Brighton Yoga Center

What Brighton Yoga Center does

Brighton Yoga Center is a privately-held yoga and wellness studio founded in 2021 in Brighton, Michigan. Operating from a single physical location at 106 W Main St, the studio delivers in-person Yoga and Mat Pilates classes spanning beginner to advanced levels, a Kids Summer Yoga Program, Saturday pop-up classes, and on-site therapeutic massage services. The studio partners with Deeper Connections LLC (operator Lauren Herman) to deliver 60-, 90-, and 120-minute massage sessions using Swedish, myofascial, deep tissue, and relaxation techniques, with revenue shared between the studio and the wellness provider.

The studio's technology stack is built on the third-party MindBody platform for class scheduling, booking, and membership management, supplemented by Brighton Yoga Center-branded iOS and Android mobile applications that allow members to view schedules and book classes. The Android package ID (com.marianatek.byc) indicates the mobile app is delivered via the Marianatek platform, suggesting a white-label or partner-built implementation rather than proprietary technology. There are no disclosed APIs, SDKs, MCPs, or proprietary software features, and no AI or machine-learning capabilities referenced.

Brighton Yoga Center generates revenue through three streams: (1) recurring Monthly Unlimited Autopay subscriptions with a 4-month minimum commitment, auto-renewed monthly on the original purchase date; (2) one-time class packs (5-class and 50-class options with 5- or 12-month expiration) and drop-in fees; and (3) revenue share from therapeutic massage services provided by Deeper Connections LLC. Pricing includes tiered discounts of 10% for seniors (60+), military, students, and active yoga teachers. Customer acquisition is community-led, driven by Instagram (@brightonyogacenter), Facebook, content marketing via a monthly blog, email lead-capture forms ("Stay in Touch," "Stay in the Flow"), and recurring Saturday pop-up events. The customer base is purely consumer and local, segmented into general wellness seekers, families with children, and therapeutic wellness clients.

Name

Brighton Yoga Center

Legal name

Brighton Yoga Center

Website

https://brightonyogacenter.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Yoga and Wellness Studio Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)

akta.pro secondary industries

Kids & Family Yoga (HSADACAK), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC)

Keywords

• Yoga studio services
• Mat pilates classes
• Wellness studio
• Group fitness classes
• Therapeutic massage

Headquarters

HQ city

Brighton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Subscriptions: Monthly Unlimited Autopay memberships with a minimum 4-month commitment. Auto-renews monthly on the original purchase date. This provides predictable recurring revenue from committed members.
2. Drop-in Classes and Class Packs: Single class drop-ins and class packs (5-class and 50-class options) with expiration dates. Provides flexible, one-time revenue from casual visitors and non-members.
3. Massage Therapy Services: Lauren Herman (Deeper Connections LLC) provides massage services at the studio including 60, 90, and 120-minute sessions. Package options include multi-session discounts (3-pack at $10 off per session, or buy 4 get 1 free). Revenue shared between studio and wellness provider.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Brighton Yoga Center operates a single physical yoga and wellness studio in Brighton, Michigan, offering in-person Yoga and Mat Pilates classes for all levels (styles include Power Flow, Morning Meditation, Restoration & Reiki, Sculpt, and Stretch), a Kids Summer Yoga Program, Saturday pop-up classes, and on-site therapeutic massage services delivered through partner Deeper Connections LLC. Members can book and manage classes through the studio's branded mobile apps or via the MindBody platform.

Product overview

Brighton Yoga Center is a yoga and wellness studio offering a variety of in-person classes and wellness services. The core product portfolio includes Yoga and Mat Pilates classes (featuring styles such as Power Flow, Morning Meditation, Restoration & Reiki, Sculpt, and Stretch), a Kids Yoga Summer Program, and Saturday Pop-up Classes. The studio also offers massage services through its partner Deeper Connections LLC, providing therapeutic massage sessions of varying durations. A mobile app (available on iOS and Android) enables members to view schedules and book classes, complementing the in-studio experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Yoga Classes In-person Yoga classes at the Brighton studio featuring styles such as Power Flow, Morning Meditation, Restoration & Reiki, Sculpt, and Stretch, designed for beginners through advanced practitioners.
• Mat Pilates Classes In-person Mat Pilates classes at the Brighton studio, offered as part of the studio's core class portfolio alongside Yoga.
• Kids Yoga Program

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Deeper Connections LLCminorOthersLauren Herman operates Deeper Connections LLC, a therapeutic massage practice offering services at the Brighton Yoga Center studio. Services include 60, 90, and 120-minute massage sessions using various techniques. The studio provides the space while Deeper Connections LLC provides licensed massage therapists. Lauren operates semi-independently with rent or commission agreement options.

Recent moves5 records

Expansion highlights5 records

Direct peers

• Black Swan Yoga:
• YogaWorks: Multi-location yoga and Pilates studio brand offering a mix of flow, restorative, and Pilates classes with memberships and class packages. Comparable to Brighton Yoga on class modalities (flow, restorative, Pilates) and recurring subscription pricing.
• Y7 Studio: Boutique yoga studio brand running heated flow, sculpt, and restorative class formats under a community-meets-wellness positioning. Comparable to Brighton Yoga on class variety, lifestyle branding, and recurring membership model.
• YogaSix: Multi-location yoga franchise offering a range of class modalities (Sculpt, Flow, Restore) similar to Brighton Yoga's portfolio. Both operate membership-driven group class studios with inclusive, beginner-friendly positioning and modern branded apps.

Emerging players

• Club Pilates: Franchise network of Reformer-based Pilates studios with a similar membership-driven, multi-class-format model. Relevant as a peer for Brighton Yoga's Mat Pilates offering and as a comparable boutique fitness studio operating model.

Broad incumbents

• Life Time Fitness: Large national fitness operator with premium memberships that include yoga, Pilates, and recovery/wellness services. Overlaps with Brighton Yoga on yoga classes and integrated wellness offerings (massage, recovery) but at much broader scale and facility footprint.
• CorePower Yoga: Large national yoga studio chain offering heated power yoga and HIIT-yoga fusion classes on a membership and class-pack basis. Highly comparable business model (recurring memberships, drop-ins, multiple modalities) but at vastly greater scale and geographic reach than Brighton Yoga Center.

Regional players

• Pure Yoga: Premium yoga studio chain primarily serving major U.S. metro markets with a wide range of class formats and memberships. Comparable in offering breadth and member experience, though geographically concentrated in larger cities than Brighton, MI.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/brightonyogacenter
• Instagraminstagram.com/brightonyogacenter
• LinkedInlinkedin.com/company/brighton-yoga-center

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brighton Yoga Center