De Utrechter - Stadsbrasserie & Bar

What De Utrechter - Stadsbrasserie & Bar does

De Utrechter is a stadsbrasserie (city brasserie) and bar located in central Utrecht, Netherlands, operating since 2017 directly opposite TivoliVredenburg music venue and within a five-minute walk of Utrecht Centraal station. The business combines a full-service restaurant (breakfast, lunch, dinner, bar) with a multi-space event venue capable of hosting up to 400 guests across the Borrelhoek (50), Eventspace (180), and main restaurant (125 seated / 250 standing). It serves walk-in diners, tourist and theatre spillover from TivoliVredenburg, private event bookers, and corporate clients including named organizations such as Jong Achmea, Sint Antonius Ziekenhuis, SVB, AIS-groep, Awesome Utrecht, Stichting Presentie, and Buddy to Buddy.

The revenue model is multi-stream: à la carte and set-menu dining (with all-you-can-eat pricing around €47.50 per person), private event hire, corporate catering delivered by cargo bike (bakfiets), ticketed cultural programming (live music, pub quizzes via partner Upbeatles, artist residency with Stadstekenaar), and venue partnerships including co-location with the Social Impact Factory for meeting room access. Operations employ approximately 17 staff under manager Ilja, head chef Fotios, and event planners Ken and Sunaina.

The company differentiates through a circular-economy supply chain (partnerships with Fungi Factory, Oscar Circulair, and De Verspillingsfabriek) and social-impact positioning including a Made Blue water-donation initiative reporting over 6.4 million liters donated cumulatively. The technology stack is minimal: a standard website, online reservation widget, PDF menu, and social media channels, with no proprietary software, data assets, or AI/ML components. External validation includes a 4.1 Google rating across 1,330 reviews and a TripAdvisor Travellers' Choice 2024 award.

Name

De Utrechter - Stadsbrasserie & Bar

Legal name

De Utrechter Stadsbrasserie en Bar

Website

https://deutrechter.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

De Utrechter is a stadsbrasserie and event venue in central Utrecht combining restaurant service, private events for up to 400 guests, corporate catering, and cultural programming, serving walk-in diners, tourists, corporate clients, and event bookers since 2017.

Ownership category

akta.pro rank

Product category

Restaurant and Event Venue Hospitality

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Casual Dining Restaurants (THAFACAB)

akta.pro secondary industries

All-Day Dining Restaurants (THAFACAJ), Exclusive Dining Access & Chef’s Table Reservations (HSACAMAJ), Breakfast & Brunch Fast Casual (THAFABAL)

Keywords

• Restaurant dining services
• Event venue rental
• Corporate catering
• Wedding venue hosting
• Hospitality food beverage

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Food & Beverage Sales: Core revenue from dine-in food and drink sales across breakfast, lunch, and dinner service, including à la carte ordering, shared dining, and all-you-can-eat concepts. Beverages include coffee, beer, wine, cocktails, and spritzes. Covers daily walk-ins and reservations.
2. Private Events & Celebrations: Revenue from hosting private events including birthdays, corporate events, retirement parties, weddings, and private dining. Includes room/space rental fees and per-person catering/arrangement packages. Venue accommodates up to 400 guests.
3. Theatermenu (Tafeltje Vol): Fixed-price theatre menu served before concerts at nearby TivoliVredenburg. Pre-sold via reservations with a set 4-course selection plus fries and dessert, providing predictable per-cover revenue.
4. Corporate Catering: B2B catering delivered within Utrecht city centre via bakfiets (cargo bike), serving partner organizations such as Social Impact Factory, Space to Create, Competence Factory, and Salon B. Focused on recurring/long-term partnerships rather than one-off orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

De Utrechter operates a full-service restaurant (Stadsbrasserie) and event venue located at Vredenburg 40 in Utrecht city center, opposite TivoliVredenburg and near Utrecht Centraal Station. The company serves breakfast, lunch, dinner, and drinks to walk-in and reserved diners, hosts private celebrations (weddings, birthdays, retirement parties, corporate events) for groups of 8 to 400 guests, and provides corporate catering delivered within Utrecht centrum via cargo bike. The menu emphasizes seasonal, locally sourced ingredients from Utrecht makers and integrates circular-economy practices through partnerships with surplus-food and waste-stream suppliers.

Product overview

De Utrechter is a restaurant and event venue in Utrecht city center offering a unified hospitality platform combining dining services and event hosting. The core products include Eten & Borrelen (full restaurant service with seasonal local cuisine), Eindeloos Genieten (all-you-can-eat concept with unlimited small dishes), and Tafeltje Vol (theater menu for pre-concert dining). Event offerings encompass Feestlocatie (venue rental for celebrations), Trouwlocatie (wedding venue), Private Dining, and Zakelijk (corporate events). Supporting services include live music programming, pub quizzes, meeting facilities through Social Impact Factory partnership, and catering. Seasonal promotions like Zomerdeals provide discounted dining packages during summer months. The venue accommodates groups from intimate gatherings (8 persons) to large events up to 400 guests.

Differentiator

Problem solved

Functional benefit

Products and services

• Eten & Borrelen (Restaurant Dining) Full-service restaurant offering breakfast, lunch, and dinner with seasonal dishes featuring local Utrecht makers. Serves vegetarian, plant-based, fish, and meat options, with small culinary dishes for sharing, plus coffee, beer, wine, and cocktails.
• Eindeloos Genieten (All-You-Can-Eat) Unlimited small culinary dishes during dinner service. Guests order 2 dishes per person per round with unlimited rounds, featuring fish, meat, vegetarian, and plant-based options.
• Tafeltje Vol (Theatermenu) Pre-concert theater menu offering four culinary dishes, fresh fries from De Goey-Koot, and dessert. Monthly rotating menu available in regular and vegetarian/plant-based 'Groen' versions, ideal for pre-concert dining near TivoliVredenburg.
• Feestlocatie (Event Venue Rental) Event venue rental for celebrations including birthdays, weddings, retirement parties, and corporate events. Multiple spaces available: Borrelhoek (up to 50 guests), Eventspace (up to 180 guests), and combined restaurant (up to 400 guests), with drinks packages, walking dinner, and full arrangement options.
• Trouwlocatie (Wedding Venue) Wedding venue in a historic building at Catharijnesingel, Utrecht. Offers ceremony, dinner, and party in one location for 8 to 400 guests, with Eventspace, restaurant, and borrelhoek options and personal event planning support.
• Private Dining Private dining experience in exclusive restaurant space for groups from 10 to 350 persons. Features multi-course seasonal Chef's menu with 7 dishes across 4 rounds, available in eventspace, borrelhoek, or private restaurant area.
• Zakelijk (Corporate Events) Corporate event services including company parties, business lunches, networking drinks, and meetings, with catering partnerships with Social Impact Factory for meeting spaces and customizable arrangements and full-service event planning.
• Pensioenfeest (Retirement Party) Retirement celebration packages in various venue sizes with catering arrangements, drinks packages, and walking dinner options, including presentation facilities with projector and microphone in the Eventspace.
• Agenda / Cultural Events Programming Cultural events programming including live music performances (De Utrechter Live on first Sunday of month), pub quizzes with Upbeatles, salsa events, beer tastings, and wine dinners, plus additional summer programming.
• Familielunch / All-Day Brunch Family brunch service with celebratory cava reception, fresh orange juice, soup from De Verspillingsfabriek, lunch planken with variety of dishes, and homemade sweets, available daily 11:30-15:00 for groups from 4 persons.
• Zakelijk Lunchen (Business Lunch) Business lunch and breakfast services near Utrecht Central Station, offering breakfast deals on weekdays, lunch menus with local products, and group lunch planken for teams of 8+, including coffee with Mesjokke chocolate.
• Winterarrangementen (Winter Event Arrangements) Seasonal winter event arrangement packages including Feestelijke Lunch (€36.75 p.p.), Feestelijk Diner (€51.50 p.p.), and Feestelijke Borrel (€47 p.p.), plus recurring B2B corporate catering delivered within Utrecht centrum via bakfiets (cargo bike) to organizations such as Social Impact Factory, Space to Create, Competence Factory, and Salon B.

Quantifiable outcome

• 6,499,760 liters of clean drinking water donated via Made Blue partnership

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• Social Impact FactorycoreStrategic or Co-development PartnerSocial Impact Factory operates in the same building (Vredenburg) as De Utrechter and is their primary B2B catering client. De Utrechter provides all catering for SIF meetings and events at both Vredenburg and Aan de Gracht locations, delivered sustainably via bakfiets. SIF also offers shared meeting room infrastructure that De Utrechter references for business clients needing audiovisual facilities.
• Margaret WinesminorChannel Partner/ Reseller/ DistributorUtrecht-based wine boutique on Oudkerkhof supplying De Utrechter's wine program. Wines sourced from Italy, France, and other European countries, often from small, bio-dynamic producers. Joint wijnmaker diners are organized periodically.
• MesjokkeminorChannel Partner/ Reseller/ DistributorUtrecht-based chocolate maker operating bean-to-bar. Supplies the Domtorentjes (chocolate domes) served with coffee. Works directly with cocoa farmers under fair trade conditions.
• MacleasyminorStrategic or Co-development PartnerSupplier of Apple computers to De Utrechter. Specializes in sustainable, circular IT — extending the life of Apple hardware through maintenance and repairs. Services performed by young adults on the autism spectrum, contributing to De Utrechter's social impact mission.
• Made BlueminorStrategic or Co-development PartnerSocial enterprise of which De Utrechter is a donor/ambassador. For every bottled water sold, Made Blue provides 1,000 times the volume as clean drinking water in countries where it is needed. Collective impact: 6,499,760 liters donated.
• Oscar CirculairminorStrategic or Co-development PartnerCircular waste partner. Collects coffee grounds, orange peels, and food waste from De Utrechter and processes them into new raw materials such as compost, biogas, or natural extracts.
• UpbeatlescoreGTM or Marketing PartnerOrganizes the monthly pub quiz at De Utrechter (last Sunday of each month) as well as special themed editions (Friends, 90s, WK, Foute Muziek). During summer, additional Tuesday quiz nights are scheduled. Brings in a dedicated, loyal audience every month.
• 801 BookingsminorGTM or Marketing PartnerPreferred entertainment partner for DJ and live music bookings at De Utrechter's eventspace. Recommended to clients hosting private events, weddings, and corporate parties who want professional musical entertainment.
• Buurtbier.nlminorChannel Partner/ Reseller/ DistributorUtrecht craft beer shop at Amsterdamsestraatweg. Supplies a rotating monthly Utrecht beer featured in De Utrechter's bar fridge. Gert-Jan also co-hosts beer tastings at the venue.
• vandeStreek BierminorChannel Partner/ Reseller/ DistributorUtrecht brewery (one of the largest independent breweries in the Netherlands). Supplies the Playground Non-Alcoholic IPA on tap. Brewery is committed to sustainability including returnable kegs, recyclable cans, and partially organic beers.
• Brothers in LawminorChannel Partner/ Reseller/ DistributorUtrecht brewery founded by three brothers-in-law in 2017. Supplies several specialty beers on De Utrechter's menu including Mamacita Mexican Lager, Big Poppa NEIPA, and Billy Goat Bockbier.
• De BakkertminorChannel Partner/ Reseller/ DistributorUtrecht artisan bakery supplying the brioche used for De Utrechter's signature tostis. Brioche is made with whole milk, egg, and butter, with a minimum 1-day proofing time.
• Vroeg (Bakkerij Vroeg)minorChannel Partner/ Reseller/ DistributorBakery in Bunnik supplying sourdough bread for lunch and borrelplanken, as well as cheesecake and apple pie featured on De Utrechter's menu. Sourdough is given ample time to rise for full flavor and firm texture.
• Heeren van LoosdrechtminorChannel Partner/ Reseller/ DistributorClassic croquette and bitterballen maker since 2014. Supplies rundvleescroquet, groentecroquet, and other warm snacks for lunch and borrel menus. Natural ingredients, no artificial flavor enhancers.
• De VerspillingsfabriekminorChannel Partner/ Reseller/ DistributorSupplier of soup made from rescued/ugly vegetables. Featured on De Utrechter's lunch menu and in the Familielunch package. Supports the restaurant's circular economy and waste reduction mission.
• Staffhorst JeneverminorChannel Partner/ Reseller/ DistributorUtrecht gin/jenever brand with roots dating to 1861, inspired by a historic family recipe. Distilled from 100% malt wine in copper stills with subtle cardamom notes. Produced in limited batches. Honoring the historical connection between De Utrechter's building (formerly Staffhorst music store) and the brand.
• BacchiminorChannel Partner/ Reseller/ DistributorCoffee supplier from Amersfoort sourcing beans from Brazil and Nicaragua under fair trade conditions. Supplies all coffee served at De Utrechter and Social Impact Factory. Committed to circular packaging and coffee bag reuse.
• The Rookie MindsminorStrategic or Co-development PartnerTalent development and team training partner. Provided De Utrechter's team with insight into individual and collective talents. Helps teams discover strengths, collaborate effectively, and build a strong team culture.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Humphrey's Restaurant: Established Dutch casual-dining restaurant chain with locations across the Netherlands. Similar accessible full-service casual-dining model with group-friendly menus and comparable per-cover pricing.
• Loetje: Iconic Dutch casual-dining steakhouse chain with multiple locations and a strong events/group-dining orientation. Closely comparable casual full-service model, group-friendly seating, and accessible per-cover pricing in the same Dutch market.
• De Plantage: Historic Amsterdam brasserie/restaurant in an iconic central location with a significant events and private-dining component. Closely comparable combination of historic city-centre venue, full-service dining, and event hosting.
• Strand West: Amsterdam city-centre restaurant and events venue with waterfront positioning and strong corporate-events business. Comparable central-urban venue combining high-volume dining with private event hosting.
• The Harbour Club: Dutch upscale-casual restaurant chain explicitly built around large-scale private events, weddings and corporate hosting. Directly comparable business model of restaurant + multi-hundred-guest event venue under one brand.

Broad incumbents

• Hotel New York Rotterdam: Iconic Dutch heritage venue combining restaurant operations with large-scale weddings, corporate events and private dining. Comparable as a single landmark Dutch property monetising both F&B and event space, though operating at larger scale.
• La Cubanita: Dutch casual-dining chain with multiple locations across the Netherlands. Comparable accessible casual full-service model and group-friendly format, though positioned in a different cuisine niche.

Regional players

• Brasserie Stations: Dutch brasserie concept anchored near transport hubs with broad-daypart service (breakfast through late dining). Comparable brasserie positioning, daypart breadth, and commuter/tourist foot-traffic dependency in the Dutch market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/deutrechter
• LinkedInlinkedin.com/company/deutrechter

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Utrechter - Stadsbrasserie & Bar