CARE Österreich
CARE Österreich is a Vienna-based nonprofit humanitarian aid and development cooperation organization founded in 1986, delivering emergency relief and long-term development projects in over 100 countries. It is funded through individual donations, recurring sponsorships, corporate partnerships, and institutional grants from the EU and Austrian government.
- Company typePrivate
- Founded1986
- HeadquartersVienna, Austria
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What CARE Österreich does
CARE Österreich is an Austrian nonprofit humanitarian aid and development cooperation organization, registered as a Verein (association) under Austrian law and headquartered at Lange Gasse 30/4, 1080 Vienna. Founded in 1986 as the autonomous Austrian branch of the global CARE network (which originated in the United States in 1945 with the post-war CARE Package), it operates as an independent charitable entity with its own board (chaired by Dr. Birgit Niessner) and Managing Director Dr. Andrea Barschdorf-Hager. The organization delivers rapid emergency relief and long-term development cooperation in more than 100 countries worldwide, with focus areas spanning disaster response, hunger and food security, women's and girls' empowerment, water and sanitation, and climate change adaptation. It holds the EU Humanitarian Partnership Certificate (2021-2027), the Austrian Spendengütesiegel (Donation Seal of Approval), and United Nations General Consultant Status.
The core product portfolio is donation-centric rather than technology-based. The flagship product is the CARE-Paket®, a registered trademark and modernized regional-procurement emergency aid package now used as both a direct relief instrument and a purchasable gift. Recurring revenue is anchored by three monthly Patenschaften (sponsorship) products at €15/month for child sponsorship, €20-€25/month for life-saving emergency response, and €25/month for women's empowerment. Larger one-time giving includes project donations starting at €3,000 and legacy testamentary giving supported by a dedicated events program. A co-branded CARE x Post-Paket with Österreichische Post extends physical distribution into all Austrian post offices, and supplementary content assets include the CARE IN ACTION podcast and a library of more than 400 historical "time witness" testimonials. There is no proprietary technology stack; the operating platform is a donation e-commerce site (care.at), a CARE Package shop, and content/social channels.
The business model is a hybrid donation model with five distinct streams: individual donations (recurring + one-time), project donations, testamentary gifts, corporate partnerships, and institutional funding from the EU, Austrian Development Agency (ADA), Federal Ministries (BMLV, BMLUK), regional government (Land Vorarlberg), and the Nachbar in Not consortium. Donation efficiency is a key brand promise, with more than 93% of donations claimed to flow to aid projects and 94.48% of sponsorship contributions reported going to project funding (4.21% to information and education, 1.31% to administration). Go-to-market is community-led and multi-channel: digital (newsletter, social, podcast), traditional (outdoor, TV/radio spots via Media1), events (testamentary info sessions, the "Sound of CARE" benefit concert), and face-to-face fundraising via agency partner wort-stark. Three donor segments serve distinct motions: individual donors (primary), institutional donors (EU/government contracts), and corporate partners (Platinum and Supporting tiers including CC Real, Österreichische Post, Millennium City, and Wien Mitte).
CARE Österreich firmographics
Firmographics- Name
- CARE Österreich
- Legal name
- CARE Österreich - Verein für Entwicklungszusammenarbeit und humanitäre Hilfe
- Website
- https://care.at
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- CARE Österreich is a Vienna-based nonprofit humanitarian aid and development cooperation organization founded in 1986, delivering emergency relief and long-term development projects in over 100 countries. It is funded through individual donations, recurring sponsorships, corporate partnerships, and institutional grants from the EU and Austrian government.
- Ownership category
- akta.pro rank
CARE Österreich industry classification
Industry- Product category
- Humanitarian Aid and Development Cooperation Services
- NAICS
- Emergency and Other Relief Services (624230), Emergency and Other Relief Services (62423), Community Food and Housing, and Emergency and Other Relief Services (6242), Voluntary Health Organizations (813212)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Humanitarian Health & Emergency Medical Relief NGOs (HLAJAKAE)
- akta.pro secondary industries
- Refugee, Migration & Displacement Support (BPAGABAH), International Grantmaking & Development Foundations (BPAGAKAH), Food Assistance & Nutrition Relief (Emergency Feeding) (BPAGAAAD)
Keywords
Where CARE Österreich is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
CARE Österreich business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Individual Donations: One-time and recurring donations from individual supporters, including online donations, CARE sponsorship programs (Patenschaften), and project-specific donations
- Project Donations: Large donations starting from €3,000 for specific projects of donor's choice
- Testamentary Donations: Legacy gifts and bequests from supporters
- Corporate Partnerships: Sponsoring, cooperation agreements, and fundraising actions with Austrian companies
- Institutional Funding: Funding from European Union, Austrian Development Agency (ADA), Austrian Ministry of Defence, Austrian Climate Protection Ministry, and other public institutions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Child Sponsorship - €15/month |
| Subscription | Monthly | Life-Saving Sponsorship - €25/month |
| Subscription | Monthly | Women Empowerment Sponsorship - €25/month |
| One time/ perpetual license | Pay-as-you-go | Project Donations - from €3,000 |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
CARE Österreich product offering
Product offeringCore offering
CARE Österreich is a Vienna-based non-profit humanitarian aid and development cooperation organization that raises funds in Austria to deliver emergency disaster relief and long-term development projects in more than 100 countries. Its core offerings are donation-based products: the CARE-Paket® emergency relief package, monthly Patenschaften (sponsorship programs for children, life-saving relief, and women's empowerment), project-specific Projektspenden from €3,000, Testamentspenden (legacy gifts), and general online donations, complemented by corporate and institutional partnerships with the EU, Austrian ministries, and Austrian companies.
Product overview
CARE Österreich operates as a humanitarian aid and development cooperation organization offering a portfolio of donation-based products centered around the CARE-Paket®, a globally recognized humanitarian package. The core product lineup includes: the CARE-Paket® for emergency disaster relief (available for sending or gifting); three sponsorship programs (Patenschaften) supporting children, life-saving initiatives, and women's empowerment at monthly rates; project-specific donations for larger contributions; testamentary donations for legacy giving; and standard online donations. A notable co-branded product is the CARE x Post-Paket available through Austrian Post branches. The organization also produces the CARE IN ACTION Podcast as a media content offering. With 94.48% of donations flowing directly to projects, CARE emphasizes transparency and efficient use of charitable contributions.
Differentiator
Problem solved
Functional benefit
Brands
- CARE-Paket®: Humanitarian emergency relief package containing food, hygiene items, water containers, tent tarps, blankets, and mats, now procured regionally to meet modern international development and emergency aid standards.
Products and services
- CARE-Paket® (CARE Package) Humanitarian aid packages containing food, hygiene products, water containers, blankets, and tent tarpaulins. Modern CARE packages are regionally procured to meet international development and emergency aid standards and can be sent as gifts or deployed to crisis regions; over 1 million historical packages were delivered to Austria between 1946-1955.
- Patenschaft "Kindern helfen" (Child Sponsorship)
Quantifiable outcome
- Over 93% of donations go directly to aid projects
- +3 more outcomes
Companies that use CARE Österreich
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
CARE Österreich technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CARE Österreich partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered platinum partner - core, platinum partner, key partner, supporting partner and core funding partner.
- CC Real GmbHplatinum partner - corePlatinum partner sponsoring CARE poster campaigns, CARE-in-Action Podcast, press trips, events including 'Sound of CARE' benefit concert, and the CARE-designed tram. Managing Director Fabian Kaufmann actively promotes partnership in podcast.
- Millennium Cityplatinum partnerShopping center partnership providing visibility and fundraising support for CARE campaigns.
- Wien Mitte The Mallplatinum partnerShopping center partnership providing visibility and fundraising support for CARE campaigns.
- Österreichische Post AGkey partnerCARE x Post Package partnership - special CARE-designed package boxes sold in all post offices; 50 cents per sold box donated. Partnership promoted by General Director Walter Oblin.
- Wien Nord Serviceplankey partnerAdvertising agency supporting CARE pro bono for over 10 years; created multiple award-winning campaigns including 'Touching Stories' and '75 Jahre' campaign. Managing Director Matthias Piskernik appears in CARE podcast.
- Epamediasupporting partnerOutdoor advertising company providing free or heavily discounted poster space for CARE campaigns across Austria.
- Gewistasupporting partnerUrban media company providing outdoor advertising space for CARE campaigns.
- Media1supporting partnerMedia agency placing CARE campaigns on TV, radio, and online platforms. CEO Joachim Krügel appears in CARE podcast.
- Sphere Agencysupporting partnerBangkok-based agency providing high-quality image and video production for CARE projects in Bangladesh and Thailand.
- European Unioncore funding partnerEU is the world's largest donor for development cooperation and humanitarian aid. EU funding humanitarian aid through partnerships with NGOs like CARE Austria. Active in 110+ countries. CARE holds EU Humanitarian Partnership Certificate 2021-2027.
- Nachbar in Notkey partnerHumanitarian initiative founded 1992 by ORF, Caritas, and Red Cross. Expanded in 2003 to include major Austrian NGOs including CARE. Has supported over a dozen aid operations globally.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
CARE Österreich competitors and assessment
Company assessmentDirect peers
- World Vision Österreich: Austrian branch of child-focused international development NGO. Competes with CARE in child sponsorship programs, Austria-based donor acquisition, and EU institutional partnerships.
- Caritas Österreich: Austria's largest humanitarian and social services NGO, operating in domestic welfare and international development. Directly competes with CARE for Austrian individual donors, corporate partnerships, and institutional funding, with a broader domestic social-services footprint.
- Hilfswerk Austria International: Austrian development and humanitarian NGO with overlapping geographic focus and donor base. Directly comparable in mission, Austrian donor acquisition channels, and EU/ADA institutional funding competition.
- Ärzte ohne Grenzen / Médecins Sans Frontières Austria: Austrian branch of MSF, focused on emergency medical humanitarian relief in conflict and disaster zones. Competes for the same institutional and individual donors in Austria, particularly around emergency-response appeals.
- SOS-Kinderdorf International: Austrian-headquartered international NGO operating children's welfare and family-strengthening programs. Competes with CARE for Austrian sponsorships, child-focused giving, and institutional development funding.
- UNICEF Österreich: Austrian national committee of UNICEF, raising funds for children's humanitarian and development programs globally. Directly competes for Austrian household and corporate donors in the child welfare and emergency relief space.
- Österreichisches Rotes Kreuz (Austrian Red Cross): Major Austrian humanitarian organization providing emergency relief, disaster response, and social services. Competes head-to-head with CARE for individual donors, corporate partners, and emergency-response visibility, with much larger domestic volunteer base.
Regional players
- Light for the World (Licht für die Welt): Austrian-headquartered international NGO focused on disability-inclusive development and emergency response. Comparable as an Austria-based international humanitarian NGO competing for overlapping institutional and individual donors in the development cooperation space.
Emerging players
- Nachbar in Not: Austrian humanitarian broadcast initiative founded by ORF, Caritas, and Red Cross; CARE Österreich is itself a participating member. Compares as a joint fundraising coalition rather than pure peer, competing for emergency-response donor mindshare in Austria.
- CARE International Secretariat: Global coordinating body of the CARE federation, of which CARE Österreich is an autonomous member. Comparable as both affiliate and broader brand competitor for global humanitarian funding; useful for cross-checking CARE Österreich's positioning within the wider federation.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
CARE Österreich social profiles
Digital presenceCARE Österreich financial estimates
Financial estimateRevenue estimate
Valuation estimate
CARE Österreich leadership team
Management profileNumber of profiles
Profiles10 records
CARE Österreich funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CARE Österreich M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CARE Österreich
What does CARE Österreich do?
CARE Österreich is a Vienna-based non-profit humanitarian aid and development cooperation organization that raises funds in Austria to deliver emergency disaster relief and long-term development projects in more than 100 countries. Its core offerings are donation-based products: the CARE-Paket® emergency relief package, monthly Patenschaften (sponsorship programs for children, life-saving relief, and women's empowerment), project-specific Projektspenden from €3,000, Testamentspenden (legacy gifts), and general online donations, complemented by corporate and institutional partnerships with the EU, Austrian ministries, and Austrian companies.
Is CARE Österreich a public or private company?
CARE Österreich is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was CARE Österreich founded?
CARE Österreich was founded in 1986. It employs 51 to 100 people.
Where is CARE Österreich based?
CARE Österreich is headquartered in Vienna, Austria, in the Europe region.
How does CARE Österreich make money?
Five revenue lines are on record. Individual Donations are the primary driver. The others are project Donations, testamentary Donations, corporate Partnerships and institutional Funding.
Who are CARE Österreich's main competitors?
Direct peers on record are World Vision Österreich, Caritas Österreich, Hilfswerk Austria International, Ärzte ohne Grenzen / Médecins Sans Frontières Austria, SOS-Kinderdorf International, UNICEF Österreich and Österreichisches Rotes Kreuz (Austrian Red Cross). Light for the World (Licht für die Welt) is listed as a regional player. Emerging players are Nachbar in Not and CARE International Secretariat.
Does CARE Österreich have an API?
No public API is recorded for CARE Österreich.
What industry is CARE Österreich in?
CARE Österreich's product category is Humanitarian Aid and Development Cooperation Services. Its primary akta.pro industry code is HLAJAKAE, Humanitarian Health & Emergency Medical Relief NGOs, with a secondary code of BPAGABAH, Refugee, Migration & Displacement Support. Its NAICS code is 624230 and its SIC code is 8300.