DIGITALDRINK AG
DIGITALDRINK AG is a Zürich-based B2B SaaS platform that operates a digital data exchange and commerce ecosystem for the Swiss beverage industry, connecting 100+ wholesalers with nearly all major beverage manufacturers via standardized article master data, ordering, and BI tools.
- Company typePrivate
- Founded2018
- HeadquartersRegensdorf, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What DIGITALDRINK AG does
DIGITALDRINK AG is a B2B SaaS company headquartered in Regensdorf, Zürich, Switzerland, founded in 2017/2018. It operates a digital data exchange and commerce platform purpose-built for the Swiss beverage industry, serving as a neutral intermediary between beverage manufacturers and wholesalers. The platform standardizes article master data, automates ordering, and provides business intelligence across the supply chain, with the stated objective of replacing manual, fragmented processes with a single industry-wide digital infrastructure.
The product portfolio spans DD BI (business intelligence and analytics), DD Order (electronic ordering integrated with ERP systems), DD Shop (B2B e-commerce), DD Gastro-Rückvergütung (gastro rebate management), BI Mobile Reports, Article Master Data Management, and a central Digital Data Exchange Hub. The platform integrates with ERP providers (I-AG, Inteco, Storfinger) and ordering apps (Order Bravo, Order Lion, Goot), and supports German, French, Italian, and English. The catalog contains 15,000+ products and 4,000+ images.
Revenue is generated through subscription SaaS fees, data exchange transaction fees, and commerce/white-label arrangements (e.g., the SwissDrink white-label partnership). The company serves 100+ wholesalers and nearly all major Swiss beverage manufacturers, including Feldschlösschen, Biotta, Capri-Sun, DIAGEO, Pernod Ricard, and ASG. The company is privately held, holds the Swiss Made Software Label (2023), and has 12 employees. No external funding rounds are disclosed.
DIGITALDRINK AG firmographics
Firmographics- Name
- DIGITALDRINK AG
- Legal name
- DIGITALDRINK AG
- Website
- https://digitaldrink.ch
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DIGITALDRINK AG is a Zürich-based B2B SaaS platform that operates a digital data exchange and commerce ecosystem for the Swiss beverage industry, connecting 100+ wholesalers with nearly all major beverage manufacturers via standardized article master data, ordering, and BI tools.
- Ownership category
- akta.pro rank
DIGITALDRINK AG industry classification
Industry- Product category
- B2B Beverage Industry Data Platform
- NAICS
- Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Software Publishers (5132)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Chemicals, Ingredients & Raw Materials Marketplaces (CRAFAHAK)
Keywords
Where DIGITALDRINK AG is headquartered
LocationHeadquarters
- HQ city
- Regensdorf
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
DIGITALDRINK AG business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Platform Subscription/Services: DIGITALDRINK operates as a SaaS platform providing subscription-based access to its digital hub connecting beverage manufacturers and wholesalers. Revenue is generated through platform fees, data services, and transaction processing. The attractive subscription model features no high initial costs and includes hosting, maintenance, and support.
- Data Exchange Services: Revenue from facilitating digital data exchange between manufacturers and wholesalers, including sales statistics transmission, product data provision, and promotional condition management.
- Business Intelligence & Analytics: Revenue from providing BI tools, mobile reports, and market analysis services to manufacturers for sales monitoring and chargeback settlement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Platform access for beverage wholesalers and manufacturers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
DIGITALDRINK AG product offering
Product offeringCore offering
DIGITALDRINK operates a cloud-based B2B data hub and digital industry platform connecting beverage manufacturers and wholesalers in Switzerland. The platform standardizes the exchange of article master data, product information, sales statistics, promotional conditions, and order management through standardized digital interfaces and ERP integrations. It serves as the neutral industry-wide standard for the Swiss beverage market, providing modular solutions including business intelligence, automated chargeback accounting, electronic ordering, and B2B e-commerce.
Product overview
DIGITALDRINK is a platform ecosystem for the Swiss beverage market, consisting of a core data hub that connects beverage manufacturers and wholesalers, plus modular solutions: DD Business Intelligence (reporting and market analysis), DD Gastro-Rückvergütung (automated chargeback processing), DD Order (ordering management), and DD Shop (B2B e-commerce/webshop). The platform provides article master data, product information, promotional content, and sales statistics across a network of over 100 wholesalers and major beverage manufacturers in Switzerland.
Differentiator
Problem solved
Functional benefit
Brands
- DD Business Intelligence (DD BI): Business intelligence solution for beverage producers providing market insights and analytics.
- DD Gastro-Rückvergütung
- DD Order
- DD Shop
- DD BI Mobile Reports
Products and services
- DIGITALDRINK Platform Cloud-based B2B data hub and digital industry solution connecting beverage manufacturers and wholesalers in Switzerland through standardized digital interfaces, providing article master data, product information, sales statistics, and promotional conditions across a network of over 100 wholesalers and major beverage manufacturers.
- DD Business Intelligence (DD BI)
Quantifiable outcome
- Automated chargeback accounting saves significant time and reduces administrative effort for manufacturers
- +2 more outcomes
Companies that use DIGITALDRINK AG
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
DIGITALDRINK AG technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature6 records
DIGITALDRINK AG partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Erusbacher & Paul AGcorePartnership with brewery from Villmergen, Aargau, known for traditionally brewed beers with strong regional ties. Product range now available in digital format integrating perfectly with ERP systems and online shops. Reduces manual tasks and accelerates ordering processes significantly.
- Dettling & Marmot AGcorePartnership with a strong partner possessing over 150 years of experience in premium spirits, wines, and sparkling wines. Dettling & Marmot's high-end product range is now available digitally and structured, integrating seamlessly with ERP systems and online shops. Enables efficient processes, centralized real-time data exchange, and data-driven decision-making.
- ASG (Arbeitsgemeinschaft der Schweizerischen Getränkebranche)coreSponsoring partnership with the Swiss Beverage Industry Association. DIGITALDRINK serves as a digital industry solution in the Swiss beverage market, affirming closeness and solidarity with the industry through annual congress sponsorship.
- Capri-SuncorePartnership with the company producing one of the world's most popular children's drinks. DIGITALDRINK simplifies processes and communication between Capri-Sun and beverage distributors. Article master data and conditions are transferred via interface to wholesaler ERP systems or web stores.
- BiottacorePartnership with the Swiss organic pioneer. Beverage wholesalers can easily import Biotta's article master data for popular organic juices into ERP systems or web stores. Centrally maintained data enables simplified exchange between manufacturers, wholesalers, and end customers.
- Wädi Brau Huus AGminorPartnership with regional organic brewery from Zurich area. DIGITALDRINK increases chances of product listing with all affiliated beverage retailers throughout Switzerland. Complete article master data (LMIV, logistics, GTIN) can be loaded into ERP systems via interface.
- Feldschlösschen Getränke AGcoreDigital data exchange partnership enabling beverage distributors to transmit sales statistics to Feldschlösschen via the DIGITALDRINK platform. Over an initial two-year period, all relevant product data from Feldschlösschen's diverse range is available electronically. Both parties benefit from efficient digital data exchange, and food service operators receive optimized chargeback billing.
- Pernod RicardcoreRenewed partnership with the renowned worldwide spirits distributor. All affiliated beverage wholesalers benefit from centrally maintained article master data for famous spirits brands (Havana Club, Absolut, Ballantine's, Chivas Regal, Jameson, Lillet, Monkey 47) that can be imported into ERP or web store.
- DIAGEOcoreExtended partnership with DIAGEO for continued article master data management of all DIAGEO spirits, enabling simplified data exchange with partner wholesalers.
- SwissDrinkcoreIndustry cooperative partnership where SwissDrink, in collaboration with DIGITALDRINK, provides B2B solutions to manufacturers, commercial kitchens, caterers, and bar operators. SwissDrink uses DIGITALDRINK's white-label B2B commerce solution powered by OroCommerce.
- Diglin GmbHminorE-commerce development and implementation agency that helped SwissDrink develop the white-label B2B commerce solution using OroCommerce.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
DIGITALDRINK AG competitors and assessment
Company assessmentDirect peers
- Syndigo: Product information management (PIM) and master data platform that, like DIGITALDRINK, centralizes verified product content and syndicates it to trading partners — a comparable data-hub model.
- OroCommerce: B2B e-commerce platform that powers DIGITALDRINK's DD Shop. It is a direct comparable in B2B commerce functionality for wholesalers and distributors across verticals.
- Salsify: Product experience management platform enabling brands and distributors to exchange product content. Comparable to DIGITALDRINK's article master data and PIM functionality for CPG/beverage supply chains.
Emerging players
- Pepperi: B2B sales and ordering platform aimed at wholesalers and field sales teams. Comparable to DIGITALDRINK's DD Order and BI Mobile Reports modules used by beverage wholesalers' field forces.
- RangeMe: B2B product discovery platform connecting CPG brands and retail buyers. Comparable adjacency to DIGITALDRINK's role as an interface between beverage producers and downstream buyers/wholesalers.
- Rierino: Composable B2B commerce and PIM platform enabling distributors and brands to manage catalogs, orders and data exchange. Comparable to DIGITALDRINK's DD Shop plus article-master-data stack.
Broad incumbents
- Stibo Systems: Established master data management (MDM) and PIM vendor serving global enterprises. Competes in the same master-data-for-supply-chains category as DIGITALDRINK, though at much larger scale and across many verticals.
- BigCommerce (B2B Edition): Large B2B and B2C commerce platform with native B2B features (quotes, price lists, account hierarchies). Comparable to DIGITALDRINK's DD Shop at a much broader, multi-vertical scale.
- Informatica (MDM): Enterprise master data management vendor offering data integration, PIM and 360-degree data hubs. Overlaps with DIGITALDRINK's verified-product-data and trading-partner-exchange capabilities, but at enterprise scale across industries.
Regional players
- SwissDrink: Swiss beverage industry cooperative and DIGITALDRINK's white-label partner. Serves the same Swiss beverage ecosystem through B2B commerce and cooperative services for producers, wholesalers and HoReCa operators.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
DIGITALDRINK AG social profiles
Digital presenceDIGITALDRINK AG financial estimates
Financial estimateRevenue estimate
Valuation estimate
DIGITALDRINK AG leadership team
Management profileNumber of profiles
Profiles9 records
DIGITALDRINK AG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DIGITALDRINK AG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DIGITALDRINK AG
What does DIGITALDRINK AG do?
DIGITALDRINK operates a cloud-based B2B data hub and digital industry platform connecting beverage manufacturers and wholesalers in Switzerland. The platform standardizes the exchange of article master data, product information, sales statistics, promotional conditions, and order management through standardized digital interfaces and ERP integrations. It serves as the neutral industry-wide standard for the Swiss beverage market, providing modular solutions including business intelligence, automated chargeback accounting, electronic ordering, and B2B e-commerce.
Is DIGITALDRINK AG a public or private company?
DIGITALDRINK AG is a private company. It is classified as unknown and is currently operating.
When was DIGITALDRINK AG founded?
DIGITALDRINK AG was founded in 2018. It employs 11 to 50 people.
Where is DIGITALDRINK AG based?
DIGITALDRINK AG is headquartered in Regensdorf, Switzerland, in the Europe region.
How does DIGITALDRINK AG make money?
Three revenue lines are on record. Platform Subscription/Services are the primary driver. The others are data Exchange Services and business Intelligence & Analytics.
Who are DIGITALDRINK AG's main competitors?
Direct peers on record are Syndigo, OroCommerce and Salsify. Emerging players are Pepperi, RangeMe and Rierino. Broad incumbents are Stibo Systems, BigCommerce (B2B Edition) and Informatica (MDM). SwissDrink is listed as a regional player.
Does DIGITALDRINK AG have an API?
No public API is recorded for DIGITALDRINK AG.
What industry is DIGITALDRINK AG in?
DIGITALDRINK AG's product category is B2B Beverage Industry Data Platform. Its primary akta.pro industry code is CRAFAHAK, Chemicals, Ingredients & Raw Materials Marketplaces. Its NAICS code is 541511 and its SIC code is 7370.