EasyFresh

What EasyFresh does

EasyFresh is a professional cleaning services company headquartered in Ramada, Portugal, founded in 2011 and operating under the trade name 'EasyFresh By SAMSIC' following its 2026 integration into Grupo SAMSIC. The company delivers cleaning and maintenance services across residential (EasyHome), commercial offices (EasyBusiness), condominium common areas, industrial facilities, and maritime vessels (EasyBoat), supplemented by specialized offerings including facade cleaning with rappelling access, solar panel cleaning, graffiti removal, waste duct disinfection, pest control (ANCPU-certified), gardening, flood response, and custom mat supply. The technological differentiator is the EasyPlus portfolio of proprietary equipment — My Easy (a non-chemical floor and wall restoration system described as unique in Portugal), Easyvac (industrial vacuum reaching 15m height), Easyglass (mechanized window cleaning up to 20m height, 30% faster), Easy Scrubber (wet-surface cleaning), and Easy App (real-time minute-by-minute team monitoring with client-verifiable reporting).

The company runs a sales-led, quote-based business model with no publicly disclosed pricing, generating revenue through professional service engagements and recurring contracts priced by area, frequency, and service complexity. Distribution is direct via website quote requests, telephone, and email, with on-site visits preceding formal budgeting. Marketing leverages a blog, newsletter, CONDEXPO trade fair participation, earned media (Prémio Cinco Estrelas coverage), and an SL Benfica sponsorship. Primary customer segments are condominiums (lead segment), offices and commercial spaces, and residential households, with industrial facilities and boats as secondary verticals. Operations are concentrated in the Lisbon, Odivelas, and Loures region, with national reach unlocked through the Grupo SAMSIC parent network (27 countries, 155,000 collaborators, €4.1B turnover globally; Portugal operations at €132M turnover and 10,080 staff).

The company's stated competitive advantages are its proprietary equipment, regional brand recognition (three consecutive Prémio Cinco Estrelas Regiões awards 2024–2026 as highest-rated Lisbon professional cleaning brand), continuous technician training, integration into a large international services group, and certifications including ANCPU and IAPMEI. The company operates as a private limited company (Easyfresh Limpeza de Condomínios, Unipessoal, Lda., NIPC 509793061) with a reported 6 employees in the core entity, the majority of operational labor presumably absorbed through field teams and SAMSIC shared services.

Name

EasyFresh

Legal name

Easyfresh Limpeza de Condomínios, Unipessoal, Lda.

Website

https://easyfresh.pt

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

EasyFresh By SAMSIC is a Portugal-based professional cleaning services company, founded in 2011, serving condominiums, offices, residential homes, boats, and industrial facilities in the Lisbon region with proprietary cleaning equipment and ANCPU-certified pest control, now operating as a subsidiary of Grupo SAMSIC.

Ownership category

akta.pro rank

Product category

Professional Cleaning Services

SIC

Services-Facilities Support Management Services (8744), Services-Miscellaneous Repair Services (7600), Services-Help Supply Services (7363)

akta.pro primary industry

Soft Services (Cleaning, Support, Mailroom) (BPABAAAB)

akta.pro secondary industries

Deep Exterior Cleaning (Pressure Washing, Patios/Driveways, Siding) (HSAEABAJ), House & Building Exterior Soft Washing (Siding/Stucco/Vinyl) (HSAEAMAA), Eco Allergy-Safe Cleaning (HEPA, low-VOC, fragrance-free) (HSAEAGAL)

Keywords

• Professional cleaning services
• Condominium cleaning
• Commercial cleaning
• Facility maintenance services
• Specialized cleaning equipment

Headquarters

HQ city

Ramada

HQ country

Portugal

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Professional Cleaning Services: EasyFresh generates revenue through provision of professional cleaning services to residential and commercial clients. Services include condominium cleaning, domestic cleaning, office cleaning, boat cleaning, industrial cleaning, facade cleaning, and specialized services. Revenue is generated through recurring contracts and one-time service engagements, with pricing based on area, frequency, and service complexity.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

EasyFresh provides professional cleaning services to residential, commercial, industrial, and maritime clients across Portugal, with concentrated operations in the Lisbon metropolitan area. Core service lines include condominium cleaning, domestic deep cleaning (EasyHome), office cleaning (EasyBusiness), boat cleaning (EasyBoat), industrial cleaning, facade cleaning, solar panel cleaning, pest control, waste duct hygiene, graffiti removal, and flood response. The company deploys proprietary equipment (Easyvac, Easyglass, My Easy, Easy Scrubber) and a real-time team monitoring app (Easy App) to deliver differentiated outcomes.

Product overview

EasyFresh is a professional cleaning services company operating under the EasyFresh By SAMSIC brand, founded in 2011 and now part of the SAMSIC Group. The company offers a broad portfolio of distinct service sub-brands and proprietary equipment technologies. Core service lines include EasyHome (domestic deep cleaning), EasyBusiness (office cleaning), EasyBoat (specialized boat cleaning), and a general condominium cleaning service. The company's technological differentiator is the EasyPlus portfolio of proprietary equipment — Easyvac (industrial vacuum), Easyglass (mechanized glass cleaning), My Easy (floor and wall cleaning machine unique in Portugal), Easy App (real-time team monitoring), and Easy Scrubber (wet-surface floor scrubber). The overall offering spans residential, commercial, industrial, and marine cleaning, complemented by specialized services including facade cleaning (with rappelling), gardening, graffiti removal, waste duct hygiene, pest control, solar panel cleaning, flood response, and maintenance. The company is headquartered in Ramada, Portugal, and operates primarily in the Lisbon, Odivelas, and Loures region.

Differentiator

Problem solved

Functional benefit

Brands

• EasyHome: Domestic deep cleaning service offered by EasyFresh
• EasyBusiness
• EasyBoat
• EasyPlus
• EasyServices

Products and services

• Condominium Cleaning (Limpeza de Condomínios) Integrated cleaning service for condominium common areas including corridors, elevators, meeting rooms, meters, storage, architraves, switches, gutters, fire doors, combined with specialized maintenance. Targeted at residential building administrators and property managers.
• EasyHome (Domestic Cleaning) Domestic deep cleaning service for apartments and villas covering both interior and exterior areas, including deep cleaning, recovery cleaning, spring cleaning, disinfection, and exterior cleaning of shutters and windows. Targeted at individual homeowners.
• EasyBusiness (Office Cleaning) Office and commercial space cleaning service delivering immaculate and efficient cleaning for business environments. Includes floor treatment, carpet cleaning, window cleaning, and facade maintenance using adapted products for each surface type and industrial equipment for larger spaces. Targeted at office tenants and commercial businesses.
• EasyBoat (Boat Cleaning) Specialized boat cleaning service covering interior (vacuuming, furniture, bathrooms, windows) and exterior (deck, hull, chrome polishing, canvas treatment, oxidation treatment). Available in pre- or post-season. Targeted at boat owners in the maritime segment.
• EasyPlus (Proprietary Equipment Portfolio) Service portfolio of proprietary cleaning equipment and technologies including Easyvac, Easyglass, My Easy, Easy App, and Easy Scrubber — collectively forming the company's technological differentiator. Targeted at clients requiring specialized cleaning capabilities not available through standard cleaning services.
• Glass and Window Cleaning (Limpeza de Vidros e Janelas) Mechanized glass and window cleaning service using Easyglass equipment, reaching up to 20 meters in height without scaffolding, using demineralized tap water and no cleaning chemicals. Targeted at buildings with high or hard-to-reach windows.
• Solar Panel Cleaning (Limpeza de Painéis Solares) Solar panel cleaning service using specialized equipment and degreasing detergents without ammonia components, performed by trained teams to ensure effective operation and longevity of solar panel equipment. Targeted at solar panel owners and operators.
• Facade Cleaning (Limpeza de Fachada) Building facade cleaning using rope access (rappel) techniques and minor wall repairs, extending longevity of structures and providing a well-maintained appearance for residential, office, and commercial buildings. Targeted at building owners and property managers.
• Gardening Services (Serviços de Jardinagem) Gardening and green space maintenance services including regular upkeep, installation of automatic irrigation systems, effective outdoor floor cleaning solutions, and association with pest prevention and cleaning services. Targeted at residential and commercial property owners.
• Graffiti Removal (Remoção de Graffitis) Graffiti removal service evaluating surfaces to determine the most appropriate cleaning product, followed by manual cleaning. Uses a vapor generator for glass surfaces, EasyScrubber for tiles or stone, and MyEasy for walls, with anti-graffiti protective coating applied afterward. Targeted at property owners and municipalities.
• Rainwater Box and Elevator Pit Cleaning Rainwater box and elevator pit cleaning service preventing hydraulic pump failures through solid material removal and cleaning. Emergency response team equipped for elevator pit cleaning. Targeted at building and condominium managers.
• Waste Duct Hygiene and Disinfection Waste duct hygiene, disinfection, and cleaning service using bio-alcohol products with antibacterial properties via vaporization method, including application of pleasant aromas, covering ducts, containers, and bin houses. Targeted at condominium and building managers.
• Condominium Garage Washing Condominium garage washing and cleaning service using specialized equipment for floors, trained teams, and eco-friendly non-abrasive products with pleasant aromas. Targeted at condominium administrators.
• Pest Control (Controlo de Pragas) Pest prevention and control service certified by ANCPU (National Association of Urban Pest Control), covering rodents, crawling and flying insects, with bait stations and attractive bait. Available as one-off interventions or annual maintenance contracts. Targeted at residential and commercial property owners.
• Industrial Cleaning (Limpeza Industrial) Industrial cleaning service covering maintenance cleaning (ongoing operation) and deep cleaning (greater detail inside and outside facilities), using innovative equipment and delivering high hygiene and disinfection standards. Targeted at industrial facility operators.
• Flood Response (Resposta a Inundação) Flood response cleaning service with rapid water removal to prevent damage escalation, using specific equipment for small and large-scale liquid suction and collection, including final space cleaning. Targeted at property owners and managers facing flood emergencies.
• Technical Maintenance Services (Serviços de Manutenção) Technical maintenance services for buildings, offices, and condominiums delivered through partner companies, covering preventive and corrective maintenance, regular inspections, small repairs, and technical interventions. Services include garage and common area maintenance, CCTV and access control systems, intercoms and video doorbells, electrical maintenance and lighting, emergency power systems, fire safety systems, HVAC, drainage pumps, plumbing, and handyman services. Available nationwide. Targeted at building managers and property owners.
• Custom Mats (Tapetes Personalizados) Custom mat supply and installation service with branding options for companies or personal design, available in various materials (rubber, fabric, rubber-and-aluminum mix) for indoor and outdoor use, with optional anti-theft installation. Targeted at businesses and homeowners.

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

14 partnerships are on record, tiered flagship, core and minor.

• Grupo SamsicflagshipStrategic or Co-development PartnerEasyFresh was acquired by Grupo Samsic in 2024/2025, marking a new phase in the company's trajectory since 2011. Samsic is an international organization with presence in 27 countries, 155,000 collaborators, and 4.1 billion euros turnover. In Portugal, Samsic has 10,080 collaborators, 132 million euros turnover, and national coverage. This integration reinforces EasyFresh's operational capacity, business stability, and ability to respond to market demands.
• SOLOScoreTechnology or IntegrationSOLOS developed EasyFresh's website with responsive design, organized architecture, and programming. They created a new dynamic for quote requests and contact functionality. SOLOS provides ongoing digital services for the company.
• AbsorveminorChannel Partner/ Reseller/ DistributorListed as a partner company working regularly with EasyFresh.
• BetaListminorGTM or Marketing PartnerListed as a partner company in EasyFresh's network.
• Con-domíniosminorChannel Partner/ Reseller/ DistributorCondominium management partner working with EasyFresh for cleaning services.
• GonçaloFaíscaminorChannel Partner/ Reseller/ DistributorInsurance partner (GF Seguros) listed in EasyFresh's partnership network.
• LightDoorSafeminorChannel Partner/ Reseller/ DistributorPartner company in EasyFresh's service ecosystem.
• LithoespaçominorChannel Partner/ Reseller/ DistributorListed as a partner company working with EasyFresh.
• ODECASAminorChannel Partner/ Reseller/ DistributorPartner company in EasyFresh's network.
• OnFieldminorChannel Partner/ Reseller/ DistributorField services partner company.
• OrbipureminorChannel Partner/ Reseller/ DistributorListed as a partner company in EasyFresh's ecosystem.
• SL Benfica (Benfica)coreGTM or Marketing PartnerEasyFresh is a partner of SL Benfica football club. The partnership provides visibility through corporate box access and media opportunities including BTV interview. The partnership positions EasyFresh with a major Portuguese sports brand.
• ANCPU (Associação Nacional de Controlo de Pragas Urbanas)coreStrategic or Co-development PartnerEasyFresh's pest control services are certified by ANCPU - National Association of Urban Pest Control. This certification validates the quality and compliance of EasyFresh's disinfection and pest control services.
• Technical Maintenance PartnerscoreChannel Partner/ Reseller/ DistributorEasyFresh offers building maintenance services through partner companies covering: garage and common area maintenance, CCTV and access control systems, intercoms and video doorbells, electrical maintenance and lighting, emergency power systems (generators and UPS), fire safety systems, HVAC, drainage pumps, plumbing, and handyman services. Services provided nationwide.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• ServiceMaster Clean: ServiceMaster Clean is a US-originated commercial and residential cleaning franchise network operating in multiple countries. It is comparable to EasyFresh in the residential and small commercial cleaning segment with a similar recurring-services model.
• Stanley Steemer: Stanley Steemer is a US-based carpet, upholstery, and floor cleaning franchise with proprietary equipment and a multi-vertical service offering. It is comparable to EasyFresh through its use of specialized cleaning equipment and residential/commercial service model.
• Molly Maid: Molly Maid is a US-originated residential cleaning franchise operating internationally, focused on recurring home cleaning services. It is comparable to EasyFresh in the EasyHome domestic deep cleaning service line with similar recurring-services business model.

Broad incumbents

• Aramark: Aramark is a US-based global provider of food, facilities, and uniform services with a presence in Europe. It is comparable to EasyFresh as a broad incumbent offering integrated facility services including janitorial and building maintenance.
• Sodexo: Sodexo is a French-based global facility management and food services company with a broad Iberian presence. It is comparable to EasyFresh in the commercial cleaning and integrated facility services segment, especially for office and institutional customers.
• ISS A/S: ISS is a global facility services company headquartered in Denmark, providing cleaning, workplace, and integrated facility services across multiple geographies including Iberia. It is comparable to EasyFresh as a direct competitor in commercial cleaning services at the enterprise and mid-market levels.
• Ecolab: Ecolab is a US-based global leader in water, hygiene, and infection prevention solutions, supplying cleaning and sanitation services to commercial customers. It is comparable to EasyFresh as an incumbent in commercial cleaning, sanitation, and hygiene service delivery.
• Compass Group: Compass Group is a UK-based global contract food services and support services provider with significant Iberian operations. It is comparable to EasyFresh in the broader facility services category, particularly for office and institutional cleaning contracts.
• Grupo Samsic: Samsic is the parent group of EasyFresh, a French-origin international facility services company with 155,000 collaborators across 27 countries. It is directly comparable as the integrated facility management and cleaning services parent that EasyFresh now operates within, sharing the same soft-services business model.
• Rentokil Initial: Rentokil Initial is a UK-based multinational pest control and hygiene services company operating in Portugal. It is comparable to EasyFresh in the pest control and commercial hygiene service category, particularly through its Initial brand for washroom and facility hygiene.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/easyfresh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EasyFresh