CookieCode
CookieCode is a Dutch LegalTech CMP delivering GDPR/AVG-compliant cookie banners, cookie declarations, and privacy statements (drafted by privacy lawyers) exclusively through 110+ European agency partners, serving roughly 2,500 end customers in 16 languages before its 2025 acquisition by Axeptio.
- Company typePrivate
- Founded-
- HeadquartersCapelle aan den IJssel, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What CookieCode does
CookieCode is a Netherlands-based LegalTech company (founded 2018, headquartered in Capelle aan den IJssel) that provides a Consent Management Platform (CMP) for GDPR/AVG compliance. Its product portfolio centers on three components delivered together: an effective cookie notification (banner) that blocks tracking cookies until visitor consent, a dynamically updated cookie declaration listing cookies, functions, and retention periods, and a custom privacy statement drafted by in-house privacy lawyers. Continuous maintenance and monitoring — described as automated daily scanning of partner websites for new cookies — triggers automatic updates to the banner, declaration, and privacy statement to keep clients compliant as their sites evolve. The technical stack integrates with WordPress (via a plugin on the WordPress appstore), Google Tag Manager, and natively with Google Consent Mode v2 (tested and approved by Google), and the solution is delivered in 16 European languages.
The business model is exclusively partner-driven: CookieCode does not sell direct. Rather, it works through 110+ agencies — website builders, website administrators, ICT companies, and communication/marketing agencies — who resell and implement the solution on their clients' websites. Partners receive their own portal to manage their customer base, customize the banner (colors, placement, buttons, links), and access implementation instructions. Pricing is quote-based and not publicly disclosed; partners set their own end-customer prices and the company is paid on a recurring subscription basis. Notable partner relationships include RB-Media, Nedfinity, SEOgeek, 2xCeed, and Admeisters.
By July 2025 the platform served approximately 2,500 customers via its agency channel. On 28 July 2025, CookieCode was acquired by Axeptio, a global consent management SaaS, with CookieCode's customers gaining access to Axeptio's broader platform including TCF v2.2 support and the Shake cookie scanner; co-founder Leonard van der Leeden remained involved post-acquisition. CookieCode continues to operate as a brand under Axeptio's umbrella.
CookieCode firmographics
Firmographics- Name
- CookieCode
- Legal name
- CookieCode
- Website
- https://cookiecode.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CookieCode is a Dutch LegalTech CMP delivering GDPR/AVG-compliant cookie banners, cookie declarations, and privacy statements (drafted by privacy lawyers) exclusively through 110+ European agency partners, serving roughly 2,500 end customers in 16 languages before its 2025 acquisition by Axeptio.
- Ownership category
- akta.pro rank
CookieCode industry classification
Industry- Product category
- Consent Management Platform (Privacy Compliance Software)
- akta.pro primary industry
- Consent, Preference & Privacy Management (CMP) (BPAFAFAL)
- akta.pro secondary industry
- Privacy Management (Consent, DSAR, RoPA) (HDADAFAH)
Keywords
Where CookieCode is headquartered
LocationHeadquarters
- HQ city
- Capelle aan den IJssel
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
CookieCode business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Partner Subscription / Reseller Model: CookieCode operates through a partner network where partners purchase the CookieCode solution and resell it to their end customers. Partners manage their own pricing to end customers. The company does not publicly disclose pricing and offers quote-based pricing to potential partners.
- Maintenance & Monitoring Services: Ongoing automated monitoring and documentation updates as part of the core service, ensuring continuous compliance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Partner-based pricing model - not publicly disclosed |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
CookieCode product offering
Product offeringCore offering
CookieCode is a Consent Management Platform (CMP) that delivers GDPR/AVG-compliant cookie banners, detailed daily-updated cookie declarations, and custom privacy statements drafted by specialized privacy lawyers. The solution automatically scans partner websites for new cookies every day and updates all documentation accordingly, blocks tracking cookies until explicit visitor consent, and is sold exclusively through a network of reselling partners (agencies, web builders, ICT companies).
Product overview
CookieCode is a LegalTech consent management solution that provides Dutch and European websites with GDPR/AVG-compliant cookie notifications, detailed cookie declarations, and customized privacy statements. The product portfolio consists of a cookie notification/banner (the core product), a detailed cookie declaration (dynamically updated daily), and a custom privacy statement (drafted by specialized privacy lawyers). These are delivered together with ongoing maintenance and monitoring services, where CookieCode's system automatically monitors partner websites for new cookies and updates all documentation accordingly. The solution can be implemented via WordPress plugin, Google Tag Manager, or direct script placement, and includes native Google Consent Mode v2 integration. CookieCode operates through a partner/reseller model, serving website builders, administrators, ICT companies, and marketing agencies who resell the solution to their own clients. The company was acquired by Axeptio in July 2025.
Differentiator
Problem solved
Functional benefit
Products and services
- Effective Cookie Notification (Cookiemelding) Custom GDPR/AVG-compliant cookie banner that blocks tracking cookies until explicit visitor consent is given, refreshes every 24 hours, stores the visitor's choice with easy opt-out, and is fully customizable (colors, placement, buttons, links) through the partner portal. Delivered to end clients via CookieCode's partner network of agencies and ICT companies.
- Detailed Cookie Declaration (Cookieverklaring) Dynamic cookie declaration page that lists all active cookies on a website, explains their functions and retention periods, and is updated daily by CookieCode's scanning system to reflect new cookies detected on the partner's client websites. Used by website visitors to review what cookies are placed and why.
- Custom Privacy Statement (Privacyverklaring op maat) Customized privacy statement drafted by CookieCode's specialized privacy lawyers (bedrijfsjuristen), describing personal data collected via the website, purposes of use, retention periods, and third-party recipients. Delivered as a PDF or directly embedded on the partner's client websites.
- Maintenance & Monitoring (Onderhoud & Monitoring) Continuous automated service that scans partner client websites daily for new cookies and triggers CookieCode's privacy lawyers to update the cookie notification, cookie declaration, and privacy statement to keep the site compliant. The script is delivered to partners within 5 business days and installed on the client's website.
Quantifiable outcome
- CookieCode scans websites daily and automatically updates documentation when new cookies are detected
- +2 more outcomes
Companies that use CookieCode
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
CookieCode technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
CookieCode partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- AxeptiocoreAxeptio, a leading consent management platform globally, acquired CookieCode in July 2025. CookieCode is known for its strong partner network in Northern Europe. The acquisition marks a new milestone in Axeptio's international growth following recent establishment of a Canadian subsidiary and acquisition of AdOpt in Brazil. CookieCode's 2,500 customers will gain access to the full Axeptio platform including TCF v2.2 support, Google Consent Mode v2 integration, and Shake cookie scanner.
- SEOgeekminorSEOgeek is a freelance SEO specialist serving SMB Netherlands. CookieCode is implemented on all websites delivered by SEOgeek, providing GDPR-compliant cookie solutions as part of their SEO optimization services.
- RB-MediaminorRB-Media is a specialist in findable websites, converting webshops, and successful online marketing campaigns. Partner in CookieCode's network of over 110 agencies.
- NedfinityminorNedfinity is a no-nonsense team helping businesses score and succeed online on the web. Partner in CookieCode's network of over 110 agencies.
Scale indicators3 records
Recent moves4 records
Expansion highlights5 records
CookieCode competitors and assessment
Company assessmentEmerging players
- Termly: Termly is a privacy compliance platform targeting SMBs and mid-market with cookie consent banners, privacy policy generators, and DSAR workflows. It competes in the same SMB CMP category as CookieCode, particularly in North American and English-speaking European markets.
- Osano: Osano is a privacy management platform offering consent management, DSAR, and vendor risk. It overlaps with CookieCode on CMP and increasingly on broader privacy automation, with an SMB-friendly product and growing European footprint.
Direct peers
- Axeptio: Axeptio is CookieCode's parent company and the acquiring CMP platform serving 130,000+ websites globally. It is a direct CMP peer with a similar partner-friendly European SMB focus, plus broader features (TCF v2.2, Shake scanner). Used as the comparator for the consolidated Axeptio-CookieCode offering.
- Didomi: Didomi is a European consent and preference management platform with strong French and pan-European market presence. It competes directly with CookieCode in GDPR CMP, with deeper enterprise and TCF v2.2 capabilities.
- CookieYes: CookieYes is a widely adopted CMP for WordPress and SMB websites, offering cookie scanning, consent banners, and Google Consent Mode support. It directly competes with CookieCode for the SMB and WordPress-based website compliance market, including a freemium tier.
- Usercentrics: Usercentrics is a leading European consent management platform following its acquisition of Cookiebot. It directly competes with CookieCode in the GDPR CMP category, serving enterprise and SMB websites across multiple regulatory frameworks (GDPR, CCPA, LGPD).
- Iubenda: Iubenda is a privacy and cookie compliance SaaS aimed at SMBs and publishers, providing cookie banners, privacy/cookie policies, and terms generators. It directly competes with CookieCode's combined banner + privacy statement offering for European websites.
- Cookiebot: Cookiebot (now part of Usercentrics) is one of the most widely used GDPR cookie consent platforms in Europe. It competes directly with CookieCode in the SMB and mid-market website CMP space, offering automated cookie scanning, consent banners, and Google Consent Mode v2 integration.
Broad incumbents
- TrustArc: TrustArc is an enterprise privacy management platform offering consent, DSAR, assessments, and certifications. Its CMP offering overlaps with CookieCode at the enterprise end, while CookieCode's SMB focus differentiates the two in day-to-day competition.
- OneTrust: OneTrust is the largest privacy management platform globally, offering consent, DSAR, RoPA, vendor risk, and broader GRC capabilities. It overlaps with CookieCode's CMP functionality as part of a much wider portfolio, and competes for both SMB and enterprise privacy budget.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
CookieCode social profiles
Digital presenceCookieCode financial estimates
Financial estimateRevenue estimate
Valuation estimate
CookieCode leadership team
Management profileNumber of profiles
Profiles1 record
CookieCode funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CookieCode M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CookieCode
What does CookieCode do?
CookieCode is a Consent Management Platform (CMP) that delivers GDPR/AVG-compliant cookie banners, detailed daily-updated cookie declarations, and custom privacy statements drafted by specialized privacy lawyers. The solution automatically scans partner websites for new cookies every day and updates all documentation accordingly, blocks tracking cookies until explicit visitor consent, and is sold exclusively through a network of reselling partners (agencies, web builders, ICT companies).
Is CookieCode a public or private company?
CookieCode is a private company. It is classified as corporate owned and is currently operating.
When was CookieCode founded?
CookieCode was founded in -1. It employs 1 to 10 people.
Where is CookieCode based?
CookieCode is headquartered in Capelle aan den IJssel, Netherlands, in the Europe region.
How does CookieCode make money?
Two revenue lines are on record. Partner Subscription / Reseller Model is the primary driver. The others are maintenance & Monitoring Services.
Who are CookieCode's main competitors?
Emerging players on record are Termly and Osano. Direct peers are Axeptio, Didomi, CookieYes, Usercentrics, Iubenda and Cookiebot. Broad incumbents are TrustArc and OneTrust.
Does CookieCode have an API?
No public API is recorded for CookieCode.
What industry is CookieCode in?
CookieCode's product category is Consent Management Platform (Privacy Compliance Software). Its primary akta.pro industry code is BPAFAFAL, Consent, Preference & Privacy Management (CMP), with a secondary code of HDADAFAH, Privacy Management (Consent, DSAR, RoPA).