C Squared
C Squared (Catalyst Partners Ventures LLC) is a Tampa-based revenue-operations consulting firm that builds and operates AI-driven sales systems — including proprietary voice-AI platforms and Wholesale in a Box playbooks — for real-estate wholesalers and investors.
- Company typePrivate
- Founded-
- HeadquartersClearwater, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What C Squared does
C Squared, now operating as Catalyst Partners Ventures LLC, is a Tampa/Clearwater, Florida-based revenue-operations consulting firm focused exclusively on real-estate investors. Founded in 2018 and rebranded in 2025, the firm delivers hands-on, non-slide-based engagements that embed inside client Salesforce environments and Python integrations, targeting real-estate wholesalers and investors running 25 to 100+ deals per year, operators stuck at 10–15 deals per month, and teams evaluating AI cold-calling or managing 3+ SDRs.
The firm's core offering is 6–12 month custom consulting engagements, supplemented by a growing productized surface. Wholesale in a Box is a Notion-based operating system sold in tiers from $197 (single playbook) to $4,997+ (enterprise) via Gumroad. The firm has also built two proprietary platforms — Voniq, a voice-AI platform, and Chief, an AI workforce platform — that support both internal delivery and external licensing, alongside a 913-page TCPA compliance guide and the Daily Dose of Vitamin T technical blog. The underlying technology stack combines Salesforce, Python, Retell AI, OpenAI (GPT-4o-mini), Google Vertex AI, Twilio, Convoso, Five9, Dialpad, PropStream, and PropertyRadar, with workflow automation via n8n, Zapier, and AWS/Vercel/Heroku hosting.
Revenue is generated through three streams: (1) high-touch consulting at custom pricing on 6–12 month contracts, capped at two builds per quarter by the solo-operator model; (2) productized one-time purchases of Wholesale in a Box tiers ranging $197–$4,997+; and (3) emerging platform revenue from Voniq and Chief via usage and licensing. Capacity is the binding constraint: founder Tisa Daniels is the primary operator, limiting total active engagements and creating a structural ceiling on consulting revenue absent team buildout.
C Squared firmographics
Firmographics- Name
- C Squared
- Legal name
- Catalyst Partners Ventures LLC
- Website
- https://conversionisourgame.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- C Squared (Catalyst Partners Ventures LLC) is a Tampa-based revenue-operations consulting firm that builds and operates AI-driven sales systems — including proprietary voice-AI platforms and Wholesale in a Box playbooks — for real-estate wholesalers and investors.
- Ownership category
- akta.pro rank
C Squared industry classification
Industry- Product category
- Real Estate Revenue Operations Consulting
- NAICS
- Marketing Consulting Services (541613), Scientific Research and Development Services (5417), Software Publishers (51321)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Customer, Marketing & Sales Consulting (BPAHACAG)
- akta.pro secondary industry
- Data, Analytics & AI Consulting (BPAHAEAF)
Keywords
Where C Squared is headquartered
LocationHeadquarters
- HQ city
- Clearwater
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
C Squared business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Revenue Operations Consulting: Hands-on consulting engagements lasting 6-12 months where Tisa Daniels operates inside client systems rebuilding revenue operations. Pricing discussed on diagnostic call based on scope. High-touch, operator-led delivery model.
- Wholesale in a Box (Productized Documentation): One-time purchase Notion-based operating system for REI. Single playbook $197, full system $997, Done-With-You $1,997, Enterprise $4,997+. Lifetime access with no subscription. 14-day refund policy.
- Voniq Voice AI Platform: Voice AI platform for REI operators. Revenue from platform usage and enterprise licensing.
- Chief AI Workforce Platform: AI workforce platform with 33+ tools for real estate operations. Revenue from platform subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Single playbook (Acquisitions) - standalone AE engine |
| One time/ perpetual license | Pay-as-you-go | Wholesale in a Box - full operating system |
| One time/ perpetual license | Pay-as-you-go | Done-With-You - flagship + implementation help |
| One time/ perpetual license | Multi-year contract | Enterprise - multi-seat license + custom mapping |
| Other | Multi-year contract | Revenue Operations Consulting Engagement |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
C Squared product offering
Product offeringCore offering
C Squared (Catalyst Partners) provides hands-on Revenue Operations consulting for real estate investors and wholesalers, executing 6–12 month engagements to rebuild acquisition, disposition, and sales pipelines around Salesforce, AI voice agents, and automation. Alongside consulting, the firm sells a productized Notion-based operating system ("Wholesale in a Box") and operates proprietary AI telephony (Voniq) and AI workforce (Chief) platforms built by the founder.
Product overview
C Squared (now Catalyst Partners) is a revenue operations consulting firm for real estate investors. The core offering is hands-on consulting that rebuilds client operations from within their existing systems. The productized offering, Wholesale in a Box, provides a Notion-based operating system with 10 playbooks and 5 linked databases for wholesalers. Daily Dose of Vitamin T is a technical blog documenting custom-built tools and integrations. Service modules include REI conversion consulting, wholesaling operations consulting, AI cold caller compliance, and SDR idle time reduction. The company was formerly known as C Squared Consulting and rebranded to Catalyst Partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Catalyst Partners Revenue Operations Consulting A 6–12 month hands-on Revenue Operations engagement for real estate investors and wholesalers running 75+ deals/year, covering acquisition, disposition, and sales pipelines. Priced at $15K–$40K+ per engagement with a capacity of two builds per quarter.
- Wholesale in a Box A productized Notion-based operating system for real estate wholesalers that delivers the same operating model used inside Catalyst Partners' consulting engagements, enabling clients to run their pipeline independently.
- REI Conversion Consulting Focused consulting on improving lead-to-contract conversion rates for real estate investing operations, covering pipeline architecture, scripts, and follow-up workflows.
- Wholesaling Operations Consulting Operations consulting for wholesalers covering the full acquisition-to-disposition workflow, including pipeline, accountability, and process systems.
- AI Cold Caller Compliance Consulting that deploys AI voice agents (Retell AI, Voniq-based) for outbound cold calling while maintaining TCPA and DNC compliance, integrated with the client's existing pipeline.
- Reduce SDR Idle Time Consulting engagement that instruments the acquisition team's calling activity and rebuilds routing, staffing, and automation to reduce SDR idle time and increase live connect rates.
Quantifiable outcome
- Scaled a wholesaler from 50 to 200+ deals by fixing three bottlenecks
- +3 more outcomes
Companies that use C Squared
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles1 record
C Squared technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
AI capability10 records
Feature9 records
C Squared partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- VoniqcoreVoice AI platform built for REI with STIR/SHAKEN A-level attestation, number reputation management, and AI voice agents tuned for real estate conversations. Built by Tisa Daniels when Twilio was too expensive. Core component of AI cold calling compliance engagements.
- ChiefcoreAI workforce platform for real estate with 33+ specialized AI tools handling lead follow-up, transaction coordination, and operations at scale. Built by Tisa Daniels when $5K SDRs kept quitting. Referenced in consulting engagements for AI enablement.
- TCPA GuidecoreState-by-state TCPA compliance reference with 913 pages covering telecom regulations. Built by Tisa Daniels because nobody had a comprehensive reference. Core resource for AI cold calling compliance engagements.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
C Squared competitors and assessment
Company assessmentDirect peers
- Structurely: AI lead qualification and conversational AI for real estate investors. Directly comparable to Catalyst Partners' Sarah AI Lead Qualifier and Voniq voice stack, both targeting the same REI operator segment with AI-driven inbound/outbound qualification.
- Smith.ai: AI plus human receptionist and outbound lead engagement service. Comparable as a voice-AI/lead-qualification vendor that competes for the same REI operator IT/RevOps budget that Catalyst Partners' voice AI tooling addresses.
- REI Reply: Sales engagement and cold calling platform purpose-built for real estate investors. Direct comparator for Catalyst Partners' AI cold caller compliance and Convoso/Five9-based outbound workflows.
- BatchLeads: All-in-one lead generation, CRM, and dialer platform for real estate investors and wholesalers. Comparable as a vertical REI SaaS that Catalyst Partners' Wholesale in a Box and Salesforce-based stack must integrate around or compete against.
Broad incumbents
- Revenue.io: Sales engagement and conversation intelligence platform with AI-driven follow-up cadences. Comparable as a broader sales-tech incumbent offering features similar to Catalyst Partners' 17-touch Salesforce cadence and AI lead qualification.
- Slalom Consulting: Large Salesforce and technology consulting firm. Comparable as a broad incumbent that delivers Salesforce RevOps and AI/data engagements into enterprise clients, including REI-adjacent operators, with much deeper bench but less vertical specialization.
- Simplus (Infosys): Salesforce Summit consulting partner now part of Infosys. Comparable as a broad incumbent provider of Salesforce RevOps, data, and AI implementations that could compete for the same enterprise REI operator mandates.
- Convoso: Cloud dialer and outbound call center platform for lead generation and sales operations. Already in Catalyst Partners' tech stack as an integration and a comparable infrastructure provider for REI calling operations.
Emerging players
- Salesmsg: Business texting and sales communication platform with REI customers. Comparable as a specialized sales-communication tool that competes with the telephony layer of Catalyst Partners' RevOps stack.
- Bland AI: AI voice agent platform for enterprise calling workflows. Comparable to Voniq and Retell-based voice AI offerings; an emerging horizontal competitor that could enter REI specifically.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
C Squared social profiles
Digital presenceC Squared financial estimates
Financial estimateRevenue estimate
Valuation estimate
C Squared leadership team
Management profileNumber of profiles
Profiles1 record
C Squared funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
C Squared M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about C Squared
What does C Squared do?
C Squared (Catalyst Partners) provides hands-on Revenue Operations consulting for real estate investors and wholesalers, executing 6–12 month engagements to rebuild acquisition, disposition, and sales pipelines around Salesforce, AI voice agents, and automation. Alongside consulting, the firm sells a productized Notion-based operating system ("Wholesale in a Box") and operates proprietary AI telephony (Voniq) and AI workforce (Chief) platforms built by the founder.
Is C Squared a public or private company?
C Squared is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was C Squared founded?
C Squared was founded in -1. It employs 11 to 50 people.
Where is C Squared based?
C Squared is headquartered in Clearwater, United States, in the North America region.
How does C Squared make money?
Four revenue lines are on record. Revenue Operations Consulting is the primary driver. The others are wholesale in a Box (Productized Documentation), voniq Voice AI Platform and chief AI Workforce Platform.
Who are C Squared's main competitors?
Direct peers on record are Structurely, Smith.ai, REI Reply and BatchLeads. Broad incumbents are Revenue.io, Slalom Consulting, Simplus (Infosys) and Convoso. Emerging players are Salesmsg and Bland AI.
Does C Squared have an API?
No public API is recorded for C Squared.
What industry is C Squared in?
C Squared's product category is Real Estate Revenue Operations Consulting. Its primary akta.pro industry code is BPAHACAG, Customer, Marketing & Sales Consulting, with a secondary code of BPAHAEAF, Data, Analytics & AI Consulting. Its NAICS code is 541613 and its SIC code is 8742.