What Easysell does

Easysell is a Surat, India-headquartered Amazon India channel partner and seller-enablement operator that runs two intertwined business lines. The first is a B2B SaaS platform offering Amazon sellers tools for product research, listing optimization, keyword intelligence, content and image generation, and predictive analytics/inventory forecasting, priced at ₹999-₹2,999 per month, with a 12-module AI-focused refresh launched in July 2025. The second is a physical franchise and partner network under the Amazon Easy, Amazon Local Shops, Saheli, Karigar, and Digital Kendra programs, providing onboarding, assisted commerce, and last-mile enablement services to micro and small businesses, including women entrepreneurs and artisans, across more than 10,000 stores in 1,600 towns and 15 states, with reported reach into 600,000 villages and 1.3 million daily customer walk-ins.

The company was incorporated/trademark-registered in 2020 and became Amazon's first Digital Kendra launch partner in Surat in mid-2021, subsequently deepening its role to Core Channel Partner. Easysell has onboarded approximately 16,000 merchants, including 5,000 Amazon Local Merchants, 400 Global Selling exporters, and 1,000 Sahelis, and extends into Amazon Pay and QR-based payment distribution. The business model combines low-ARPU SaaS subscriptions, one-time franchise setup fees (around ₹11,000), and program-level economics shared with Amazon for onboarding, assisted commerce, and cross-border seller services. The company reports a headcount of approximately 74 and has not publicly disclosed funding or revenue.

The core strategic logic is to serve as Amazon's offline-plus-software extension into India's long-tail seller and small-merchant market, monetizing through SaaS subscriptions, franchise economics, and cross-border enablement. The defining concentration risk is the singular dependency on Amazon as both partner and platform, while the key differentiator is the scale of its physical distribution and rural reach that would be difficult for a pure-software competitor to replicate.

Name

Easysell

Legal name

Easysell

Website

https://easysell.in

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Easysell is a Surat-based Amazon India Core Channel Partner that runs a 10,000+ store franchise and assisted-commerce network across rural India, paired with an AI-powered SaaS platform serving 16,000+ Amazon sellers on listing optimization, analytics, and cross-border exports.

Ownership category

akta.pro rank

Product category

E-commerce SaaS for Amazon sellers

NAICS

Software Publishers (5132), Warehouse Clubs, Supercenters, and Other General Merchandise Retailers (4552)

SIC

Retail-Miscellaneous Retail (5900)

akta.pro primary industry

Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)

Keywords

• Amazon seller tools
• E-commerce SaaS platform
• Franchise onboarding services
• Merchant integration services
• Warehousing and fulfillment

Headquarters

HQ city

Surat

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription Plans: Monthly subscription revenue from three tiered plans (Starter ₹999/mo, Silver ₹1999/mo, Gold ₹2999/mo) providing AI-powered tools for Amazon sellers including product research, keyword analysis, listing optimization, and analytics.
2. Franchise Store Fees: One-time franchise fee for establishing Amazon Easy stores with low investment requirement (approximately ₹11,000). Provides franchise partners with branding, training, marketing support, and access to Amazon program benefits.
3. Commission and Incentives: Commission earnings (up to 12%) on every sale processed through Amazon Easy stores, plus additional incentives from delivery services and referral programs.
4. Partner and Merchant Onboarding Services: Service fees for onboarding partners, merchants, and local shops onto Amazon programs including training, account setup, and ongoing support.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels3 records

Core offering

Easysell provides an AI-powered SaaS platform that helps Amazon sellers automate product listing, keyword research, listing optimization, competitor analysis, and sales analytics through tiered subscriptions (Starter, Silver, Gold). In parallel, the company operates an Amazon Easy franchise store program and offers merchant integration, QR installation, warehousing, and partner onboarding services for sellers, artisans, women entrepreneurs, and exporters across India.

Product overview

Easysell is an AI-powered Amazon seller intelligence platform that operates as a platform-plus-modules architecture. The core Easysell Platform provides four integrated AI-powered modules: Product Listing (for creating and managing Amazon listings with automated content and image generation), Keyword Warehouse (for keyword intelligence and ranking optimization), Listing Optimization (for AI-driven content enhancement with version testing), and AnalyticsXpert (for profit tracking, traffic insights, inventory forecasting, and sales projections). These are offered across three pricing tiers — Starter Plan (₹999/mo), Silver Plan (₹1,999/mo), and Gold Plan (₹2,999/mo). Beyond the SaaS platform, Easysell operates a franchise and partner ecosystem offering Amazon Easy Store Franchises, Amazon Pay merchant integration, Local Shops on Amazon, Amazon Saheli (women entrepreneurs), Amazon Global Selling (international exports), Amazon Karigar (artisans), Sell on Amazon onboarding, QR Installation, Partner Onboarding, Merchant Onboarding, and Warehousing services — all centered on helping sellers and retailers participate in Amazon's marketplace across India.

Differentiator

Problem solved

Functional benefit

Products and services

• Easysell AI-Powered SaaS Platform An AI-powered browser-based SaaS dashboard that helps Amazon sellers automate product listing, keyword discovery, listing optimization, competitor analysis, and sales analytics; supports multiple Amazon accounts via subscription tiers (Starter, Silver, Gold).
• Amazon Easy Franchise Store Program A turnkey franchise offering that lets rural and semi-urban entrepreneurs operate a branded Amazon Easy store, with Easysell handling end-to-end onboarding from documentation and infrastructure to staff deployment and operations.
• Amazon Pay Merchant Onboarding A merchant integration service that onboards local shops and retail outlets onto Amazon Pay, with zero-tolerance support for activation issues.
• QR Installation Service An on-site service that installs and activates Amazon Pay QR codes at merchant stores so they can accept digital payments.
• Local Shops on Amazon Onboarding A service that lists local neighbourhood shops on Amazon's Local Shops marketplace, handled end-to-end by Easysell from registration to go-live.
• Amazon Saheli Onboarding An onboarding service for women entrepreneurs and self-help groups to set up and operate Amazon Saheli stores with Easysell's documentation and execution support.
• Amazon Global Selling Onboarding An export enablement service that helps Indian brands, exporters, and D2C businesses list and sell on Amazon's international marketplaces including the US, UK, and UAE.
• Amazon Karigar Onboarding An onboarding service for Indian artisans, including kurti makers and handicraft producers, to list and sell handmade products on Amazon Karigar.
• Sell on Amazon Onboarding A seller onboarding service for the broader Sell on Amazon program, covering registration and operational support for new Amazon sellers.
• Franchise Store Onboarding A comprehensive onboarding service that helps aspiring franchise owners set up and launch Amazon Easy stores, handling documentation, infrastructure, staff deployment, and ongoing execution.
• Partner Onboarding An associate/partner onboarding program for individuals or businesses wanting to join Easysell's network, providing documentation and execution support.
• Warehousing Service A warehousing and storage service for Amazon sellers needing inventory storage and onward dispatch to Amazon fulfillment centers.

Quantifiable outcome

• 10,000 franchise stores across India
• +4 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability8 records

Feature5 records

Partnerships

One partnership is on record.

• Amazon IndiacoreGTM or Marketing PartnerPrimary strategic partnership providing access to multiple Amazon programs including Amazon Easy, Amazon Pay, Amazon Global Selling, Amazon Karigar, Amazon Saheli, and Local Shops on Amazon. Easysell serves as a service provider and channel partner for onboarding rural entrepreneurs and merchants onto Amazon's marketplace ecosystem.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Unicommerce: Multi-channel e-commerce operations platform serving Indian D2C and marketplace sellers with order, inventory, and warehouse management — overlaps with Easysell on warehousing and multi-marketplace seller enablement.
• Flipkart Samarth: Flipkart's seller onboarding initiative similar in concept to Easysell's Amazon partnership — handicrafts, artisans, and small sellers brought onto the marketplace; an alternative marketplace channel Easysell could potentially extend into.
• Shiprocket: India-focused e-commerce enablement platform offering shipping, fulfillment, and seller tools to merchants across multiple marketplaces; broader scope than Easysell but overlaps on seller onboarding and warehousing.

Emerging players

• Algopix: Marketplace product research and demand analytics SaaS for online sellers — narrower than Easysell's suite but addresses the same product-research use case for marketplace sellers.
• Eshopbox: India e-commerce fulfillment and warehousing provider for D2C and marketplace brands; partial overlap with Easysell's warehousing service vertical.

Direct peers

• Helium 10: All-in-one SaaS suite for Amazon sellers offering product research, keyword tools, listing optimization, and analytics — directly competes with Easysell's AI modules (Keyword Warehouse, Listing Optimization, AnalyticsXpert) for the same Amazon seller customer.
• StoreKing: India-based assisted e-commerce network enabling rural and small-town consumers to shop online via local retailers; addresses the same rural India digital-commerce segment as Easysell's Amazon Easy franchise stores.
• AMZScout: Amazon seller toolkit covering product research, keyword tracking, and listing optimization — overlapping strongly with Easysell's Keyword Warehouse and Listing Optimization modules.
• SellerApp: India-headquartered Amazon seller intelligence SaaS providing keyword research, competitor analysis, and profit analytics; closest India-based direct competitor to Easysell's platform.
• Jungle Scout: Leading product research and analytics platform for Amazon sellers globally; competes directly with Easysell's Product Listing, Trend Analysis, and AnalyticsXpert modules.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/easysellofficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easysell