Capilano Honey

What Capilano Honey does

Capilano Honey Ltd. is an Australian private limited company (ABN 55 009 686 435) headquartered in Richlands, Queensland, producing and selling 100% Australian honey under the Capilano, AUSCA, and sub-brand labels including Capilano Classic, Bioactive Manuka Honey, Specialty Honey, Single Floral Varietal, and Capilano Hot Chilli Honey. Founded in 1950 and operating for more than 70 years, the company sources honey from a network of over 600 Australian beekeeping families and processes it through traditional methods — natural drying by bees, hive ripening, hand harvesting, quality testing, and master blending by a blender with 40+ years of expertise. Its core technology is therefore craftsmanship-based rather than automated: signature eucalypt and ground-floral blends, independently certified bioactive Manuka products with graded Methylglyoxal (MGO) levels from MGO30+ through MGO1050+, and specialty infused lines such as habanero Hot Chilli Honey.

The business operates a direct-to-consumer and retail-led revenue model. Products are sold at unit pricing across 250g to 1kg pack sizes through the company's own e-commerce storefront (capilanohoney.com/shop), the two dominant Australian supermarket chains Coles and Woolworths, and international retailers via the AUSCA export brand into the Middle East, Malaysia, the United States, and other markets. End customers are split across three persona segments: health-conscious Australian households using honey as a daily sweetener, natural health and wellness buyers purchasing certified MGO Manuka products for bioactive benefits, and food enthusiasts and home cooks exploring specialty and floral varietal SKUs for cooking and baking. Marketing is delivered through content (recipes and bee education), organic social on Instagram, the Honey Lovers Club email newsletter, point-of-sale retail materials, and a strategic sports sponsorship with the Hawthorn Football Club. Capilano is privately held, has no disclosed parent company, no external funding rounds, and a 29-employee listed headcount, consistent with a lean corporate structure that leans on its 600+ beekeeper supply base rather than in-house manufacturing scale.

Name

Capilano Honey

Legal name

Capilano Honey Ltd.

Website

https://capilano.com.au

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

Capilano Honey Ltd. is a privately held Australian honey producer, founded in 1950, that sources from 600+ beekeeping families and sells 100% Australian honey — including signature Pure Honey, certified MGO Manuka, Yellow Box, and Hot Chilli varieties — to Australian households through Coles, Woolworths, its own e-commerce storefront, and export markets.

Ownership category

akta.pro rank

Product category

Packaged Honey

NAICS

Apiculture (112910)

SIC

Sugar & Confectionery Products (2060)

akta.pro primary industry

Honey Packaging, Bottling & Private Labeling (AFAEAHAL)

akta.pro secondary industries

Honey Production & Extraction (AFAEAHAA), Value-Added Bee Products Manufacturing (Candles, Cosmetics, Supplements, Mead Ingredients) (AFAEAHAM)

Keywords

• Honey manufacturing
• Manuka honey products
• Australian honey
• Specialty honey varieties
• Beekeeping sourcing

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Honey Product Sales: Capilano generates revenue through direct sales of various honey products including Pure Honey, Active Manuka Honey, Yellow Box Honey, and specialty products like Hot Chilli Honey. Products are sold through retail channels (Coles, Woolworths) and their own e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Capilano Honey produces and sells 100% pure Australian honey products including a signature pure honey blend of eucalypt and ground flora honey, bioactive Manuka honey independently tested and certified for Methylglyoxal (MGO) levels, and specialty varieties such as habanero-infused Hot Chilli Honey and single floral varietals like Yellow Box Honey. The company sources from over 600 beekeeping families across Australia and distributes products through major Australian supermarkets (Coles, Woolworths), its own e-commerce storefront, and international export retailers.

Product overview

Capilano Honey offers a portfolio of pure Australian honey products organized across four main sub-brands: Capilano Classic (signature pure honey blends), Bioactive Manuka Honey (premium Manuka varieties with certified MGO levels), Specialty Honey (infused and flavored varieties including Hot Chilli Honey), and Single Floral Varietal (single-origin honeys like Yellow Box). The core product is Capilano Pure Honey, a signature blend of eucalypt and ground flora honey that has been Australia's favorite honey for over 70 years. Products range from everyday household honey to premium bioactive Manuka varieties with varying potency levels (MGO100+ to MGO1050+) and specialty offerings like the viral Hot Chilli Honey infused with habanero chilli.

Differentiator

Problem solved

Functional benefit

Brands

• Capilano Classic: Core honey product line featuring classic Australian honey blends
• Bioactive Manuka Honey
• Active Manuka Honey
• Specialty Honey
• Single Floral Varietal
• Capilano Hot Chilli Honey

Products and services

• Capilano Pure Honey Signature blend of eucalypt and ground flora honey, smooth and sweet, marketed for daily use on toast, crumpets, porridge, smoothies and drinks. Sold in various sizes including 250g, 340g, 500g, 750g, and 1kg squeeze packaging.
• Active Manuka Honey Premium bioactive Manuka honey naturally rich in Methylglyoxal (MGO), independently tested and certified, available in MGO100+, MGO200+, MGO850+, and MGO1050+ potency tiers in 250g packs. Marketed for daily health routines, immune support, and natural wellness use.
• Capilano Hot Chilli Honey Premium Australian floral honey infused with habanero chilli flecks to create a sweet-heat flavour profile, available in 340g squeeze bottles. Sold through Coles and Woolworths for use on pizza, wings, tacos, stir fries, and Asian-inspired dishes.
• Yellow Box Honey Premium single floral varietal honey produced by bees foraging on native Eucalyptus melliodora flowers, with floral, fruity, luxurious tasting notes. Marketed for toast, tea, baking, and desserts.

Quantifiable outcome

• Honey is twice as sweet as sugar, requiring less quantity in recipes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Hawthorn Football ClubcoreGTM or Marketing PartnerStrategic sports sponsorship partnership featuring player Jack Ginnivan as brand ambassador, joint content creation including #HawthornHoney and #StraightArmChallenge social media campaigns, and promotional activities targeting AFL fan base.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Allowrie Honey: Allowrie is an Australian heritage honey brand sold through major supermarkets. It is one of Capilano's closest domestic competitors on shelf, with a comparable everyday table-honey positioning.
• Beechworth Honey: Beechworth Honey is an Australian premium honey brand with its own beekeeping operations and retail presence. It competes with Capilano on supermarket shelves and in specialty single-floral varietals, particularly on provenance and craft credentials.
• GloryBee: GloryBee is a US honey and beekeeping products company that sources from North American beekeepers. It is comparable to Capilano in combining branded retail honey with a beekeeper cooperative supply model.
• Wedderspoon: Wedderspoon is a US-based Manuka honey brand emphasizing raw, non-GMO and UMF/MGO-graded products. It is comparable to Capilano for the same bioactive Manuka positioning and health-food retail channel.
• Manuka Health: Manuka Health is a New Zealand producer of MGO-certified Manuka honey. It is a direct competitor to Capilano's bioactive Manuka portfolio, particularly in the export and wellness retail channels.
• Rowse Honey: Rowse is a UK-based branded honey company with a multi-SKU portfolio and major retailer listings. It is comparable to Capilano in that it is a heritage branded honey packager built on multi-origin sourcing and supermarket distribution.
• Barkman Honey: Barkman Honey is a Canadian honey packer and private-label supplier. It is comparable to Capilano in operating model as a vertically integrated honey company supporting beekeeping families and packaging multi-format branded and bulk honey.
• Nature Nate's: Nature Nate's is a US branded raw honey company with major US grocery distribution. It is comparable to Capilano as a single-category branded honey business focused on purity, retailer listings and multi-format packaging.
• Comvita: Comvita is a New Zealand-based honey company specializing in Manuka honey with certified MGO grading. It competes directly with Capilano's Active Manuka line in Australian and global health-food channels, targeting the same bioactive premium consumer.

Broad incumbents

• Dutch Gold Honey: Dutch Gold Honey is one of the largest US honey packers with private-label and foodservice focus. It is comparable to Capilano in industrial honey packaging scale, but is broader across private-label, foodservice and retail rather than specialty branded.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/capilanohoney
• LinkedInlinkedin.com/company/capilano-honey-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capilano Honey