What Claybrook Studio does

Claybrook Studio is a UK-based, design-led home improvement retailer founded in 2017 and headquartered in London. The company sells three core product categories — wall and floor tiles (porcelain, marble, stone, terracotta, mosaic, zellige, patterned), curated bathroom collections (baths, basins, taps, showers, furniture, plus a proprietary MarbleForm marble-effect basin/bath line), and a vegan-friendly paint palette — through a combination of five physical showrooms (Shoreditch, King's Road, Dulwich Village, Banbury in Oxfordshire, Harrogate in Yorkshire) and a direct-to-consumer e-commerce website. Its primary customer segments are individual UK homeowners undertaking renovation projects and professional interior designers sourcing for client work, with a secondary B2B/contract channel serving commercial projects in hospitality, retail, and residential development; named commercial clients include Harrods, Third Space Health Clubs, Mayfair Park Residencies, Charleston Place, Menorca Experimental, and Molecule Designs.

The business operates a straightforward one-time-purchase retail model with no subscription or recurring revenue component. All revenue is generated through direct sales of physical products, supported by free ancillary services — up to four free tile samples (excluding decors and trims) and free UK mainland delivery by courier or company truck. A dedicated commercial team handles B2B contract sales via a separate phone line and contracts@ email channel. The company markets through content (Claybrook Journal), Instagram (@claybrookstudio) with a #claybrookstudio user-generated showcase, email newsletter, and showroom experiences. Sub-brands include MarbleForm (proprietary marble-effect bathroom products) and Claybrook Interiors (interior design services referenced in the site map).

Claybrook is not a technology company and operates no proprietary software platforms, APIs, or AI systems — its e-commerce site was built by external agency Absolute. The company appears to be privately or founder-owned with no disclosed funding rounds, institutional investors, parent company, or public listing; it operates with 34 employees across an exclusively UK geographic footprint.

Name

Claybrook Studio

Legal name

Claybrook Studio

Website

https://claybrookstudio.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Claybrook Studio is a UK-based, design-led home improvement retailer selling wall and floor tiles, bathroom collections, and a vegan-friendly paint palette to homeowners, interior designers, and B2B contract clients through five showrooms and an e-commerce site.

Ownership category

akta.pro rank

Product category

Home improvement retail (tiles, bathrooms, paint)

NAICS

Home Centers (444110), Paint and Wallpaper Retailers (44412)

akta.pro primary industry

Tile & Stone Specialty Retail (CRAIAGAA)

akta.pro secondary industries

Kitchen & Bath Surfaces (Backsplash, Wall Panels, Specialty Tile) Showrooms (CRAIAFAJ), Commercial/Builder Kitchen & Bath Showrooms (Trade-Focused) (CRAIAFAK), Adhesives, Sealants, Caulks & Tapes Retail (CRAIADAL)

Keywords

• Design-led tiles
• Bathroom collections
• Home improvement retail
• Interior design supplies
• Decorative paint

Headquarters

HQ city

London (Shoreditch)

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Tile Sales: Claybrook Studio generates revenue through the sale of wall and floor tiles, including porcelain, marble, stone, terracotta, mosaic, and decorative tiles. Products are sold as one-time purchases with no subscription component. Customers can purchase online or in-showroom.
2. Bathroom Products Sales: Revenue from curated bathroom collections including baths, screens, basins, washstands, furniture, toilets, taps, mixers, showers, accessories, mirrors, and heated towel rails. Sold alongside tiles as complementary product categories.
3. Paint Sales: Sale of Claybrook's own vegan-friendly paint palette in various colours. Paint products are sold as one-time purchases, complementing the tile offering for complete room design solutions.
4. Commercial/Contract Sales: Dedicated commercial team handles B2B contract sales for commercial projects including hospitality, retail, and residential developments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Claybrook Studio is a UK design-led home improvement retailer that curates and sells wall and floor tiles, complete bathroom collections (including its proprietary MarbleForm range), and an own-brand vegan-friendly paint palette. Products are sold direct-to-consumer via five UK showrooms and an e-commerce site, with a dedicated commercial team handling B2B contract sales for hospitality, retail, and residential development projects.

Product overview

Claybrook Studio is a UK-based design-led retailer offering three core product categories: Wall & Floor Tiles (including Porcelain, Marble Effect, Concrete Effect, Stone Effect, Terrazzo, Zellige, Mosaic, Metro/Brick, Terracotta, and Wood Effect tiles), Bathrooms (comprising Baths, Basins, Furniture, Toilets, Taps, Showers, and Accessories including their proprietary MarbleForm collection), and Paint (a vegan-friendly palette with curated colour collections). The company operates physical showrooms across the UK and provides complementary services including free sample delivery and commercial contract sales. Products are sold through their e-commerce platform with free UK mainland delivery.

Differentiator

Problem solved

Functional benefit

Brands

• MarbleForm: Marble material used for basins and baths - featured in bathroom collections
• Claybrook Interiors
• Claybrook MarbleForm

Products and services

• Wall & Floor Tiles Extensive range of wall and floor tiles including Porcelain, Marble Effect, Concrete Effect, Stone Effect, Terrazzo, Zellige, Mosaic, Metro/Brick, Terracotta, and Wood Effect tiles offered in various sizes, colours, shapes, and finishes for UK homeowners, interior designers, and commercial projects.
• Bathrooms Curated bathroom collections including Baths and Screens, Basins/Washstands/Furniture, Toilets, Taps and Mixers, Showers/Screens/Trays, Accessories/Mirrors, and Heated Towel Rails for UK homeowners, interior designers, and commercial projects.
• Paint Vegan-friendly own-brand paint palette with curated colour collections including Latest Colours, Earth Tones, Pastel Perfection, Beautifully Bright, and Distinctively Dark, complementing the tile offering for complete room design solutions.
• Commercial & Contract Sales Dedicated commercial and contract sales service handling B2B customers including hotels, restaurants, retailers, and property developers requiring tiles and bathroom products for commercial projects at scale. Contact: [email protected], 020 7052 1552.

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Romo FabricsminorStrategic or Co-development PartnerClaybrook partnered with Romo Fabrics for a collaborative content piece ('Claybrook X Romo fabrics') featuring the Claybrook studio at a location setting, demonstrating design synergy between the two design-focused brands.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Tile Giant: UK tile specialist retailer with broad high-street presence. Comparable in core tile category and UK showroom distribution, though positioned more on value and trade customers than the design-led premium segment Claybrook targets.
• Mandarin Stone: UK premium natural stone and tile specialist with multiple showrooms. Directly comparable through shared design-led positioning, premium tile range, showroom-led distribution, and a similar UK-only geographic footprint.
• Topps Tiles: UK's largest tile specialist retailer with national showroom coverage. Directly comparable as a tile-focused retailer serving homeowners, designers, and trade customers, though at much larger scale and with a broader value-tier assortment than Claybrook's design-led premium niche.
• Original Style: UK tile manufacturer-retailer with showrooms. Comparable in tile range, design-led assortment, and UK showroom-led distribution; differs by also being a manufacturer, providing vertical integration that Claybrook lacks.
• Victorian Plumbing: Large UK online bathroom retailer. Comparable as a UK-focused bathroom retailer with overlapping product range (baths, basins, taps, showers), although predominantly pure-play e-commerce without Claybrook's showroom-led premium model.
• CP Hart: UK premium bathroom retailer with London showrooms. Comparable in design-led premium positioning and bathroom category overlap; less tile-led than Claybrook but operates in the same premium showroom ecosystem serving homeowners and designers.
• Fired Earth: Premium UK tile, paint, and bathroom retailer. Closely comparable given overlapping product categories (tiles, paint, bathrooms), premium positioning, and showroom-based retail model serving homeowners and interior designers.

Broad incumbents

• B&Q: UK's largest home improvement retailer. Comparable as a UK omni-channel retailer of tiles, bathrooms, and paint, but at vastly larger scale, with a mass-market value positioning rather than Claybrook's design-led premium niche.
• Wickes: UK home improvement retailer with national branch network. Comparable in tile, bathroom, and paint categories, but broadly positioned for trade and DIY rather than design-led premium; competes for renovation budgets but in a different value tier.

Emerging players

• Lusso Stone: UK luxury bathroom brand with showroom presence. Comparable in premium design-led bathroom positioning and UK showroom distribution, although narrower in category (bathroom-focused) than Claybrook's tile/bath/paint offering.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/claybrookstudio
• LinkedInlinkedin.com/company/claybrook-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Claybrook Studio