What bid. does

bid. (legal entity BID Grupa d.o.o.) is a Croatian hospitality technology company founded in 2013, headquartered in Kastav with an operational office in Rijeka. The firm builds custom digital infrastructure for hotels, camps, and resorts — primarily Croatian and regional European enterprise and upper mid-market properties — with a stated customer roster of 12 prominent hospitality brands including Sunčani Hvar, Bluesun, The Bristol, Imperial EFD&M, Remisens, and Maslinica. Its stated headcount is 30+ experts across hospitality and engineering, against a firmographic baseline of 21.

The product set is a tightly integrated platform-plus-modules architecture: (i) a custom on-site booking engine that keeps the reservation flow within the hotel's own domain, integrating PHOBS Connect API and Amadeus (and disclosed compatibility with Oracle) for real-time availability, pricing, upsell, loyalty enrollment, and multi-room booking; (ii) an AI-driven headless CMS / DXP with multi-property management, AI translation, SEO tooling, and streaming video; (iii) full website development with mobile-first design, interactive camp maps, real-time error monitoring, cookie consent, and analytics; (iv) a first-party Advanced Analytics platform with an AI assistant that correlates technical health, guest behavior, and reservation performance; and (v) an embeddable Booking Widget as a lighter-deploy add-on. PCI DSS, ISO 9001 / 27001 / 27701, and GDPR compliance underpin the stack, with third-party validation via Deloitte Technology Fast 50 (2024 and 2025) and Clutch reviews.

Revenue is generated through three streams: (a) one-time custom website / booking-engine projects with milestone-based payment schedules per individual offer (Ponuda), (b) recurring monthly website-maintenance subscriptions that include CMS licensing, hosting refresh, SSL, support hours, and a CPI-indexed annual renewal capped at 10%, and (c) professional services billed at €100/hour for out-of-scope programming. GTM is sales-led: a dedicated demo request and scheduling page funnels enterprise buyers (Digital Marketing Managers, Directors of Marketing and Sales, GMs) into tailored presentations and individually scoped proposals, supported by HubSpot CRM, Apollo-driven outbound prospecting, and Meta/LinkedIn/Google paid retargeting. Geographic footprint is concentrated in Croatia and adjacent European markets; technology partner integrations extend reach indirectly through PHOBS and Amadeus customer bases.

Name

bid.

Legal name

BID Grupa d.o.o.

Website

https://bid.agency

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

bid. (BID Grupa d.o.o.) is a Croatian hospitality technology firm building custom booking engines, AI-driven CMS, websites, and analytics for hotels, camps, and resorts. It integrates PHOBS, Amadeus, and Oracle CRS systems, delivering projects and recurring maintenance to enterprise clients.

Ownership category

akta.pro rank

Product category

Hospitality Technology Software

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Booking Engines & Direct Web Booking (THALACAD)

akta.pro secondary industries

Hotel CRS & Booking Engines (THALADAA), White-Label Booking Engine Platforms (SaaS/Widget) (THALADAN)

Keywords

• Custom booking engines
• Hospitality technology
• Hotel website development
• Hospitality analytics platform
• Hotel content management

Headquarters

HQ city

Kastav

HQ country

Croatia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Website Development (Custom Projects): One-time project-based fees for custom website design and development. Pricing is defined in individual offers (Ponuda) with flexible payment dynamics (50/50, 30/40/30, or customized milestone-based schedules). Each project is scoped individually with deliverables and technical specifications defined upfront. Payment terms are 30 days from invoice receipt.
2. Website Maintenance: Recurring monthly subscription for ongoing technical support and website maintenance. Includes BID CMS license, SSL certificate management, monthly server/database/software environment refresh, bug fixes, frontend compatibility maintenance, and technical support (08:00–16:00 weekdays, with 24-hour response and 2-hour urgent response). Monthly bandwidth of 2.5 TB video included. Auto-renews annually with CPI-based inflation adjustment capped at 10% per renewal. Initial contract period is 12 months.
3. Custom Programming & Feature Development: Custom programming for new features beyond the maintenance scope is billed at a standard hourly rate of EUR 100/hour (excl. VAT). Separate written quotes provided for out-of-scope services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels12 records

Core offering

BID Grupa d.o.o. (bid.) is a hospitality technology company that builds custom on-site booking engines, AI-driven content management systems (CMS/DXP), premium mobile-first websites, and first-party analytics platforms exclusively for hotels, camps, and resorts. All solutions are purpose-built to maximize direct bookings by eliminating third-party redirects, integrating with CRS systems such as PHOBS and Amadeus, and providing property-specific booking logic, multi-language content, and unified analytics across the guest journey.

Product overview

bid. is a hospitality technology company offering a platform-plus-modules product architecture consisting of five core solutions: Custom Booking Engine (on-site booking with PHOBS and Amadeus API integrations), CMS/DXP (AI-powered headless content management system), Website Development (mobile-first websites with CRS integration), Advanced Analytics (first-party analytics with AI assistant for hospitality), and Booking Widget (embeddable booking solution). These products are designed to work together as an integrated suite: the Booking Engine and CMS handle the core booking and content management functions, Website Development provides the front-end interface, Advanced Analytics provides insights across the entire booking funnel, and the Booking Widget offers an add-on embeddable booking option. All solutions are purpose-built for hotels, camps, and resorts with the goal of maximizing direct bookings and guest relationships.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Booking Engine A custom on-site booking engine built for hotels, camps, and resorts that keeps the entire reservation process on the property's own domain. Integrates with PHOBS Connect API and Amadeus API for real-time availability, pricing, and reservations, and supports board types, alternative dates, multi-room booking, upselling, loyalty program integration, and promo codes.
• CMS / DXP AI-powered headless content management system purpose-built for hospitality that lets teams manage content, update offers, launch packages, and create pages without technical knowledge. Features multi-property management, AI-powered multilingual translation, content versioning, SEO tools, media library, automatic offer visibility scheduling, and direct booking system integration.
• Website Development Premium mobile-first custom website design and development for hotels, camps, and resorts. Includes CRS integration, real-time error tracking, cookie banners, inventory booking, interactive camp maps, loyalty programs, and streaming video capabilities. Delivered as a one-time project with flexible milestone-based payment schedules.
• Advanced Analytics for Hospitality First-party analytics platform built exclusively for hotel websites that unifies technical health, guest behavior, and reservation performance. Includes an AI assistant that correlates technical errors, booking friction points, device issues, and market signals to identify revenue impact.
• Booking Widget Embedded booking widget that reduces abandonment and increases conversions by enabling bookings without redirects. Can be embedded across hotel websites to convert visitors into loyal guests.
• Website Maintenance Subscription Recurring monthly maintenance subscription for BID-built websites that includes BID CMS license, SSL certificate management, monthly server/database/software environment refresh, bug fixes, frontend compatibility maintenance, technical support (08:00-16:00 weekdays with 24-hour response and 2-hour urgent response), and 2.5 TB monthly video bandwidth. Auto-renews annually with CPI-based inflation adjustment capped at 10%.
• Custom Programming and Feature Development Custom programming services for new features and functionalities beyond the maintenance scope, billed at a standard hourly rate of EUR 100/hour (excluding VAT). Separate written quotes are provided for out-of-scope services.

Quantifiable outcome

• +18% number of nights (booking nights), +12% Average Daily Rate (ADR), +32% total direct booking revenue for Sunčani Hvar after custom booking engine implementation
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability4 records

Feature9 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• PHOBScoreTechnology or IntegrationPHOBS is a key technology partner providing the Channel/CRS (Central Reservations System) API that BID uses to build custom on-site booking engines. BID has proven implementation experience with PHOBS Connect API, which was a critical factor for clients like Sunčani Hvar in selecting BID. The integration enables real-time availability, pricing, and booking functionality within the hotel's own domain.
• AmadeuscoreTechnology or IntegrationAmadeus provides CRS API connectivity that BID integrates into its custom booking engines, enabling properties to manage inventory, pricing, and reservations through Amadeus's hospitality platform. BID implemented a custom booking engine with Amadeus API in 2024.
• OraclecoreTechnology or IntegrationOracle is listed as a technology partner, with integration capabilities extending BID's reach into Oracle's hospitality customer ecosystem. Nature of integration is consistent with CRS/booking system connectivity.
• HubSpotcoreTechnology or IntegrationHubSpot is BID's CRM and marketing automation platform, used for managing contacts, leads, newsletters, forms, and sales processes. All contact forms, demo requests, newsletter subscriptions, and recruitment applications feed into HubSpot. BID uses HubSpot's analytics and form handling capabilities, and its cookies require user consent under GDPR.
• Google (Analytics, Ads, Tag Manager)supportingTechnology or IntegrationBID uses Google Analytics for web analytics (with user consent), Google Ads for paid advertising and conversion tracking, and Google Tag Manager to manage analytics and marketing tags following Google Consent Mode v2. Tags do not activate before user consent is obtained for respective cookie categories.
• Meta (Facebook, Instagram)supportingTechnology or IntegrationMeta Pixel is used for ad performance measurement, audience building, frequency capping, and retargeting on Facebook and Instagram. Requires explicit marketing cookie consent before activation. Data shared includes visited pages, actions taken, referrer, device, browser, IP address, and cookie identifiers.
• LinkedInsupportingTechnology or IntegrationLinkedIn Insight Tag is used for conversion measurement, audience analysis, and audience building for advertising. Receives visit data, page address, device, browser, time of visit, IP address, and cookie identifiers from BID's website visitors.
• ApollosupportingTechnology or IntegrationApollo is BID's B2B data platform used for finding, verifying, enriching, and organizing professional contact data. Apollo provides business contact information (names, emails, phone numbers, employer details, job titles) sourced from business databases and public professional profiles. BID uses Apollo for sales prospecting and to assess whether a contact's professional role is relevant to BID's services.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Mews: Mews is a hospitality-native cloud platform offering PMS, booking engine, payments, and guest experience tools for hotels and hostels. Competitor to bid. on the hotel-website and direct-booking layer, with broader operational scope and substantially more capital.
• SiteMinder: SiteMinder is a globally scaled hotel technology platform offering booking engine, channel manager, and revenue solutions to hotels worldwide. Overlaps with bid. on hotel booking-engine and direct-web-booking capability but operates at vastly larger scale with broader product breadth and broader geographic distribution.
• Cloudbeds: Cloudbeds is an all-in-one hospitality management platform combining PMS, booking engine, and channel manager for independent hotels and hostels. A broad incumbent in bid.'s market — overlapping on direct-booking technology but serving a much larger and more diverse customer base with a unified SaaS suite.

Emerging players

• Atomize: Atomize is a hotel revenue-management software provider offering AI-powered dynamic pricing and RMS to hotels. Adjacent to bid. through the broader hospitality-tech value chain (revenue optimization + direct booking) with emerging overlap on AI-driven analytics capability.
• HotelRunner: HotelRunner is a Turkish-origin hotel technology platform offering booking engine, channel manager, and website solutions for independent hotels. Comparable to bid. on the booking-engine + website offering for small and mid-market hospitality properties, with stronger emphasis on self-serve SaaS.
• BookingLayer: BookingLayer provides booking-engine and property-management software specialized in campsites, glamping, and boutique stays. Directly comparable to bid.'s "camps" segment with interactive parcel-selection booking tools, though typically positioned as a more standardized SaaS offering than bid.'s custom builds.

Direct peers

• Net Affinity: Net Affinity is an Irish digital agency building hotel websites, booking engines, and digital marketing campaigns for independent and group hotels. Closely analogous to bid. in the custom-build digital-agency model for hotels with a similar book-and-direct proposition.
• Profitroom: Profitroom is a Polish hospitality technology company offering custom booking engines, channel managers, and hotel websites across European markets. Closely comparable to bid. as both companies target independent and chain hotels with bespoke booking-engine + website bundles and emphasize direct-booking optimization.

Regional players

• SabeeApp: SabeeApp is a Hungarian hospitality management platform providing booking engine, PMS, and channel manager for hotels in Central Europe. Comparable to bid. as a regional Central-European competitor offering booking-engine technology to similar hotel segments, though with a SaaS-led rather than custom-build model.

Others

• Leonardo Hotels Digital (Leonardo Media): Leonardo (now part of Lighthouse) provides hotel digital marketing technology including media solutions, metasearch, and direct-booking tools to hotels. Adjacent to bid. through shared focus on driving direct hotel bookings, but operates in the marketing/distribution layer rather than booking-engine and website build.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bid.hr
• LinkedInlinkedin.com/company/bid.hr
• Instagraminstagram.com/bid.agency

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bid.