DOJUS agro

What DOJUS agro does

DOJUS agro (legal name UAB "DOJUS agro") is a privately held Lithuanian agricultural, forestry, and municipal equipment dealer and service provider, part of the DOJUS group. Founded in 1992 as UAB C.Olsen Baltic and rebranded in 2007, it is the largest Western agricultural machinery supplier in Lithuania and operates a wholly-owned subsidiary, DOJUS Latvija, as the official Deere & Company representative in Latvia since 2010. The company distributes equipment for 15+ OEMs including John Deere, KUHN, KOMATSU Forestry, Malwa, Claydon, Koeckerling, Kramer, Vervaet, and FarmFacts, organized into agricultural machinery, forestry and specialty equipment, used equipment, parts and service, rental, precision farming, financing, and emerging services (solar installation, carbon farming).

The business model is anchored in hardware sales (self-propelled and trailed agricultural machinery, forestry harvesters and forwarders, municipal equipment), complemented by high-margin aftermarket revenue streams: spare parts via e-commerce (e-dojus.lt), a 73-technician mobile and stationary service network with 14,000+ annual training hours, equipment rental, deferred-payment financing, and agronomic services including soil research since 2019 and a Precision Farming Center opened in 2022. Distribution is conducted through 7 regional trade and service centers across Lithuania covering Kaunas (Babtai), Vilnius (Užubaliai), Šiauliai (Vijoliai), Panevėžys, Šakiai (Gotlybiškiai), and Plungė (Varkaliai), plus the Riga subsidiary, with 5,800 sq.m. of warehouse and logistics capacity following the 2023 logistics center expansion. The company serves a fragmented base of small-to-mid farmers, larger agricultural enterprises, forestry operators, and municipal buyers across the Baltic region.

Name

DOJUS agro

Legal name

UAB "DOJUS agro"

Website

https://dojusagro.lt

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

DOJUS agro is Lithuania's largest Western agricultural machinery dealer and official John Deere representative in Lithuania and Latvia, distributing equipment for 15+ OEMs across 7 regional service centers and offering precision farming, parts, service, rental, and financing to farmers, forestry operators, and municipal buyers in the Baltic region.

Ownership category

akta.pro rank

Product category

Agricultural Machinery Distribution

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)

SIC

Farm Machinery & Equipment (3523), Agricultural Services (700)

akta.pro primary industry

Agricultural Tractor & Field Machinery Vehicle Manufacturing (IMACAFAB)

akta.pro secondary industry

Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG)

Keywords

• Agricultural machinery distribution
• Precision farming solutions
• Forestry equipment sales
• Farm equipment service
• Agricultural machinery dealer

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Agricultural Equipment Sales: Sales of self-propelled and trailed agricultural machinery including tractors, combines, sprayers, seeding equipment, and attachments. Distributor for John Deere, KUHN, Koeckerling, Claydon, and other major brands.
2. Forestry Equipment Sales: Sales of forestry machinery including harvesters, forwarders, and combined machines. Official KOMATSU forestry representative since 2019, Malwa representative since 2023.
3. Municipal and Special Equipment: Sales of municipal equipment, Gator utility vehicles, peat, railway and other specialized machinery.
4. Used Equipment Sales: Dedicated used equipment sales division with broad inventory across multiple equipment categories.
5. Parts and Spare Parts: Comprehensive parts supply through e-dojus.lt e-commerce platform and regional warehouses. Original parts catalog and accessories.
6. Technical Service and Maintenance: Mobile and stationary technical service, repairs, and proactive monitoring. Technical service contracts available.
7. Precision Farming Solutions: Precision agriculture equipment, soil research services, agronomic consulting, and farm management system implementation.
8. Equipment Rental: Equipment rental services through dojusrental.lt for temporary needs.
9. Financing Services: Equipment financing solutions including promotional terms such as 'buy now, pay in 2028'.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

DOJUS agro is the largest Western agricultural machinery distributor in Lithuania, selling new and used tractors, combines, sprayers, seeding equipment, forestry machinery, and municipal equipment from brands such as John Deere, KUHN, KOMATSU, and Malwa. The company complements equipment sales with extensive after-sales service (45 mobile and 22 stationary technicians), parts supply through regional warehouses and the e-dojus.lt e-commerce platform, equipment rental, and financing. It also offers precision farming solutions (including GPS/RTK systems, soil research, agronomic consulting, and a farm management digitalization program), a carbon farming certification program with eAgronom, and solar panel installation services.

Product overview

DOJUS agro is an agricultural, forestry, and municipal equipment dealer and service provider operating primarily as a dealer for international equipment manufacturers. Its portfolio is organized into several pillars: (1) a full-line agricultural machinery business (tractors, combines, tillage, seeding, sprayers, loaders, forage equipment) under brands such as John Deere and KUHN; (2) a dedicated Tikslioji žemdirbystė (Precision Farming) division offering precision equipment, farm management tools, agronomy services, and soil research, anchored by the 2022 Precision Farming Center; (3) forestry and specialty equipment (KOMATSU, Malwa, Nisula); (4) used equipment sales; (5) parts, service, and technical support with a team of 45 mobile and 22 stationary technicians; (6) equipment rental; (7) e-commerce via e-dojus.lt; (8) financing solutions; and (9) newer services including solar installation and a sustainable farming carbon certification program with eAgronom.

Differentiator

Problem solved

Functional benefit

Products and services

• Agricultural Machinery (Žemės ūkio technika) Full line of new agricultural machinery including tractors, combines, forage equipment, tillage equipment, seeders, sprayers, loaders, manure spreaders, slurry tankers, and Gator utility vehicles, distributed under brands such as John Deere and KUHN for farmers across Lithuania and Latvia.
• Forestry & Specialty Equipment (Miško ir spec. technika) Forestry machinery (harvesters, forwarders, combined machines), peatland equipment, municipal equipment, universal machines, and professional lawn care equipment for forestry operators, municipalities, and specialized sectors.
• Used Equipment (Naudota technika) Sale of pre-owned agricultural, forestry, and construction machinery including tractors, combines, tillage equipment, forage equipment, seeders, loaders, and forestry equipment, with a dedicated used equipment sales division and broad inventory across multiple equipment categories.
• Precision Farming Solutions (Tikslioji žemdirbystė) Precision farming solutions including precision equipment (GPS/RTK, automated steering), digital farm management tools, agronomy services, soil research, and consulting for sustainable and efficient farming, anchored by the 2022 Precision Farming Center at Kaunas.
• Parts and Service (Dalys ir servisas) Comprehensive spare parts supply and technical service/maintenance for all sold equipment, supported by 45 mobile technicians, 22 stationary technicians, 6 regional service managers, and proactive monitoring/analysis specialists, with technical service contracts available.
• Equipment Rental (Nuoma) Equipment rental services under the DOJUS Rental brand via dojusrental.lt, providing temporary access to agricultural and forestry equipment for short-term operational needs.
• Equipment Financing (Finansavimas) Financing solutions for purchasing agricultural and forestry equipment, including promotional deferred-payment terms such as 'buy now, pay in 2028'.
• e-dojus.lt E-commerce Platform Online store for purchasing spare parts for agricultural, forestry, lawn care, and municipal equipment, as well as branded merchandise, accessories, and toys.
• Soil Research Services (Dirvožemio tyrimai) Soil analysis service providing farmers with data to support precision farming decisions, sustainable input use, and yield optimization.
• Solar Panel Installation Services (Saulės elektrinių įrengimas) Solar power plant installation services for agricultural and commercial entities, covering consultation, project coordination, full installation, and maintenance.
• Sustainable Farming Certificate (Tvaraus ūkininkavimo sertifikatas) Certified carbon dioxide sequestration program in soil, developed in collaboration with eAgronom, offering farmers new revenue streams through verified sustainable farming practices.

Quantifiable outcome

• Average annual sales: 450+ self-propelled and 300+ trailed equipment units
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

16 partnerships are on record, tiered core, strategic, flagship and minor.

• MalwacoreChannel Partner/ Reseller/ Distributor · 1 January 2023Partnership started 2023 with Swedish manufacturer. Market leader in its segment in Sweden since 2009. Product range includes harvesters, forwarders, and combination machines.
• eAgronomstrategicStrategic or Co-development Partner · 1 January 2022Collaboration started 2022 with Estonian startup to create joint certified carbon dioxide content increasing farming program in Lithuania, offering new revenue streams for farmers and promoting sustainable farming.
• KOMATSU ForestrycoreChannel Partner/ Reseller/ Distributor · 1 January 2019Official KOMATSU forestry representative in Lithuania since 2019, strengthening and expanding forestry equipment range. KOMATSU is third largest forestry equipment manufacturer globally.
• FarmFactscoreTechnology or Integration · 1 January 2019Partnership and official representation agreement signed 2019 with German digital and precision agriculture technology developers, creators of plant nitrogen scanners/sensors, weather stations and related products.
• ClaydoncoreChannel Partner/ Reseller/ Distributor · 1 January 2017Official representative since 2017 for British sustainable and precision farming equipment manufacturer, specializing in strip tillage and seeding technology with decades of market presence in UK.
• Western FabricationcoreChannel Partner/ Reseller/ Distributor · 1 January 2011Official Lithuanian producer representative since 2011. Products include trailers, transfer trailers, livestock and feed trailers, slurry tankers, and other equipment well-known in Baltic and Scandinavian markets.
• John Deere (Deere & Company)flagshipChannel Partner/ Reseller/ Distributor · 1 January 1997Official John Deere representative in Lithuania since 1997, distributing full range of agricultural equipment including tractors, combines, sprayers, and hay equipment. Largest distributor relationship in company's portfolio.
• KUHNcoreChannel Partner/ Reseller/ Distributor · 1 January 1997Official KUHN representative since 1997 for French-made agricultural equipment including mowers, rakes, tedders, balers, seeding equipment, and tillage tools.
• KoeckerlingcoreChannel Partner/ Reseller/ DistributorOfficial representative for German tillage equipment manufacturer including cultivators, seeders, and related machinery.
• VervaetcoreChannel Partner/ Reseller/ DistributorOfficial representative for Vervaet equipment including the innovative Hydro Trike 5x5 introduced in Lithuania in 2025.
• KramercoreChannel Partner/ Reseller/ DistributorOfficial representative for Kramer loaders and materials handling equipment.
• BMFminorChannel Partner/ Reseller/ DistributorRepresenting BMF equipment in the product portfolio.
• NisulaminorChannel Partner/ Reseller/ DistributorFinnish forestry equipment manufacturer represented since 2019.
• MichelinminorChannel Partner/ Reseller/ DistributorTire supplier partnership providing agricultural tires including Michelin Bibload models.
• StarmaxxminorChannel Partner/ Reseller/ DistributorTire supplier partnership for agricultural equipment tires.
• PolybaleminorChannel Partner/ Reseller/ DistributorPartnership for bale wrapping materials and supplies.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• AGCO Corporation: Global manufacturer of agricultural equipment (Fendt, Massey Ferguson, Valtra). Comparable as a competing OEM whose dealer networks compete with John Deere-led dealers like DOJUS agro.
• Deere & Company (John Deere): Global manufacturer of agricultural, forestry and construction equipment. DOJUS's flagship supplier and the dominant OEM in its portfolio; comparable as the broader incumbent whose dealer network DOJUS represents.
• AGRAVIS Raiffeisen AG: German agricultural cooperative group with machinery, inputs and energy businesses. Comparable as a larger, broader ag services and equipment distributor across a wider geography than DOJUS.
• CNH Industrial: Global manufacturer of agricultural and construction equipment (Case IH, New Holland, Steyr). Comparable as a competing OEM whose branded dealers are alternative channel options for DOJUS's farmer customers.
• BayWa AG: Large European agricultural, energy and construction group with significant machinery distribution and digital farming operations. Comparable as a broader incumbent in ag equipment, inputs and services across multiple European markets.

Direct peers

• Lantmännen Maskin: Swedish John Deere dealer and agricultural machinery distributor. Operates a multi-branch trade and service network with parts, service, and precision farming support, directly comparable to DOJUS agro's dealership model in the Nordics/Baltics.
• Danish Agro Machinery: Danish agricultural machinery distributor (part of Danish Agro group) selling tractors, implements and providing service. Comparable multi-brand dealership model with strong parts/service infrastructure.
• Suomen Työkone: Finnish agricultural machinery dealer representing John Deere and complementary brands. Comparable as a Northern European John Deere-led dealer with similar service infrastructure and customer base.
• Konekesko: Baltics-based agricultural, forestry and construction machinery distributor (part of Kesko). Directly comparable as a multi-brand dealer operating in Lithuania and neighboring Baltic states with similar customer segments.

Regional players

• Linas Agro Group: Lithuanian agribusiness group active in grain trading, agricultural inputs and farm machinery distribution. Comparable as a domestic Lithuanian ag machinery and inputs provider serving overlapping farmer customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dojus-agro

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DOJUS agro