Enlisted Association of the National Guard of the United States ( EANGUS )

What Enlisted Association of the National Guard of the United States ( EANGUS ) does

The Enlisted Association of the National Guard of the United States (EANGUS) is a 501(c)(19) nonprofit veterans service organization founded in September 1972 in Sioux Falls, South Dakota, and currently headquartered at 1 Massachusetts Avenue NW in Washington, D.C. It is the only national association in Washington exclusively advocating for the status, welfare, and professionalism of enlisted Soldiers and Airmen of the National Guard, their families, and retirees, a mandate created by federal anti-lobbying law (18 USC § 1913) that prohibits the Guard from lobbying Congress on its own behalf. The association operates through a federated model of 54 chartered state and territorial associations, 21 standing committees, and an elected Executive Council.

The core product is a membership program that bundles legislative advocacy, member benefits, and community programming. Legislative work carries member-driven resolutions into Congress, the NDAA, and the appropriations process on issues such as TRICARE parity, GI Bill fairness, Dual-Status Technician modernization, and combat-injured retiree pay equity, with documented wins including the Montgomery GI Bill permanence (1986), TRICARE Reserve Select (2005), the CNGB Joint Chiefs seat (2012), veteran status expansion (2016), and DD-214-1 implementation (2024). Adjacent products include the National Guard Relief Foundation (NGRF, formerly We Care for America Foundation) for emergency financial assistance, the EANGUS Auxiliary for spouses and families, multiple scholarship programs (with GCU, University of Phoenix, Upper Iowa University, and Columbia Southern University), affinity partnerships with USAA, Walmart, Humana Military, Statera Retirement, Rocket Mortgage, and others, and publications including New Patriot Magazine and the Minuteman Update newsletter. The annual National Conference, held in 2026 at Daytona Beach, is the primary member engagement event and a key revenue driver.

The business model is a hybrid of state-pass-through membership dues (each of the 54 state associations sets its own rates), corporate partnership and affinity referral revenue (USAA and Walmart as flagship), annual conference registration and exhibitor fees, donations, and merchandise. Revenue is not publicly disclosed. Technology is not a differentiator: the stack consists of a website, email newsletters, a digital magazine, and a new Conference Portal web app launched for 2026. The organization employs approximately 41 people, of whom roughly 10-15 are full-time staff in Washington. EANGUS joined NGAUS and AGAUS to form the National Guard Coalition in February 2011, an institutional partnership that anchors its federal advocacy footprint.

Name

Enlisted Association of the National Guard of the United States ( EANGUS )

Legal name

Enlisted Association of the National Guard of the United States

Website

https://eangus.org

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

EANGUS is a 501(c)(19) nonprofit veterans service organization founded in 1972 that advocates exclusively for enlisted National Guard members, retirees, and families across 54 states and territories through legislative advocacy, affinity benefits, scholarships, and an annual conference.

Ownership category

akta.pro rank

Product category

Veterans Advocacy Services

NAICS

Professional Organizations (81392), Administration of Veterans' Affairs (92314)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Veterans & Military Family Benefits Administration (BPAIAKAI)

Keywords

• Veterans service organization
• Military advocacy nonprofit
• National guard membership
• Legislative policy advocacy
• Military benefits support

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: State associations set their own dues rates. Membership in a state association automatically includes national EANGUS membership. Dues vary by state.
2. Corporate Partnerships: Corporate partners and affinity partners (USAA, Walmart) provide support through sponsorship, advertising in publications, and exhibitor fees at the annual conference.
3. Conference Revenue: Registration fees, exhibitor fees, sponsor contributions, and merchandise sales from the annual National Conference.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

EANGUS is a 501(c)(19) nonprofit veterans service organization that represents enlisted National Guard members through a network of state-level associations. It advocates for legislative benefits on Capitol Hill, provides professional development resources, and hosts conferences and networking events for its members. Membership is structured through affiliated state associations across the United States.

Product overview

EANGUS is a professional association offering a unified membership program that combines legislative advocacy services, member benefits, scholarship programs, and annual conference access. The core offering centers on membership-driven advocacy carried into Congress, supported by publications (New Patriot Magazine, Minuteman Update newsletter), the National Guard Relief Foundation for emergency financial assistance, and the annual National Conference. The EANGUS Conference Portal is a mobile application feature that provides live schedule and notification access during conferences. EANGUS Auxiliary extends family-focused programming to spouses and family members.

Differentiator

Problem solved

Functional benefit

Products and services

• EANGUS Membership Annual membership program for enlisted National Guard members providing access to advocacy representation, professional development, and member benefits.
• EANGUS Annual Conference National conference providing professional development, networking, and advocacy forums for enlisted National Guard members.
• Legislative Advocacy Program Advocacy program representing enlisted National Guard interests before the U.S. Congress and federal agencies on issues such as pay, benefits, retirement, and quality-of-life matters.
• State Association Network Affiliated state associations providing local advocacy, networking, and member support for enlisted National Guard members in each state.

Quantifiable outcome

• TRICARE Reserve Select created for drilling Guard members (2005)
• +6 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

31 partnerships are on record, tiered flagship, core and supporting.

• National Guard CoalitionflagshipStrategic or Co-development Partner · 10 February 2011Joint advocacy agreement signed February 10, 2011 by EANGUS, NGAUS, and AGAUS (Adjutants General Association of the United States). Landmark coalition for coordinated National Guard advocacy in Washington.
• USAAflagshipGTM or Marketing PartnerUSAA is EANGUS's primary affinity partner, providing member-rate access to financial services including auto, home, health, military life insurance, and FEDVIP. USAA Foundation provided $1M to WCFA for pandemic grants in 2020 and launched initiative paying first-year EANGUS national dues for Guard members promoted to E-5 or E-6.
• WalmartflagshipGTM or Marketing PartnerWalmart is a key affinity partner supporting EANGUS members through military careers programs and member discounts. The partnership includes support for membership initiatives and member benefits.
• University of PhoenixcoreGTM or Marketing PartnerCorporate partner providing education benefits. Established partnership with three full-tuition scholarships each year to EANGUS members, their spouses, or dependents.
• Grand Canyon UniversitycoreGTM or Marketing PartnerGCU scholarship program extended for 2026. Eligible EANGUS members and dependents can apply for university scholarships.
• Upper Iowa UniversitysupportingGTM or Marketing PartnerEducational partner providing scholarship opportunities for EANGUS members and their families.
• Vets2PM, LLCsupportingGTM or Marketing PartnerCorporate partner supporting veteran and National Guard member transition services.
• Werner EnterprisessupportingGTM or Marketing PartnerTransportation company partner supporting National Guard members with career opportunities.
• AFBAcoreGTM or Marketing PartnerArmed Forces Benefit Association providing financial services and insurance products to military community.
• AM General LLCsupportingGTM or Marketing PartnerCorporate partner and manufacturer supporting EANGUS.
• Blue Cross Blue Shield FEP VisionsupportingGTM or Marketing PartnerVision insurance partner for Federal Employees Health Benefits Program members.
• Drip Drop HydrationsupportingGTM or Marketing PartnerHydration products partner providing member discounts.
• ESS, Inc.supportingGTM or Marketing PartnerEye protection equipment partner for military and law enforcement.
• FiservsupportingGTM or Marketing PartnerFinancial technology partner supporting EANGUS.
• GS-JJsupportingGTM or Marketing PartnerCustom challenge coins manufacturer for military community.
• Columbia Southern UniversitysupportingGTM or Marketing PartnerOnline university partner offering education benefits to EANGUS members.
• Conflict KineticscoreGTM or Marketing PartnerShooting competition sponsor for 2026 National Conference. Powers the EANGUS Shooting Competition at the Daytona Beach conference.
• Humana MilitarycoreGTM or Marketing PartnerMilitary health insurance partner providing TRICARE-related services.
• Military Benefit Association (MBA)coreGTM or Marketing PartnerInsurance and financial services association for military members.
• Phantom Products, IncsupportingGTM or Marketing PartnerTactical lighting and flashlights for military and law enforcement.
• PM-ProLearnsupportingGTM or Marketing PartnerProject management training and certification partner.
• Premier Virtual, LLCsupportingGTM or Marketing PartnerVirtual events and career fair platform partner.
• Rocket Pro (Rocket Mortgage)coreGTM or Marketing PartnerPlatinum Plus partner providing mortgage services to EANGUS members with special rates.
• Statera RetirementcoreGTM or Marketing PartnerRetirement planning partner providing complimentary retirement analysis and discounted wealth management fees for EANGUS members.
• Strategic Staffing SolutionssupportingGTM or Marketing PartnerStaffing firm partner supporting National Guard member employment.
• TriWest Healthcare AlliancecoreGTM or Marketing PartnerHealthcare partner providing services for National Guard and Reserve members.
• United HealthCarecoreGTM or Marketing PartnerHealth insurance partner providing coverage options for EANGUS members.
• Delta Air LinessupportingGTM or Marketing PartnerDelta SkyMiles partnership allowing EANGUS members to earn miles toward EANGUS perks while flying Delta to Daytona for conferences.
• National Guard Relief Foundation (NGRF)coreStrategic or Co-development PartnerFormerly We Care for America Foundation. EANGUS's 501(c)(3) charitable arm providing emergency financial assistance (grants and interest-free loans) to Guard members, retirees, and eligible family members during hardship. EANGUS advocating for NGRF to be recognized under Title 10 as official military relief society.
• EANGUS AuxiliarycoreStrategic or Co-development PartnerSister organization for spouses and families of EANGUS members. Focused on family support, scholarship programs, and community engagement.
• National Guard Association of the United States (NGAUS)coreStrategic or Co-development PartnerOfficer association that endorsed and welcomed EANGUS's founding in 1972. EANGUS and NGAUS operate in parallel with complementary missions. National Guard Coalition formed February 2011 for joint advocacy.

Scale indicators4 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Disabled American Veterans (DAV): Major VSO providing benefits advocacy and transition support to disabled veterans, including Guard members medically retired or injured in service. Overlaps with NGRF's emergency assistance mission and retirement advocacy priorities.
• Veterans of Foreign Wars (VFW): Massive congressionally chartered veterans service organization with overlapping membership base among Guard retirees and combat-deployed enlisted members. Competes for VFW dues, advocacy, and member benefits engagement.
• Reserve Officers Association (ROA): Officer-side counterpart to the enlisted Reserve advocacy community. Operates the Military Coalition alongside ROA-affiliated VSO partners, competing for the same Reserve-component attention and congressional mindshare as EANGUS.
• Military Officers Association of America (MOAA): One of the largest military advocacy organizations, MOAA represents officers across all services with parallel advocacy on benefits, healthcare, and retirement. EANGUS members (especially retirees) overlap with MOAA's target audience.
• The American Legion: Largest wartime veterans organization with millions of members and a substantial National Guard contingent. Operates overlapping advocacy, scholarship, and benefits programs targeting a similar member demographic.

Direct peers

• Reserve Enlisted Association (REA): Enlisted-member advocacy organization for the broader Reserve component, with parallel mission and structure to EANGUS. Closest like-for-like peer for enlisted Reserve/Guard members on Tricare, GI Bill, and dual-status technician issues.
• National Guard Association of the United States (NGAUS): Officer association of the National Guard, EANGUS's founding host and partner in the National Guard Coalition. Most direct peer — same constituency (National Guard), same mission (advocacy and benefits), same Washington advocacy footprint, but covers officers rather than enlisted.
• Adjutants General Association of the United States (AGAUS): Association of the 54 state and territory adjutants general. Co-founder of the National Guard Coalition alongside EANGUS and NGAUS, providing direct parallel advocacy on Capitol Hill for the senior leadership of the same Guard community EANGUS serves.

Emerging players

• Air & Space Forces Association (AFA): Independent aerospace advocacy association with Air National Guard members and unit participation. Mirrors EANGUS's enlisted-Air side with a broader Total Force / industry audience focus.
• Association of the United States Army (AUSA): Army-wide professional association with a strong Guard membership track. Provides parallel professional development, advocacy, and conferences aimed at the broader Army family that includes National Guard soldiers.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/EANGUS72
• Facebookfacebook.com/EANGUS72
• LinkedInlinkedin.com/company/eangus
• Instagraminstagram.com/e.a.n.g.u.s

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Enlisted Association of the National Guard of the United States ( EANGUS )