eigenland®
eigenland® provides a proprietary, multisensory and digital workshop methodology (Online, Multisense, hybrid) for change and transformation, combining physical 'Bodenschätze' glass stones with a digital platform and 80,000+ theses. It sells licenses, certification, and workshop services to enterprises, mid-market firms, public sector bodies, and consulting firms across 20+ countries, supported by a 1,500+ certified consultant community.
- Company typePrivate
- Founded2016
- HeadquartersHaltern am See, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What eigenland® does
eigenland® (Eigenland GmbH) is a German workshop and change-management methodology provider founded in 2016 by Utz Florian Staiger and Dominik von Braun, headquartered in Haltern am See (NRW) with a primary business office in Grünwald near Munich. The company combines a proprietary, multisensory facilitation method — using physical glass stones called 'Bodenschätze' ('resources') for non-verbal, non-hierarchical thesis evaluation — with digital tools (eigenland® Online and eigenland® hybrid) and a mobile app that captures and visualizes results in real time. A library of 80,000+ pre-formulated theses, workshop templates, and success patterns underpins rapid workshop design, and the platform scales from 5 to 5,000+ participants in formats ranging from 2 to 8 hours, online, in-person, or hybrid.
The core product portfolio consists of three coordinated offerings: eigenland® Multisense (haptic, in-person workshops), eigenland® Online (virtual workshops with interactive features such as Wheel of Fortune and Word Cloud), and eigenland® hybrid (combined online/in-person delivery). Customers access the system through license packages — eigenland® Online License, eigenland® Multisense License, and eigenland® Bundle — priced from €400/€450/€650 plus VAT per month on annual billing, or via direct workshop delivery as a 'Rundum-sorglos-Paket' (all-inclusive care package). A 1-day certification program trains internal change managers, trainers and consultants to run eigenland® workshops independently, granting access to the theses library and admission to the eigenland® Community of 1,500+ certified practitioners.
The business targets large enterprises and DAX-listed corporations, mid-market firms, public sector and government institutions, management and HR consulting firms, corporate HR/change/culture functions, and independent trainers and coaches. Named reference customers include AUDI, LVM Versicherung (including a 10,000-employee vision workshop), Allianz, Siemens, Linde, Covestro, Haufe Akademie, Haufe Gruppe, EDEKA, DMK Group, technotrans, Sparkassenverlag, Barclays Bank Ireland PLC Hamburg Branch, SBK, AOK, University of Bremen, Stadt Bielefeld, Polizei Hamburg, and Berufsfeuerwehr München. Distribution combines direct enterprise sales, a licensed partner/channel network (zeb, LVM, Haufe Akademie, soluvia, TMC, Kerkhoff Consulting, noventum, IMAP, MUUUH!, cyclos, and others), an OEM/embedded motion via company-specific co-branded licenses, and a community-led motion through the 1,500+ certified eigenland® Berater:innen. The system is deployed in more than 20 countries, and the methodology is trademarked ('eigenland® ist lizenzrechtlich geschützt') and described as protected intellectual property built on over 20 years of consulting practice.
eigenland® firmographics
Firmographics- Name
- eigenland®
- Legal name
- Eigenland GmbH
- Website
- https://eigenland.de
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- eigenland® provides a proprietary, multisensory and digital workshop methodology (Online, Multisense, hybrid) for change and transformation, combining physical 'Bodenschätze' glass stones with a digital platform and 80,000+ theses. It sells licenses, certification, and workshop services to enterprises, mid-market firms, public sector bodies, and consulting firms across 20+ countries, supported by a 1,500+ certified consultant community.
- Ownership category
- akta.pro rank
eigenland® industry classification
Industry- Product category
- Change Management Consulting & Workshop Software
- NAICS
- Software Publishers (5132), Other Scientific and Technical Consulting Services (54169)
- SIC
- Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)
- akta.pro primary industry
- eSignature, Forms & Digital Workflow Platforms (HDAEAHAJ)
- akta.pro secondary industry
- Scaled Agile & Enterprise Product Delivery (SAFe/LeSS/Nexus) (EDABAHAJ)
Keywords
Where eigenland® is headquartered
LocationHeadquarters
- HQ city
- Haltern am See
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
eigenland® business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Infrastructure
Revenue model
- Software/Tool Licenses (Annual Subscription): eigenland® generates recurring revenue through annual licensing fees for its software tools — eigenland® Online and eigenland® Multisense. Organizations purchase a company-specific license (Unternehmenslizenz) that includes full system equipment, all software and hardware components for conducting workshops, with co-branding options. Licenses are priced in tiers (Online, Multisense, Bundle) starting from approximately €400–650/month plus VAT, suggesting a subscription model with annual billing.
- eigenland® Workshop Delivery (Professional Services): eigenland® provides full-service workshop delivery as a 'Rundum-sorglos-Paket' (all-inclusive care package), where the eigenland® team handles workshop conception, moderation, and follow-up — online, in-person, or hybrid. This is a professional services revenue stream targeting organizations that prefer external facilitation or want to use eigenland® as a demonstration/showcase. Pricing is quote-based, tailored to the specific engagement scope.
- Certification & Training Fees: eigenland® offers a 1-day certification training program for change managers, trainers, and consultants (in-house and external). Upon completing certification, participants gain the right to conduct eigenland® workshops independently and become members of the eigenland® Community. Certification is a prerequisite for obtaining a tool license and represents a one-time training fee, with subsequent annual license fees for tool access.
- Event & Academy Revenue: eigenland® organizes and hosts events including Academy workshops, Certification sessions, Community events (Sommercamp), and online sessions. These events generate revenue through ticket sales, with community members receiving price discounts as a membership benefit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | eigenland® Online License — Digital workshop tool only |
| Subscription | Annual | eigenland® Multisense License — Physical/haptic workshop tool |
| Subscription | Annual | eigenland® Bundle — Combined Online + Multisense |
Go-to-market motion5 records
Distribution channels4 records
Marketing channels7 records
eigenland® product offering
Product offeringCore offering
eigenland® sells a proprietary workshop and change management methodology platform combining multisensory/haptic in-person tools (eigenland® Multisense) with a digital/virtual workshop platform (eigenland® Online) and a hybrid format. The company licenses these tools to enterprises, public sector institutions, and consultancies, sells a one-day certification program for facilitators, delivers facilitated workshops as a professional service, and operates a community of 1,500+ certified practitioners.
Product overview
eigenland® is a workshop and change management methodology platform offering a suite of tools, services, and community resources for organizational transformation. The core product portfolio consists of eigenland® Online (digital/virtual workshop tool), eigenland® Multisense (haptic in-person workshop method), and eigenland® hybrid (combined format). These tools share a common methodology combining intuitive thesis evaluation using visual/ranking elements with rational discussion, engaging both brain hemispheres in a playful, participatory approach. Users access the system through license packages (Bundle, Multisense License, Online License), certification programs, or direct workshop services. The ecosystem includes a community network of certified consultants and a content library of 80,000+ theses.
Differentiator
Problem solved
Functional benefit
Brands
- eigenland® Online: Digital platform for interactive, virtual workshop sessions
- eigenland® Multisense
- eigenland® hybrid
Products and services
- eigenland® Online
Quantifiable outcome
- Organizational change topics are measurably accelerated compared to conventional workshop approaches
- +4 more outcomes
Companies that use eigenland®
Customer profileNamed customers23 records
Segments6 records
eigenland® technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
eigenland® partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core and minor.
- zebcorezeb is described as Europe's leading strategy and management consultancy in the financial services sector and is listed as a key eigenland® Lizenzpartner (license partner). zeb consultants are certified in the eigenland® method and use the platform to deliver transformation engagements to financial services clients across Europe. Contact: Marion Pfaller ([email protected]).
- LVM VersicherungcoreLVM Versicherung (a major German insurance company) is listed as a key eigenland® Lizenzpartner. The company has used eigenland® extensively for internal transformation, including a vision workshop with 10,000 employees and IT department transformation. LVM is also cited in multiple best practice case studies.
- Haufe AkademiecoreHaufe Akademie, a leading German corporate training and development provider, is listed as a key partner on the homepage and best practice section. Mario Kestler (Managing Director of Haufe Akademie) provided a testimonial on the effectiveness of eigenland® Multisense for management meetings and internal transformation programs.
- soluvia energy servicesminorsoluvia energy services, a skilled system services provider for networks and markets in the energy sector, is listed as an eigenland® Lizenzpartner. Uses the platform for internal organizational development and transformation programs.
- Stadt Bielefeld (City of Bielefeld)coreThe City of Bielefeld's Digitization Office (Digitalisierungsbüro der Stadt Bielefeld) used eigenland® Online for a participatory smart city workshop with 30 participants. This partnership demonstrates eigenland®'s application in public sector transformation and digitalization initiatives.
- noventum consultingminornoventum consulting is listed as a partner on the community page with the positioning: 'Culture eats digital for breakfast – we like both. We design work to make it attractive and successful.' The consultancy specializes in culture change management and uses eigenland® as part of its consulting delivery. Contact: Jan Helmchen.
- TMC (The Marketing Company)minorTMC is a full-service marketing agency that connects BRANDS, PEOPLE, and MARKETS in the digital world. Listed as an eigenland® Lizenzpartner, TMC uses the platform for internal team and culture development as well as for client engagements. Contact: Mirco Welsing.
- Kerkhoff ConsultingminorA multi-award-winning consultancy for SCM/purchasing and procurement. The consultants are experts in purchasing, supply chain management, and lean management. Listed as an eigenland® partner on the community page, using the method to enhance organizational consulting delivery. Contact: Chong-Ho Hwang.
- IMAP (Institut für Markt- und Absatzpsychologie)minorIMAP is a systemic organisational consulting provider specializing in change and culture. Listed as an eigenland® partner with the positioning: 'We are experts on the themes of change and culture.' Contact: Anne-Christin Krämer.
- MUUUH! Consulting (MUUUH! Group)minorMUUUH! Consulting positions itself as standing for creating maximum value in customer acquisition, retention, and making use of customer potential. Listed as an eigenland® Lizenzpartner, using the method for client-facing change and culture engagements. Contact: Matthias Schulte.
- cyclosminorcyclos is an experienced branding agency based in Münster and Berlin, described as strategically well-founded, consistent in consulting process, and excellent in design. Listed as an eigenland® partner, using the method to complement branding and organizational development engagements. Contact: Jutta Schnieders.
- Collaboration DesignminorCollaboration Design specializes in collaborative learning and working, foundations for success in network organisations. Listed as an eigenland® partner, using the method to facilitate organizational development and change management. Contact: Dr. Daniel Stoller-Schai.
- zeitgeist (Manufaktur für Kundenmanagement)minorzeitgeist is an expert consulting factory for all aspects of modern customer management. Listed as an eigenland® Lizenzpartner, using the method for organizational and customer experience transformation. Contact: Sandra Gnoth.
- teamgnesdaminorteamgnesda develops and designs sensible working worlds, synchronising work, value, and personal relationships and connecting people with their spaces. Listed as an eigenland® Lizenzpartner. Contact: Katja Hausmann-Bauer.
- Foltin Future ConsultingminorFoltin Future Consulting works on the design of future-oriented workplaces and change management in companies. Listed as an eigenland® partner. Contact: Eckhard Foltin.
- Gute BotschafterminorGute Botschafter specializes in meaningful brand management: strategic, authentic positioning of brands with full-purpose agency services for experiential brand communications, digital marketing, and online positioning. Listed as an eigenland® partner. Contact: Daniel Hambach.
- Fuchs von MorgenminorFuchs von Morgen is a specialist consultancy for the design of the personal and entrepreneurial future, providing consulting and support for companies, teams, and individuals on their unique path to tomorrow. Listed as an eigenland® partner. Contact: Carsten Fuchs.
- IdentifireminorIdentifire is Austria's premiere agency for employer branding and corporate culture. Listed as an eigenland® partner. Contact: Karin Krobath.
- pli solutionsminorpli solutions is listed as an eigenland® Lizenzpartner. Uses the platform for internal organizational development and client-facing consulting engagements.
- bluecue Consultingminorbluecue Consulting is listed among the partner logos on the homepage. Uses the eigenland® method for organizational development and change management engagements.
- Culture Change Management (Consultancy)minorCulture Change Management consultancy is listed as an eigenland® partner among the partner logos on the homepage, specializing in organizational culture transformation.
- SteelcaseminorSteelcase (global office furniture and workplace design company) is listed as a partner on the homepage. Steelcase and eigenland® may collaborate on creating optimal physical environments for workshops and organizational transformation.
- Polizei Hamburg (Hamburg Police)minorThe Hamburg Police (Polizei Hamburg) is listed as a partner logo on the homepage, representing eigenland®'s application in public safety and government sector transformation.
- TME AGminorTME AG is a member of the Christ&Company Group headquartered in Frankfurt. As a consulting company, they support challenges in digitisation, transformation, and HR. Listed as an eigenland® partner. Contact: Christiaan Eckhart.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
eigenland® competitors and assessment
Company assessmentBroad incumbents
- Miro: Miro is the dominant general-purpose online whiteboard used for workshops, brainstorming, and agile ceremonies. While much broader than eigenland, it competes for the same enterprise workshop facilitation budget and increasingly adds structured facilitation templates and methods similar to eigenland's offerings.
- OC Tanner: OC Tanner is a global employee recognition and culture company. Its culture-building assessment and workshop tooling overlap with eigenland's culture-change use cases at the enterprise level, and it competes for HR/people-strategy budgets.
- BTS: BTS is a global consulting and capability-building firm specializing in strategy execution and change. Like eigenland, it delivers transformation workshops and leadership programs to large enterprises — but with a heavier custom-services model rather than eigenland's licensed methodology approach.
Regional players
- Kienbaum: Kienbaum is a leading German HR and management consultancy. While primarily a consulting firm, it operates in the same change management, leadership development, and transformation space in DACH that eigenland serves, often acting as either a buyer or competitor for enterprise transformation mandates.
- Lukomgroup: Lukomgroup is a DACH-based change management consultancy using its own facilitation tools and methods. It operates in the same transformation workshop niche as eigenland, primarily competing for German enterprise and public-sector mandates.
- Klax GmbH (NovaAgora / Klax Method): Klax Group delivers proprietary workshop methodologies (e.g., the 'Klax Methode') targeting organizational change, leadership, and new-work transformations. It is directly comparable to eigenland in method-plus-workshop delivery and operates in similar DACH enterprise and education markets.
- Klax (Klax Group): Klax is a German education and new-work consultancy running change, leadership, and agile transformation programs with proprietary workshop methods. It targets similar DACH enterprise and public-sector buyers as eigenland with comparable facilitation-driven transformation offerings.
Direct peers
- Mural: Mural is a leading digital workspace for visual collaboration and workshop facilitation, offering templates and facilitation methods for distributed teams. It directly competes with eigenland® Online for virtual workshop and ideation use cases, especially in enterprise change and transformation contexts.
- SessionLab: SessionLab is a workshop design and facilitation platform with a curated method library and timer tools targeted at facilitators, trainers, and consultants. Like eigenland, it provides methodology + tool + content library packaged for change/transformational facilitators, although without the haptic in-person component.
Others
- Haufe Akademie: Haufe Akademie is one of Germany's largest corporate training providers and an eigenland Lizenzpartner. It is comparable as a distribution channel and adjacent training offering in DACH HR and professional development markets, frequently co-delivering with eigenland rather than competing head-to-head.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
eigenland® social profiles
Digital presenceeigenland® financial estimates
Financial estimateRevenue estimate
Valuation estimate
eigenland® leadership team
Management profileNumber of profiles
Profiles3 records
eigenland® funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eigenland® M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eigenland®
What does eigenland® do?
eigenland® sells a proprietary workshop and change management methodology platform combining multisensory/haptic in-person tools (eigenland® Multisense) with a digital/virtual workshop platform (eigenland® Online) and a hybrid format. The company licenses these tools to enterprises, public sector institutions, and consultancies, sells a one-day certification program for facilitators, delivers facilitated workshops as a professional service, and operates a community of 1,500+ certified practitioners.
Is eigenland® a public or private company?
eigenland® is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was eigenland® founded?
eigenland® was founded in 2016. It employs 11 to 50 people.
Where is eigenland® based?
eigenland® is headquartered in Haltern am See, Germany, in the Europe region.
How does eigenland® make money?
Four revenue lines are on record. Software/Tool Licenses (Annual Subscription) is the primary driver. The others are eigenland® Workshop Delivery (Professional Services), certification & Training Fees and event & Academy Revenue.
Who are eigenland®'s main competitors?
Broad incumbents on record are Miro, OC Tanner and BTS. Regional players are Kienbaum, Lukomgroup, Klax GmbH (NovaAgora / Klax Method) and Klax (Klax Group). Direct peers are Mural and SessionLab. Haufe Akademie is listed as an others.
Does eigenland® have an API?
No public API is recorded for eigenland®.
What industry is eigenland® in?
eigenland®'s product category is Change Management Consulting & Workshop Software. Its primary akta.pro industry code is HDAEAHAJ, eSignature, Forms & Digital Workflow Platforms, with a secondary code of EDABAHAJ, Scaled Agile & Enterprise Product Delivery (SAFe/LeSS/Nexus). Its NAICS code is 5132 and its SIC code is 7372.