Bluechip Infotech New Zealand Limited

What Bluechip Infotech New Zealand Limited does

Bluechip Infotech New Zealand Limited (trading as Bluechip Infotech NZ, formerly Soft Solutions, rebranded circa October–November 2023) is a privately held ICT distributor headquartered in Auckland, with 132 employees and a 30-year operating history in the New Zealand market. The company supplies IT hardware, software, and managed-services solutions exclusively to registered IT resellers, system integrators, and managed service providers across New Zealand, operating on a pure channel-partner model with no direct end-customer sales.

Its product and solution portfolio is multi-category and vendor-mediated rather than proprietary. Coverage spans unified communications (3CX, Yealink, Grandstream, Jabra, Fanvil), security and email (CodeTwo, Exclaimer, Trend Micro, Kerio, GFI, Arcserve, Malwarebytes, LastPass, Keeper), networking (Allied Telesis, including Channel Blanket technology), hardware (Acer Commercial, CipherLab AIDC), business productivity (Bluebeam, Nitro PDF, Nuance Dragon, Tungsten/Power PDF), IT management and RMM (ManageEngine, N-able, PRTG, Liongard, Nodeware, usecure), and adjacent SaaS (GoTo, DigiCert, Entrust, CommBox, CyberPower, FastTrack).

Commercially, Bluechip monetises via standard ICT distribution mechanics — hardware resale margin, perpetual licence margin, and recurring subscription pass-through (CodeTwo at NZ$24/user/year, GFI MAX ServiceDesk at NZ$29.95/agent/month, PRTG perpetual licence from NZ$16,071.43) — augmented by procurement services for one-off non-catalog purchases and first-line technical support. Channel enablement is delivered through a dedicated reseller portal, scheduled 3CX and Yealink webinars, GCP certification, exclusive partner events (movie nights, hardware showcases), weekly email newsletters, and structured vendor onboarding. Headcount is concentrated in product management, business development, UC sales engineering, and partner marketing functions in Auckland. No public financials are disclosed and the company has no parent, subsidiaries, funding history, M&A activity, or executive turnover in the input data.

Name

Bluechip Infotech New Zealand Limited

Legal name

Bluechip Infotech New Zealand Limited

Website

https://bluechipit.co.nz

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Bluechip Infotech New Zealand Limited is a privately held Auckland-based ICT distributor serving registered IT resellers, system integrators, and managed service providers across New Zealand with multi-vendor hardware, software, and managed-services solutions on a channel-exclusive basis.

Ownership category

akta.pro rank

Product category

ICT Distribution Services

NAICS

Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

IT Procurement & Sourcing Services (Hardware/Software) (BPAEAOAG)

Keywords

• IT distribution services
• ICT product distribution
• Channel partner enablement
• Reseller procurement services
• Unified communications distribution

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Distribution: Distribution of IT hardware and software products to registered resellers and MSPs across New Zealand, including procurement services for one-off purchases.
2. Managed Services Distribution: Distribution of MSP services and subscription-based software solutions to channel partners.
3. Procurement Services: Procurement service for resellers to source one-off hardware or software purchases not in the regular product catalog.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Bluechip Infotech New Zealand Limited is an authorised ICT distributor that supplies IT hardware, software, and managed services solutions exclusively to registered IT resellers, system integrators, and managed service providers across New Zealand. The company distributes a multi-vendor portfolio spanning unified communications, security, networking, business continuity, and business productivity, with NZD billing, local support, vendor training, and a dedicated reseller portal.

Product overview

Bluechip Infotech New Zealand Limited is an ICT distributor serving IT resellers and managed service providers throughout New Zealand. The company operates as a broad portfolio distributor offering both services and vendor products. Its service offerings include Business Continuity, Electronic Security, Managed Services, ManageEngine Solutions, Security Solutions, SMB1001, Unified Communications, and Hardware Solutions. The vendor product portfolio spans multiple categories: Unified Communications products from 3CX, Yealink, Grandstream, Jabra, Fanvil, and CommBox; email productivity from CodeTwo and Exclaimer; networking equipment from Allied Telesis including Channel Blanket technology; hardware from Acer Commercial and CipherLab; document management from Bluebeam Revu, Nitro PDF, and Tungsten Automation; security solutions from Arcserve, GFI Software, Kerio, Trend Micro, Malwarebytes, and others; password management from LastPass and Keeper Security; network monitoring from PRTG; and MSP tools from N-able and ManageEngine. The company also provides procurement services to source products not in their direct portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Acer Commercial Hardware Commercial laptops and computers from Acer distributed to NZ resellers, backed by customer support for the New Zealand laptop market.
• 3CX IP PBX IP PBX unified communications platform for voice, video, messaging, and collaboration. Available as cloud-hosted, on-premises, or hybrid deployments; distributed to NZ resellers with monthly webinars, certification, NFR licenses, and migration support.
• Yealink UC Devices Yealink IP phones, wireless headsets, video conferencing systems (MeetingBar, MeetingBoard), and Microsoft Teams Rooms solutions distributed to NZ resellers with regular product updates, promotions, and demo equipment.
• Allied Telesis Networking
• CodeTwo Email Signature Management Email signature and email management solutions for Office 365 and Exchange, providing automated signature deployment and marketing banner integration. Subscription pricing starts at $24 per user per year with minimum 10 licenses.
• Exclaimer Signature Manager
• N-able RMM and MSP Tools
• GFI Software Suite
• ManageEngine IT Management Suite
• CipherLab AIDC Devices Automatic Identification and Data Capture (AIDC) devices including barcode scanners, mobile computers, and RFID readers.
• PRTG Network Monitor
• Arcserve Data Protection
• Reseller Procurement Service

Named customers6 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Partnerships

20 partnerships are on record, tiered core and minor.

• Allied TelesiscoreChannel Partner/ Reseller/ DistributorBluechip Infotech New Zealand is an authorised distributor of Allied Telesis networking solutions including switches, Wi-Fi, firewalls, security software, and network management solutions. Allied Telesis has been creating reliable networking solutions for over 30 years, with seven R&D centres including one in Christchurch, New Zealand. Bluechip provides local stock availability, next business day replacement warranty, and access to the nationwide IT channel network.
• CodeTwo SoftwarecoreChannel Partner/ Reseller/ DistributorBluechip Infotech NZ announced a new strategic distribution partnership with CodeTwo Software, a globally renowned leader in email signature and email management solutions. CodeTwo provides comprehensive email signature management for Office 365 and Exchange, serving over 90,000 businesses worldwide including Fortune 500 companies. CodeTwo has received Microsoft Gold Partner status.
• ExclaimercoreChannel Partner/ Reseller/ DistributorExclaimer is the global leader in business email signature management solutions. Bluechip Infotech NZ distributes Exclaimer Signature Manager, a centralised email signature platform built on Microsoft Azure with ISO 27001 and GDPR compliance. The partnership provides NZ resellers access to Exclaimer solutions for automated email signatures, branding consistency, and compliance enforcement.
• 3CXcoreChannel Partner/ Reseller/ DistributorBluechip Infotech NZ is a 3CX partner distributing 3CX IP PBX unified communications platform. The platform offers options for cloud hosted, on-prem, and Linux/Windows installations. Bluechip provides monthly webinars, technical certifications, NFR licenses, and migration support for 3CX version 20 upgrades.
• YealinkcoreChannel Partner/ Reseller/ DistributorBluechip distributes Yealink unified communications solutions including IP phones, headsets, video conferencing systems (MeetingBar, MeetingBoard), and Microsoft Teams Room solutions. Regular product updates, promotions, and demo equipment available through Bluechip. Yealink holds Microsoft Device Ecosystem Platform (MDEP) certification.
• GrandstreamcoreChannel Partner/ Reseller/ DistributorBluechip distributes Grandstream products including GWN Wi-Fi access points, routers, switches, IP phones, and video conferencing solutions. Over half of Grandstream product sold in NZ is within the GWN networking product set. Bluechip hosts partner events and GCP (Grandstream Certified Professional) training.
• JabracoreChannel Partner/ Reseller/ DistributorBluechip distributes the full Jabra headset range including Evolve, Evolve2, Biz, Pro, and Engage series. Products include wired, Bluetooth wireless, and DECT wireless options. Regular promotional pricing offered on popular SKUs.
• FanvilminorChannel Partner/ Reseller/ DistributorBluechip distributes Fanvil IP phones with 3CX SBC built-in firmware. Popular models include the X6U-v2 High-End IP Phone with DSS keys and gigabit Ethernet. Demo stock available for partner testing.
• AcercoreChannel Partner/ Reseller/ DistributorBluechip Infotech NZ was appointed as distributor for Acer's commercial product range of IT hardware within New Zealand. Acer is known globally for innovation and value in laptops and commercial devices, with commitment to quality service and support for the NZ market.
• CipherLabminorChannel Partner/ Reseller/ DistributorBluechip Infotech NZ is an authorised distributor for CipherLab, a globally recognised leader in Automatic Identification and Data Capture (AIDC) solutions. CipherLab products include barcode scanners, mobile computers, and RFID readers.
• Nitro PDF SoftwareminorChannel Partner/ Reseller/ DistributorBluechip distributes Nitro PDF Software, a channel-first PDF editing and e-signature vendor. Nitro is committed to a partner-focused model working closely with partners and customers to scope opportunities and demonstrate product value.
• N-ablecoreChannel Partner/ Reseller/ DistributorBluechip distributes N-able solutions for MSP remote monitoring and management. N-able provides RMM tools, patch management, remote control, and mobile device management capabilities for managed service providers.
• GFI SoftwarecoreChannel Partner/ Reseller/ DistributorSoft Solutions (now Bluechip Infotech NZ) has distributed GFI Software for over a decade. GFI products include LanGuard (patch management), Archiver (email/file archiving), MailEssentials (email security/spam filtering), and Kerio Control (UTM/firewall). Products available as perpetual licenses or through GFI Unlimited subscription.
• BluebeamcoreChannel Partner/ Reseller/ DistributorBluechip distributes Bluebeam Revu, the leading PDF solution for Architecture, Engineering, and Construction (AEC) industries. Bluebeam helps coordinate construction teams through digital tools for document management and collaboration.
• ManageEnginecoreChannel Partner/ Reseller/ DistributorBluechip distributes ManageEngine IT management solutions including ServiceDesk Plus, and other enterprise IT management tools. Bluechip publishes ManageEngine newsletters and provides support for these solutions.
• ArcserveminorChannel Partner/ Reseller/ DistributorBluechip distributes Arcserve business continuity and data protection solutions. Arcserve Channel Updates are published through Bluechip's communication channels.
• Trend MicrominorChannel Partner/ Reseller/ DistributorBluechip distributes Trend Micro security solutions as part of their security solutions portfolio.
• NuanceminorChannel Partner/ Reseller/ DistributorBluechip distributes Nuance Dragon Professional speech recognition software for business users, particularly in specialised areas like accounting, legal, medical, or engineering.
• Tungsten Automation (formerly Kofax)minorChannel Partner/ Reseller/ DistributorBluechip distributes Tungsten Automation (formerly Kofax) Power PDF software, the leading PDF solution built for business users enabling PDF creation, conversion, and editing.
• AvigilonminorChannel Partner/ Reseller/ DistributorBluechip offers Avigilon security and video surveillance solutions as part of their electronic security product portfolio.

Scale indicators1 record

Recent moves5 records

Expansion highlights6 records

Direct peers

• Exclusive Networks: Specialist cybersecurity and cloud distributor operating across APAC. Comparable as a value-added distributor selling subscription-based security software to resellers and MSPs, similar to Bluechip's N-able, Trend Micro and GFI lines.
• Sektor: NZ- and Australia-based value-added distributor of point-of-sale, networking and digital signage solutions. Direct competitor to Bluechip within the NZ channel, serving overlapping resellers with comparable product categories.
• Bluechip Infotech (Australia): Australian IT distributor sharing the Bluechip Infotech brand and likely related to the NZ entity (post-rebrand from Soft Solutions). Most direct operational comparable as a sister/parent ANZ distributor with a similar multi-vendor channel model.
• Westcon-Comstor: Specialist value-added distributor focused on networking, security and UC, with deep presence in APAC including NZ. Highly comparable vendor portfolio overlap (Unified Communications, networking, security) and channel-reseller go-to-market.

Broad incumbents

• Arrow Electronics: Global broadline IT distributor with enterprise and channel focus. Comparable as a large incumbent distributor competing for the same NZ reseller business with broader vendor coverage and balance-sheet scale.
• ALSO Group: European-headquartered broadline ICT distributor with growing APAC presence. Comparable multi-vendor distribution model targeting resellers, MSPs and SIs with subscription, hardware and cloud services.
• Ingram Micro: World's largest IT broadline distributor offering hardware, software and services to resellers globally, including New Zealand. Directly comparable business model as a multi-vendor distributor selling into the same reseller/MSP channel.
• TD SYNNEX: Global IT distributor formed from the Tech Data and SYNNEX merger, serving resellers and MSPs across APAC including NZ with a broad hardware and software portfolio. Closest broadline peer to Bluechip's go-to-market model.

Regional players

• Dicker Data: ASX-listed IT distributor headquartered in Australia serving Australia and NZ resellers. Closest public-market comparable by business model and product breadth, though geographically anchored in Australia with NZ as a secondary market.
• Rhino Distribution: Australian and NZ IT distributor focused on UC, networking and security vendors. Comparable as a specialist ANZ distributor with overlapping vendor relationships (3CX, Yealink ecosystem) and reseller-first GTM.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/bcitnz
• YouTubeyoutube.com/@bcitnz
• Facebookfacebook.com/bcitnz
• LinkedInlinkedin.com/company/bluechip-infotech-new-zealand-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bluechip Infotech New Zealand Limited