Clay & Rock

What Clay & Rock does

Clay & Rock is a privately held UK-based specialist tile and bathroom retailer operating a direct-to-consumer omnichannel model. The company sells wall and floor tiles across ceramic, porcelain, natural stone, marble, limestone, slate, and glass categories, alongside grout, sealant, and finishing products, to retail homeowners, trade professionals (installers, contractors, interior designers), and commercial project buyers. Customers transact either through the company's e-commerce site (clayandrock.co.uk) with home delivery in 2–3 working days, or through 10 physical showrooms located across England, Scotland, and Wales in London, Edinburgh, Glasgow, Cardiff, Bournemouth, Cheltenham, Chester, Durham, Exeter, and Plymouth. A sample-order service with 1–2 day delivery supports pre-purchase evaluation, and a trade account program addresses installer and contractor volume purchasing.

The product portfolio combines in-house proprietary collections (Zellige, Satin, Clifton, Avenza, Salerno, Toscana Cotto) with authorized retail distribution of the Original Style brand, whose Victorian Floor Tiles, Artworks, Winchester, Living, Décor, Country Delft, Spring, and Odyssey lines anchor the heritage and decorative segment. Pricing is unit-based per square metre, with natural stone ranging from £24 to £308.99 per m², and standardized delivery tiers (Post £5.95, Box £20, Pallet £65 standard / £85 express). The company has no disclosed technology platform or proprietary software; it runs a standard e-commerce storefront and operates a public careers page indicating active hiring.

The business is privately held with no parent company, no venture or institutional backing identified, and no publicly disclosed revenue. Strategic content and demand-generation are distributed through the website, Pinterest, Facebook, Instagram, printed brochures, and showroom-based consultation. Partnerships with Original Style (core brand supplier) and Kerakoll (installation consumables) extend the assortment and basket size. Headcount is reported at 7 employees in the firmographic source, which likely reflects a corporate or HQ subset rather than the full retail workforce supporting 10 showrooms and an e-commerce operation.

Name

Clay & Rock

Legal name

Clay & Rock

Website

https://clayandrock.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Clay & Rock is a UK-based specialist tile and bathroom retailer selling ceramic, porcelain, natural stone, and decorative tiles via its e-commerce site and 10 physical showrooms across England, Scotland, and Wales. It serves retail homeowners, trade installers, and commercial projects through exclusive proprietary collections and authorized Original Style distribution.

Ownership category

akta.pro rank

Product category

Tile Retail

NAICS

Floor Covering Retailers (449121)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Tile & Stone Specialty Retail (CRAIAGAA)

akta.pro secondary industry

Kitchen & Bath Surfaces (Backsplash, Wall Panels, Specialty Tile) Showrooms (CRAIAFAJ)

Keywords

• Ceramic floor tiles
• Natural stone tiles
• Porcelain wall tiles
• Bathroom design products
• Decorative tile collections

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Tile and Bathroom Product Sales: One-time purchase model for tiles and bathroom products. Products sold include ceramic, porcelain, natural stone, marble, limestone, slate, and glass tiles in various formats and finishes. Additional revenue from grout, sealant, and finishing products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Clay & Rock sells wall and floor tiles directly to UK consumers and trade professionals through an e-commerce website and 10 physical showrooms. The range spans ceramic, porcelain, natural stone (limestone, marble, slate, terracotta), glass, and metal tiles, with exclusive in-house designed collections (Zellige, Satin) and distributed Original Style lines. Revenue is generated primarily through one-time tile and accessory sales, complemented by sample delivery, bathroom design service, and a trade accounts program.

Product overview

Clay & Rock is a UK-based tile retailer offering a comprehensive portfolio of wall and floor tiles. The core product lines include exclusive Zellige (handcrafted-style glazed tiles), Satin (satin-finish wall tiles), and Natural Stone collections (limestone, slate, marble, terracotta). The company also distributes the Original Style brand sub-lines including Victorian Floor Tiles, Artworks, Country Delft, Spring, Winchester, Living, and Décor collections. Additional offerings include Salerno (stone effect porcelain), Toscana Cotto (terracotta effect porcelain), Clifton (brick tiles), and Avenza (marble effect chequerboard). The company operates 10 UK showrooms and provides sample services, delivery logistics, design consultation, and trade accounts.

Differentiator

Problem solved

Functional benefit

Products and services

• Zellige Collection Handcrafted zellige-style tiles with rich glazes, tonal variation, and irregular textures, available in square and brick formats in seven colors including Forest, Coast, Salt, Shell, Mist, Lava, and Lake. Sold to retail homeowners and trade professionals.
• Satin Collection Satin-finish wall tiles available in six colors (Lily, Cashmere, Thyme, Breeze, Petal, Calico) inspired by soft heritage tones and contemporary interiors. Sold to retail homeowners and trade professionals.
• Country Delft Decorative wall tiles inspired by traditional Delftware, available in Blue, Taupe, and Burgundy colorways with decorative patterns including Ada, Cornelia, and Beatrix designs.
• Spring Collection Delft-inspired floral tiles by Original Style featuring four floral designs (Alice, Emma, Elsie, Lucie) with coordinating corner motifs in Rose, Cornflower, Primrose, and Blush shades.
• Salerno Stone effect porcelain tiles for seamless indoor-to-outdoor use, with 10mm tiles for indoor floors and a matching 20mm version for outdoor surfaces, available in 90x60cm format.
• Toscana Cotto Terracotta effect porcelain tiles inspired by classic French cotto, available in square (20x20cm) and brick (20x6.6cm) formats with warm earthy tones and rustic appearance.
• Clifton Contemporary brick-format tiles available in gloss and matt finishes (gloss for walls; matt for walls and floors) in colors including Sage, Ivory, Marine, Beige, Clay, Azure, and Calico.
• Avenza Marble effect chequerboard porcelain tiles in Avenza White and Avenza Gold, designed for 30x30cm format with a contemporary matt finish for kitchens, hallways, bathrooms, and living spaces.
• Natural Stone Tile Range Natural stone floor tiles including limestone (Saint-Emilion, Saint-Vallier, Ardeche, Saint-Malo, Saint-Sernin, Saint-Etienne), slate, marble (Viano White, Luna White), and terracotta, available in octagon, hexagon, and multi-format sets.
• Original Style Brand Line Authorized retailer of Original Style products including Artworks, Winchester, Living, Décor, Country Delft, Spring, and Odyssey collections, featuring decorative wall tiles, murals, and period-inspired floor patterns.
• Victorian Floor Tiles Victorian-era inspired floor tiles available in patterns, borders, and decorative formats, including the Artworks collection for heritage-style interiors.
• Grout & Finishing Products Grout, sealant, and finishing products including Kerakoll Fugabella grout for tile installation and finishing.
• Sample Service Pre-purchase sample ordering service for tiles, available online and in-store, with samples delivered within 1-2 days from receipt of order.
• Trade Accounts Program Dedicated trade account program for tile installers, bathroom fitters, interior designers, and contractors offering potential volume pricing and account management.

Quantifiable outcome

• Home delivery in 2-3 working days for standard orders
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Original StylecoreTechnology or IntegrationOriginal Style is a key brand partner supplying decorative and Victorian floor tiles. Clay & Rock is an authorized retailer of Original Style products including Artworks, Winchester, Living, Décor, Country Delft, Spring, and Odyssey collections.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Tile Giant: UK tile retailer combining physical showrooms with online sales across a broad tile range including bathroom and kitchen tiles. Comparable in channel mix, customer segments (DIY and trade), and tile category focus.
• Porcelain Superstore: UK online tile specialist focusing on porcelain and ceramic tiles for residential and commercial projects. Comparable in e-commerce-led go-to-market, tile category focus, and trade/retail customer mix.
• Walls and Floors: UK online tile retailer with a broad catalogue of wall and floor tiles. Comparable in tile assortment, sample service offering, and direct-to-consumer trade and retail customer mix.
• CTD Tiles (Ceramic Tile Distributors): UK tile specialist retailer offering ceramic, porcelain, and natural stone tiles via showrooms and online. Closely comparable in product mix, trade account program, and hybrid retail model, with similar mid-market positioning.
• Topps Tiles: The largest UK-specialist tile retailer with over 300 stores nationwide. Directly comparable in product focus (ceramic, porcelain, natural stone tiles), customer base (retail homeowners and trade), and showroom-led retail model, but at materially larger scale.
• Fired Earth: Premium UK tile and natural stone retailer offering design-led collections for high-end residential and commercial interiors. Comparable in premium positioning, design-led proprietary collections, and showroom distribution.
• Mandarin Stone: UK-based natural stone tile specialist with showrooms across the country. Comparable in natural stone and premium tile positioning, showroom-led experience, and residential homeowner customer base.

Broad incumbents

• Original Style: UK tile manufacturer and brand owner of Victorian, Artworks, and decorative tile collections. Comparable in tile product category and decorative/period collection offering; serves as both a supplier and an adjacent peer through direct sales channels.
• Wickes: UK home improvement retailer offering tiles alongside kitchens, bathrooms, and building materials. Comparable in tile retail category but operates a broader home improvement portfolio and serves as a mass-market incumbent.
• B&Q: UK DIY and home improvement mass-market retailer offering tile ranges alongside broader building products. Comparable in tile retail category and UK homeowner customer base but at significantly larger scale and broader assortment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ClayandRockTileShowrooms
• Instagraminstagram.com/clayandrock
• Pinterestpinterest.co.uk/clay_and_rock
• LinkedInlinkedin.com/company/clay-and-rock

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clay & Rock