COOPMORAVA, s.r.o.

What COOPMORAVA, s.r.o. does

COOPMORAVA, s.r.o. is the central purchasing organization for a network of 10 regional consumer cooperatives operating the COOP retail brand across Moravia in the Czech Republic. Headquartered in Brno and founded in 1992, the company coordinates procurement, private label development, and supplier relationships for more than 800 physical retail stores spanning Hodonín, Mikulov, Uherský Ostroh, Boskovice, Velké Meziříčí, Moravský Krumlov, Zlín, Vsetín, Nový Jičín, and Ostrava. Its product portfolio includes 20+ proprietary private label brands covering food (Ranko dairy, DLE GUSTA pantry, Sladk\u00e1 te\u010dka confectionery, K\u0159upeto snacks), beverages (MARSHALL spirits, Arie wines, KAP\u00cdTO drinks), household and cleaning (DOMA, Clean, Lavato, Power Magic), personal care (Inspired, Jollie, DentActive, BABYLAND), and gardening (Fortel). The s.r.o. itself employs only 9 people, functioning as a lean central buying body rather than a direct retailer.

The company's business model is a B2B transaction-fee structure: it aggregates buying power across the cooperative member network and earns fees on centralized procurement and private label distribution. End customers are general consumers and households in Moravian communities — including smaller towns underserved by national chains — who purchase groceries, household essentials, personal care, pet food, and regional food products through COOP-branded stores. Distribution is exclusively through the member-cooperative physical store network, supplemented by the naCOOPka mobile loyalty application (available on iOS and Android) and the coopdisk.cz online ordering portal. Marketing reaches consumers through Facebook (COOPaci), Instagram, YouTube, and a content-rich website featuring recipes, brand stories, and the La\u0105\u00a0a Lu\u0105\u00a0a travel series.

The company's go-to-market is product-led retail driven by store footprint and the exclusive private label portfolio. Recent strategic activity centers on store format innovation (automated unstaffed store in Jeseník, urban COOP Plzeň), digital channel expansion, and active engagement with the international cooperative movement (EuroCoop board, Prague-hosted European cooperative CEO meeting in October 2025). Recognition includes Reta 2026 finalist status in the Checkout & Smart Store category, Retail Summit 2025 acknowledgment, and the 2021 Visa Czech Top Shop award for the small-shop category. No external investors, funding rounds, or public listing exist; ownership is collective among the 10 member cooperatives.

Name

COOPMORAVA, s.r.o.

Legal name

COOP MORAVA, s.r.o.

Website

https://coopmorava.cz

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

COOPMORAVA, s.r.o. is the central purchasing body for 10 regional consumer cooperatives operating 800+ COOP-branded grocery and household goods stores across Moravia, Czech Republic. It aggregates buying power, manages a 20+ brand private label portfolio, and serves general consumers in regional communities through physical retail and the naCOOPka loyalty app.

Ownership category

akta.pro rank

Product category

Grocery Retail

NAICS

Merchant Wholesalers, Nondurable Goods (424), Management of Companies and Enterprises (551)

akta.pro primary industry

Member-Owned Food Cooperatives (CRAHALAA)

akta.pro secondary industry

Buying Clubs & Community Bulk Purchasing Co-ops (CRAHALAE)

Keywords

• Grocery retail
• Cooperative purchasing
• Private label brands
• Retail store network
• Consumer goods distribution

Headquarters

HQ city

Brno

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Retail Store Sales: Revenue is generated through the sale of consumer goods across 800+ physical retail stores operated by member cooperatives in the Moravia region. The company acts as a central purchasing entity for its cooperative members, aggregating buying power across the network.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

COOP MORAVA, s.r.o. is a Czech cooperative central purchasing organization that supplies consumer goods to a network of more than 800 retail stores across the Moravia region, operated by 10 member consumer cooperatives. The company curates and distributes 20+ proprietary private label brands spanning food, beverages, household goods, personal care, pet food, gardening, and alcoholic beverages, sold exclusively through the COOP store network.

Product overview

COOP Morava operates as a retail cooperative with a network of over 800 grocery stores across Moravia, offering consumer goods through private label brands and national products. The portfolio consists of 20+ private label sub-brands covering food categories (Ranko dairy, DLE GUSTA pantry, Sladká tečka confectionery, Křupeto snacks, VAROMA kitchen helpers, NOVÝ DEN morning products), beverages (MARSHALL alcohol, Arie wines, KAPÍTO drinks), household goods (DOMA essentials, Clean cleaning, Lavato laundry, Power Magic batteries), personal care (Inspired cosmetics, Jollie hygiene, DentActive dental, BABYLAND baby products), and gardening (Fortel). The core offering combines physical retail stores with the naCOOPka mobile loyalty application and an online recipe section.

Differentiator

Problem solved

Functional benefit

Brands

• Inspired: Cosmetics and hygiene products brand for daily care of skin, hair and body.
• DOMA
• AXI
• MARSHALL
• VAROMA
• Fortel
• KAPÍTO
• Křupeto
• Lavato
• Power Magic
• NOVÝ DEN
• DLE GUSTA
• Sladká tečka
• Ranko
• Arie
• BABYLAND
• Clean
• DentActive
• Jollie

Products and services

• COOP Morava Retail Store Network A network of over 800 retail stores across Moravian regions including Hodonín, Mikulov, Uherský Ostroh, Boskovice, Velké Meziříčí, Moravský Krumlov, Zlín, Vsetín, Nový Jičín, and Ostrava, offering consumer goods and groceries under the unified COOP brand.
• naCOOPka Mobile Application Loyalty and rewards mobile application enabling customers to participate in competitions, collect points, and access exclusive promotions. Available on Android and iOS platforms.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

39 partnerships are on record, tiered core and minor.

• JEDNOTA, spotřební družstvo v BoskovicíchcoreChannel Partner/ Reseller/ DistributorMember cooperative of COOP MORAVA, operating multiple retail stores in the Boskovice region. COOP MORAVA serves as the central purchasing body for this and other member cooperatives.
• JEDNOTA, spotřební družstvo v HodoníněcoreChannel Partner/ Reseller/ DistributorMember cooperative operating stores in the Hodonín region, part of the COOP MORAVA network.
• JEDNOTA, spotřební družstvo v MikulověcoreChannel Partner/ Reseller/ DistributorMember cooperative operating stores in the Mikulov region.
• JEDNOTA, spotřební družstvo v Moravském KrumlověcoreChannel Partner/ Reseller/ DistributorMember cooperative operating stores in the Moravský Krumlov region.
• JEDNOTA, spotřební družstvo v Uherském OstrohucoreChannel Partner/ Reseller/ DistributorMember cooperative operating stores in the Uherský Ostroh region.
• JEDNOTA, spotřební družstvo ve VsetíněcoreChannel Partner/ Reseller/ DistributorMember cooperative operating stores in the Vsetín region.
• JEDNOTA, spotřební družstvo ve ZlíněcoreChannel Partner/ Reseller/ DistributorMember cooperative operating stores in the Zlín region.
• COOP družstvo ve Velkém MeziříčícoreChannel Partner/ Reseller/ DistributorMember cooperative operating stores in the Velké Meziříčí region.
• BUDOUCNOST, spotřební družstvo v OstravěcoreChannel Partner/ Reseller/ DistributorMember cooperative operating stores in the Ostrava region, including Nový Jičín.
• DLC Napajedla, a.s.minorChannel Partner/ Reseller/ DistributorMember company of the COOP MORAVA network, operating in the Napajedla area.
• Partner in Pet Food CZ, s.r.o.minorChannel Partner/ Reseller/ DistributorSupplier of private label pet food products under the AXI brand sold through COOP stores.
• Chocoland a.s.minorChannel Partner/ Reseller/ DistributorSupplier of confectionery products including private label chocolate-covered snacks and candy under the Sladká tečka brand.
• Bohušovická mlékárna, a.s.minorChannel Partner/ Reseller/ DistributorSupplier of dairy products including zakysaná smetana (sour cream) under the Ranko brand.
• Mlékárna Valašské Meziříčí spol. s r.o.minorChannel Partner/ Reseller/ DistributorLocal dairy supplier providing milk and dairy products for the Ranko private label brand.
• Palírna U Zelného stromu a.s.minorChannel Partner/ Reseller/ DistributorDistiller supplying rum products under the Marshall private label brand.
• RUDOLF JELÍNEK a.s.minorChannel Partner/ Reseller/ DistributorSpirits producer supplying pear brandy (hruška) under the Marshall private label brand.
• Fruko-Schulz s.r.o.minorChannel Partner/ Reseller/ DistributorSupplier of peppermint liqueur under the Marshall private label brand.
• LINEA NIVNICE a.s.minorChannel Partner/ Reseller/ DistributorSupplier of fruit juices and beverages under the KAPÍTO brand.
• Budiš, a.s.minorChannel Partner/ Reseller/ DistributorProducer of mineral water (Maxia still) under the KAPÍTO brand.
• Fruta Podivín a.s.minorChannel Partner/ Reseller/ DistributorSupplier of fruit purees and baby food products under the BABYLAND brand.
• FORESTINA s.r.o.minorChannel Partner/ Reseller/ DistributorSupplier of gardening products including fertilizers and bird feed under the Fortel brand.
• AGRO CS a.s.minorChannel Partner/ Reseller/ DistributorSupplier of herbicides and plant protection products under the Fortel brand.
• MATTES Corp. s.r.o.minorChannel Partner/ Reseller/ DistributorSupplier of personal care products including cotton pads and cosmetics under the Inspired brand.
• SIMANDL spol. s r.o.minorChannel Partner/ Reseller/ DistributorSupplier of cappuccino and coffee creamers under the NOVÝ DEN brand.
• Jemča a.s.minorChannel Partner/ Reseller/ DistributorTea supplier providing herbal and fruit teas under the NOVÝ DEN brand.
• Severochema družstvo pro chemickou výrobuminorChannel Partner/ Reseller/ DistributorSupplier of cleaning products including window cleaner and liquid starch under the Clean and Lavato brands.
• Baterie Centrum, s.r.o.minorChannel Partner/ Reseller/ DistributorSupplier of LED light bulbs and batteries under the Power Magic brand.
• IVAV plus s.r.o.minorChannel Partner/ Reseller/ DistributorSupplier of toothbrushes under the DentActive brand.
• ESSA, spol. s r.o.minorChannel Partner/ Reseller/ DistributorSupplier of dried legumes and grains (chickpeas, bulgur) under the VAROMA brand.
• Amylon, a.s.minorChannel Partner/ Reseller/ DistributorSupplier of potato starch under the VAROMA brand.
• ACCOM Czech a.s.minorChannel Partner/ Reseller/ DistributorSupplier of potato gnocchi under the VAROMA brand.
• Petr Hobža Snack a.s.minorChannel Partner/ Reseller/ DistributorSupplier of potato chips and snacks under the Křupeto brand.
• Ed.Haas CZ s.r.o.minorChannel Partner/ Reseller/ DistributorSupplier of chocolate-covered banana confections under the Sladká tečka brand.
• Pro Diana Moravia s.r.o.minorChannel Partner/ Reseller/ DistributorWine supplier providing Müller Thurgau white wine under the Arie brand.
• Vinium a.s.minorChannel Partner/ Reseller/ DistributorWine supplier providing Diplomat rosé wine under the Arie brand.
• Goldfein CZ s.r.o.minorChannel Partner/ Reseller/ DistributorSupplier of loaf cake (bábovka) under the Sladká tečka brand.
• Penam a.s.minorChannel Partner/ Reseller/ DistributorSupplier of semolina (krupička) for baby food under the BABYLAND brand.
• MELITRADE a.s.minorChannel Partner/ Reseller/ DistributorSupplier of baby wet wipes under the BABYLAND brand.
• UNION COSMETIC s.r.o.minorChannel Partner/ Reseller/ DistributorSupplier of hair conditioner under the Inspired brand.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lidl Czech Republic: Hard discounter with over 300 stores in Czechia including Moravia. Competes head-on with COOP MORAVA on value-oriented grocery and increasingly targeting secondary Moravian towns historically served by cooperative stores.
• Albert (Ahold Albert Czech Republic): Ahold Delhaize's Czech supermarket banner with hundreds of full-line supermarkets across Moravia (Brno, Ostrava, Olomouc, Zlín). Direct competitor offering a broader assortment than COOP's value-oriented stores in urban areas.
• Skupina COOP (COOP Czechia / COOP Jednota): National umbrella brand for Czech consumer cooperatives of which COOP MORAVA is a regional member. Sister cooperatives operate similar store networks and share private-label supply coordination — the closest structural peer.
• Billa Czech Republic: REWE Group's small-format supermarket chain with broad Czech coverage including Moravia. Competes with COOP MORAVA on convenience and proximity in smaller towns and urban neighborhoods.
• Penny Market Czech Republic: Rewe Group's hard-discount chain with ~400 stores in Czechia, including smaller Moravian towns. Closely matches COOP MORAVA on discount/value positioning and on small-format store footprint.
• Kaufland Czech Republic: Schwarz Group's hypermarket/discount chain operating more than 140 stores across Czechia, including in Moravian cities like Brno, Ostrava and Olomouc. Direct competitor to COOP MORAVA on price, assortment and physical footprint in the same regional markets.

Broad incumbents

• Tesco Czech Republic: Full-line hypermarket and supermarket operator (Tesco Stores ČR) present across major Moravian cities. Comparable on private-label range (Tesco own brand) and on loyalty programs but at much larger store formats than typical COOP locations.
• Globus Czech Republic: Hypermarket chain with large-format stores across Czechia including Brno and Ostrava. Overlaps with COOP MORAVA on grocery, fresh produce and household assortments but at very different store economics.
• Makro Cash & Carry Czech Republic: Metro AG's self-service wholesale club serving hospitality, small businesses and trade buyers across Czechia including Moravia. Relevant peer on bulk grocery distribution and on B2B procurement side rather than on traditional retail.

Emerging players

• Rohlik.cz: Czech-founded online grocery retailer operating in Brno, Ostrava and other cities within the COOP MORAVA catchment. Not a physical-store competitor but actively taking urban basket share — the digital gap COOP MORAVA is exposed to via coopdisk.cz.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCIqa9sI8PoWcukFxSNkjWdA/videos
• Facebookfacebook.com/COOPaci
• Instagraminstagram.com/coop_morava/?hl=cs
• LinkedInlinkedin.com/company/coopmorava-s.r.o.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COOPMORAVA, s.r.o.