D&G Wellness Consulting

What D&G Wellness Consulting does

D&G Wellness Consulting is a privately held mental health counseling and wellness consulting practice headquartered in Williamsville, New York, with a second office in Hamburg, NY. The firm operates two integrated service lines: D&G Counseling, which provides individual therapy to kids, teens, and adults in-person at its two Western New York locations and via telehealth; and D&G Consulting, which delivers training, presentations, and ongoing coaching programs to corporations, K-12 schools, and high school and collegiate athletic teams. Service delivery is grounded in evidence-based modalities — Cognitive Behavioral Therapy, Dialectical Behavior Therapy, EMDR for trauma, strength-based therapy, and mindfulness-based interventions — applied through three verticalized program portfolios: CAP/TEAM/LEAP for athletics, multi-stakeholder school wellness programs, and Employee Wellness/Wellness Leadership/Corporate Culture modules for businesses.

The business generates revenue through multiple streams: individual therapy sessions priced at $100-$150 per 50-minute session paid at time of service (with the firm operating as an out-of-network provider that supplies Superbills for insurance reimbursement); professional-services fees for corporate, education, and athletic training and coaching engagements; one-on-one Athletic Wellness Coaching delivered as a 6-module program; and ancillary consumer merchandise through the Buffalo Believes clothing sub-brand. The underlying technology stack is a telehealth platform for virtual sessions and a secure client portal (danielle-vallas.clientsecure.me) for statements, Superbills, and invoices; a therapy dog program featuring two Havanese dogs (Tilly and Bubba) is positioned as a differentiator. Marketing relies on a blog (Wellness Warriors), organic social media on Facebook/LinkedIn/Instagram, client testimonials, and an Amazon-published book (Athletes Journal). The firm is founder-owned and bootstrapped, with no disclosed outside investment, and is led by Danielle Vallas, MS LMHC, M.Ed, a former Director of Wellness and current adjunct professor at University at Buffalo.

Name

D&G Wellness Consulting

Legal name

D&G Wellness Consulting

Website

https://dgwellnessconsulting.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

D&G Wellness Consulting is a Western New York mental health counseling and wellness consulting practice offering individual therapy for kids, teens, and adults alongside training and coaching programs for corporations, K-12 schools, and athletic teams.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000), Services-Management Consulting Services (8742)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

Corporate/Workplace Wellness Coaching (HSADAGAL), Mental Wellness & Resilience Education (Non-clinical) (EDAAAHAK), Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB)

Keywords

• Mental health counseling
• Corporate wellness training
• Education wellness programs
• Athletic wellness consulting
• Telehealth therapy services

Headquarters

HQ city

Williamsville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Counseling Sessions: 50-minute therapy sessions for individuals (kids, teens, adults). Clients pay at time of session. Works as out-of-network provider with most insurance companies, providing Superbills for insurance reimbursement.
2. Corporate Wellness Training: Customized training programs for businesses addressing employee mental health and wellness. Includes assessment, training delivery, and action planning components.
3. Education Wellness Consulting: Training and programs for schools supporting mental health of students, teachers, and parents. Includes survey-based needs evaluation, early intervention wellness teams, and ongoing training.
4. Athletic Wellness Programs: Comprehensive programs for high school and collegiate athletes including CAP (Coaches, Athletes, Parents), TEAM (4-module student-athlete training), and LEAP (Leading and Educating Athletes Program).
5. Athletic Wellness Coaching: One-on-one athletic wellness coaching with a 6-module program covering goal setting, emotional agility, nutrition/sleep, identity, confidence, and communication. Available virtually or in-person.
6. Merchandise (Buffalo Believes): Clothing line branded as Buffalo Believes to spread mental health awareness. Available through external website buffalobelieves.com.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

D&G Wellness Consulting provides mental health counseling for individuals (kids, teens, adults) and delivers customized wellness training, presentations, and coaching for corporations, K-12 schools, and athletic teams. The practice operates two physical offices in Western New York (Williamsville and Hamburg) and offers telehealth sessions, with a licensed counselor team that uses CBT, DBT, EMDR, strength-based, and mindfulness-based techniques.

Product overview

D&G Wellness Consulting is a wellness consulting and mental health counseling practice offering a portfolio of services across three core divisions: Corporate Wellness Consulting, Education Wellness Consulting, and Athletic Wellness Consulting. The company provides training, presentations, and ongoing support to corporations, schools, and athletic teams, alongside individual mental health counseling services through D&G Counseling for kids, teens, and adults. Key offerings include the Athletic Wellness Coaching 6-module program for individual athlete support, Therapy Dogs for emotional support during sessions, and the Buffalo Believes clothing sub-brand for mental health awareness. Services are delivered in-person at Williamsville and Hamburg NY locations, and via Telehealth.

Differentiator

Problem solved

Functional benefit

Brands

• Buffalo Believes: A clothing sub-brand created to help spread awareness for mental health. Their shirts and gear promote goodness, with a mission to help customers feel good inside and out.

Products and services

• Corporate Wellness Consulting Customized training programs designed to address and support the mental health and wellness of employees, including Employee Wellness, Wellness Leadership, and Corporate Culture training modules. Sold to businesses seeking to strengthen their workforce through pre-survey assessment, training delivery, and post-training outcomes reporting.
• Education Wellness Consulting Training programs for schools supporting the mental health and wellness of students, teachers, and parents, including Student, Teacher, Parent, and School Wellness offerings. Delivered on-site at educational institutions with survey-based needs evaluation and early intervention wellness teams.
• Athletic Wellness Consulting Structured training programs for high school and collegiate athletes, coaches, and parents, including CAP (Coaches, Athletes, Parents), TEAM (4-module student-athlete training), and LEAP (Leading and Educating Athletes Program). Engagements begin with pre-surveys to assess needs and are tailored to each athletic program.
• Athletic Wellness Coaching One-on-one coaching with trained athletic wellness coaches delivering a 6-module program covering Goal Setting, Emotional and Mental Agility, Nutrition/Sleep/Rest, Identity Outside of Sports, Confidence and Resilience, and Communication. Available virtually or in-person for individual athletes.
• D&G Counseling (Mental Health Therapy) Outpatient mental health counseling for kids, teens, and adults delivered in-person at Williamsville and Hamburg, NY offices or via Telehealth. Therapists use eclectic techniques including CBT, DBT, EMDR for trauma, strength-based therapy, and mindfulness-based interventions. Sessions are 50 minutes, priced $100–$150, paid at time of service; the practice is out-of-network with most insurance companies and provides Superbills for reimbursement.
• Buffalo Believes Clothing Mental health awareness clothing sub-brand offering shirts and gear that promote goodness and help spread mental health awareness. Sold through an external website (buffalobelieves.com) under the D&G Wellness Consulting umbrella.

Quantifiable outcome

• Post-training surveys showed employees felt heard, valued, and supported during workplace transition, improving morale, camaraderie, retention, and bottom line
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Calm: Consumer and enterprise mindfulness, meditation, and mental wellness platform. Comparable to the mindfulness-based components of D&G's counseling and corporate training, delivered via digital subscription rather than live sessions.
• Modern Health: Global B2B mental health platform combining therapy, coaching, and self-guided content for employer clients. Overlaps with D&G's corporate wellness and individual counseling services, with much broader global reach and in-network coverage.
• Spring Health: Employer-sponsored mental health benefits provider offering therapy, coaching, and psychiatry across in-person and virtual modalities. Comparable to D&G's corporate and individual mental health offerings at scale, with a strong focus on outcomes measurement.
• Lyra Health: Enterprise mental health benefit provider serving employers with in-person and virtual therapy, coaching, and self-serve content. Comparable to D&G's corporate wellness training and counseling offerings, but at significantly larger scale and with payer partnerships.
• Headspace Health: Combines the Headspace mindfulness app and the Ginger on-demand coaching/therapy service into an enterprise and consumer mental health platform. Comparable to D&G's mindfulness and corporate wellness components, with much broader digital scale.

Emerging players

• Charlie Health: Provider of intensive outpatient and virtual mental health treatment for teens and young adults. Comparable to D&G's teen/young adult counseling focus and athletic/school segments, with a more clinical intensive-outpatient positioning.

Direct peers

• Alma: Membership-based platform that enables independent mental health practitioners to run insurance-accepting private practices. Directly comparable in providing infrastructure for licensed therapists, with a stronger insurance-billing focus than D&G's out-of-network model.
• BetterHelp: Largest direct-to-consumer online therapy platform offering virtual counseling via licensed therapists. Competes with D&G's individual therapy and telehealth services on convenience, price, and subscription billing model.
• Talkspace: Online therapy platform offering virtual counseling for individuals, teens, and couples via licensed therapists. Directly competes with D&G's telehealth counseling offering, with in-network insurance coverage and a national footprint.
• Sondermind: Operates a network of in-person and virtual licensed therapists across multiple U.S. states. Directly comparable to D&G's counseling practice model (outpatient mental health practitioners serving individuals), though at far greater scale and geographic breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DGWellnessConsulting
• LinkedInlinkedin.com/company/dg-wellnessconsulting
• Instagraminstagram.com/dgwellnessconsulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about D&G Wellness Consulting