Curbstone Events

What Curbstone Events does

Curbstone Events is a Brussels-headquartered motorsport events and lifestyle driving experience company, operating as a Belgian NV/SA (Curbstone N.V./S.A.) with regional entities in France (Curbstone AZUR), Italy (Curbstone SPA / Curbstone Italia), and Germany. Founded in 2009 with a 13-employee team, the company organizes professionally run track days, race testing, and driving programmes at 13+ premier circuits across Europe, the Middle East, and Scandinavia, including Spa-Francorchamps, Paul Ricard, Nürburgring, Monza, Barcelona-Catalunya, and Dubai Autodrome. Its portfolio spans core track day products (2H open pit lane sessions, Clubsport, Race, Formula, Apex Training), the Curbstone ICE ice driving programme on a private frozen lake in Åre/Östersund, Sweden, and lifestyle events (Motor Valley Tour, Watch Valley Tour, Zoute GT Tour) that combine factory visits to Ferrari, Pagani, Dallara, and Maserati with track sessions and luxury hospitality.

The company operates a proprietary F1-grade race simulation service (Virtex) at Spa-Francorchamps, marketed to professional racing teams for setup validation and driver performance development at €3,500 per session. The technology stack runs on the Odoo CMS/platform for event registration and CRM. The business model is direct-to-consumer event registration with tiered member vs. non-member pricing (members receive 15–20% discounts), supplemented by a concierge service, branded merchandise sales (programme.curbstone.net store), and a Curbstone Membership programme. Premium event pricing ranges from €360 (single 2H session, non-member) to €8,799 (Curbstone ICE 4-day driver package), with Virtex B2B simulation at €3,500 per evaluation and Motor Valley Tour packages at €2,999–€5,999 per person.

Customer segments span high-net-worth automotive enthusiasts and sports car owners (primary), ultra-high-net-worth lifestyle seekers attracted to ice driving and ski/track combinations, supercar collectors seeking exclusive factory access, and professional racing teams (F1, GT, Formula) using Virtex simulation. The company leverages 15 premium automotive brand partnerships (Porsche, McLaren, Bugatti, Lamborghini, Aston Martin, Mercedes-AMG, BMW M, Ferrari, Maserati, Pagani, Dallara, among others) and 22 official partners (Pirelli, SRO Motorsports, Zoute Grand Prix, RACB Belgium, Niola Jet, Virtex, Stand 21, and circuit operators) for co-marketing, supply, and operational enablement.

Name

Curbstone Events

Legal name

Curbstone N.V./S.A.

Website

https://curbstone.net

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Curbstone Events organizes premium track days, ice driving programmes, and automotive lifestyle tours at 13+ premier European circuits for high-net-worth sports car owners and enthusiasts, with regional operations in Belgium, France, Italy, and Germany, and a proprietary F1-grade simulation service (Virtex) for professional racing teams.

Ownership category

akta.pro rank

Headquarters

HQ city

Sint-Lambrechts-Woluwe (Brussels)

HQ country

Belgium

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Supply Chain, Others

Revenue model

1. Track Day and Event Registrations: Core revenue from paid track day registrations across circuits in Belgium, France, Italy, Germany, Spain, Sweden, and the UAE. Pricing varies by event type (Sport, Clubsport, Race, Formula, Apex, Ice Driving, Lifestyle), circuit, and session. Member and non-member pricing tiers apply, with membership offering cost discounts.
2. Driving Programme Packages: Bundled packages combining driving experiences with travel, accommodation, meals, and activities. Examples include the Curbstone ICE programme in Sweden (3-4 day trips with flights, hotel, ice driving, dining) priced at €6,999–€8,799 per driver, and Motor Valley Tour packages at €2,999–€5,999.
3. F1 Simulation Sessions: High-fidelity F1-grade race simulator sessions at Spa-Francorchamps. Priced at €3,500 per evaluation session. Targets professional teams for car setup validation and driver performance development.
4. Merchandise Store: E-commerce sales of branded merchandise including ceramic homeware items (ceramic cups, bowls, planters) priced at €25 each via programme.curbstone.net store.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Curbstone Events organizes and runs professionally managed track days, driving programmes, and lifestyle events at premier European racing circuits (Spa-Francorchamps, Circuit Paul Ricard, Nürburgring, Monza, Misano, Barcelona, Dubai Autodrome, Yas Marina). Core offerings include Sport/Clubsport/Race/Formula track days, 2H open pit-lane sessions, ice driving on a private frozen lake in Sweden (Curbstone ICE), Motor Valley and Watch Valley factory-visit tours, and F1-grade race simulation via the Virtex platform at Spa-Francorchamps.

Product overview

Curbstone Events operates a multi-product motorsport and lifestyle driving events portfolio centered around track day experiences, ice driving expeditions, and automotive lifestyle tours. The core offering includes Track & Test Days at major European circuits (Spa, Paul Ricard, Nürburgring, Monza, Misano, Barcelona, Hockenheim, Red Bull Ring, Imola, Dubai), AZUR 2H and SPA 2H open pit lane sessions, Car Handling Training, and Apex Training. The ICE (Ice Driving) program provides winter driving experiences in Sweden on a private frozen lake with Porsche and sports cars. Lifestyle products include Motor Valley Tour (factory visits in Italy), Watch Valley Tour (Switzerland), and Zoute GT Tour (Belgium). Supporting services include Virtex F1-grade simulation at Spa, Niola Jet air travel, Membership program, TESTF1RST priority access, and Car Rental. The portfolio combines motorsport driving programs with premium hospitality, factory tours, and lifestyle experiences targeting GT sports car enthusiasts.

Differentiator

Problem solved

Functional benefit

Brands

• Zoute GT Tour: GT lifestyle tour event including speed tests and fine dining in Belgium
• Motor Valley Tour
• Watch Valley
• Virtex
• Niola Jet
• Curbstone ICE

Products and services

• Track Day Events Professionally organized track day sessions at European and Middle Eastern circuits (Spa-Francorchamps, Paul Ricard, Nürburgring, Hockenheim, Red Bull Ring, Misano, Monza, Imola, Barcelona, Yas Marina, Dubai Autodrome). Categories include SPORT, CLUBSPORT, RACE, FORMULA, and APEX, with sessions ranging from 2H open pit-lane format to full-day Race Testing events. Coaching available, member and non-member pricing tiers apply.
• Curbstone ICE (Ice Driving Programme) Winter ice driving experiences on a private frozen lake in the Åre–Östersund region of Sweden using ice-prepped sportscars with spiked winter tyres. Includes Ice Driving Package for drivers and Ice Experience for non-driving companions, with accommodation at an award-winning arctic spa. 3-day and 4-day weekend packages built on fifteen years of ice driving expertise.
• Motor Valley Tour Three-day lifestyle driving tour in Italy's Motor Valley combining Monza track day with exclusive factory visits to Dallara, Ferrari, Maserati, and Pagani. Includes hotel, meals, and curated automotive experiences for supercar collectors and enthusiasts.
• Watch Valley Tour Switzerland-based lifestyle tour featuring watch factory visits, pairing Swiss watchmaking heritage with the Curbstone driving experience format.
• Zoute GT Tour by Curbstone GT lifestyle driving event in Knokke-Heist, Belgium featuring unique sports cars, speed tests, fine dining and prize-giving weekend programme combining driving and gastronomy.
• Virtex F1-Grade Race Simulation Engineering-grade F1 race simulation located at Spa-Francorchamps using LiDAR-based track models, professional simulator operation, real cockpit integration, and F1-level analytical feedback with professional telemetry analysis. Targeted at professional motorsport teams for car setup validation and driver performance development.
• TESTF1RST Priority access and testing programme offering motorsport enthusiasts expedited entry and pre-booking privileges on Curbstone Events track experiences.
• Car Rental Vehicle rental service for participants attending Curbstone track experiences, providing access to suitable cars for use at track days and driving programmes.

Quantifiable outcome

• Curbstone ICE programme operates with 15 years of ice driving expertise on a private frozen lake — built over fifteen years of ice driving performance.
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

33 partnerships are on record, tiered core and minor.

• Alpine CarscoreGTM or Marketing PartnerAlpine Cars (Renault's performance brand) is listed as a Brand Partner of Curbstone Events, indicating co-marketing and cross-promotion of Curbstone track events to Alpine's customer base.
• Mercedes-AMGcoreGTM or Marketing PartnerMercedes-AMG is listed as a Brand Partner, leveraging the prestige of the Mercedes-AMG brand in Curbstone's motorsport event marketing.
• Aston MartincoreGTM or Marketing PartnerAston Martin is listed as a Brand Partner, with the partnership serving as a credibility signal for Curbstone's premium positioning.
• BMW McoreGTM or Marketing PartnerBMW M is listed as a Brand Partner, reflecting Curbstone's appeal to BMW M customers seeking premium track day experiences.
• BugatticoreGTM or Marketing PartnerBugatti is listed as a Brand Partner, demonstrating Curbstone's reach into the ultra-luxury hypercar segment.
• DallaracoreStrategic or Co-development PartnerDallara is listed as a Brand Partner and featured as a factory visit destination in Motor Valley Tours. As an engineering partner for Curbstone's professional programme offerings and exclusive track sessions, this is a deep operational partnership.
• DonkervoortminorGTM or Marketing PartnerDutch sports car manufacturer Donkervoort is listed as a Brand Partner, reflecting niche ultra-lightweight sports car enthusiast appeal.
• LamborghinicoreGTM or Marketing PartnerLamborghini is listed as a Brand Partner, providing cross-promotion to Lamborghini's global customer network.
• MaseraticoreGTM or Marketing PartnerMaserati is listed as a Brand Partner and featured as a factory visit destination in the Motor Valley Tour programme.
• McLarencoreGTM or Marketing PartnerMcLaren is listed as a Brand Partner, leveraging the McLaren brand's strong motorsport heritage in Curbstone's event marketing.
• PaganicoreStrategic or Co-development PartnerPagani is listed as a Brand Partner and featured as a factory visit destination in Motor Valley Tours, indicating exclusive access to Pagani's manufacturing facility in Italy.
• PragaminorGTM or Marketing PartnerPraga (Czech motorsport and road car manufacturer) is listed as a Brand Partner.
• PorschecoreGTM or Marketing PartnerPorsche is listed as a Brand Partner, providing significant cross-promotion given Porsche's large global customer base and track day culture. Porsche vehicles are featured in Curbstone ICE programmes.
• Manthey-RacingminorGTM or Marketing PartnerGerman motorsport and racing technology company Manthey-Racing is listed as a Brand Partner, specializing in Porsche performance upgrades.
• PirellicoreGTM or Marketing PartnerPirelli is listed as an Official Partner and the official tyre supplier for Curbstone events, providing Pirelli Motorsport Tyres at track events. This is a critical operational partnership ensuring consistent tyre supply.
• Virtex SimulationcoreTechnology or IntegrationVirtex Simulation provides F1-grade race simulation technology at Spa-Francorchamps. Virtex is listed as an Official Partner and provides engineering-grade simulation models, professional simulator operation, and real cockpit integration as a core Curbstone service offering.
• SRO Motorsports GroupcoreGTM or Marketing PartnerSRO Motorsports Group (Stephane Ratel Organisation) is listed as an Official Partner. SRO is the organizer of GT racing series including GT World Challenge Europe, providing strategic alignment in the GT racing ecosystem.
• Niola JetminorGTM or Marketing PartnerNiola Jet is listed as an Official Partner and the Official Jet Partner, providing private jet services for Curbstone's premium lifestyle and travel experiences.
• ETS Racing FuelsminorGTM or Marketing PartnerETS Racing Fuels is listed as a partner, providing specialist racing fuels for track events.
• Stand 21minorGTM or Marketing PartnerStand 21 is listed as an Official Partner, providing racing safety gear and equipment.
• Circuit of Spa FrancorchampscoreGTM or Marketing PartnerCircuit of Spa Francorchamps is listed as an Official Partner. Curbstone runs regular track days and 2H sessions at Spa-Francorchamps, the legendary Belgian F1 circuit.
• Circuit Paul RicardcoreGTM or Marketing PartnerCircuit Paul Ricard (Le Castellet, France) is listed as an Official Partner, hosting AZUR 2H sessions and Track & Test Days organized by Curbstone AZUR.
• Autodromo Nazionale MonzacoreGTM or Marketing PartnerMonza circuit in Italy is listed as an Official Partner, hosting Curbstone Italia track events and Motor Valley Tour activities.
• NürburgringcoreGTM or Marketing PartnerNürburgring (Germany) is listed as an Official Partner, hosting Curbstone Nürburgring Sprint, GP, and Nordschleife Apex Training events.
• Dubai AutodromeminorGTM or Marketing PartnerDubai Autodrome is listed as an Official Partner, representing Curbstone's presence in the Middle East market.
• Circuit Barcelona-CatalunyaminorGTM or Marketing PartnerCircuit Barcelona-Catalunya (Montmeló, Spain) is listed as an Official Partner, hosting Curbstone track events in Spain.
• Jaquet-DrozminorGTM or Marketing PartnerSwiss luxury watchmaker Jaquet-Droz is listed as an Official Partner, aligning with Curbstone's ultra-high-net-worth customer demographic.
• Zoute Grand PrixcoreGTM or Marketing PartnerZoute Grand Prix is listed as an Official Partner. Curbstone co-organizes the Zoute GT Tour by Curbstone, a lifestyle driving event in Knokke-Heist, Belgium.
• MyETS to RaceminorGTM or Marketing PartnerMyETS to Race is listed as an Official Partner, providing racing-related services or equipment.
• Pogona InsuranceminorGTM or Marketing PartnerPogona Insurance is listed as an Official Partner, potentially providing specialist insurance for high-value vehicles at track events.
• GT DriveminorGTM or Marketing PartnerGT Drive is listed as an Official Partner.
• Amato DesignminorGTM or Marketing PartnerAmato Design is listed as an Official Partner, potentially providing design or branding services.
• RACB BelgiumminorGTM or Marketing PartnerRoyal Automobile Club Belgium (RACB) is listed as an Official Partner, providing motorsport federation alignment for Belgian events.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Petit Le Mans Driving Experiences: Track day and supercar experience operator focused on European circuits including Spa, Paul Ricard and Nürburgring. Overlaps on circuits but with a different operational footprint and brand focus.

Broad incumbents

• Porsche Experience Center: Porsche-owned driving centres at Hockenheim, Leipzig, Atlanta, LA and Shanghai offering manufacturer-run track experiences. Competes for the same Porsche-owner customer base and is a brand partner competitor for HNW track day spend.
• Ferrari Corso Pilota: Ferrari's official driving programme including Corse Clienti F1 client car events and track days at Fiorano/Maranello. Comparable at the high end of the F1 client / Ferrari track experience market and overlaps with Virtex simulation use cases.
• Lamborghini Accademia: Lamborghini's official owner driving programme at Pavia/Imola circuits. Comparable as an OEM-run HNW track day programme competing for the same supercar owner customers Curbstone targets.

Direct peers

• MotorSport Vision (MSV): UK-based operator of Brands Hatch, Snetterton, Bedford Autodrome and other circuits; runs its own track days and driving experiences. Directly comparable as a circuit-affiliated track day organiser, though at larger scale and UK-focused.
• Trackdays.co.uk: One of Europe's largest track day booking platforms aggregating events at UK and European circuits for enthusiast drivers. Comparable as a multi-circuit, multi-organiser track day marketplace with similar target customer (sports car owners).
• Supercar Driver: UK-based supercar enthusiast platform organising track days and driving experiences at European circuits for owners of high-performance vehicles. Comparable target audience (sports car/GT owners) and similar multi-circuit event format.
• P1 Experiences: UK-headquartered luxury supercar and motorsport experience provider operating track days and driving experiences across European circuits. Comparable as a multi-circuit supercar driving experience operator targeting HNW enthusiasts.
• RSR Race School / RSR Nurburg: Spa-Francorchamps/Nürburgring-based race school and track day organiser offering driving experiences and instruction at the same Belgian and German circuits where Curbstone operates. Closest direct geographic and product overlap.

Others

• Virtex Simulation: Provider of F1-grade race simulation technology that Curbstone resells/integrates at Spa-Francorchamps. Technology partner and adjacent comparable in the engineering-grade motorsport simulation market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/curbstoneevents
• LinkedInlinkedin.com/company/curbstone-events

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Curbstone Events