GoldenCrest Metals
GoldenCrest Metals is a Calabasas-based, privately held precious-metals dealer that sells physical gold and silver coins and bars and facilitates self-directed Gold and Silver IRAs for U.S. retail investors, primarily retirees with $50K+ in retirement savings.
- Company typePrivate
- Founded2023
- HeadquartersCalabasas, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What GoldenCrest Metals does
GoldenCrest Metals is a privately held, Calabasas-based precious-metals dealer and self-directed IRA facilitator founded in 2023 by Rich Jacoby. The company sells physical IRS-approved gold and silver coins and bars (American Gold Eagles, Canadian Maple Leafs, Austrian Philharmonics, and qualifying bars) both for direct personal ownership and for inclusion inside self-directed Traditional, Roth, SEP, and SIMPLE IRAs, coordinating rollovers from existing 401(k), 403(b), TSP, 457(b), and IRA accounts. Operations are anchored to two core vendor relationships: Entrust Group as preferred IRA custodian and Delaware Depository as the IRS-approved, insured storage provider, with promotions including 'No IRA Fees' and up to 10 years of free storage on qualifying accounts.
Revenue is generated primarily through dealer premiums and spreads on metal purchases, supplemented by pass-through IRA setup, custodian, and storage fees where applicable; pricing is not publicly disclosed and customers must call a dedicated specialist line (833-426-3825) for quotes. The company employs a sales-led, direct-to-consumer go-to-market with a layered demand-generation stack: a lead-capture website, an Everflow-powered affiliate program, SMS/text marketing, social channels across Facebook, X, YouTube, Instagram, and LinkedIn, and the prominently sponsored 'Striking Gold with Kenny Michaels' weekly radio/podcast show broadcast across 100+ U.S. radio stations. Brand credibility is reinforced through an 'As Seen On' media footprint (USA Today, Bloomberg, CNBC, Fox Business, Newsmax, MSNBC, The Blaze) and a roster of named endorsers including Dr. Laura Schlessinger, Gregg Jarrett, Kevin Harrington, Joe Pags, and Michael Savage.
The firm targets U.S. retirees and pre-retirees with $50K+ (and increasingly $20K+) in retirement savings or existing qualified accounts who are seeking inflation protection, portfolio diversification, and tangible-asset exposure. The company holds an A rating from the BBB with 5-star reviews across BBB, Trustpilot, and Google, and claims to have served thousands of investors nationwide. There is no proprietary technology platform, no API, no AI/ML capability, no disclosed funding rounds, and no parent company; the company operates as an independent, founder-led LLC with 11–50 employees.
GoldenCrest Metals firmographics
Firmographics- Name
- GoldenCrest Metals
- Legal name
- GoldenCrest Metals, LLC
- Website
- https://goldencrestmetals.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GoldenCrest Metals is a Calabasas-based, privately held precious-metals dealer that sells physical gold and silver coins and bars and facilitates self-directed Gold and Silver IRAs for U.S. retail investors, primarily retirees with $50K+ in retirement savings.
- Ownership category
- akta.pro rank
GoldenCrest Metals industry classification
Industry- Product category
- Precious Metals IRA Services
- SIC
- Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)
- akta.pro primary industry
- Precious Metals Trading, Marketing & Distribution (IMAKAEAH)
- akta.pro secondary industries
- Precious Metals Minting & Bullion Products (IMAKAEAJ), Tax-Advantaged Investing & Wrappers (ISA, 529, Insurance Bonds, etc.) (FSAAAAAL)
Keywords
Where GoldenCrest Metals is headquartered
LocationHeadquarters
- HQ city
- Calabasas
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
GoldenCrest Metals business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Personnel
Revenue model
- Physical Precious Metals Sales: GoldenCrest Metals sells physical gold and silver — coins and bars — to investors for personal ownership or IRA inclusion. Revenue is generated through dealer premiums (markups) above spot metal prices. The company offers IRS-approved bullion products including American Gold Eagles, Canadian Gold Maple Leafs, American Silver Eagles, and qualifying bars.
- IRA Rollover & Setup Services: The company earns revenue by guiding customers through the Gold/Silver IRA rollover process — coordinating with IRS-approved custodians and depositories. While no explicit service fee is named in the primary sources, the company highlights 'No IRA Fees' and 'Free Storage up to 10 Years' on qualifying accounts as promotions. Revenue is partly derived from the spread on metal purchases and qualifying promotional offers (e.g., up to $25,000 in free silver on qualifying accounts).
- Partner Custodian & Depository Fees: GoldenCrest Metals works with Entrust Group (preferred IRA custodian) and Delaware Depository (secure storage). Standard industry fees include account setup ($50–$100), annual custodian/admin fees ($80–$175), and annual storage fees ($100–$175). The company promotes free storage (up to 10 years) on qualifying accounts as a promotional offer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | No IRA Fees — qualifying accounts pay zero custodial/administrative fees |
| Other | Annual | Standard IRA Fee Schedule (non-promotional) |
| Other | Annual | IRS 2026 Contribution Limits |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
GoldenCrest Metals product offering
Product offeringCore offering
GoldenCrest Metals sells physical IRS-approved gold and silver coins and bars and helps individual investors hold those metals inside self-directed Gold and Silver IRAs (Traditional, Roth, SEP, SIMPLE). The company coordinates tax-free rollovers from existing 401(k), 403(b), TSP, 457(b), and IRA accounts, partners with Entrust Group for IRA custody and Delaware Depository for insured storage, and also sells bullion directly to investors for non-IRA personal ownership.
Product overview
GoldenCrest Metals operates as a precious metals firm offering a unified suite of retirement-focused financial products centered on physical gold and silver. The core offering is the Gold & Silver IRA—a self-directed retirement account that holds IRS-approved physical precious metals with the same tax treatment as traditional or Roth IRAs. This is supported by IRA rollover services enabling tax-free transfers from existing 401(k), 403(b), TSP, and IRA accounts. The company also offers direct purchase of physical gold and silver products (coins and bars) for non-IRA ownership. Educational resources including the 2026 Precious Metals Info Guide and the Striking Gold with Kenny Michaels radio show provide market insights and IRA education. The company partners with Entrust Group for IRA custody and Delaware Depository for secure storage.
Differentiator
Problem solved
Functional benefit
Brands
- Striking Gold with Kenny Michaels: A radio show presented by GoldenCrest Metals, hosted by Kenny Michaels, that discusses gold, silver, and wealth-building strategies.
Products and services
- Gold & Silver IRA
Quantifiable outcome
- Up to $25,000 in free silver provided to qualifying rollover/purchase customers
- +2 more outcomes
Companies that use GoldenCrest Metals
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
GoldenCrest Metals technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GoldenCrest Metals partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and major.
- BloombergcoreGoldenCrest Metals is described as 'Bloomberg's top preferred precious metals partner' — stated to be 'the only gold company Bloomberg actively recommends to its audience.' The company sponsors the 'Striking Gold with Kenny Michaels' show, which carries Bloomberg branding. This is a co-marketing relationship that gives GoldenCrest privileged endorsement by a major financial media brand.
- Entrust GroupcoreEntrust Group is GoldenCrest Metals' preferred IRA custodian partner. Entrust Group is an IRS-approved self-directed IRA custodian that holds and administers the retirement accounts in which the physical metals are held. The custodian handles account setup, compliance, recordkeeping, and IRS reporting. GoldenCrest coordinates clients to Entrust for account establishment and management.
- Delaware DepositorycoreDelaware Depository is GoldenCrest Metals' preferred secure storage provider for IRA-held precious metals. It is an IRS-approved, fully insured depository. All IRA metals are stored in IRS-approved vaults managed by Delaware Depository. Qualifying accounts receive up to 10 years of free storage through this partnership. The depository handles physical receipt, storage, insurance, and distribution of metals.
- Kenny MichaelscoreKenny Michaels hosts 'Striking Gold with Kenny Michaels,' a weekly live radio/podcast show sponsored by GoldenCrest Metals. The show airs Sundays at 7am PST across 100+ U.S. radio stations, YouTube, Facebook, Instagram, and X (Twitter). Michaels discusses gold, silver, and wealth protection topics, driving inbound leads to GoldenCrest specialists. Listeners call in with questions or submit online forms for personalized strategies. Kenny serves as a trusted media voice for the company.
- Dr. Laura SchlessingermajorDr. Laura Schlessinger, a nationally syndicated radio host and author, provides personal endorsements of GoldenCrest Metals. She is quoted on the homepage stating 'GoldenCrest Metals is a company I trust because they give honest, straightforward guidance on how gold and silver can bring real stability to your savings.' She is featured prominently in the 'As Seen On' section and 'Why Us' page.
- Gregg Jarrett, Kevin Harrington, Joe Pags, Michael SavagemajorThese nationally recognized media personalities endorse GoldenCrest Metals and appear on the company's 'Why Us' page and IRA rollover page. Their endorsements reinforce brand credibility and trust, particularly among conservative and news-following investor audiences. Kevin Harrington is a noted 'Shark Tank' personality and entrepreneur.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
GoldenCrest Metals competitors and assessment
Company assessmentDirect peers
- Goldco: The largest US gold and silver IRA retailer, specializing in rollovers from 401(k)/IRA into self-directed precious metals IRAs with a celebrity-endorsement and direct-response marketing model that closely mirrors GoldenCrest Metals' GTM motion.
- Advantage Gold: US gold and silver IRA rollover specialist competing for the same pre-retiree and retiree segment with a phone-sales model and direct-response TV/radio advertising — closely comparable product and customer profile.
- Lear Capital: One of the longest-established US gold/silver dealers and IRA facilitators, offering direct purchase and self-directed IRA rollovers with a similar sales-led phone motion aimed at conservative retirement-age investors.
- Birch Gold Group: Long-standing US precious metals dealer offering gold, silver, platinum and palladium IRAs and direct purchases, with national media exposure and a consultative phone-sales motion directly competing with GoldenCrest's offerings.
- Rosland Capital: US precious metals dealer offering gold, silver, platinum and palladium coins, bars and IRAs, with celebrity endorsements and a direct-to-consumer phone sales model targeting the same IRA-eligible retiree base.
- Augusta Precious Metals: Direct competitor in the gold/silver IRA rollover category with a strong educational, no-pressure positioning and a sales-led motion targeting US retirees and pre-retirees with rollover-eligible balances — same customer base and product set as GoldenCrest.
- American Hartford Gold: Gold and silver IRA dealer targeting retirement savers with celebrity endorsements (e.g., Bill O'Reilly, Rick Harrison) and a national direct-response advertising footprint — comparable buyer segment and marketing playbook.
- Noble Gold Investments: Direct competitor specializing in gold and silver IRAs, Royal Survival Packs (coin IRAs) and Texas depository storage, pursuing the same retiree rollover customer with a similar sales-led, educational tone.
- Oxford Gold Group: Gold and silver IRA dealer targeting US retirees with a consultative phone-sales motion, promotional offers such as free silver on qualifying accounts, and a similar sales-led acquisition approach.
- Patriot Gold Group: Direct competitor in the gold IRA rollover category with a no-commission sales structure and a focus on retirement-account conversions — overlaps closely with GoldenCrest's transparency-focused, no-pressure positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
GoldenCrest Metals social profiles
Digital presenceGoldenCrest Metals compliance and trust
Trust signalCompliance2 records
GoldenCrest Metals financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoldenCrest Metals leadership team
Management profileNumber of profiles
Profiles1 record
GoldenCrest Metals funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoldenCrest Metals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoldenCrest Metals
What does GoldenCrest Metals do?
GoldenCrest Metals sells physical IRS-approved gold and silver coins and bars and helps individual investors hold those metals inside self-directed Gold and Silver IRAs (Traditional, Roth, SEP, SIMPLE). The company coordinates tax-free rollovers from existing 401(k), 403(b), TSP, 457(b), and IRA accounts, partners with Entrust Group for IRA custody and Delaware Depository for insured storage, and also sells bullion directly to investors for non-IRA personal ownership.
Is GoldenCrest Metals a public or private company?
GoldenCrest Metals is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GoldenCrest Metals founded?
GoldenCrest Metals was founded in 2023. It employs 1 to 10 people.
Where is GoldenCrest Metals based?
GoldenCrest Metals is headquartered in Calabasas, United States, in the North America region.
How does GoldenCrest Metals make money?
Three revenue lines are on record. Physical Precious Metals Sales are the primary driver. The others are IRA Rollover & Setup Services and partner Custodian & Depository Fees.
Who are GoldenCrest Metals's main competitors?
Direct peers on record are Goldco, Advantage Gold, Lear Capital, Birch Gold Group, Rosland Capital, Augusta Precious Metals, American Hartford Gold, Noble Gold Investments, Oxford Gold Group and Patriot Gold Group.
Does GoldenCrest Metals have an API?
No public API is recorded for GoldenCrest Metals.
What industry is GoldenCrest Metals in?
GoldenCrest Metals's product category is Precious Metals IRA Services. Its primary akta.pro industry code is IMAKAEAH, Precious Metals Trading, Marketing & Distribution, with a secondary code of IMAKAEAJ, Precious Metals Minting & Bullion Products. Its SIC code is 5094.