DevRocket - Agência de Desenvolvimento e Marketing

What DevRocket - Agência de Desenvolvimento e Marketing does

DevRocket Desenvolvimento e Marketing LTDA is a Brazilian e-commerce development and digital marketing agency headquartered in Marília, São Paulo. The company specializes in custom theme development and end-to-end store implementation across all major Brazilian SMB e-commerce platforms — Tray (where it is the #1 theme seller with Diamond partner status and 7,000+ themes sold), Bagy, Loja Integrada, Nuvemshop, Linx, wBuy and Webstore — supported by a catalog of 200+ pre-built themes. Beyond themes, DevRocket provides professional services for store setup (catalog, SEO, payment, shipping, analytics, domain), custom web systems and mobile applications (Android/iOS), API integrations, and a documentation portal for clients.

The company's revenue model blends one-time theme/license sales, project-based professional services, and productized offerings such as the DevRocket Pocket institutional website package (R$ 2,947) and bundled integrations with payment (Vindi), freight (Melhor Envio, Kangu), ERP (Bling, Tiny, Eccosys), chat (JivoChat) and AI-recommendation (SmartHint) partners. Adjacent revenue lines include the InfraRocket managed hosting subsidiary and the SM Club paid-traffic (Google Ads / Meta Ads) partnership. Go-to-market combines direct sales via WhatsApp and the corporate website, certified partner marketplaces on each e-commerce platform, and a content-led top-of-funnel through blog, Instagram (1.4M+ followers), TikTok, YouTube, LinkedIn and email.

DevRocket's customer base spans 8,300+ clients, ranging from long-tail SMB merchants buying themes on platform marketplaces to enterprise engagements for brands and celebrities such as Luan Santana, Forbes Brasil, PodPah, Gaules (G3X), FutFanatics, Grupo ZDA and Brudden Náutica. The company claims to impact over 60 million end-users per month across its implementations and operates exclusively in the Brazilian domestic market, with no disclosed venture capital, parent company or equity capital structure.

Name

DevRocket - Agência de Desenvolvimento e Marketing

Legal name

DevRocket Desenvolvimento e Marketing LTDA

Website

https://devrocket.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Brazilian e-commerce development and marketing agency specializing in custom themes, store implementation, and custom development across major Brazilian platforms (Tray, Bagy, Loja Integrada, Nuvemshop), serving 8,300+ SMB and enterprise clients with end-to-end online retail solutions.

Ownership category

akta.pro rank

Product category

E-commerce Development Services

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Creator Commerce & Merch Platforms (Shops, Drops, Print-on-Demand) (MPACABAG)

Keywords

• E-commerce development services
• Virtual store implementation
• Theme customization services
• Web systems development
• Digital marketing agency

Headquarters

HQ city

Marília

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Theme Sales and Customization: DevRocket sells customized e-commerce themes for platforms like Tray, Bagy, Loja Integrada, and Nuvemshop. They have sold over 7,000 themes in Tray alone and offer over 200 theme options.
2. E-commerce Implementation Services: Complete store setup including product catalog setup, payment configuration, shipping setup, SEO, Google Analytics/Tag Manager integration, domain configuration, and blog setup.
3. Development Services: Custom web systems, mobile applications (Android/iOS), APIs/integrations, bots/scripts, and IT consulting services.
4. Institutional Site Package (DevRocket Pocket): Pre-packaged institutional website solution priced at R$ 2,947.
5. Paid Traffic Services (SM Club): Paid advertising services for Google Ads and Meta Ads, managed as a marketing service.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

DevRocket develops and sells custom e-commerce themes and provides end-to-end virtual store implementation services for Brazilian e-commerce platforms including Tray, Bagy, Loja Integrada, Nuvemshop, wBuy, Linx, and Webstore. The company also delivers custom web systems, mobile applications (Android/iOS), API integrations, and related hosting through its InfraRocket sub-brand, targeting Brazilian businesses seeking to establish or grow their online retail presence.

Product overview

DevRocket is a Brazilian e-commerce development and marketing agency offering a portfolio of services and products centered on virtual store creation and optimization. The core offering consists of custom theme development across multiple Brazilian e-commerce platforms (Tray, Bagy, Loja Integrada, Nuvemshop, wBuy, Linx, Webstore) with 200+ pre-built themes available. The company provides complete store implementation packages including platform setup, product configuration, SEO optimization, and integrations with payment gateways (Vindi), shipping providers (Melhor Envio, Kangu), ERPs (Bling, Tiny, Eccosys), and marketing tools (SmartHint, Google Analytics/Tag Manager). Related offerings include custom software development (web systems, mobile apps, API integrations), managed hosting through InfraRocket, paid traffic management via SM Club, and quick-launch institutional site packages through DevRocket Pocket. The portfolio represents an integrated e-commerce solution spanning theme development, platform implementation, custom development, hosting, and digital marketing.

Differentiator

Problem solved

Functional benefit

Brands

• InfraRocket: Hospedagem de Sites e Sistemas Web - A web hosting and web systems service operated by DevRocket
• DevRocket Pocket
• SM Club

Products and services

• Custom E-commerce Themes and Layouts Custom-designed e-commerce theme templates sold across multiple Brazilian platforms (Tray, Bagy, Loja Integrada, Nuvemshop, wBuy, Linx, Webstore), featuring responsive layouts, personalization options, LGPD-compliant elements, and conversion-optimized features. Targeted at Brazilian merchants needing fast, professional storefront design without in-house design resources.
• E-commerce Store Implementation End-to-end virtual store setup and configuration service covering product catalog setup (50 products with SEO), category organization, payment gateway configuration (Vindi), shipping setup (Melhor Envio, Kangu), domain configuration, Google Analytics/Tag Manager integration, institutional pages, blog setup, and complete SEO optimization. Designed for Brazilian businesses launching or migrating online stores.
• Custom Software Development (Web Systems, Mobile Apps, APIs) Bespoke software development service covering web systems, institutional websites, blogs, landing pages, Android and iOS mobile applications, API integrations, and specialized bots/scripts for automation and data collection. Targeted at Brazilian mid-market and enterprise companies requiring custom digital solutions beyond standard e-commerce platforms.
• InfraRocket Web Hosting Managed web hosting service for websites and web systems operated as a DevRocket sub-brand, providing secure, performant, and quality hosting infrastructure tailored to client applications and e-commerce stores.
• SM Club Paid Traffic Services Paid advertising management service specializing in Google Ads and Meta Ads campaigns, helping businesses achieve predictable daily customer acquisition through strategic campaign management. Operated as a DevRocket sub-brand.
• DevRocket Pocket Institutional Site Package Pre-packaged institutional website solution priced at R$ 2,947 as a one-time purchase, providing a complete online presence for businesses wanting a quick and affordable website deployment. Launched in 2025.

Quantifiable outcome

• 8,300+ customers served
• +3 more outcomes

Named customers16 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability2 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• TraycoreChannel Partner/ Reseller/ DistributorCertified e-commerce partner and #1 theme seller on Tray platform. DevRocket offers 200+ themes and customizations for Tray merchants, with over 7,000 themes sold and Diamond partner status.
• BagycoreChannel Partner/ Reseller/ DistributorOfficial partner with 13 custom themes available for Bagy platform including Moda Stylus, Full Shop, Influshop, Fashion, Diamond and others.
• Loja IntegradacoreChannel Partner/ Reseller/ DistributorCertified partner with 12 custom themes developed for Loja Integrada platform including Star, Flex, Max DevRocket, Black Friday, Vip, and others.
• NuvemshopcoreChannel Partner/ Reseller/ DistributorOfficial Nuvemshop partner with development, implementation and marketing certifications. Offers Shop theme and custom solutions for Nuvemshop merchants.
• LinxminorChannel Partner/ Reseller/ DistributorCertified Linx commerce partner providing e-commerce solutions on the Linx platform.
• wBuyminorChannel Partner/ Reseller/ DistributorPartner platform for e-commerce solutions using wBuy platform.
• WebstoreminorChannel Partner/ Reseller/ DistributorPartner for Webstore platform e-commerce solutions.
• InfraRocketcoreTechnology or IntegrationRelated hosting company owned by same founders, providing website and web system hosting services. Offers infrastructure solutions for DevRocket's client projects.
• iGoal (Hub de Performance)minorGTM or Marketing PartnerPerformance marketing hub partner for lead generation and marketing services.
• ABCOMMminorOthersBrazilian E-commerce Association member, providing industry credibility and networking opportunities.
• SM ClubminorGTM or Marketing PartnerPaid traffic and performance marketing partner specializing in Google Ads and Meta Ads for e-commerce clients.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Agência Mestre: Long-established Brazilian digital agency offering SEO, content, e-commerce and development services. Comparable to DevRocket in business model (Brazilian SMB digital agency), service mix (e-commerce + custom development + marketing) and target customer profile.
• Rock Content: Brazilian-founded digital content and marketing agency/platform serving similar SMB and mid-market customers across Latin America. Comparable to DevRocket in GTM (inbound content, agency services, partner-led) and target segment.
• Conversion: Brazilian digital marketing agency focused on performance, SEO and e-commerce growth for SMB and mid-market merchants. Comparable to DevRocket because both compete for Brazilian merchants' digital-store and paid-traffic budgets with a similar agency-plus-product mix.
• Resultados Digitais (RD Station): Brazilian martech/SMB marketing platform acquired by TOTVS. Comparable to DevRocket because both sell integrated marketing + digital-presence solutions into the same Brazilian SMB and mid-market segment, with overlapping paid-traffic and e-commerce enablement offerings.

Broad incumbents

• Loja Integrada: Brazilian e-commerce platform where DevRocket holds certified partner status and sells 12 custom themes. Comparable because Loja Integrada runs its own theme marketplace and partner ecosystem targeting the same Brazilian SMB merchants as DevRocket.
• Tray (Locaweb): Brazilian SaaS e-commerce platform and DevRocket's largest partner, where DevRocket is the #1 third-party theme seller and Diamond-certified. Comparable because Tray operates the marketplace on which DevRocket's flagship theme business is monetized, and increasingly offers adjacent theme/agency services of its own.
• Locaweb: Brazilian hosting and digital services incumbent that owns Tray and competes with DevRocket's InfraRocket hosting arm. Comparable because it sits in the same Brazilian SMB web services layer (hosting, e-commerce, sites) and shares many of the same merchant relationships DevRocket services.
• Nuvemshop (Tiendanube): Major Brazilian e-commerce platform for which DevRocket is a certified development/implementation/marketing partner. Comparable because it operates the platform layer (themes, partners, agency channel) that DevRocket monetizes, and competes for the same SMB merchant relationships.
• Bagy: Brazilian e-commerce platform and DevRocket partner for which DevRocket sells 13 themes including Moda Stylus. Comparable because Bagy operates the platform, marketplace, and increasingly partner/agency services competing for the same Brazilian SMB and creator merchants.
• Linx (Stone Co): Brazilian enterprise commerce/retail software vendor (now part of Stone Co) and DevRocket's certified partner. Comparable because Linx offers an integrated commerce stack that overlaps with DevRocket's theme, store implementation and integration services, especially for larger retail customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/devrocketbr
• YouTubeyoutube.com/@devrocketbr
• Facebookfacebook.com/devrocketbr
• LinkedInlinkedin.com/company/devrocket
• Instagraminstagram.com/devrocketbr
• Pinterestbr.pinterest.com/devrocketbr
• TikToktiktok.com/@devrocketbr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DevRocket - Agência de Desenvolvimento e Marketing