d&i Leaders (Diversity and Inclusion Leaders)
d&i Leaders is a UK-based B2B community platform founded in 2018 serving 20,000+ senior D&I, HR, talent, and employee network professionals through free online membership, CPD-accredited summits and training, and commercial partnerships.
- Company typePrivate
- Founded2018
- HeadquartersNot specified, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What d&i Leaders (Diversity and Inclusion Leaders) does
d&i Leaders, operated by UK private limited company Sircula Ltd and founded by Mark Baker in June 2018, is a B2B community platform serving senior workplace diversity, equity, and inclusion (DE&I), HR, talent, and employee network professionals. Its core product is a freemium online membership community of 20,000+ members that grants access to news articles, insight reports, a library of 100+ on-demand webinars, a jobs board, and a supplier directory of 200+ D&I providers. The platform is built on a web-based content and membership management system with event registration, on-demand video delivery, and a free jobs/supplier marketplace layered on top.
The company monetises through four streams: paid registration for an annual programme of CPD-accredited in-person and online summits, conferences, and webinars (10,000+ attendees and 200+ speakers in 2024 alone, with events ranging from 130 to 700 attendees at tiered pricing); commercial partnerships and sponsorships sold to D&I solution providers (Mercer, Korn Ferry, Culture Amp, Aperian Global, CoachHub, Lexxic, Marshall E-Learning, Texthelp/Everway, Talking Talent); CPD-accredited training programmes including 'Foundations to Being an Effective D&I Leader' Levels 1 and 2; and DE&I consulting services delivered in partnership with Charlotte Sweeney Associates, Diversity Marketplace, Evenbreak, and Radius Networks covering audit, strategy, inclusive procurement, employee networks, and disability services.
d&i Leaders is bootstrapped, has no disclosed funding rounds, and operates with a small core team of approximately nine people including the founder, an events and membership operations manager, an event researcher, a video editor, and several feature writers. In 2025, the company launched the People Leaders community to extend the same platform model into adjacent senior HR and people strategy personas. Marquee speakers and supporters across summits include Shell, Vodafone, HSBC, Google, IKEA, Nestlé, BT, KPMG, Sanofi, Eli Lilly, LSE Group, TUI, Channel 4, Lloyds Banking Group, Financial Times, and Macmillan Cancer Support, lending enterprise-level credibility to the event programme. The company is also a CPD accredited provider and operates the Global Diversity, Equity & Inclusion Benchmarks (GDEIB) framework in alliance with the Centre for Global Inclusion.
d&i Leaders (Diversity and Inclusion Leaders) firmographics
Firmographics- Name
- d&i Leaders (Diversity and Inclusion Leaders)
- Legal name
- Sircula Ltd
- Website
- https://dileaders.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- d&i Leaders is a UK-based B2B community platform founded in 2018 serving 20,000+ senior D&I, HR, talent, and employee network professionals through free online membership, CPD-accredited summits and training, and commercial partnerships.
- Ownership category
- akta.pro rank
d&i Leaders (Diversity and Inclusion Leaders) industry classification
Industry- Product category
- Workplace Inclusion and Diversity Services
- NAICS
- Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920), Business Associations (813910)
- SIC
- Services-Membership Organizations (8600), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Industry-Specific B2B Trade Show Organizers (THAHABAB)
- akta.pro secondary industries
- Sponsorship, Exhibitor & Partnership Management Services (THAHACAK), Executive Summits & Invitation-Only Forums (MPAGAGAK), Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)
Keywords
Where d&i Leaders (Diversity and Inclusion Leaders) is headquartered
LocationHeadquarters
- HQ city
- Not specified
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
d&i Leaders (Diversity and Inclusion Leaders) business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Event attendance fees: Paid registration for in-person and online summits, conferences, and training workshops. Events range from 130 to 700 attendees with tiered pricing.
- Commercial partnerships and sponsorships: Headline sponsorship, branding sponsorship, exhibition space, and content partnerships for organisations looking to engage D&I professionals.
- Training programmes: CPD accredited training workshops including 'Foundations to Being an Effective D&I Leader' Level 1 and Level 2 programmes.
- DE&I consulting services: Services delivered in partnership with Charlotte Sweeney Associates, Diversity Marketplace, Evenbreak, and Radius Networks covering people development, DE&I audit, strategy, inclusive procurement, employee networks, and disability services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free online membership - access to news articles, insight reports, on-demand content, monthly newsletter |
| Freemium | Monthly | d&i Leaders Club membership - free for in-house professionals with 5% event discount |
| Other | Multi-year contract | Commercial partnership packages - headline sponsorship, branding sponsorship, exhibition space |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
d&i Leaders (Diversity and Inclusion Leaders) product offering
Product offeringCore offering
d&i Leaders operates a B2B community platform that brings together workplace inclusion, culture, talent, recruitment, and HR professionals through a free online membership, an annual programme of in-person and online summits, conferences, webinars, and CPD accredited training. Commercial activities include paid event registrations, headline and branding sponsorship packages, training workshops, and DE&I consulting services delivered in partnership with Charlotte Sweeney Associates, Diversity Marketplace, Evenbreak, and Radius Networks. Supporting offerings include insight reports, a quarterly pulse survey, an annual global benchmarking survey, an on-demand content library, a jobs board, and a supplier directory.
Product overview
d&i Leaders is a B2B community platform offering a portfolio of interconnected products and services for workplace diversity, equity, and inclusion professionals. The core offering includes two membership tiers: a free Online Membership providing access to news, reports, and on-demand content; and an exclusive d&i Leaders Club Membership for in-house professionals with additional benefits. The platform centres on an annual Events Programme of CPD accredited summits, webinars, and conferences (including Disability at Work, Women at Work, Race at Work, and Neurodiversity events), supplemented by the Quarterly Pulse Survey providing benchmark research on the profession. Members access a library of 100+ on-demand webinar recordings and practical insight reports, while the free Supplier Directory connects employers with 200+ D&I service providers. Additional offerings include a Jobs Board, the My D&I Journey content series, the Global Diversity Equity & Inclusion Benchmarks (GDEIB) framework, and consultancy services delivered through partnership with Charlotte Sweeney Associates, Diversity Marketplace, Evenbreak, and Radius Networks. In 2025, the company launched the People Leaders community to extend its reach into broader HR and people strategy.
Differentiator
Problem solved
Functional benefit
Products and services
- d&i Leaders Online Membership Free online membership providing access to news articles, downloadable practical insight reports, on-demand video content, a monthly newsletter, and priority event announcements for workplace inclusion and HR professionals.
- d&i Leaders Club Membership Free exclusive membership for in-house workplace inclusion, culture, talent, recruitment and employee network professionals offering access to all reports and on-demand content, a 5% event discount, and invites to member-only workshops and networking events.
- Annual Events Programme Annual programme of in-person and online CPD accredited summits, conferences, webinars and training including the Disability & Accessibility at Work Summit, Women at Work Summit, Global Workplace Inclusion Forum, Race at Work Summit, Neurodiversity at Work Seminar, Social Mobility at Work Seminar, and Empowering Employee Networks Conference.
- Workplace Inclusion Quarterly Pulse Survey Quarterly survey exploring the structure, skills, wellbeing, challenges, financial investment, leadership support and impact of DEI leaders and teams, with results published as summary reports.
- On-Demand Content Library Library of 100+ free webinar recordings and past speaker presentations covering topics including D&I strategy, technology, neurodiversity, employee networks, social mobility, wellbeing, equality law, leadership, recruitment, religion, race, women, LGBT+, and disability.
- Insight Reports Free practical insight reports covering neurodiversity at work, workplace inclusion pulse surveys, global workplace inclusion forum summaries, empowering employee networks, social mobility, race at work, disability at work, and global benchmarking surveys.
- Global Benchmarking Survey and Report Annual survey of 370+ D&I leaders from 31 countries exploring the size, structure, remuneration, wellbeing and impact of in-house D&I leaders and their teams.
- Jobs Board Free diversity and inclusion jobs board listing positions such as Chief Inclusion Officer, Head of D&I, I&D, EDI, Belonging, Equality, Culture, Opportunity, and Accessibility roles.
- Supplier Directory Free-to-use directory featuring 200+ organisations offering practical D&I services including consultancy, training, recruitment, technology and specialist expertise across areas such as disability equality, neurodiversity, race equality, LGBT+ equality, and accessible technology.
- Global Diversity, Equity & Inclusion Benchmarks (GDEIB) Free 78-page benchmarking framework written by 112 expert panellists to help organisations determine strategy and measure progress in managing diversity and fostering inclusion.
- DE&I Services & Strategic Expertise Suite of DE&I consultancy services offered in partnership with Charlotte Sweeney Associates, Diversity Marketplace, Evenbreak, and Radius Networks, covering People Development, DE&I Audit and Review, DE&I Strategy and Culture, Inclusive Procurement, Employee Networks and ERGs, and Disability and Accessibility.
- Foundations to Being an Effective D&I Leader Training CPD accredited one-day training workshop series with Level 1 designed for professionals looking to move into a D&I role or those in the role for less than 12 months, and Level 2 for professionals in the role for 1 to 3 years.
Quantifiable outcome
- 69% of DEI leaders expect investment to remain consistent
- +4 more outcomes
Companies that use d&i Leaders (Diversity and Inclusion Leaders)
Customer profileNamed customers20 records
Segments5 records
Ideal customer profiles3 records
d&i Leaders (Diversity and Inclusion Leaders) technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
d&i Leaders (Diversity and Inclusion Leaders) partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- ClimateCarecoreCarbon offsetting partner that offsets all summit attendee travel (including speakers, delegates, and sponsors) through ClimateCare's Climate+Care programmes. Supports projects like Gyapa stoves in Ghana that reduce carbon emissions and improve lives.
- Catch22minorCharity partnership supporting social business focused on employability, skills, justice, education, and young people. d&i Leaders supports through donations, awareness raising, articles, and events.
- RefuAidminorCharity supporting refugees with English language tuition, re-accreditation through interest-free loans, and specialist employment support. d&i Leaders supports through donations, awareness raising, articles, and events.
- Schools OUT UKminorEducation charity making schools safe for LGBT+ communities. d&i Leaders donates £2 for every delegate place sold at annual LGBT+ at Work Conference.
- Centre for Global InclusioncoreAlliance partner supporting the Global Diversity & Inclusion Benchmarks (GDIB). d&i Leaders encourages organisations to use the free 78-page GDIB booklet and benchmarks for measuring D&I progress.
- Charlotte Sweeney AssociatescoreServices partner for DE&I programmes covering People Development, DE&I Audit and Review, DE&I Strategy and Culture, and Inclusive Procurement. Charlotte Sweeney OBE is a recognised top strategic DE&I consultancy.
- Diversity MarketplacecoreServices partner for DE&I consultancy, research, strategy, training, and facilitation since 2005. Helps public, private, and voluntary sector organisations grow diversity culture.
- EvenbreakcoreAward-winning specialist job board run by and for disabled people. Provides Disability and Accessibility services including CPD-accredited training, e-learning, and lived experience consultancy.
- Radius NetworkscorePartner for Employee Networks and ERGs services, developing and empowering employee networks for world's biggest brands including Warner Bros, Meta, EY, Toyota, and HSBC for over 15 years.
- FAIRER ConsultingcorePulse Survey partner conducting quarterly workplace inclusion surveys. Specialist DE&I consultants pioneering in diversity, equity and inclusion with methodology based on social psychology, neuroscience, and behavioural science.
- MercerminorCommercial partner engaging d&i Leaders members through events and content.
- Korn FerryminorCommercial partner engaging d&i Leaders members through events and content.
- Culture AmpminorCommercial partner engaging d&i Leaders members through events and content.
- Aperian GlobalminorCommercial partner engaging d&i Leaders members through events and content.
- CoachHubminorCommercial partner engaging d&i Leaders members through events and content.
- LexxicminorCommercial partner engaging d&i Leaders members through events and content.
- Marshall E-LearningminorCommercial partner engaging d&i Leaders members through events and content.
- TexthelpminorCommercial partner (now Everway) engaging d&i Leaders members through events and content.
- Talking TalentminorCommercial partner engaging d&i Leaders members through events and content.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
d&i Leaders (Diversity and Inclusion Leaders) competitors and assessment
Company assessmentDirect peers
- HR.com: Global HR professional community and content platform offering webinars, research, events and a vendor directory; directly comparable as an online HR/D&I membership community with free content monetised via events and sponsorships.
- CIPD (Chartered Institute of Personnel and Development): UK-based professional body for HR and people management with a membership community, conferences, training programmes and accreditation — directly comparable in geography, audience and product mix to d&i Leaders' D&I-focused community and events.
- Out & Equal: US-based workplace equality nonprofit producing the annual Workplace Summit and year-round programming for LGBT+ employee resource groups; directly comparable as a D&I-focused professional community and flagship annual conference organiser.
- The Female Quotient: US-based equality-focused media and events company producing summits, content and partnerships around gender equity in the workplace; comparable as a D&I sub-topic events and community business with similar enterprise sponsorship model.
- Inclusive Companies: UK provider of D&I events, awards (Inclusive Companies Awards) and benchmarking products targeting HR and inclusion leaders; directly comparable as a UK D&I events and benchmarking business with overlapping buyer personas.
- Workplace Pride: Dutch-founded foundation running an annual Workplace Pride Global Benchmark and conferences on LGBT+ inclusion; directly comparable as a European workplace-inclusion community and event organiser serving similar D&I professional audiences.
- ENEI (Employers Network for Equality & Inclusion): UK membership organisation for employers focused on equality and inclusion, running roundtables, conferences and benchmarking tools; directly comparable as a UK D&I employer community and event provider.
- Diversifying.io (Disruptive Media): UK-based D&I-focused events, content and media business producing summits and webinars for inclusion leaders; directly comparable as a UK D&I events and content brand targeting similar personas.
Broad incumbents
- SHRM (Society for Human Resource Management): Largest US-based HR professional association running membership, conferences (SHRM Annual), training and certifications; comparable as a broader HR community and events platform but at vastly greater scale and with a wider HR remit than d&i Leaders.
- The Conference Board: Global business research and membership organisation running conferences, councils and executive events across HR, DEI and leadership topics; comparable as a broader B2B research-and-events incumbent serving similar senior leadership audiences.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
d&i Leaders (Diversity and Inclusion Leaders) social profiles
Digital presenced&i Leaders (Diversity and Inclusion Leaders) financial estimates
Financial estimateRevenue estimate
Valuation estimate
d&i Leaders (Diversity and Inclusion Leaders) leadership team
Management profileNumber of profiles
Profiles8 records
d&i Leaders (Diversity and Inclusion Leaders) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
d&i Leaders (Diversity and Inclusion Leaders) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about d&i Leaders (Diversity and Inclusion Leaders)
What does d&i Leaders (Diversity and Inclusion Leaders) do?
d&i Leaders operates a B2B community platform that brings together workplace inclusion, culture, talent, recruitment, and HR professionals through a free online membership, an annual programme of in-person and online summits, conferences, webinars, and CPD accredited training. Commercial activities include paid event registrations, headline and branding sponsorship packages, training workshops, and DE&I consulting services delivered in partnership with Charlotte Sweeney Associates, Diversity Marketplace, Evenbreak, and Radius Networks. Supporting offerings include insight reports, a quarterly pulse survey, an annual global benchmarking survey, an on-demand content library, a jobs board, and a supplier directory.
Is d&i Leaders (Diversity and Inclusion Leaders) a public or private company?
d&i Leaders (Diversity and Inclusion Leaders) is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was d&i Leaders (Diversity and Inclusion Leaders) founded?
d&i Leaders (Diversity and Inclusion Leaders) was founded in 2018. It employs 1 to 10 people.
Where is d&i Leaders (Diversity and Inclusion Leaders) based?
d&i Leaders (Diversity and Inclusion Leaders) is headquartered in Not specified, United Kingdom, in the Europe region.
How does d&i Leaders (Diversity and Inclusion Leaders) make money?
Four revenue lines are on record. Event attendance fees are the primary driver. The others are commercial partnerships and sponsorships, training programmes and DE&I consulting services.
Who are d&i Leaders (Diversity and Inclusion Leaders)'s main competitors?
Direct peers on record are HR.com, CIPD (Chartered Institute of Personnel and Development), Out & Equal, The Female Quotient, Inclusive Companies, Workplace Pride, ENEI (Employers Network for Equality & Inclusion) and Diversifying.io (Disruptive Media). Broad incumbents are SHRM (Society for Human Resource Management) and The Conference Board.
Does d&i Leaders (Diversity and Inclusion Leaders) have an API?
No public API is recorded for d&i Leaders (Diversity and Inclusion Leaders).
What industry is d&i Leaders (Diversity and Inclusion Leaders) in?
d&i Leaders (Diversity and Inclusion Leaders)'s product category is Workplace Inclusion and Diversity Services. Its primary akta.pro industry code is THAHABAB, Industry-Specific B2B Trade Show Organizers, with a secondary code of THAHACAK, Sponsorship, Exhibitor & Partnership Management Services. Its NAICS code is 56192 and its SIC code is 8600.