DN INMO

What DN INMO does

DN INMO is a Pamplona-based residential and commercial real estate brokerage operating as the property arm of Diario de Navarra, the leading regional newspaper in Navarra, Spain. Founded in December 2019 through the merger of Diario de Navarra and Inmobiliaria Menchu Abascal (operating since the early 2000s), the agency runs from two physical offices in Pamplona — Calle Bergamín and Avenida Bayona — with a small team of approximately 8 COAPI-registered property agents. Its core offering combines traditional brokerage services (buyer representation, seller representation, property search, valuation, home staging) with an exclusive media-backed premium listing product called 'Destacado DN,' which places seller properties as full-page features in Diario de Navarra's Saturday print edition and as digital news stories on diariodenavarra.es.

The agency's revenue model rests on three streams: standardized buyer-side transaction commissions of €3,000 (IVA 21% included) per transaction, undisclosed seller-side commissions, and the premium Destacado DN media placement service. A free property valuation service functions as the lead-generation tool, with an in-house home stager applying presentation services to roughly 20% of transactions. The technology stack is a website-based property listing portal (dninmo.com) with map integration, virtual tour support, and cookie-based analytics, supplemented by Google Analytics and Microsoft 365 for internal operations — no proprietary AI/ML components are evident.

Beyond brokerage, DN INMO acts as developer on two self-promotion new-build projects — Senderos de Alzuza (6 single-family homes in Valle de Egüés from €750,000) and Muru-Astráin (7 attached homes near Pamplona from €330,000) — partnering with FORMA Construcción as builder and Caja Rural as preferred financing partner. The firm publishes the annual Revista DN INMO (now in its 7th edition) and operates a DN INMO Pro sub-brand targeting commercial property clients. All operations are confined to the Navarra region, with customer testimonials reflecting a mid-market residential focus.

Name

DN INMO

Legal name

DIARIO DE NAVARRA SERVICIOS INMOBILIARIOS, S.L.

Website

https://dninmo.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

DN INMO is a Pamplona-based real estate brokerage operating as the property arm of Diario de Navarra, serving residential and commercial buyers and sellers in Navarra, Spain with ~8 COAPI-registered agents, exclusive print and digital media placement via 'Destacado DN,' and self-promotion new-build developments.

Ownership category

akta.pro rank

Headquarters

HQ city

Pamplona

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission (Mediación en compraventa): DN INMO acts as a real estate intermediary earning commission on property transactions. Buyer-side commission is set at 3,000€ (IVA 21% included) per transaction, as disclosed in individual property listings. The agency works with both sellers and buyers across residential and commercial segments in Navarra.
2. Destacado DN Premium Listing Service: Premium advertising service offering sellers a full-page print feature in Diario de Navarra and a digital news story on diariodenavarra.es, providing unmatched media visibility. This is an additional revenue stream leveraging the partnership with parent company Diario de Navarra.
3. Home Staging Service: Property presentation service transforming homes to sell faster and at better prices. Applied in approximately 20% of transactions, managed by in-house home stager Cristina Huarte.
4. Property Valuation Service: Free professional property valuation service offered to potential sellers to determine market value, used as a lead generation and advisory tool.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

DN INMO is a full-service real estate brokerage operating as the property division of Diario de Navarra in Pamplona, Navarra. It brokers residential and commercial property transactions, lists and promotes new-build developments, offers property valuation, home staging, buyer advisory services, and a premium advertising placement (Destacado DNINMO) that leverages the parent newspaper's regional audience reach.

Product overview

DN INMO is a full-service real estate agency operating as the real estate division of Diario de Navarra, formed in December 2019 through the partnership of Diario de Navarra and Inmobiliaria Menchu Abascal. The company's offering centers on a unified platform combining property sales, purchases, and rentals of residential and commercial properties in Navarra, supported by premium marketing services (Destacado DNINMO featuring properties in Diario de Navarra's print and digital editions), professional property valuation, buyer advisory services, Home Staging, and DN INMO Pro for commercial properties. The portfolio includes new construction developments—Senderos de Alzuza (6 single-family homes in Valle de Egüés) and Muru-Astráin (7 attached homes near Pamplona)—and is complemented by the annual DN INMO Magazine publication. All operations are conducted by COAPI-registered property agents ensuring professional standards and consumer protection.

Differentiator

Problem solved

Functional benefit

Brands

• DN INMO Pro: Professional services for commercial properties, offices, and high-yield real estate assets.

Products and services

• Catálogo de inmuebles (property listings)
• Destacado DNINMO (premium highlight)
• Valoración de inmuebles (property valuation)
• Home Staging
• Servicio al comprador (buyer advisory)
• DN INMO Pro (commercial division)
• Senderos de Alzuza (new-build development)
• Muru-Astráin Unifamiliares (new-build development)

Quantifiable outcome

• Homes sold with Home Staging increase in value by 10% on average, over 96% of Home Staged homes sell within 3 months, and 43% sell in the first month. DN INMO applies Home Staging in approximately 20% of its transactions.
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and supportive.

• COAPI Navarra (Colegio Oficial de Agentes de la Propiedad Inmobiliaria de Navarra)coreOthersDN INMO is a member of COAPI Navarra, the official college of property agents. All agents act under a deontological code guaranteeing legal compliance, professional ethics, and consumer rights protection. Membership provides regulatory oversight, civil liability insurance, and official credentialing. Each agent is formed, accredited, and regulated under the supervision of the college.
• Caja RuralsupportiveStrategic or Co-development PartnerCaja Rural provides financing options for buyers of DN INMO's new build developments, specifically mentioned in the Muru-Astráin self-promotion project. Acts as a preferred financing partner for property purchases facilitated by DN INMO.
• FORMA ConstrucciónsupportiveStrategic or Co-development PartnerFORMA Construcción is the construction company executing DN INMO's self-promotion (autopromoción) project at Muru-Astráin. DN INMO acts as developer/owner while FORMA handles the building work under DN INMO's coordination.
• Carlos Díaz Delgado, Juan González Fernández, Isabelino Río Rodríguez (Architects)supportiveStrategic or Co-development PartnerThree registered architects serving as the project directors for DN INMO's Muru-Astráin self-promotion development, ensuring design quality and regulatory compliance for the 7 attached homes being built.
• Microsoft (Microsoft 365 and Teams)supportiveTechnology or IntegrationDN INMO uses Microsoft 365 and Teams for corporate email, data hosting, and videoconferencing. Microsoft is subscribed under a data processing agreement and adheres to the EU-U.S. Data Privacy Framework for international data transfers.
• Google (Google Analytics)supportiveTechnology or IntegrationDN INMO's website uses Google Analytics for web analytics and traffic measurement. Per the privacy policy, this involves international data transfers governed by Standard Contractual Clauses established by the European Commission.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Don Piso: Spanish residential real estate franchise with multi-city presence. Comparable as a national brokerage competing for residential resale mandates in regional markets like Navarra.
• Pisos.com: Long-standing Spanish property portal competing with Idealista and Fotocasa. Relevant as another national listing aggregator that competes for buyer attention in regional markets like Navarra.
• Coldwell Banker Spain: International franchise network active in northern Spain. Comparable as a premium branded brokerage competing for mid-to-high-end residential mandates in Pamplona and Navarra.
• Redpiso: Spanish real estate franchise network. Comparable as a regional/national brokerage model targeting residential resale and rental mandates in similar Spanish markets.
• RE/MAX España: International franchise network operating across Navarra. Comparable as a multi-agent brokerage model offering residential and commercial services through branded franchisees in the same geographic market.
• Idealista: Spain's dominant property portal and lead-generation platform. While DN INMO is a regional agency, Idealista controls the buyer-discovery funnel that all regional agencies — including DN INMO — rely on, making it the most influential indirect competitor and benchmark for Spanish real estate lead generation.
• Engel & Völkers Spain: International luxury real estate brokerage with offices in northern Spain. Directly comparable as a premium-branded brokerage competing for higher-value Navarra properties like those in DN INMO's Senderos de Alzuza development.
• Fotocasa: Major Spanish property portal (Adevinta-owned) competing with Idealista for buyer traffic. Operates on the same national portal adjacency as DN INMO's own listing portal and shapes how Navarra buyers discover properties.
• Tecnocasa: Italian-origin Spanish real estate franchise with national coverage. Comparable as a high-volume residential brokerage franchise operating in regional Spanish markets, including Navarra.

Others

• Vivienda (ABC): Spanish national newspaper's real estate vertical. Comparable as a media-owned property marketing channel that mirrors DN INMO's Diario de Navarra integration model, illustrating both the upside and the structural reliance on media partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dn_inmo
• YouTubeyoutube.com/@dninmo5737
• Facebookfacebook.com/dninmo
• Instagraminstagram.com/inmo.dn
• TikToktiktok.com/@dn.inmo
• LinkedInlinkedin.com/company/dn-inmo

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DN INMO