DECOR COMMERCIAL
Decor Commercial is the dedicated commercial arm of Decor Tiles & Floors Ltd, a 1976-founded UK specialist tile and stone distributor based in Watford. It supplies porcelain, ceramic, glass and natural stone tiles plus Schluter technical systems to commercial installers, architects, designers and trade customers via a dedicated commercial department.
- Company typePrivate
- Founded1976
- HeadquartersWatford, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What DECOR COMMERCIAL does
Decor Commercial is the dedicated commercial sub-brand of Decor Tiles & Floors Ltd, a privately held UK specialist in porcelain, ceramic, glass and natural stone tiles founded in 1976 and headquartered at an extensive warehouse and showroom in Watford, Hertfordshire. The firm operates from a single physical premises at 14 Greycaine Road, with nationwide UK delivery arranged via third-party haulage, and serves four primary customer segments: commercial installers and contractors (via the Decor Commercial department), individual retail homeowners, architects and interior designers, and trade tilers. The showroom is positioned as a core sales environment and is described by the company as one of the best tile showroom experiences in the Home Counties, with architect clients reportedly treating it as an extension of their own offices.
The product range combines a broad tile portfolio (porcelain, ceramic, glass, natural stone, mosaics, slabs, wood-effect, 20mm outdoor) with a deep technical product line as an authorised Schluter Systems stockist, covering waterproofing and uncoupling membranes (Kerdi, Ditra), underfloor heating (Ditra Heat), LED profile lighting (Liprotec), drainage systems (Kerdi Drain, Kerdi-Line, Ditra Drain), profiles and trims (Schiene, Quadec, Jolly, Rondec, Finec, Reno, Dilex), and levelling pedestals. The company also resells professional Montolit Masterpiuma tile cutters and complements the product catalogue with proprietary services: in-house Pendulum Test Value (PTV) slip-resistance testing, the only such rating recognised in UK courts, plus a bespoke tile fabrication service, a sampling service, and a 'full site backup' on-site support offering for commercial projects.
The business model is sales-led and quote-based: orders require a 50% deposit, quotes are valid for 60 days, prices are ex-works excluding VAT, and credit terms are available on prior arrangement. Go-to-market combines showroom direct sales (Mon–Fri 7:30am–5pm, Sat 9am–4pm) for retail and walk-in trade, a dedicated enterprise field-sales motion for commercial projects with dedicated contacts and on-site backup, and an active trade engagement programme (weekly Thursday Trade Deals with partner demonstrations from Sigma and Ultra). Revenue is not publicly disclosed and the firm's scraped employee count is reported as 5, which is inconsistent with the claimed nationwide reach and is the main caveat on any external sizing of the business.
DECOR COMMERCIAL firmographics
Firmographics- Name
- DECOR COMMERCIAL
- Legal name
- Decor Tiles & Floors Ltd
- Website
- https://decortiles.co.uk
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Decor Commercial is the dedicated commercial arm of Decor Tiles & Floors Ltd, a 1976-founded UK specialist tile and stone distributor based in Watford. It supplies porcelain, ceramic, glass and natural stone tiles plus Schluter technical systems to commercial installers, architects, designers and trade customers via a dedicated commercial department.
- Ownership category
- akta.pro rank
DECOR COMMERCIAL industry classification
Industry- Product category
- Tile and Stone Distribution
- NAICS
- Tile and Terrazzo Contractors (23834), Flooring Contractors (23833)
- SIC
- Pottery & Related Products (3260)
- akta.pro primary industry
- Flooring Tools, Adhesives, Grout & Installation Supplies Retail (CRAIAGAJ)
- akta.pro secondary industries
- Bathroom Tilework (Floor & Wall Tile Installation) (HSAPABAE), Tile & Stone Flooring Installation (HSAPAGAE), Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)
Keywords
Where DECOR COMMERCIAL is headquartered
LocationHeadquarters
- HQ city
- Watford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
DECOR COMMERCIAL business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Tile and Stone Sales: One-time product sales of porcelain, ceramic, glass, and natural stone tiles. Products include wall tiles, floor tiles, outdoor tiles (20mm), mosaics, slabs, and wood-effect tiles. Also sells associated trims, adhesives, grouts, cleaners, sealers, levellers, and under-tile heating.
- Technical Products: Schluter technical product range including waterproofing membranes, uncoupling membranes, underfloor heating cables and thermostats, tile profiles, drainage systems, and installation accessories. Sold as complementary products for tiling projects.
- Fabrication Services: Bespoke tile furniture fabrication service creating matching pieces from project tiles including basins, worktops, shower seats, and outdoor furniture.
- PTV Testing: Pendulum Test Value slip resistance testing service for commercial tiling specifications, with both in-showroom laboratory and on-site post-installation testing options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Standard quotation-based pricing with 50% deposit required |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
DECOR COMMERCIAL product offering
Product offeringCore offering
Decor Commercial supplies porcelain, ceramic, glass, and natural stone tile ranges (including 20mm outdoor tiles and large-format slabs), alongside Schluter Systems technical products (waterproofing, uncoupling, underfloor heating, drainage, profiles), professional tile cutters, and value-added services such as in-house PTV slip resistance testing, bespoke tile furniture fabrication, sampling, and full on-site project backup for commercial installations.
Product overview
Decor Tiles & Floors is a tile and flooring retail business offering an extensive portfolio of tile products and technical solutions. The core offering consists of various tile ranges including porcelain, ceramic, glass, natural stone, mosaic, wood effect, 3-D, full-bodied porcelain, and glazed porcelain tiles, along with large-format slabs and 20mm outdoor tiling options. These tiles are complemented by a comprehensive range of technical products including Schluter waterproofing systems (Kerdi, Kerdi Board, Kerdi Drain, Ditra, Ditra Heat), tile profiles (Schiene, Quadec, Jolly, Rondec, Reno, Finec), and levelling pedestals. The company also provides professional services including PTV Testing for slip resistance certification, Sampling Service, Full Site Backup for commercial projects, Fabrication Service for bespoke tile furniture, and Dedicated Contact service for project support. Supporting tools include Montolit Masterpiuma professional tile cutters. The business serves both retail and commercial customers from its Watford showroom.
Differentiator
Problem solved
Functional benefit
Brands
- Decor Commercial: Dedicated commercial department providing commercial tiling solutions for projects of any size.
Products and services
- Porcelain, Ceramic, Glass and Natural Stone Tile Ranges
Companies that use DECOR COMMERCIAL
Customer profileSegments4 records
Ideal customer profiles4 records
DECOR COMMERCIAL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
DECOR COMMERCIAL partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Schluter SystemscoreDecor Tiles is an authorised stockist of Schluter Systems products including waterproofing membranes (Kerdi, Ditra), underfloor heating (Ditra Heat), LED lighting profiles (Liprotec), drainage systems (Kerdi Drain, Kerdi-Line), tile profiles (Schiene, Quadec, Jolly, Rondec, Finec), expansion joints (Dilex), and uncoupling/drainage membranes (Ditra Drain, Ditra Sound, Troba). These are sold as complementary technical products for tile installation projects.
- MontolitminorDecor Tiles stocks Montolit Masterpiuma P5 Italica professional tile cutters, available in 63cm and 131cm models. These Italian-engineered tools are sold as professional-grade products for trade tilers.
- Ultra Tile AdhesivesminorDecor Tiles promotes Ultra tile adhesives and screeds as part of their Thursday Trade Deals and uses them in promotional prize draws. Products include adhesive and screed products for tile installation.
- SigmaminorDecor Tiles hosts Sigma Trade Days where the Sigma representative provides live demonstrations of professional tool range including cutters and drill bits with exclusive trade pricing.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
DECOR COMMERCIAL competitors and assessment
Company assessmentBroad incumbents
- Wickes: UK home improvement retailer and builder's merchant with national store network. Offers tiles and tiling products as part of kitchen, bathroom, and general DIY range, competing primarily on trade pricing.
- Travis Perkins: UK's largest builders' merchant with national branch network. Sells tiles and tiling products alongside broader construction materials, competing with Decor for trade customers and small contractors.
- B&Q: UK's largest home improvement retailer with national store coverage. Sells tiles and tiling products as part of broader home improvement assortment, competing on convenience and price for DIY customers.
Emerging players
- Porcelain Superstore: UK-based online-first tile retailer specializing in porcelain tiles. Competes with Decor's premium tile offering through digital channels, particularly for design-conscious customers.
- Stone Superstore: UK natural stone tile retailer with online and showroom presence. Comparable premium stone-effect tile range and target customer base (architects, designers, homeowners).
Direct peers
- Topps Tiles: UK's largest specialist tile retailer with nationwide showroom network. Sells porcelain, ceramic, natural stone, and mosaic tiles to retail and trade customers, directly competing with Decor Tiles' core product offering.
- Walls and Floors: UK tile and flooring retailer offering porcelain, ceramic, mosaic, and natural stone tiles through both online and physical channels. Comparable product range and customer base, with stronger digital presence.
- Mandarin Stone: UK natural stone and porcelain tile specialist with multiple showrooms. Comparable premium positioning, focus on architect and designer clientele, and similar bespoke tile offerings.
- CTD Tiles (Ceramic Tile Distributors): National UK tile distributor with showrooms serving retail and trade customers. Offers comparable tile portfolio including technical products, matching Decor's retail-vs-trade hybrid model.
- Tile Giant: UK tile superstore retailer offering porcelain, ceramic, and natural stone tiles, adhesives, and tools to trade and retail customers via showroom and online channels. Direct competitor in the mid-market tile segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
DECOR COMMERCIAL social profiles
Digital presenceDECOR COMMERCIAL financial estimates
Financial estimateRevenue estimate
Valuation estimate
DECOR COMMERCIAL leadership team
Management profileNumber of profiles
DECOR COMMERCIAL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DECOR COMMERCIAL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DECOR COMMERCIAL
What does DECOR COMMERCIAL do?
Decor Commercial supplies porcelain, ceramic, glass, and natural stone tile ranges (including 20mm outdoor tiles and large-format slabs), alongside Schluter Systems technical products (waterproofing, uncoupling, underfloor heating, drainage, profiles), professional tile cutters, and value-added services such as in-house PTV slip resistance testing, bespoke tile furniture fabrication, sampling, and full on-site project backup for commercial installations.
Is DECOR COMMERCIAL a public or private company?
DECOR COMMERCIAL is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DECOR COMMERCIAL founded?
DECOR COMMERCIAL was founded in 1976. It employs 1 to 10 people.
Where is DECOR COMMERCIAL based?
DECOR COMMERCIAL is headquartered in Watford, United Kingdom, in the Europe region.
How does DECOR COMMERCIAL make money?
Four revenue lines are on record. Tile and Stone Sales are the primary driver. The others are technical Products, fabrication Services and PTV Testing.
Who are DECOR COMMERCIAL's main competitors?
Broad incumbents on record are Wickes, Travis Perkins and B&Q. Emerging players are Porcelain Superstore and Stone Superstore. Direct peers are Topps Tiles, Walls and Floors, Mandarin Stone, CTD Tiles (Ceramic Tile Distributors) and Tile Giant.
Does DECOR COMMERCIAL have an API?
No public API is recorded for DECOR COMMERCIAL.
What industry is DECOR COMMERCIAL in?
DECOR COMMERCIAL's product category is Tile and Stone Distribution. Its primary akta.pro industry code is CRAIAGAJ, Flooring Tools, Adhesives, Grout & Installation Supplies Retail, with a secondary code of HSAPABAE, Bathroom Tilework (Floor & Wall Tile Installation). Its NAICS code is 23834 and its SIC code is 3260.