix to Babaria.
• Natura Bissé: Spanish luxury skincare company headquartered near Barcelona with a globally distributed anti-aging and facial treatment portfolio; comparable as a Spanish-born skincare brand with active-ingredient innovation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/babariaoficial
• LinkedInlinkedin.com/company/babaria-spain
• Instagraminstagram.com/babaria_es
• TikToktiktok.com/@babariaoficial

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Babaria