Demeco - Société Demena

What Demeco - Société Demena does

Demeco - Société Demena (legal entity DEMENA FT) is a family-owned French moving and logistics company incorporated as a SARL with €50,000 registered capital, headquartered at 10 rue Henri Macé, 28630 Chartres-Le Coudray. Founded in 1992 as the successor of Gitton (est. 1879), the company operates through five owned agencies across Eure-et-Loir (Chartres-Le Coudray, Dreux), Yvelines (Rambouillet), and Essonne (Longjumeau, Etampes), and is a member of the national Demeco franchise network.

The company's offering is organized around two customer pillars: residential (DÉménagement Familial) and enterprise/industrial (DÉménagement d'Entreprise, DÉménagement de Bureaux). Residential customers select from five tiered formulas — Access, Access+, Standing, Standing+, and Optimum — spanning basic transport-only to full turnkey relocation including packing and unpacking. Enterprise services include office transfers, production-unit relocations, and industrial machine disassembly/reassembly with engineering studies and post-move maintenance. Adjacent revenue streams include secure furniture storage in 8 m³ individual containers with CCTV monitoring, hoist/crane (monte-meubles) rental for difficult-access moves, sale of packing supplies at per-unit prices, and a specialized B2B sub-brand called Demena Flash Transport that handles warehousing, quality inspection, storage, scheduled home delivery, and cash-on-delivery collection for major kitchen retailers including Schmidt, Cuisinella, Perene, Mobalpa, and Houdard.

The business model is sales-led and field-driven, with quotes generated through the corporate website, local agency phone lines ([email protected]), and on-site assessments. Pricing is pay-as-you-go per engagement with per-unit pricing on packing supplies. Marketing relies on local SEO targeting department-specific landing pages (28, 78, 91), the Demeco network referral system for top-of-funnel visibility, and zero disclosed investment in paid acquisition or content marketing. The company holds ISO 9001 and ISO 14001 certifications and has accumulated multiple Demeco network excellence and technical-execution awards through 2022. No public revenue, headcount, or funding disclosures exist in the source material; operating status is active.

Name

Demeco - Société Demena

Legal name

DEMENA FT

Website

https://demena.fr

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Demeco - Société Demena is a family-owned French moving and logistics company operating five agencies across the Île-de-France region, providing residential and enterprise relocation, storage, equipment rental, and specialized kitchen-furniture last-mile delivery for major retailers.

Ownership category

akta.pro rank

Headquarters

HQ city

Chartres-Le Coudray

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Moving and relocation services (déménagement): Core revenue from residential and commercial moving services, including loading, transport, delivery, packing and unpacking. Services are offered through five tiered formulas (Access, Access+, Standing, Standing+, Optimum) ranging from basic transport-only to full turnkey relocation.
2. Furniture storage (garde-meubles): Secure long- and short-term storage of furniture and belongings in individual 8 m³ containers, with handling and redelivery to customer premises included as part of the service.
3. Sale of moving boxes and supplies: Sale of packing materials including standard cartons, book cartons, wardrobe cartons, glass cartons, bottle cartons, bubble wrap rolls, tape, and mattress covers, priced per unit.
4. Hoist/crane equipment rental (monte-meubles): Rental of electric, towed, and mechanical moving hoists/cranes for furniture extraction via windows or balconies, offered half-day or full-day with certified technician.
5. Kitchen and furniture logistics and delivery: Specialized warehousing, quality control, and last-mile delivery of kitchen furniture and appliances for kitchen brands (Schmidt, Cuisinella, etc.), including reception, storage, and home delivery with cash collection on delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Demena is a family-owned moving and logistics company operating five agencies across the Île-de-France region. It provides residential and commercial moving services (loading, transport, delivery, packing and unpacking), secure short- and long-term furniture storage in individual containers, crane/hoist equipment rental for difficult-access moves, sale of packing supplies, and specialized kitchen-furniture warehousing and last-mile delivery for major kitchen brands.

Product overview

Demeco - Société Demena is a family-owned moving company operating as part of the Demeco network, founded in 1992 as successor to Gitton (est. 1879). The company offers a comprehensive suite of moving and logistics services organized around four core offerings: family moving (Déménagement Familial), business/industrial moving (Déménagement d'Entreprise), office moving (Déménagement de Bureaux), and specialized transport (Demena Flash Transport). These core services are supplemented by five add-on modules including secure storage (Garde-Meubles), moving equipment rental (Monte-Meubles), and packing supplies sales (Vente de Cartons). The company also provides furniture delivery services through its Transport sub-brand, serving major kitchen retailers. All services are available through five agency locations across Eure-et-Loir, Yvelines, and Essonne departments.

Differentiator

Problem solved

Functional benefit

Products and services

• Déménagement Familial (Residential Moving Services)

Quantifiable outcome

• Industrial production lines can be transferred without geographical limits, with machines dismantled, fluids disconnected, reassembled, and returned to full production performance.
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• DemecocoreChannel Partner/ Reseller/ DistributorDemena is a member of the Demeco national franchise network. The network provides brand recognition, a national customer referral system, quality standards, and a shared awards program. Demena operates as a local operator under the Demeco brand and logo, benefiting from the network's over-50-year reputation. The relationship allows Demena to route customers outside its Île-de-France coverage to other network members.
• SchmidtcoreChannel Partner/ Reseller/ DistributorDemena serves as the referenced logistics and delivery platform for Schmidt kitchen brand. The company receives kitchen shipments at its warehouses, performs quantity and quality checks, stores them securely, and delivers to end customers' homes. Demena collects final payments on delivery on behalf of Schmidt.
• CuisinellacoreChannel Partner/ Reseller/ DistributorDemena is the referenced transport and delivery partner for Cuisinella kitchen furniture. Services include warehouse reception, quality verification, secure storage, and scheduled home delivery with payment collection.
• PereneminorChannel Partner/ Reseller/ DistributorDemena provides transport and delivery services for Perene kitchen brand products, with warehouse receipt, storage, and home delivery.
• MobalpaminorChannel Partner/ Reseller/ DistributorDemena handles transport and delivery logistics for Mobalpa kitchen and bathroom furniture, from warehouse receipt to customer home delivery.
• HoudardminorChannel Partner/ Reseller/ DistributorDemena provides delivery services for Houdard kitchen furniture brand.
• Aviva CuisinesminorChannel Partner/ Reseller/ DistributorDemena provides transport and home delivery services for Aviva Cuisines products.
• Cuisines RéférencesminorChannel Partner/ Reseller/ DistributorDemena provides transport and delivery logistics for Cuisines Références kitchen brand.
• so coo'cminorChannel Partner/ Reseller/ DistributorDemena handles transport and home delivery for so coo'c kitchen furniture.
• StoryminorChannel Partner/ Reseller/ DistributorDemena provides transport and home delivery for Story contemporary furniture brand.
• H&h ChartresminorChannel Partner/ Reseller/ DistributorDemena handles logistics and delivery for H&h Chartres furniture and kitchen products.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• APT (Allo Déménagement): Established French moving company with residential and commercial services across multiple cities including Île-de-France. Direct competitor for the same household moving customers, with a digital-first lead capture and online quotation model.
• Mondial Déménagement: Large national French moving company offering full residential and commercial moving plus international relocations. Comparable to Demena's full-service moving portfolio, with an own-branch operating model rather than franchise.
• Carton Plein: French moving and storage company offering residential and commercial relocations plus garde-meubles services. Closely comparable to Demena's service mix and small-to-mid regional mover profile.
• Demeco: National French moving franchise network. Demena is a member of Demeco, and other Demeco agencies compete in the same regional markets with the same service mix and franchise standards — directly comparable on operating model, branding, and customer segments.
• Les Gentlemen du Déménagement: National French moving network with similar geographic coverage and service offerings (residential, commercial, industrial moving). Similar consortium/member model with local branches, making it a structurally direct peer to Demena.

Regional players

• La Maison du Déménagement: Regional full-service moving company with residential, commercial, and storage offerings. Comparable to Demena on service scope and small-to-mid regional mover profile.
• Déménagements 24: Regional French moving company with residential and commercial services across multiple territories. Useful comparable for sizing the regional moving market segment that Demena serves.

Emerging players

• Movinga: European digital moving platform providing online booking and price comparison with operational presence in France. Represents the digital-first competitive threat that traditional movers like Demena face in the residential segment.
• Déménageur.com: French online aggregator connecting customers with local movers via instant quote comparison. Not a direct mover but a channel disruptor that influences how Demena's target customers discover and price moving services.

Broad incumbents

• Transalliance: French logistics and freight transport group with industrial relocation capabilities. Most comparable to Demena's industrial moving service line (machine disassembly, production line transfers) at a larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/demeco-demena

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Demeco - Société Demena