DEEPWATER COUNSELING, PLLC

What DEEPWATER COUNSELING, PLLC does

Deepwater Counseling, PLLC is an independently owned, Michigan-based professional mental health counseling practice operating as a Professional Limited Liability Company. It delivers individual, couples, and family therapy across two physical locations — its headquarters at 3300 Washtenaw Ave, Suite 222, Ann Arbor, and a secondary office in New Boston, MI — and additionally serves clients through telehealth and a distinctive walk-and-talk therapy modality. The practice is staffed by seven named licensed clinicians (LPCs, LCSWs, and LMSWs) plus counseling interns, led by Clinical Director Jennifer Burger (MEd, LPC, NCC, CAADC), with each therapist bringing credentialed specializations in evidence-based modalities including EMDR, Exposure and Response Prevention for OCD, CBT, Play Therapy, DBT, and Gottman-based couples work.

The clinical offering is organized around broad service categories (anxiety, depression, OCD, trauma/PTSD, grief, addiction, LGBTQ+ concerns, chronic illness, relationships, parenting, sex addiction) and is supported by a small digital footprint: a Client Therapy Portal for scheduling and messaging, a Virtual Calming Room of wellness resources, an active blog dating to 2015, free community workshops, and an unpaid internship program that pipelines future clinicians. Technology is not a differentiator; the practice's positioning rests on culturally sensitive, LGBTQ+-friendly, inclusive care and a diversified therapeutic modality mix.

The business model is a classic private-practice fee-for-service model: clients pay per session, typically on an ongoing recurring basis as therapy continues, with pricing not publicly disclosed and clients directed to contact the practice directly. Go-to-market is direct-to-consumer via the website, phone, email, free workshops, content marketing, and earned media. The customer base is highly fragmented — individuals, couples, and families in Michigan seeking mental health support — and the practice has no disclosed institutional customers, no payer contracts, no funding, and no parent company, making it a founder/owner-operated small business.

Name

DEEPWATER COUNSELING, PLLC

Legal name

Deepwater Counseling, PLLC

Website

https://deepwatermichigan.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Deepwater Counseling, PLLC is an independently owned mental health counseling practice in Michigan with offices in Ann Arbor and New Boston, serving individuals, couples, and families through licensed therapists delivering in-person, telehealth, and walk-and-talk therapy.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Outpatient Mental Health & Counseling Clinics (HLAFABAC)

akta.pro secondary industry

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)

Keywords

• Mental health counseling
• Individual therapy
• Couples therapy
• EMDR therapy
• Family therapy

Headquarters

HQ city

Ann Arbor

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Therapy and Counseling Services: Professional mental health counseling services billed per session, typically on a recurring basis as clients attend ongoing therapy appointments. Session-based revenue model with regular appointment scheduling.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Deepwater Counseling, PLLC provides professional mental health counseling services for individuals, couples, and families across Michigan. The practice delivers therapy through in-person sessions at its Ann Arbor and New Boston offices, online telehealth, and walk-and-talk outdoor sessions, supported by a client therapy portal and a free virtual Calming Room resource. Therapists apply multiple evidence-based modalities including EMDR, ERP for OCD, CBT, Play Therapy, and somatic approaches. The practice also runs free community workshops, an unpaid master's-level counseling internship program, and maintains an educational blog. Revenue comes from session-based service fees charged per therapy appointment.

Product overview

Deepwater Counseling is a mental health counseling practice offering individual, couples, and family therapy services. The practice operates as a unified service model combining in-person sessions at their Ann Arbor and New Boston, MI locations with virtual/online therapy options. Core offerings include various therapeutic modalities such as EMDR Therapy, Exposure and Response Prevention (ERP) for OCD, Cognitive Behavioral Therapy (CBT), Play Therapy, and Walk and Talk Therapy. The practice also provides a digital Client Therapy Portal for appointment scheduling and communication, a virtual Calming Room resource for relaxation and wellness, free community workshops and groups, and an unpaid internship program for counseling students. The practice is led by Clinical Director Jennifer Burger and includes multiple licensed therapists specializing in areas including trauma, anxiety, depression, and LGBTQ+ concerns.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy One-on-one counseling for individuals (adults, teens, children) dealing with anxiety, depression, trauma, OCD, grief, self-esteem, stress, addiction, and life transitions. Delivered in-person, online, and via walk-and-talk formats.
• Couples Therapy Relationship counseling for couples addressing communication issues, conflict management, intimacy concerns, parenting challenges, and partnership dynamics using Gottman-based approaches.
• Family Therapy Family systems therapy for families addressing conflict, parenting challenges, child behavioral issues, and family transitions, including play therapy for children.
• EMDR Therapy Eye Movement Desensitization and Reprocessing therapy for trauma and PTSD, helping clients reprocess distressing memories and experiences.
• Exposure and Response Prevention (ERP) Therapy Evidence-based treatment for OCD involving gradual exposure to anxiety triggers while learning to resist compulsions.
• Cognitive Behavioral Therapy (CBT) Evidence-based therapeutic approach focusing on identifying and changing negative thought patterns and behaviors.
• Play Therapy Therapeutic approach for children using play and creative techniques to help them process emotions and experiences.
• Walk and Talk Therapy Outdoor therapy sessions combining counseling with physical activity, providing clients an alternative to traditional office-based therapy.
• Online/Telehealth Therapy Virtual therapy sessions offered to clients who prefer remote counseling, with some therapists (e.g., Emily Kline) accepting virtual clients only.
• Calming Room Virtual sanctuary with guided meditations, breathing exercises, visual relaxation, yoga, coloring pages, and animal cams for stress relief and between-session support.
• Free Workshops and Groups Free educational workshops and support groups covering topics such as parenting skills, emotional regulation for children, and couples communication, such as Balance Before Burnout, Emotional Detectives, and Couples Communication Workshop.
• Counseling Internship Program Unpaid internships for final-year master's-level counseling students to gain supervised clinical hours for college credit, licensure, and professional development.

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Talkspace: Telehealth platform connecting users to licensed therapists for video, audio, and text-based sessions, with B2B and direct-to-consumer offerings. Comparable as a therapy delivery platform serving individuals and couples, though it operates at national scale without physical clinics.
• BetterHelp: Largest online therapy subscription platform, offering unlimited messaging and live sessions via a network of licensed therapists. Comparable as a behavioral health therapy provider serving individuals seeking talk therapy, though distribution is fully digital and subscription-based rather than clinic-based.
• LifeStance Health: Large national outpatient mental health platform operating in-office and virtual therapy clinics across 30+ states including Michigan. Comparable as a multi-state outpatient mental health provider, though it operates at vastly greater scale and serves both in-person and telepsychiatry patients.

Emerging players

• Lyra Health: Mental health benefits platform offering therapy, coaching, and medication management through employer-sponsored plans. Comparable as a provider of outpatient therapy and counseling services, though it focuses on enterprise/employer distribution rather than consumer-direct.
• Brightside Health: Telehealth provider specializing in anxiety, depression, and PTSD through a mix of therapy and medication management. Comparable as an outpatient mental health provider treating anxiety, depression, and trauma — overlapping core service areas with Deepwater.
• NOCD: Specialty telehealth provider focused exclusively on OCD treatment using Exposure and Response Prevention (ERP) therapy. Comparable because Deepwater offers ERP for OCD as a distinct service line, making NOCD a direct specialty competitor in one of Deepwater's niche offerings.
• Charlie Health: Virtual intensive outpatient program (IOP) and therapy provider for teens and young adults with mental health and substance use conditions. Comparable as a behavioral health therapy provider using virtual delivery and serving overlapping demographics (teens, young adults, families).
• Headway: Marketplace and software platform that helps independent licensed therapists accept insurance and manage their practices. Comparable because it serves the same supply side — independent outpatient mental health practitioners — that Deepwater depends on for therapist capacity.
• Eden Health: Employer-sponsored primary and mental health care provider offering therapy and psychiatry through in-person and virtual channels. Comparable as a hybrid in-person/virtual outpatient mental health provider, though it focuses on employer contracts rather than consumer-direct.
• Cerebral: Telehealth company offering therapy and medication management for anxiety, depression, ADHD, and insomnia. Comparable as an outpatient behavioral health provider in adjacent conditions to Deepwater's core therapy offerings, distributed online rather than in-person.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/deepwater-counseling-pllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DEEPWATER COUNSELING, PLLC