DMA

What DMA does

DMA (DialMyApp), operating under the legal name DMA Technology and Digital S.A., is a Brazilian enterprise software company founded in 2017 that specializes in digitizing traditional voice call center interactions and providing telecom fraud prevention. The company's core technology intercepts calls directed to enterprise call centers and transforms them into visual, interactive self-service experiences on the end-user's smartphone, while also offering a parallel security portfolio that blocks fraudulent calls, authenticates legitimate ones, and alerts users to scam risks. The product suite spans two categories: Customer Engagement (Digital Call, Branded Call, Just Talk, Social Link, QR Code Menu) and Security (Protect Call, Protect Call Alert, Protect Call Message, Safe Call), with Just Talk incorporating AI-powered voice interaction.

The company operates a distinctive ecosystem model called WeDMA, described as a collaborative B2B community of 150+ enterprise clients including Santander, Itaú, TIM, Claro, Porto Seguro, Magalu, Carrefour, and Natura. End-users access DMA's features through any participating company's app, creating a network effect where DMA technology is embedded in 120M+ smartphones in Brazil. DMA targets large enterprises across telecommunications, banking, insurance, retail, and utilities, with anchor deployments at TIM Brasil (170M+ calls intercepted since 2020), Claro Brasil (260M+ calls converted to digital), and Itaú Unibanco (Protect Call deployment for anti-fraud).

DMA's business model centers on enterprise software licensing with usage-based components, selling through direct enterprise field sales primarily in Brazil and Latin America. The company has expanded internationally to the United States and Europe through partnerships with telecommunications carriers such as TIM Italia. Headcount stands at 45 employees, with the company headquartered in São Paulo, Brazil, and the company operates as a privately held entity without disclosed external venture capital investors.

Name

DMA

Legal name

DMA Technology and Digital S.A.

Website

https://dma4all.com.br

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

DMA (DialMyApp) is a Brazilian enterprise software company that digitizes voice calls into interactive visual experiences and provides telecom fraud prevention. It serves large enterprises across telecom, banking, retail, and utilities via its WeDMA community of 150+ companies.

Ownership category

akta.pro rank

Product category

Enterprise Call Center Engagement and Fraud Prevention Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Digital Process Automation (DPA) & Orchestration Suites (HDAEAHAF)

akta.pro secondary industry

Business Rules & Decision Management Platforms (BRMS/DMN) (HDAEAKAG)

Keywords

• Call center digitalization
• Telecom fraud prevention
• Branded caller identification
• Voice authentication software
• Customer engagement platform

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise Software Licensing: DMA provides its call digitization and security solutions to enterprise clients including telecommunications, banking, insurance, retail, and utilities companies. Revenue is generated through licensing arrangements with major corporate customers.
2. Usage-based Services: The company tracks digital calls, blocked fraud attempts, and engagement metrics, indicating usage-based pricing models for their solutions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

DMA provides enterprise software that digitizes traditional voice calls into interactive visual self-service experiences on smartphones and prevents telecom fraud. The company sells a portfolio of customer engagement (Digital Call, Branded Call, Just Talk) and security products (Protect Call, Protect Call Alert, Protect Call Message, Safe Call) to large enterprises in telecommunications, banking, retail, insurance, and utilities. Its solutions are interconnected through the WeDMA collaborative B2B community, allowing end customers to access DMA-powered features through any participating company's app.

Product overview

DMA (DialMyApp) offers a unified platform of customer engagement and security products organized in two portfolios: Atendimento (Customer Engagement) and Seguranca (Security). The core customer engagement suite includes Digital Call (visual self-service menus for call centers), Branded Call (company identification on incoming calls), Just Talk (AI-powered voice interaction), Social Link (social media menu access), and QR Code Menu (physical store self-service). The security suite includes Protect Call (fraudulent call blocking), Protect Call Alert (risk notification), Protect Call Message (outgoing call blocking to scammers), and Safe Call (real-time call authentication). All products are interoperable through the WeDMA collaborative B2B community ecosystem, allowing end customers to access DMA features through any participating company's app.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Call Digitalization of voice calls directed to call centers with presentation of visual self-service menus, enabling customers to resolve issues without agent intervention. For enterprise call centers in telecom, banking, retail, and utilities.
• Branded Call Active call identification displaying the company's logo and name on the recipient's phone screen before the call is answered. For enterprises looking to brand outbound communications and increase answer rates.
• Just Talk AI-powered voice interaction menu that transcends language barriers, providing instant vocalized feedback and automatic voice-to-text conversion for customer service. For enterprises seeking AI-driven voice self-service.
• Protect Call Interrupts calls from fraudulent numbers to prevent scams, blocking fake call center scams and protecting customers from social engineering attacks. For banks, insurers, and telecom operators seeking to protect customers from phone fraud.
• Protect Call Alert Informs customers of call risk and offers the option to answer or decline the call, differing from Protect Call by not interrupting the call. For enterprises wanting risk notification without call interruption.
• Protect Call Message Prevents users from calling fraudulent numbers after receiving a suspicious text message, blocking outgoing calls to scam numbers. For enterprises seeking to prevent callbacks to scam numbers.
• Safe Call Sends a real-time request to the smartphone of the person on the call for authentication confirmation, with additional security tests to verify call authenticity. For banks and financial institutions needing to authenticate legitimate calls to customers.

Quantifiable outcome

• 150 million blocked fraud attempts in Brazil
• +5 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature9 records

Partnerships

Seven partnerships are on record, tiered core.

• TIM ItaliacoreStrategic or Co-development PartnerTIM Italia is a key international partner for DMA, having signed contracts to deploy DMA solutions in Italy. The partnership has received international recognition including a Silver Medal at the 20th International Business Awards and Gold Stevie Award in Las Vegas.
• Itaú UnibancocoreStrategic or Co-development PartnerItaú partnered with DMA to launch Protect Call to combat fake central phone scams. Nearly half of customer service interactions were digitalized through the partnership.
• Claro BrasilcoreStrategic or Co-development PartnerClaro Brasil converted 260+ million telephone calls into digital experiences using DMA technology. The partnership won the Conecta Latam Award in 2022 and accumulated 75 million intercepted calls in two years.
• TIM BrasilcoreStrategic or Co-development PartnerTIM Brasil achieved 70% of interactions resolved digitally using DMA solutions, with 170 million customer calls intercepted since 2020. TIM Brasil was also finalist for Best Use of Technology in Customer Engagement at Engage Awards London.
• RiachuelocoreStrategic or Co-development PartnerRiachuelo transformed customer service through call digitalization with DMA solutions, continuing investment in digital inclusion of customers.
• CarrefourcoreStrategic or Co-development PartnerCarrefour won the Best Performance award using DialMyApp solutions for customer service digitalization.
• WeDMA Community (150+ Companies)coreStrategic or Co-development PartnerWeDMA is described as the largest collaborative B2B community in the world, formed by 150+ companies including Santander, Natura, Allianz, Localiza, Porto Seguro, Magalu, and many others. The community enables companies to contribute to and benefit from shared digital transformation success.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sinch: Sinch is a global CPaaS provider with branded calling, voice, and conversational AI offerings targeting enterprise and carrier customers. It competes broadly with DMA on enterprise voice workflows and is an obvious alternative for IT and CX buyers evaluating call-digitalization platforms.
• Twilio: Twilio is the largest global CPaaS provider and offers branded calling, programmable voice, and verification APIs that overlap with DMA's Digital Call, Branded Call, and Safe Call capabilities. While Twilio serves a much wider developer and enterprise base, it competes for the same branded-calling and call-authentication budgets.
• NICE inContact: NICE (formerly inContact) offers enterprise contact-center and CX software including voice authentication and fraud prevention, overlapping with DMA's call-center digitalization and Protect Call / Safe Call fraud products. NICE serves many of the same large-bank and telecom clients globally.
• Genesys: Genesys is a leading cloud customer experience and contact-center-as-a-service platform serving global enterprises. It overlaps with DMA's Digital Call and Just Talk products as part of broader CX stacks sold into banks, telcos, retailers, and insurers.
• Five9: Five9 provides cloud contact-center software with AI-powered self-service and digital channels, comparable in spirit to DMA's Digital Call, Branded Call, and Just Talk offerings. It targets the same large enterprise CX buyers across banking, telecom, retail, and utilities.
• Bandwidth: Bandwidth is a global CPaaS and voice-communications provider offering branded calling, call verification, and enterprise voice APIs comparable to DMA's Branded Call and Safe Call. It is an alternative infrastructure provider for enterprises seeking branded-calling capabilities.

Direct peers

• First Orion: First Orion offers branded caller ID and scam-call blocking solutions for telecom carriers and enterprises, overlapping directly with DMA's Protect Call and Branded Call products. Both companies sell into carriers and large enterprises to help identify legitimate calls and protect consumers from fraud.
• Pindrop Security: Pindrop provides voice-fraud detection, call authentication, and anti-social-engineering solutions for contact centers and financial institutions — directly comparable to DMA's Protect Call and Safe Call products. Both focus on protecting customers from phone-based scams targeting banks and contact centers.
• Hiya: Hiya provides branded calling, spam protection, and fraud-prevention services for enterprises and carriers, directly competing with DMA's Branded Call, Protect Call, and Safe Call lines. The companies address the same enterprise problem (authenticating outbound calls and blocking fraudulent ones) with a similar carrier-partner distribution model.
• Truecaller: Truecaller provides caller identification and fraud/spam blocking at a global consumer and enterprise scale. While Truecaller leans more consumer, its Enterprise and Contextual Communication offerings overlap with DMA's Protect Call, Branded Call, and Protect Call Alert products on call authentication and branding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dma4all
• Instagraminstagram.com/dma4all

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DMA