d&i Leaders (Diversity and Inclusion Leaders)

What d&i Leaders (Diversity and Inclusion Leaders) does

d&i Leaders, operated by UK private limited company Sircula Ltd and founded by Mark Baker in June 2018, is a B2B community platform serving senior workplace diversity, equity, and inclusion (DE&I), HR, talent, and employee network professionals. Its core product is a freemium online membership community of 20,000+ members that grants access to news articles, insight reports, a library of 100+ on-demand webinars, a jobs board, and a supplier directory of 200+ D&I providers. The platform is built on a web-based content and membership management system with event registration, on-demand video delivery, and a free jobs/supplier marketplace layered on top.

The company monetises through four streams: paid registration for an annual programme of CPD-accredited in-person and online summits, conferences, and webinars (10,000+ attendees and 200+ speakers in 2024 alone, with events ranging from 130 to 700 attendees at tiered pricing); commercial partnerships and sponsorships sold to D&I solution providers (Mercer, Korn Ferry, Culture Amp, Aperian Global, CoachHub, Lexxic, Marshall E-Learning, Texthelp/Everway, Talking Talent); CPD-accredited training programmes including 'Foundations to Being an Effective D&I Leader' Levels 1 and 2; and DE&I consulting services delivered in partnership with Charlotte Sweeney Associates, Diversity Marketplace, Evenbreak, and Radius Networks covering audit, strategy, inclusive procurement, employee networks, and disability services.

d&i Leaders is bootstrapped, has no disclosed funding rounds, and operates with a small core team of approximately nine people including the founder, an events and membership operations manager, an event researcher, a video editor, and several feature writers. In 2025, the company launched the People Leaders community to extend the same platform model into adjacent senior HR and people strategy personas. Marquee speakers and supporters across summits include Shell, Vodafone, HSBC, Google, IKEA, Nestlé, BT, KPMG, Sanofi, Eli Lilly, LSE Group, TUI, Channel 4, Lloyds Banking Group, Financial Times, and Macmillan Cancer Support, lending enterprise-level credibility to the event programme. The company is also a CPD accredited provider and operates the Global Diversity, Equity & Inclusion Benchmarks (GDEIB) framework in alliance with the Centre for Global Inclusion.

Name

d&i Leaders (Diversity and Inclusion Leaders)

Legal name

Sircula Ltd

Website

https://dileaders.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

d&i Leaders is a UK-based B2B community platform founded in 2018 serving 20,000+ senior D&I, HR, talent, and employee network professionals through free online membership, CPD-accredited summits and training, and commercial partnerships.

Ownership category

akta.pro rank

Product category

Workplace Inclusion and Diversity Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920), Business Associations (813910)

SIC

Services-Membership Organizations (8600), Services-Management Consulting Services (8742)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industries

Sponsorship, Exhibitor & Partnership Management Services (THAHACAK), Executive Summits & Invitation-Only Forums (MPAGAGAK), Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

Keywords

• Workplace inclusion community
• Diversity inclusion events
• Dei training programmes
• Workplace inclusion benchmarking
• Employee resource group services

Headquarters

HQ city

Not specified

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Event attendance fees: Paid registration for in-person and online summits, conferences, and training workshops. Events range from 130 to 700 attendees with tiered pricing.
2. Commercial partnerships and sponsorships: Headline sponsorship, branding sponsorship, exhibition space, and content partnerships for organisations looking to engage D&I professionals.
3. Training programmes: CPD accredited training workshops including 'Foundations to Being an Effective D&I Leader' Level 1 and Level 2 programmes.
4. DE&I consulting services: Services delivered in partnership with Charlotte Sweeney Associates, Diversity Marketplace, Evenbreak, and Radius Networks covering people development, DE&I audit, strategy, inclusive procurement, employee networks, and disability services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

d&i Leaders operates a B2B community platform that brings together workplace inclusion, culture, talent, recruitment, and HR professionals through a free online membership, an annual programme of in-person and online summits, conferences, webinars, and CPD accredited training. Commercial activities include paid event registrations, headline and branding sponsorship packages, training workshops, and DE&I consulting services delivered in partnership with Charlotte Sweeney Associates, Diversity Marketplace, Evenbreak, and Radius Networks. Supporting offerings include insight reports, a quarterly pulse survey, an annual global benchmarking survey, an on-demand content library, a jobs board, and a supplier directory.

Product overview

d&i Leaders is a B2B community platform offering a portfolio of interconnected products and services for workplace diversity, equity, and inclusion professionals. The core offering includes two membership tiers: a free Online Membership providing access to news, reports, and on-demand content; and an exclusive d&i Leaders Club Membership for in-house professionals with additional benefits. The platform centres on an annual Events Programme of CPD accredited summits, webinars, and conferences (including Disability at Work, Women at Work, Race at Work, and Neurodiversity events), supplemented by the Quarterly Pulse Survey providing benchmark research on the profession. Members access a library of 100+ on-demand webinar recordings and practical insight reports, while the free Supplier Directory connects employers with 200+ D&I service providers. Additional offerings include a Jobs Board, the My D&I Journey content series, the Global Diversity Equity & Inclusion Benchmarks (GDEIB) framework, and consultancy services delivered through partnership with Charlotte Sweeney Associates, Diversity Marketplace, Evenbreak, and Radius Networks. In 2025, the company launched the People Leaders community to extend its reach into broader HR and people strategy.

Differentiator

Problem solved

Functional benefit

Products and services

• d&i Leaders Online Membership Free online membership providing access to news articles, downloadable practical insight reports, on-demand video content, a monthly newsletter, and priority event announcements for workplace inclusion and HR professionals.
• d&i Leaders Club Membership Free exclusive membership for in-house workplace inclusion, culture, talent, recruitment and employee network professionals offering access to all reports and on-demand content, a 5% event discount, and invites to member-only workshops and networking events.
• Annual Events Programme Annual programme of in-person and online CPD accredited summits, conferences, webinars and training including the Disability & Accessibility at Work Summit, Women at Work Summit, Global Workplace Inclusion Forum, Race at Work Summit, Neurodiversity at Work Seminar, Social Mobility at Work Seminar, and Empowering Employee Networks Conference.
• Workplace Inclusion Quarterly Pulse Survey Quarterly survey exploring the structure, skills, wellbeing, challenges, financial investment, leadership support and impact of DEI leaders and teams, with results published as summary reports.
• On-Demand Content Library Library of 100+ free webinar recordings and past speaker presentations covering topics including D&I strategy, technology, neurodiversity, employee networks, social mobility, wellbeing, equality law, leadership, recruitment, religion, race, women, LGBT+, and disability.
• Insight Reports Free practical insight reports covering neurodiversity at work, workplace inclusion pulse surveys, global workplace inclusion forum summaries, empowering employee networks, social mobility, race at work, disability at work, and global benchmarking surveys.
• Global Benchmarking Survey and Report Annual survey of 370+ D&I leaders from 31 countries exploring the size, structure, remuneration, wellbeing and impact of in-house D&I leaders and their teams.
• Jobs Board Free diversity and inclusion jobs board listing positions such as Chief Inclusion Officer, Head of D&I, I&D, EDI, Belonging, Equality, Culture, Opportunity, and Accessibility roles.
• Supplier Directory Free-to-use directory featuring 200+ organisations offering practical D&I services including consultancy, training, recruitment, technology and specialist expertise across areas such as disability equality, neurodiversity, race equality, LGBT+ equality, and accessible technology.
• Global Diversity, Equity & Inclusion Benchmarks (GDEIB) Free 78-page benchmarking framework written by 112 expert panellists to help organisations determine strategy and measure progress in managing diversity and fostering inclusion.
• DE&I Services & Strategic Expertise Suite of DE&I consultancy services offered in partnership with Charlotte Sweeney Associates, Diversity Marketplace, Evenbreak, and Radius Networks, covering People Development, DE&I Audit and Review, DE&I Strategy and Culture, Inclusive Procurement, Employee Networks and ERGs, and Disability and Accessibility.
• Foundations to Being an Effective D&I Leader Training CPD accredited one-day training workshop series with Level 1 designed for professionals looking to move into a D&I role or those in the role for less than 12 months, and Level 2 for professionals in the role for 1 to 3 years.

Quantifiable outcome

• 69% of DEI leaders expect investment to remain consistent
• +4 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core and minor.

• ClimateCarecoreStrategic or Co-development PartnerCarbon offsetting partner that offsets all summit attendee travel (including speakers, delegates, and sponsors) through ClimateCare's Climate+Care programmes. Supports projects like Gyapa stoves in Ghana that reduce carbon emissions and improve lives.
• Catch22minorOthersCharity partnership supporting social business focused on employability, skills, justice, education, and young people. d&i Leaders supports through donations, awareness raising, articles, and events.
• RefuAidminorOthersCharity supporting refugees with English language tuition, re-accreditation through interest-free loans, and specialist employment support. d&i Leaders supports through donations, awareness raising, articles, and events.
• Schools OUT UKminorOthersEducation charity making schools safe for LGBT+ communities. d&i Leaders donates £2 for every delegate place sold at annual LGBT+ at Work Conference.
• Centre for Global InclusioncoreStrategic or Co-development PartnerAlliance partner supporting the Global Diversity & Inclusion Benchmarks (GDIB). d&i Leaders encourages organisations to use the free 78-page GDIB booklet and benchmarks for measuring D&I progress.
• Charlotte Sweeney AssociatescoreStrategic or Co-development PartnerServices partner for DE&I programmes covering People Development, DE&I Audit and Review, DE&I Strategy and Culture, and Inclusive Procurement. Charlotte Sweeney OBE is a recognised top strategic DE&I consultancy.
• Diversity MarketplacecoreStrategic or Co-development PartnerServices partner for DE&I consultancy, research, strategy, training, and facilitation since 2005. Helps public, private, and voluntary sector organisations grow diversity culture.
• EvenbreakcoreStrategic or Co-development PartnerAward-winning specialist job board run by and for disabled people. Provides Disability and Accessibility services including CPD-accredited training, e-learning, and lived experience consultancy.
• Radius NetworkscoreStrategic or Co-development PartnerPartner for Employee Networks and ERGs services, developing and empowering employee networks for world's biggest brands including Warner Bros, Meta, EY, Toyota, and HSBC for over 15 years.
• FAIRER ConsultingcoreStrategic or Co-development PartnerPulse Survey partner conducting quarterly workplace inclusion surveys. Specialist DE&I consultants pioneering in diversity, equity and inclusion with methodology based on social psychology, neuroscience, and behavioural science.
• MercerminorGTM or Marketing PartnerCommercial partner engaging d&i Leaders members through events and content.
• Korn FerryminorGTM or Marketing PartnerCommercial partner engaging d&i Leaders members through events and content.
• Culture AmpminorGTM or Marketing PartnerCommercial partner engaging d&i Leaders members through events and content.
• Aperian GlobalminorGTM or Marketing PartnerCommercial partner engaging d&i Leaders members through events and content.
• CoachHubminorGTM or Marketing PartnerCommercial partner engaging d&i Leaders members through events and content.
• LexxicminorGTM or Marketing PartnerCommercial partner engaging d&i Leaders members through events and content.
• Marshall E-LearningminorGTM or Marketing PartnerCommercial partner engaging d&i Leaders members through events and content.
• TexthelpminorGTM or Marketing PartnerCommercial partner (now Everway) engaging d&i Leaders members through events and content.
• Talking TalentminorGTM or Marketing PartnerCommercial partner engaging d&i Leaders members through events and content.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HR.com: Global HR professional community and content platform offering webinars, research, events and a vendor directory; directly comparable as an online HR/D&I membership community with free content monetised via events and sponsorships.
• CIPD (Chartered Institute of Personnel and Development): UK-based professional body for HR and people management with a membership community, conferences, training programmes and accreditation — directly comparable in geography, audience and product mix to d&i Leaders' D&I-focused community and events.
• Out & Equal: US-based workplace equality nonprofit producing the annual Workplace Summit and year-round programming for LGBT+ employee resource groups; directly comparable as a D&I-focused professional community and flagship annual conference organiser.
• The Female Quotient: US-based equality-focused media and events company producing summits, content and partnerships around gender equity in the workplace; comparable as a D&I sub-topic events and community business with similar enterprise sponsorship model.
• Inclusive Companies: UK provider of D&I events, awards (Inclusive Companies Awards) and benchmarking products targeting HR and inclusion leaders; directly comparable as a UK D&I events and benchmarking business with overlapping buyer personas.
• Workplace Pride: Dutch-founded foundation running an annual Workplace Pride Global Benchmark and conferences on LGBT+ inclusion; directly comparable as a European workplace-inclusion community and event organiser serving similar D&I professional audiences.
• ENEI (Employers Network for Equality & Inclusion): UK membership organisation for employers focused on equality and inclusion, running roundtables, conferences and benchmarking tools; directly comparable as a UK D&I employer community and event provider.
• Diversifying.io (Disruptive Media): UK-based D&I-focused events, content and media business producing summits and webinars for inclusion leaders; directly comparable as a UK D&I events and content brand targeting similar personas.

Broad incumbents

• SHRM (Society for Human Resource Management): Largest US-based HR professional association running membership, conferences (SHRM Annual), training and certifications; comparable as a broader HR community and events platform but at vastly greater scale and with a wider HR remit than d&i Leaders.
• The Conference Board: Global business research and membership organisation running conferences, councils and executive events across HR, DEI and leadership topics; comparable as a broader B2B research-and-events incumbent serving similar senior leadership audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dileaders

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about d&i Leaders (Diversity and Inclusion Leaders)