Catalyst for Change
Catalyst for Change is a 501(c)(3) nonprofit providing mental health services to rural Montana communities through locally-trained Community Health Workers who connect residents to telehealth therapy, crisis support, and medication management.
- Company typePrivate
- Founded2020
- HeadquartersBig Timber, Montana, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Catalyst for Change does
Catalyst for Change is a 501(c)(3) nonprofit organization (Tax ID 85-1815145) founded in 2020 by Amber Martinsen-Blake in Big Timber, Montana, to address the state's rural mental health crisis. The organization operates a 'virtual-meets-local' service model that connects rural Montana residents to telehealth therapy, crisis support, and medication management through a network of locally-trained Community Health Workers (CHWs) embedded in their own communities. Catalyst for Change currently serves residents of Sweet Grass County, Wheatland County, and Musselshell County, with named segments including rural Montanans broadly, youth and young adults (via the Youth Mental Health Crisis Intervention Program), Montana Native American Tribes, military personnel and veterans, and aging and disabilities populations. Its founding was triggered by a high school survey showing 30% of students in Sweet Grass County had thought about suicide and 19% had attempted it; YRBS 2019 outcome data after program implementation shows a near-50% reduction in student suicide attempts (19% to 10%) in the county.
The organization's core technology stack is a telehealth delivery platform layered atop the CHW in-person facilitation model. CHWs serve as trusted local guides who link community members to remote mental health providers, eliminating the need for long-distance travel while preserving community-based, culturally competent engagement. Product lines include the Mental Health Services Program (core), the Youth Mental Health Crisis Intervention Program (school- and telehealth-based crisis support), Community Health Worker Training and Services (deployment of certified CHWs), and a CHW Training Partnerships offering for organizations seeking Master Community Health Worker Skills training. The organization has no app, no disclosed API, no SDK, no AI capabilities, and no patents or trademarks; its differentiation is operational rather than technological.
Catalyst for Change's business model is donation- and grant-funded rather than fee-for-service; all services are free to Montana residents. Revenue streams include individual and corporate donations, foundation grants (Stanley Creators Fund, AE Foundation, AgWest Farm Credit, Blue Cross Blue Shield of Montana), and a Montana specialty vehicle license plate program that functions as both awareness and recurring-style fundraising. The go-to-market motion is community-led: CHWs deliver and facilitate services directly within rural communities, with referrals flowing through schools, county programs, and community outreach, and credibility reinforced through government recognition (e.g., Governor Gianforte's Angel Initiative visit) and earned media coverage including a 2020 PBS NewsHour documentary. The 2024 Annual Report and ongoing news/blog content provide mid-funnel engagement, while donation and volunteer calls-to-action convert at the bottom of the funnel.
Catalyst for Change firmographics
Firmographics- Name
- Catalyst for Change
- Legal name
- Catalyst for Change
- Website
- https://catalystforchange.org
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Catalyst for Change is a 501(c)(3) nonprofit providing mental health services to rural Montana communities through locally-trained Community Health Workers who connect residents to telehealth therapy, crisis support, and medication management.
- Ownership category
- akta.pro rank
Catalyst for Change industry classification
Industry- Product category
- Rural Mental Health Services
- NAICS
- Social Assistance (624), Other Individual and Family Services (624190), Child and Youth Services (62411)
- SIC
- Services-Social Services (8300), Services-Health Services (8000)
- akta.pro primary industry
- Mental Health & Crisis Support Services (BPAGACAD)
- akta.pro secondary industries
- Virtual Behavioral Health Integration Platforms (HLALABAE), Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)
Keywords
Where Catalyst for Change is headquartered
LocationHeadquarters
- HQ city
- Big Timber, Montana
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Catalyst for Change business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Donations and Charitable Contributions: As a 501(c)(3) nonprofit organization, Catalyst for Change relies on donations from individuals, corporations, and philanthropic organizations. The website features a 'Donate Now' CTA and promotes vehicle license plate registration as a fundraising mechanism.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Catalyst for Change product offering
Product offeringCore offering
Catalyst for Change delivers mental health services to rural Montana communities through a virtual-meets-local model, connecting residents to telehealth therapy, consultations, crisis support, and medication management via trained Community Health Workers who are local community members. Its core programs include the general Mental Health Services Program and the Youth Mental Health Crisis Intervention Program, both offered free of charge to Montana residents.
Product overview
Catalyst for Change is a 501(c)(3) nonprofit organization that operates a virtual-meets-local mental health service model to serve rural Montana communities. The organization provides mental health services through its core Mental Health Services Program, which connects individuals to telehealth therapy, consultations, and critical support via trained Community Health Workers. The Youth Mental Health Crisis Intervention Program focuses on early intervention for young people in frontier and rural communities. Community Health Worker (CHW) Training and Services form an integral component, where certified local CHWs serve as trusted guides linking community members to mental health resources. The organization has expanded from its founding in Sweet Grass County to serve multiple Montana counties including Wheatland County.
Differentiator
Problem solved
Functional benefit
Products and services
- Mental Health Services Program A virtual-meets-local mental health service program that connects Montanans to telehealth therapy, consultations, and critical mental health support through trained Community Health Workers who are locals serving their own communities. Services are offered free to Montana residents.
- Youth Mental Health Crisis Intervention Program A crisis intervention program that connects young people in remote and rural Montana to critical mental health care and trusted support through schools and telehealth, providing early intervention, crisis stabilization, and ongoing mental healthcare services.
- Community Health Worker (CHW) Training and Services Training and deployment of Certified Community Health Workers who serve as trusted local guides to link community members with mental health resources, therapy, and support services in Sweet Grass, Wheatland, and Musselshell counties.
Quantifiable outcome
- In Sweet Grass County, students who attempted suicide dropped from 19% to 10% (YRBS, 2019)
- +2 more outcomes
Companies that use Catalyst for Change
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
Catalyst for Change technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Catalyst for Change partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Montana Office of Rural Health / National Organization of State Offices of Rural Health (NOSORH)minorAmber Martinsen-Blake, Founder and Executive Director, was named Montana's 2021 COMMUNITY STAR by NOSORH. This recognition was given for her leadership in founding and growing Catalyst for Change to address rural mental health needs.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Catalyst for Change competitors and assessment
Company assessmentBroad incumbents
- Lyra Health: Enterprise mental health benefits platform providing telehealth therapy, coaching, and medication management through employer and payer contracts. Comparable to Catalyst for Change in its telehealth-delivered mental health service stack, though it operates at much larger scale via employer distribution rather than community-CHW distribution.
- Talkspace: Online therapy platform connecting users to licensed therapists via text, audio, and video. Comparable to Catalyst for Change in its use of telehealth to deliver therapy to populations that would otherwise lack local access, though it serves a national consumer/enterprise market rather than a frontier-county community model.
- Headspace Health: Mental health platform combining meditation, coaching, and therapy services, with the Ginger acquisition extending into telehealth therapy. Comparable to Catalyst for Change in its consumer-facing virtual mental health delivery, though it operates at much larger scale and via employer/payer distribution rather than community CHWs.
- BetterHelp: Large-scale direct-to-consumer online therapy platform. Comparable to Catalyst for Change in its virtual-only therapy delivery model aimed at users without convenient local access, though it lacks the community-CHW engagement layer that defines Catalyst's model.
Direct peers
- Brightside Health: Telehealth psychiatry and therapy platform serving all 50 states, including rural and Medicaid populations, with a clinical model combining medication management and therapy. Comparable to Catalyst for Change in its telehealth-first delivery model and explicit focus on reaching populations with limited local mental health access.
- Cerebral: Telehealth mental health company offering therapy, medication management, and care counseling nationwide. Comparable to Catalyst for Change in its virtual delivery of combined therapy and medication management services for depression, anxiety, and related conditions.
- Charlie Health: Virtual intensive outpatient and mental health program for adolescents and young adults, including those in rural and underserved areas. Highly comparable to Catalyst for Change's Youth Mental Health Crisis Intervention Program given its shared emphasis on telehealth-delivered, youth-focused behavioral health care.
- Mantra Health: Virtual mental health provider focused on college students and young adults, including rural populations, with outcome-tracking and partnerships with institutions. Comparable to Catalyst for Change in its youth/college-aged target population and its reliance on telehealth to reach geographically dispersed users.
Others
- MHP Salud: National nonprofit implementing and evaluating Community Health Worker programs in underserved communities. Comparable to Catalyst for Change in its CHW-centric delivery model for community-based health access, though broader in scope (not mental-health specific) and operating at national scale.
Emerging players
- Done. Telehealth platform focused on ADHD diagnosis and treatment, including medication management. Comparable to Catalyst for Change in its telehealth delivery of therapy plus medication management for a defined behavioral health population, though narrower in clinical scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Catalyst for Change social profiles
Digital presenceCatalyst for Change financial estimates
Financial estimateRevenue estimate
Valuation estimate
Catalyst for Change leadership team
Management profileNumber of profiles
Profiles3 records
Catalyst for Change funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Catalyst for Change M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Catalyst for Change
What does Catalyst for Change do?
Catalyst for Change delivers mental health services to rural Montana communities through a virtual-meets-local model, connecting residents to telehealth therapy, consultations, crisis support, and medication management via trained Community Health Workers who are local community members. Its core programs include the general Mental Health Services Program and the Youth Mental Health Crisis Intervention Program, both offered free of charge to Montana residents.
Is Catalyst for Change a public or private company?
Catalyst for Change is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Catalyst for Change founded?
Catalyst for Change was founded in 2020. It employs 11 to 50 people.
Where is Catalyst for Change based?
Catalyst for Change is headquartered in Big Timber, Montana, United States, in the North America region.
How does Catalyst for Change make money?
One revenue line is on record: donations and Charitable Contributions.
Who are Catalyst for Change's main competitors?
Broad incumbents on record are Lyra Health, Talkspace, Headspace Health and BetterHelp. Direct peers are Brightside Health, Cerebral, Charlie Health and Mantra Health. MHP Salud is listed as an others. Done. is listed as an emerging player.
Does Catalyst for Change have an API?
No public API is recorded for Catalyst for Change.
What industry is Catalyst for Change in?
Catalyst for Change's product category is Rural Mental Health Services. Its primary akta.pro industry code is BPAGACAD, Mental Health & Crisis Support Services, with a secondary code of HLALABAE, Virtual Behavioral Health Integration Platforms. Its NAICS code is 624 and its SIC code is 8300.