DECATHLON AG2R LA MONDIALE TEAM

What DECATHLON AG2R LA MONDIALE TEAM does

DECATHLON AG2R LA MONDIALE TEAM, now operating as DECATHLON CMA CGM TEAM, is a professional road cycling team headquartered in La Motte-Servolex, Auvergne-Rhône-Alpes, France, competing at the UCI WorldTour tier — the elite level of international road cycling. Founded in 1992 and employing 87 staff, the team fields a roster of professional cyclists including Olav Kooij and Paul Seixas, plus a structured La NewGen development pipeline comprising a Development Team and a U19 junior squad. The team's core "product" is elite racing itself, generating brand exposure and engagement value for its sponsor ecosystem.

The team operates under a multi-sponsor commercial structure, anchored by co-title sponsors Decathlon (French sports equipment retailer, which also manufactures the team's Van Rysel bicycles) and CMA CGM (French global container shipping and logistics company). A broader ecosystem of approximately 23 secondary partners provides equipment (SRAM, Continental, Look Cycle, Deda Elementi, Fizik, Muc-Off), technology and analytics (Wahoo, TrainingPeaks, Swissside, E-Podiatech), logistics (Skoda, KYMCO, Motorhome Rent), and consumer/HR brand sponsorship (Adecco, Shine, Armand Thiery, ARC1950). Equipment, technology, and apparel partners supply the team's racing infrastructure; their relationships are documented as "We to Them" provider arrangements.

The team's revenue model is sponsorship-driven and not publicly disclosed. Distribution channels include a direct-to-consumer e-commerce merchandise storefront (shop.decathloncmacgmteam.com, powered by Decathlon's infrastructure) and Decathlon's global retail network. Marketing and fan engagement are executed across Facebook, Instagram, X, TikTok, YouTube, Strava, LinkedIn, and an email newsletter. Race results — including Olav Kooij's stage 5 win at Pau and Paul Seixas's 3rd place plus white jersey (best young rider) at the Tour de France during the 2026 season — drive the team's media value proposition for sponsors.

Name

DECATHLON AG2R LA MONDIALE TEAM

Legal name

Equipe cycliste DECATHLON CMA CGM TEAM

Website

https://decathlonag2rlamondialeteam.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

DECATHLON CMA CGM TEAM (formerly DECATHLON AG2R LA MONDIALE TEAM) is a French UCI WorldTour professional cycling team, funded by co-title sponsors Decathlon and CMA CGM and a 25+ partner ecosystem, serving sponsor brands and cycling fans globally through elite road racing and merchandise.

Ownership category

akta.pro rank

Product category

Professional Cycling Team

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)

Keywords

• Professional cycling team
• Cycling sponsorship
• Team merchandise
• Athlete development
• Uci worldtour racing

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Distribution channels1 record

Marketing channels9 records

Core offering

DECATHLON CMA CGM TEAM is a French professional cycling team operating at the UCI WorldTour level, competing in elite international road races including the Tour de France. The team runs a multi-tier structure comprising the WorldTour squad, a La NewGen development program (Development Team and U19 junior squad), and sells official team merchandise through its own e-commerce store at shop.decathloncmacgmteam.com.

Product overview

DECATHLON CMA CGM TEAM is a professional cycling team competing at the WorldTour level. The team operates a multi-level structure consisting of the WorldTour squad, a NewGen development program (including a Development Team and U19 junior team), and associated staff. The team manages its own racing calendar, results tracking, and merchandise shop. The product offering is the cycling team itself as a sports/entertainment entity rather than a technology product or software platform.

Differentiator

Problem solved

Functional benefit

Brands

• La NewGen: Development team for emerging cycling talent
• Equipe WorldTour

Products and services

• Equipe WorldTour The professional WorldTour cycling squad that competes in the UCI WorldTour circuit, including the Tour de France and other major international road races. The team delivers brand exposure and competitive sporting performance for its sponsors and serves as the operational core of the team's activities.
• La NewGen Development Program A structured cyclist development program that includes a Development Team and a U19 junior team, designed to identify, recruit, and prepare emerging professional cycling talent for the WorldTour squad.
• DECATHLON CMA CGM Team Shop Official e-commerce storefront selling team-branded apparel and cycling merchandise to cycling fans and consumers. The shop is accessible globally at shop.decathloncmacgmteam.com and leverages Decathlon's e-commerce platform.

Quantifiable outcome

• Paul Seixas finished 3rd on a Tour de France stage and claimed the white jersey (best young rider)
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

25 partnerships are on record, tiered flagship, core and minor.

• DecathlonflagshipStrategic or Co-development PartnerDecathlon serves as the co-title sponsor and primary equipment provider for the team. Decathlon manufactures the team's bicycles and cycling apparel. The team competes under the name DECATHLON CMA CGM TEAM in the UCI WorldTour.
• CMA CGMflagshipStrategic or Co-development PartnerCMA CGM serves as the co-title sponsor of the cycling team. CMA CGM is a global container shipping and logistics company headquartered in Marseille, France. The team competes under the name DECATHLON CMA CGM TEAM in the UCI WorldTour.
• Van RyselcoreOEM/ Whitelabel/ Licensing PartnerVan Rysel is Decathlon's premium cycling brand that provides the team's bicycles and associated cycling equipment.
• SRAMcoreOEM/ Whitelabel/ Licensing PartnerSRAM provides the team's bicycle components including groupsets and shifting systems.
• ContinentalcoreOEM/ Whitelabel/ Licensing PartnerContinental supplies the team's bicycle tires, providing high-performance cycling rubber for road racing.
• Look CyclecoreOEM/ Whitelabel/ Licensing PartnerLook Cycle provides bicycle components including pedals and carbon bike frames for the team.
• Deda ElementicoreOEM/ Whitelabel/ Licensing PartnerDeda Elementi provides handlebars, stems, and other bicycle components for the team.
• FizikcoreOEM/ Whitelabel/ Licensing PartnerFizik supplies the team's bicycle saddles and associated comfort components.
• Muc-OffminorOEM/ Whitelabel/ Licensing PartnerMuc-Off provides cleaning, lubrication, and maintenance products for the team's bicycles and equipment.
• SwisssidecoreTechnology or IntegrationSwissside provides aerodynamic and performance bicycle components and consulting.
• WahoocoreTechnology or IntegrationWahoo provides the team with cycling computers, GPS devices, and smart trainers for training and competition data analysis.
• TrainingPeakscoreTechnology or IntegrationTrainingPeaks provides the team with training and performance analytics software for athlete data management.
• CompressportminorOEM/ Whitelabel/ Licensing PartnerCompressport supplies compression garments and recovery wear for the team's cyclists.
• BlackrollminorOEM/ Whitelabel/ Licensing PartnerBlackroll provides foam rollers and recovery equipment for the team's athlete recovery programs.
• AdeccominorStrategic or Co-development PartnerAdecco is a global staffing and HR solutions company that partners with the team as a sponsor.
• SkodacoreOEM/ Whitelabel/ Licensing PartnerSkoda provides vehicles and automotive support for the team, supporting logistics and team transportation during races.
• KYMCOminorOEM/ Whitelabel/ Licensing PartnerKYMCO provides scooters and motorized vehicles for the team's race-day logistics and staff transportation.
• Motorhome RentminorOEM/ Whitelabel/ Licensing PartnerMotorhome Rent provides motorhomes for team hospitality, athlete rest, and race-day operational support.
• PilejeminorOEM/ Whitelabel/ Licensing PartnerPileje provides nutritional supplements and health products to support athlete nutrition and recovery.
• NAQIminorOEM/ Whitelabel/ Licensing PartnerNAQI provides skincare and body care products for the team's athletes.
• VisiodryminorOEM/ Whitelabel/ Licensing PartnerVisiodry provides drying and storage solutions for team equipment.
• VEKTAminorOEM/ Whitelabel/ Licensing PartnerVEKTA provides nutritional and performance products for the team.
• ShineminorStrategic or Co-development PartnerShine is a sponsor partner of the team.
• Armand ThieryminorChannel Partner/ Reseller/ DistributorArmand Thiery is a retail partner sponsor of the team.
• ARC1950minorStrategic or Co-development PartnerARC1950 is a partner sponsor of the team.

Recent moves5 records

Expansion highlights5 records

Direct peers

• Team Visma | Lease a Bike: Dutch UCI WorldTour team. Closely comparable as a top-tier title-sponsor-driven operation with an integrated development squad (Team Visma | Lease a Bike Development) and similar Grand Tour ambitions.
• EF Education-EasyPost: American-registered UCI WorldTour team co-sponsored by EF Education First and EasyPost. Direct peer operating the same co-title sponsorship model and competing in Grand Tours.
• Movistar Team: Spanish UCI WorldTour team sponsored by Movistar (Telefónica). Direct peer with a single dominant title sponsor structure and a long-standing WorldTour pedigree.
• UAE Team Emirates-XRG: UCI WorldTour cycling team backed by UAE sovereign-linked sponsors (Emirates, XRG). Directly comparable as a flagship-sponsor-driven WorldTour operation contesting the same Grand Tours and competing for the same elite rider pool.
• Groupama-FDJ: French UCI WorldTour team. Direct French-market peer competing for the same national fan base, French sponsors, and Tour de France wild-card strategy.
• BORA-hansgrohe: German UCI WorldTour team co-sponsored by BORA and hansgrohe. Direct peer operating the same co-title sponsorship structure and competing in Grand Tours and Classics.
• Soudal Quick-Step: Belgian UCI WorldTour team co-sponsored by Soudal and Quick-Step. Direct peer with the same co-title sponsorship structure and competition for one-day Classics and stage-race podiums.
• Cofidis: French UCI WorldTour team sponsored by Cofidis (credit institution). Direct French-market peer with similar sponsorship-driven business model and dependence on Grand Tour visibility.
• INEOS Grenadiers: British-registered UCI WorldTour team owned by INEOS. Operates the same multi-discipline professional cycling model (WorldTour plus development pipeline) and competes directly for Grand Tour podiums.
• Lidl-Trek: American UCI WorldTour team co-sponsored by Lidl and Trek. Direct peer combining a global retail title sponsor with an equipment manufacturer, mirroring the Decathlon–Van Rysel structure of the subject team.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/decathloncmacgm
• YouTubeyoutube.com/@decathloncmacgmteam
• Facebookfacebook.com/DecathlonCMACGM
• LinkedInlinkedin.com/company/decathlonag2rlamondialeteam
• Instagraminstagram.com/decathloncmacgmteam
• TikToktiktok.com/@decathloncmacgmteam

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DECATHLON AG2R LA MONDIALE TEAM