Bitrace

What Bitrace does

Bitrace is a privately held Brazilian value-added reseller and integrator of business management software headquartered in Barra Bonita, São Paulo. The company was founded by three local professionals — Jeferson Spaulonci, Luiz Pascoal Locateli, and Carlos Alexandre Messa — and operates with a small team of approximately five people targeting small and medium-sized retailers and wholesalers in São Paulo state. Its core offering is the NOTATEC integrated ERP, developed by partner TPD Sistemas de Informática under the FACILITE brand, which bundles customer registration, product and inventory management, purchasing, sales, financial/accounts payable and receivable, banking, fiscal, and accounting modules into a single SQL database. The system is homologated for Brazilian electronic fiscal requirements including SAT, NFC-e, NF-e, and SPED, and is supplemented by a mobile app (NOTATEC APP) that supports offline/online order entry and synchronization.

The company earns revenue through three streams: software licensing and ongoing support from the FACILITE/NOTATEC resale, hardware sales of complementary commercial automation equipment (S@T fiscal printers, HI integrated computers, thermal printers, peripherals), and professional services for implementation, data migration, training, and ongoing technical support. Bitrace also partners with Nexo CS to jointly serve clients needing integrated occupational safety and medicine modules. Go-to-market is sales-led and relationship-driven, with face-to-face consultations, while top-of-funnel demand is generated through an educational blog, Facebook, and Instagram presence. Pricing is quote-based and not publicly disclosed, with tiered low-cost versions available for micro and small businesses.

The business is geographically concentrated in the interior of São Paulo, with no disclosed external funding, no public listings, and no AI or API capabilities. Competitive differentiation rests on fiscal compliance specialization, data migration services that create switching costs, and the multi-module integration of the NOTATEC platform. Named testimonial customers include Tortas Perassoli (food/confectionery) and Azira Acessórios (retail accessories), both SMBs.

Name

Bitrace

Legal name

Bitrace

Website

https://bitrace.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Bitrace is a Barra Bonita, São Paulo-based value-added reseller and integrator of the NOTATEC/FACILITE ERP for small and medium retailers and wholesalers, bundling software licensing, fiscal compliance (SAT, NFC-e, NF-e, SPED), hardware sales, and implementation services across São Paulo state.

Ownership category

akta.pro rank

Product category

Business Management Software (ERP)

NAICS

Software Publishers (5132)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

Keywords

• Business management software
• ERP solutions
• Commercial automation
• Fiscal compliance software
• POS hardware systems

Headquarters

HQ city

Barra Bonita

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Software Resale and Distribution: Bitrace resells the FACILITE software system from TPD Sistemas de Informacao, providing business automation and management software to small and medium enterprises. Revenue comes from software licensing, implementation, and ongoing support services.
2. Equipment Sales: Sale of hardware equipment necessary for commercial automation including S@T printers (mandatory for electronic receipt issuance), HI (Hard Inteligente) integrated computers, thermal receipt printers, and peripheral equipment.
3. Professional Services and Consulting: Implementation services, data migration from legacy systems, user training, and ongoing technical support. Partnership with Nexo CS for occupational safety and medicine consulting services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Bitrace is a regional Brazilian value-added reseller and systems integrator that sells, implements, and supports the NOTATEC integrated business management (ERP) system developed by TPD Sistemas, along with complementary fiscal hardware (S@T printers, HI integrated computers, peripherals). Its core offering bundles software licensing, hardware distribution, and ongoing implementation, data migration, training, and technical support services aimed at small and medium retail and wholesale businesses in São Paulo state.

Product overview

Bitrace is a business management and commercial automation company headquartered in Barra Bonita, São Paulo, Brazil. Its primary product is the NOTATEC integrated ERP system — developed by TPD Sistemas de Informação (FACILITE brand) and resold by Bitrace — which bundles modules for people registration, services, financials, purchasing, sales, inventory, fiscal operations (SAT, NFC-e, NF-e, SPED), and accounting into a single platform. Bitrace also distributes the standalone FACILITE commercial automation software, provides equipment automation integration services (connecting management software with fiscal readers, printers, and the S@T device), and sells related hardware including the HI integrated computer and S@T fiscal printers. A companion mobile app (NOTATEC APP) extends the system for off-site sales with offline/online synchronization.

Differentiator

Problem solved

Functional benefit

Brands

• NOTATEC: Integrated business management system covering modules for customer registration, product inventory, services, purchases, sales, financial management, accounts payable and receivable, banking control, fiscal, and accounting. Includes NOTATEC APP for offline/online sales outside the establishment.

Products and services

• NOTATEC Integrated Business Management System An integrated ERP/business management system with modules for customer registration, services, inventory, purchasing, sales, financial management, accounts payable and receivable, banking control, fiscal operations (SAT, NFC-e, NF-e, SPED, Nota Fiscal Paulista), and accounting, all running on a single SQL database. Targeted at small and medium retail and wholesale businesses in Brazil.
• NOTATEC APP Mobile Sales Companion A mobile application that allows NOTATEC users to make sales outside the establishment in offline or online mode, synchronizing orders and customer data back to the central database. Used by small and medium retail businesses for off-site selling.
• FACILITE Commercial Automation Software (TPD Sistemas) Commercial automation and business management software developed by TPD Sistemas de Informação in Dois Córregos and resold by Bitrace, covering fiscal and management needs across multiple SMB segments.
• HI – Hard Inteligente Integrated Computer A fully integrated computer sold by Bitrace as part of its equipment automation offering for retail and commercial environments, used as the point-of-sale hardware running NOTATEC/FACILITE.
• S@T Fiscal Printer The SAT fiscal printer, a mandatory device for electronic fiscal coupon issuance in São Paulo state, sold and integrated by Bitrace as part of its commercial automation portfolio.
• Equipment Automation Integration Services Integration services connecting the NOTATEC/FACILITE management system with commercial equipment including fiscal readers, thermal receipt printers, and other peripherals, including implementation, configuration, and support.

Quantifiable outcome

• Complete business visibility with few clicks - know customer receivables, supplier payables, and payment scheduling
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core and minor.

• TPD Sistemas de InformacaocoreTechnology or IntegrationTPD Sistemas de Informacao is the software developer providing the FACILITE system that Bitrace resells and implements. TPD develops software in Dois Corregos and has been operating in the market for more than 18 years. They handle ongoing development, maintenance, and updates to adapt the system to client needs and monthly tax regulation changes. Bitrace focuses on customer implementation, support, and service while TPD handles core software development.
• Nexo CSminorStrategic or Co-development PartnerPartnership with Nexo CS, a provider of occupational safety and medicine systems. Together, Bitrace and Nexo CS provide enterprise implementation and consulting services for larger clients requiring integrated business management and occupational safety solutions.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Consinco: Consinco provides ERP and fiscal automation solutions for Brazilian retail, wholesale, and food service companies, with strong fiscal compliance (SAT, NFC-e, NF-e) coverage. It is a comparable fiscal-focused ERP player targeting similar SMB retail customers as Bitrace.
• Linx (Stone): Linx, now part of Stone Co., is a leading Brazilian retail and payment automation platform offering POS, ERP, and fiscal compliance software to retail chains and SMBs. Its retail automation stack (including SAT/NFC-e support) directly competes with the NOTATEC + hardware bundle Bitrace sells.
• TOTVS: TOTVS is Brazil's largest enterprise software company, offering ERP, fiscal, and retail management solutions across SMB and enterprise segments. It is a broad incumbent whose product portfolio (including fiscal compliance modules analogous to NOTATEC) directly overlaps Bitrace's offering at much larger scale.

Emerging players

• Bling: Bling is a cloud-based ERP focused on small Brazilian businesses for inventory, sales, fiscal invoicing (NF-e/NFC-e), and marketplace integration. It serves very small retailers and competes directly with NOTATEC's SMB retail target, particularly on price-sensitive micro merchants.
• Omie: Omie is a venture-backed Brazilian cloud ERP platform targeting SMBs across retail, services, and distribution with integrated financial, sales, and fiscal modules. It is the closest cloud-native analogue to NOTATEC and competes for the same SMB retail/wholesale customers Bitrace serves in São Paulo state.
• Conta Azul: Conta Azul is a Brazilian cloud business management platform for SMBs covering sales, invoicing, finances, and fiscal compliance. It targets the same small-business customer base as Bitrace with a SaaS model that increasingly encroaches on regional resellers' on-premise ERP territory.
• eSales (Locaweb): eSales is a Brazilian omnichannel retail and commerce platform offering POS, ERP, and marketplace integration for SMB retailers. It targets the same small retail merchants that adopt NOTATEC and bundles sales channels with fiscal compliance.

Direct peers

• Saipos: Saipos is a Brazilian restaurant and food-service automation platform offering POS, inventory, delivery integration, and fiscal compliance. It overlaps with NOTATEC's restaurant vertical and similar SMB service-plus-software GTM motion in regional Brazil.
• WK Sistemas: WK Sistemas is a Brazilian ERP and business management software vendor serving SMB and mid-market clients across retail, services, and industry. It is comparable to NOTATEC in product scope and to Bitrace's SMB-focused implementation partner model.
• Solução Software (Automação Comercial): Solução Software is a Brazilian commercial automation software and services provider serving SMB retail with ERP, POS, and fiscal compliance modules. It is comparable to Bitrace as a regional automation reseller/implementer with a similar SMB retail GTM.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/BitraceTecnologia
• Instagraminstagram.com/bitracetecnologia
• Xx.com/WixBR
• LinkedInlinkedin.com/company/bitrace

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bitrace