Healthy Living Center

What Healthy Living Center does

Healthy Living Center, doing business as Buffalo Naturopath & Iridology, is a privately-held naturopathic health practice founded by Dr. Laura Kokanovich, ND, CNHP, Iridologist in 2001 (practice formalization in 2003 following her Doctor of Naturopathy credential). The practice operates from two U.S. locations — Clarence, NY (primary, Thursday–Friday in-office hours) and Bluffton, SC (seasonal, May–December) — and supplements in-person services with Tele-Health consultations via phone and Zoom for clients outside Western New York.

The service portfolio centers on alternative and naturopathic diagnostic and treatment modalities uncommon to conventional medicine: Iridology (iris analysis via specialized camera), Bio-Acoustic voice spectral scanning, Quantum Resonance Magnetic Analysis (QRMA), Muscle Response Testing/Kinesiology, Bioplasma biofeedback analysis, ZYTO Elite bio-communication scanning (galvanic skin response against libraries of 40,000 programs), Thermography breast imaging, Far/Near Infrared Sauna, Bio-Cleanse foot detox, Lymphatic Stimulation Therapy, and the founder-developed RHT (Rhema Hope Therapy) for emotional and spiritual healing. A 12-week Lifestyle Choices weight-loss program with BodyGem metabolism testing rounds out the clinical offering.

The business operates on a fee-for-service professional services model with transparent pricing: an initial comprehensive package (Iridology + Bio-Acoustic + QRMA + Kinesiology) is priced at $399 against a stated $900 retail value, with follow-ups at $149, MRT visits at $49, Tele-Health initial consults at $249, and RHT sessions at $49/hour. Revenue is supplemented by in-clinic resale of third-party products — Nature's Sunshine Products supplements (under an HLC sponsorship arrangement), Elixinol CBD, Vollara air purifiers, Alexapure/ProOne water filtration systems, PCH homeopathic tinctures, and Rife bio-frequency generators. Customers reach the practice primarily via direct phone calls, the educational blog, and Tele-Health inquiries; no formal paid acquisition channels are documented. The customer base consists entirely of individual health-conscious consumers seeking preventive or alternative care, with no enterprise or B2B accounts disclosed.

Name

Healthy Living Center

Legal name

Healthy Living Center

Website

https://buffalonaturopath.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Healthy Living Center is a founder-owned naturopathic and iridology practice in Clarence, NY (plus seasonal Bluffton, SC) offering alternative diagnostics, biofeedback testing, infrared sauna, and weight-loss programs to individual health-conscious consumers in Western New York and via Tele-Health nationally.

Ownership category

akta.pro rank

Product category

Naturopathic and Alternative Health Services

NAICS

Diet and Weight Reducing Centers (812191)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

akta.pro secondary industries

Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH), OTC, Vitamins & Supplement Management (HSABALAM), Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work) (THAJAHAF), Virtual Preventive Care & Wellness Coaching (incl. lifestyle medicine) (HLALADAK)

Keywords

• Naturopathic health services
• Alternative medicine diagnostics
• Iridology testing
• Bioenergetic assessment
• Holistic wellness consultations

Headquarters

HQ city

Clarence

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Consultation and Testing Services: Fee-for-service model charging for initial consultations, comprehensive health assessment packages, follow-up visits, and individual testing services. Services include Iridology, Bio-Acoustic Scan, QRMA, Kinesiology/MRT, Thermography, and more. Initial package priced at $399 (valued at $900).
2. Nutritional Supplement Sales: The clinic stocks and sells nutritional supplements, primarily Nature's Sunshine Products (NSP), including Silver Shield, Silver Gel, and other homeopathic remedies. Products are recommended following consultations and testing.
3. Health Product Resale: Resells health and wellness products including air purifiers (Vollara with ActivePure Technology), water filtration systems (Alexapure Pro, ProOne), and CBD oil (Elixinol). Products are sold directly through the clinic.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Healthy Living Center is a naturopathic health practice delivering in-person and Tele-Health consultations that combine alternative diagnostic modalities (Iridology, Bio-Acoustic voice scan, QRMA, Kinesiology, Bioplasma Bio-Feedback, ZYTO bio-communication, Thermography) with detoxification therapies (infrared sauna, foot detox, lymphatic stimulation), emotional-spiritual counseling (RHT), and a 12-week weight loss program. The center also resells professional-grade supplements (Nature's Sunshine Products, Elixinol CBD, Silver Shield), home purification systems (Vollara air purifiers, Alexapure Pro water filters), and bio-frequency generation equipment.

Product overview

Healthy Living Center operates as a multi-service naturopathic health practice offering both diagnostic testing services and complementary health products. The core service portfolio includes Iridology, various energy testing modalities (Bio-Acoustic voice scan, QRMA quantum analysis, kinesiology muscle testing, ZYTO biofeedback), body treatments (infrared sauna, lymphatic therapy, foot detox), and emotional healing (RHT therapy). The center also provides weight management programs with metabolic testing and tele-health consultations. Product offerings encompass air/water purification systems (Vollara, Alexapure), professional-grade supplements (NSP Nature's Sunshine), CBD products (Elixinol), silver-based antimicrobials, and bio-frequency generation equipment. Services are available both in-office at their Clarence NY and Bluffton SC locations, and via virtual tele-health platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Iridology Examination Iridology is an eye examination technique that analyzes iris colors, marks, and signs using a special microscope camera system to detect body imbalances, genetic constitutions, organ weaknesses, and toxicity levels. Used to identify the root causes of patient health issues during the comprehensive initial assessment.
• Kinesiology / Muscle Response Testing (MRT) Applied kinesiology technique that uses muscle strength testing to diagnose organ dysfunction, detect nutritional deficiencies and allergies, and determine appropriate supplements. Periodic MRT visits are offered at $49 between full scans.
• Bio-Acoustic Voice Scan (Energy Testing) Voice spectral analysis technology that detects body imbalances through neuro pathways and vocal cord frequencies, identifying issues across muscles, hormones, toxins, vitamins, minerals, and pathogens. Conducted by phone for Tele-Health clients speaking into a microphone.
• QRMA (Quantum Resonance Magnetic Analysis) Quantum medicine diagnostic system that analyzes electromagnetic wave signals from hair or hand-held sensors to detect health, sub-health, or disease states and identify nutritional deficiencies by comparing resonance spectra against standard quantum indicators.
• Bio-Feedback / Bioplasma Analysis Energy state measurement device that maps pathogen presence (bacteria, viruses, parasites, fungi) and disease risks through electromagnetic brain wave analysis and vegetative reaction testing. Uses over 10,000 spectrograms to select personalized nutritional supplements and homeopathic products.
• Thermography (Breast Imaging) Non-invasive infrared imaging of the breast that detects asymmetrical blood vessel circulation as an early warning system for breast cancer risk. Radiation-free, with no compression.
• Far and Near Infrared Sauna Therapy Hyperthermic detoxification therapy using Far Infrared (FIR) and Near Infrared (NIR) wavelengths to eliminate chemical and heavy metal toxins. FIR burns calories; NIR penetrates soft tissues, muscles, joints, and bone for cancer-protective benefits.
• Bio-Cleanse Foot Bath Detox Electrotherapy foot bath system using the Bio-Cleanse Field Enhancer that rebalances body energy meridians through bio-charge, with water and electrical current purging toxins and nucleic waste from cells. Recommended as 4 treatments once per week.
• Lymphatic Stimulation Therapy Passive aerobic exercise therapy using lateral movement to promote lymphatic fluid circulation, oxygenation, and joint relaxation.
• RHT (Rhema Hope Therapy) for Emotional Healing Emotional and spiritual counseling combining prayer and belief-based therapy to address trauma, generational patterns, and emotional roadblocks blocking physical healing. Sessions priced at $49 per hour, with most sessions not exceeding one hour.
• Lifestyle Choices Weight Loss Program A 12-week comprehensive weight management program including body composition tracking, metabolic rate monitoring with BodyGem, and behavioral coaching, designed to address the cited 92% failure rate for weight management done alone.
• Tele-Health Consultation Remote consultation service via phone or Zoom combining health history review, Bio-Acoustic scanning, and kinesiology muscle testing using a surrogate method. Initial consult priced at $249 (includes Bio-Acoustic scan and intake); 30-minute follow-up with testing at $149 with additional minutes at $3 per minute.
• ZYTO Elite Bio-Communication Scanning Advanced bio-communication system with libraries from over 100 nutraceutical companies and 40,000 scanning programs available. Uses galvanic skin response to measure shifts in biological terrain and recommend supplements.
• Nature's Sunshine Products (NSP) Nutritional Supplements Professional-grade herbal formulas and nutritional supplements from Nature's Sunshine Products with 588+ quality control tests per product and third-party testing. Includes Silver Shield, Silver Gel, and other homeopathic remedies recommended following consultations.
• Elixinol CBD Oil Full-spectrum CBD oil, balm, and daily balance products with less than 0.3% THC as required by law, processed in Denver Environmental Health Department compliant facilities.
• NSP Silver Shield and Silver Gel

Quantifiable outcome

• Initial comprehensive package valued at $900 retails for $399
• +4 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature9 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Nature's Sunshine Products (NSP)coreChannel Partner/ Reseller/ DistributorNature's Sunshine Products is the primary supplement supplier for the Healthy Living Center. Dr. Laura has recommended NSP products for over 40 years for personal and family use. NSP has been in business for nearly 50 years and provides third-party tested supplements with rigorous quality control including 600+ tests per product. The Healthy Living Center acts as a sponsor for customers ordering through NSP's online portal, providing discounted pricing.
• ElixinolminorChannel Partner/ Reseller/ DistributorElixinol is the CBD oil brand recommended and sold at the Healthy Living Center. Products include CBD oil, balm, and daily balance supplements. Elixinol sources products with less than 0.3% THC as required by law, processed in Denver Environmental Health Department compliant facilities.
• VollaraminorChannel Partner/ Reseller/ DistributorVollara provides air purification products (with ActivePure Technology) and water alkalinizers sold at the Healthy Living Center. Vollara products are marketed as offering complete health choices for air, water, and immune system support. ActivePure Technology is NASA certified and eliminates over 99% of SARS-CoV-2 virus within 3 minutes.
• Professional Complementary Health (PCH)minorChannel Partner/ Reseller/ DistributorPCH is headquartered south of Portland, Oregon and supplies hundreds of unique tinctures for homeopathic purposes used by the Healthy Living Center. PCH is owned and operated by individuals passionate about serving healthcare professionals and advancing natural medicine.
• Alexapure / ProOneminorChannel Partner/ Reseller/ DistributorAlexapure Pro water filtration systems and ProOne water filtration systems are sold at the Healthy Living Center. Alexapure Pro features stainless steel construction, gravity-powered operation, up to 5,000 gallons filter capacity, and is available for $279.95.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Others

• Chiropractic Economics / Integrative Practitioner: Trade media and community serving integrative and alternative health practitioners. Comparable as an adjacent ecosystem player connecting similar alternative wellness clinics.
• Nature's Sunshine Products: Long-standing supplement manufacturer and supplier (and core product partner of Healthy Living Center). Comparable as the upstream supplier for the herbal/nutritional line sold and recommended by the practice.
• Standard Process: Whole-food nutritional supplement supplier serving holistic and integrative practitioners. Comparable as an adjacent supplier of professional-grade supplements used in naturopathic-style practices.
• Designs for Health: Professional-grade nutritional supplement brand sold through practitioners. Comparable as an ecosystem supplier of supplements commonly used in naturopathic and functional medicine practices.
• Genova Diagnostics: Specialty clinical laboratory offering advanced functional and integrative testing. Comparable as an enabling lab partner that supports holistic/alternative diagnostic workflows similar to those used by the practice.

Emerging players

• Fullscript: A practitioner-supplement platform providing dispensary and shipping infrastructure for integrative and naturopathic clinics. Comparable as a tech-enabled vendor modernizing the supplement-dispensing workflow that HLC currently handles manually through NSP.

Direct peers

• The Wellness Way: A network of alternative-health clinics offering functional medicine, hormone testing, and holistic assessments. Highly comparable to Healthy Living Center as a multi-modality alternative practice serving health-conscious consumers outside conventional medicine.
• MAXLiving: A franchise of chiropractic and natural-health centers delivering holistic assessments, nutrition, and lifestyle coaching. Comparable in offering holistic, non-conventional health services across multiple locations.

Broad incumbents

• Cleveland Clinic Center for Functional Medicine: A mainstream hospital-affiliated functional medicine program offering integrative and lifestyle-based care. Comparable as a broader incumbent in the integrative/holistic medicine space that the Healthy Living Center also serves.
• The UltraWellness Center (Dr. Mark Hyman): A high-profile functional medicine clinic led by Dr. Mark Hyman delivering systems-based holistic assessments. Comparable as a broader, more established functional/integrative medicine brand in the same alternative health category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/healthy-living-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healthy Living Center