Clarkson Pools

What Clarkson Pools does

Clarkson Pools is a family-owned design-build pool construction and outdoor living company headquartered in Jacksonville, Florida, operating continuously since 1990 (founded 1989 by John Clarkson under the name Pools by John Clarkson, rebranded to Clarkson Pools in 2024). The company serves residential homeowners, commercial developers, and home builders across Northeast Florida — including Jacksonville, Ponte Vedra Beach, Atlantic Beach, Nocatee, and St. Augustine — and reports more than 3,500 pools built across its history. Core offerings span custom residential pool construction, commercial aquatic facility design-build (amenity centers, multifamily, hospitality, healthcare, swim schools), pool renovations, outdoor living construction under a licensed General Contractor, and a recurring Pool Care maintenance and repair division. Technology is built around shotcrete construction methods, 3D design visualization tools used in the consultative sales process, Jandy/Zodiac (Fluidra) automation systems including the iAquaLink smartphone platform, energy-efficient variable-speed pumps and heaters, and Paramount in-floor cleaning systems.

The business operates a consultative, sales-led go-to-market anchored by an owned Design Center and Showpool at the Jacksonville headquarters, supported by a digital 'Build Your Pool' pricing tool (Clarkson Classics) that discloses starting prices in the low $60,000s for the 340 Series and mid $80,000s for flush spa packages. Residential pools, renovations ($20,000–$40,000+ entry points), and outdoor living are predominantly one-time project revenue, while the Pool Care division provides a subscription-style recurring revenue stream since 2010. Distribution combines direct homeowner sales, early-stage commercial collaboration with developers and general contractors, and channel partnerships with regional and national home builders (Dostie, Carlton, Brogdon, Bent, Auld & White, Summit, Rise, Lennar, LandSouth). The company holds a Florida Commercial Pool Contractor (CPC) license, DOH/ADA/VGB compliance expertise, USA Swimming certification, and has been a member of United Aqua Group since 1996, a network representing less than 1% of U.S. pool builders. Leadership is in second-generation family hands, with Jordan Clarkson serving as President/CEO and Judd Clarkson as COO.

Name

Clarkson Pools

Legal name

Clarkson Pools

Website

https://clarksonpools.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Clarkson Pools is a family-owned design-build pool construction company in Jacksonville, Florida, building custom residential and commercial pools, outdoor living spaces, renovations, and recurring pool care services for homeowners, developers, and home builders across Northeast Florida.

Ownership category

akta.pro rank

Product category

Pool Construction Services

akta.pro primary industry

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

akta.pro secondary industries

Pool Decking & Surrounds (HSAPALAK), Pool Opening & Seasonal Startup (HSAIALAD), Pool Draining, Refill & Water Exchange Services (HSAIALAK)

Keywords

• Custom pool construction
• Outdoor living design
• Pool renovation services
• Commercial pool construction
• Pool maintenance services

Headquarters

HQ city

Jacksonville, Florida

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Pool Construction: Design and construction of custom residential and commercial swimming pools. Pricing starts in the low $60,000s for the Clarkson Classics 340 Series with coping only. Flush spa additions start in the mid $80,000 range. This is the primary revenue driver representing the majority of projects.
2. Pool Renovations: Residential and commercial pool renovation services including resurfacing, tile replacement, equipment upgrades, and feature additions. Basic resurfacing projects start around $20,000; major renovations with spas start around $40,000.
3. Pool Care and Maintenance: Weekly pool maintenance services since 2010, including cleaning, chemical balancing, equipment checks, and repairs. Provides recurring revenue through service contracts and one-time repairs.
4. Outdoor Living Construction: Design and construction of outdoor living spaces including cabanas, pergolas, outdoor kitchens, fire features, and hardscapes as licensed General Contractor.
5. Commercial Pool Services: Commercial pool design-build and renovation services for developers, HOAs, multifamily communities, hospitality properties, and fitness centers throughout Florida.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Clarkson Pools is a family-owned design-build swimming pool construction and outdoor living company serving Northeast Florida since 1989. The company designs, builds, and renovates custom residential and commercial pools, constructs complete outdoor living environments including cabanas, outdoor kitchens, and fire features, and provides recurring weekly pool maintenance and repair services through its Pool Care division.

Product overview

Clarkson Pools is a family-owned pool construction and outdoor living company offering a comprehensive suite of services. The core offering consists of Residential Pools and Commercial Pools (design-build construction), supplemented by Pool Renovations for existing pools. The Outdoor Living division extends services to complete backyard environments with cabanas, kitchens, and fire features. Clarkson Classics provides streamlined pool designs with transparent pricing across four shapes and three sizes. All pool styles are supported by Linear Pools and Freeform Pools offerings, while Custom Spas can be integrated or standalone. The company maintains a full lifecycle approach through its Pool Care division (maintenance, repairs, equipment upgrades) and offers financing through partner lenders Lyon Financial and Viking Capital.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Pools Custom-designed residential swimming pools tailored to homeowners' backyards, lifestyles, and preferences. Includes design consultation, full construction, and ongoing support for Northeast Florida homeowners.
• Commercial Pools Large-scale commercial pool construction for amenity centers, resort-style communities, multifamily developments, schools, hotels, and fitness facilities. Includes DOH, ADA, and VGB compliance expertise and full design-build services.
• Pool Renovations Pool renovation and remodeling services including resurfacing, tile replacement, equipment upgrades, water features, and structural modifications for residential and commercial pools.
• Outdoor Living Construction Complete outdoor living space design and construction including custom cabanas, pavilions, pergolas, outdoor kitchens, fire features, and hardscapes delivered under a licensed General Contractor license.
• Pool Care Services Ongoing pool maintenance, repair, equipment upgrade, and renovation services including weekly cleaning, chemical balancing, equipment service, warranty work, and Pool School orientation for new owners.
• Clarkson Classics Pools Streamlined residential pool designs with transparent pricing guidance across four pool shapes and three size options, with customizable features and equipment selections.
• Pool Financing Flexible financing options arranged through partner lenders Lyon Financial and Viking Capital for pool construction, renovations, and outdoor living upgrades.

Quantifiable outcome

• 3,500+ pools built across Northeast Florida
• +3 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

14 partnerships are on record, tiered core and support.

• United Aqua Group (UAG)coreStrategic or Co-development Partner · 1 January 1996Member since 1996, representing less than 1% of pool builders nationwide. Provides access to leading manufacturers, suppliers, industry education, and best practices. Benefits include direct relationships with top-tier product manufacturers and cutting-edge technology access.
• Florida Swimming Pool Association (FSPA)coreStrategic or Co-development PartnerActive member contributing to state and local leadership. Ensures company stays current on codes, safety, and professional standards while bringing industry knowledge and integrity to every project.
• USA SwimmingsupportTechnology or IntegrationCertified by USA Swimming for competition pool construction, demonstrating ability to meet strict technical standards for schools, clubs, universities, and community facilities.
• Jandy / Zodiac (Fluidra)coreTechnology or IntegrationPreferred equipment partner for automation systems (iAquaLink), variable-speed pumps (ePump, FloPro), heaters (JXiQ), and salt sanitization. Jandy Professional certified for warranty and non-warranty repairs.
• ParamountsupportTechnology or IntegrationProvider of in-floor cleaning systems (PCC2000) featured in luxury residential projects for automated pool maintenance.
• Dostie HomescoreChannel Partner/ Reseller/ DistributorRegional home builder partner for residential pool installations in Northeast Florida new construction communities.
• Carlton ConstructioncoreChannel Partner/ Reseller/ DistributorHome builder partner including Del Webb Nocatee project collaboration for active adult community amenity center.
• Bent ConstructioncoreChannel Partner/ Reseller/ DistributorHome builder partner for residential pool installations including Cordova Palms community amenity project.
• Summit Contracting GroupcoreChannel Partner/ Reseller/ DistributorApartment developer partner including Fusion Jacksonville resort-style amenity pool collaboration.
• Lennar HomescoreChannel Partner/ Reseller/ DistributorNational home builder partner for residential pool installations in Northeast Florida markets.
• Brogdon BuilderssupportChannel Partner/ Reseller/ DistributorRegional home builder partner for residential pool installations.
• Auld & White ConstructorssupportChannel Partner/ Reseller/ DistributorRegional construction partner for residential pool installations.
• Rise Real EstatesupportChannel Partner/ Reseller/ DistributorRegional real estate developer partner for residential pool installations.
• LandSouth ConstructionsupportChannel Partner/ Reseller/ DistributorRegional home builder partner for residential pool installations.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Premier Pools & Spas: Large US residential and commercial pool builder with regional branch model similar to Clarkson's go-to-market. Builds custom gunite pools, renovations, and outdoor living; directly comparable business model and customer segment.
• River Pools & Spas: Regional custom pool builder specializing in fiberglass pools with strong digital marketing and consultative sales. Comparable as a family-built design-build pool company using consultative sales and educational content to drive leads.

Broad incumbents

• Anthony & Sylvan Pools: One of the largest residential pool builders in the US, operating across multiple states for decades. Comparable as a design-build pool construction company serving homeowners with both new builds and renovations, though at much larger national scale than Clarkson.
• Blue Haven Pools & Spas: National pool builder with a long-established franchise network across multiple US states. Offers gunite and vinyl liner pools plus renovations; relevant as a broad incumbent offering overlapping residential design-build pool services.

Regional players

• California Pools & Landscape: Long-established Southern California pool builder with integrated landscape design-build. Comparable as a regional family-run residential pool and outdoor living construction company focused on premium projects.
• Shasta Pools: Arizona-based family-owned pool builder founded in the 1960s, one of the largest volume builders in the Phoenix market. Comparable as a long-tenured, family-led regional pool builder with similar design-build and service offerings.
• Presidential Pools & Spas: Arizona-based residential pool builder offering design, construction, and renovation services. Comparable regional custom pool construction company operating in a Sun Belt market.
• Patio Pools & Spas: Arizona-based pool builder and service provider with construction, renovation, and retail store. Comparable as a multi-decade regional pool company offering design-build, service, and retail to homeowners.
• All Seasons Pools And Spas: Orlando-based Florida pool builder offering residential and commercial pool construction and service. Comparable as a Florida regional pool builder with design-build, renovation, and service offerings in the same state.

Others

• Jandy (Fluidra): Pool equipment manufacturer (pumps, heaters, automation, salt systems) and primary equipment partner to Clarkson. Relevant as a key upstream supplier relationship and industry ecosystem connection.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@clarksonpools
• Facebookfacebook.com/ClarksonPools
• LinkedInlinkedin.com/company/clarksonpools
• Instagraminstagram.com/clarksonpools
• Pinterestpinterest.com/ClarksonPools

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clarkson Pools