Energy Medicine Professional Association

What Energy Medicine Professional Association does

Energy Medicine Professional Association (EMPA), legally Energy Medicine Professional Insurance (EMPI), is a Texas-domiciled private professional association founded in 2008 by Lisa Gordon, daughter of the founder of the Healing Touch Program. EMPA's core function is providing professional and general liability insurance tailored to energy healers and holistic practitioners, with coverage of up to $2 million per incident and $4 million per year spanning 300+ modalities under a single policy. The company underwrites this product by fronting through Philadelphia Consolidated Holding Corp (PHLY), a Tokio Marine Group carrier rated A++ by AM Best, which allows a small team to offer institutional-grade coverage without holding balance-sheet risk.

EMPA sells three annual membership tiers — Essential Protection ($245), Professional Protection ($275), and Premium Protection ($375) — differentiated by client-hour volume and group size rather than coverage limits. The membership bundle layers in a Practitioner Directory listing, Safe Practice Certificate Course, Practitioner's Lab, Energy Magazine Lite, Members-Only Facebook Group, and an EMPA Insurance Badge, converting a transactional insurance product into a community membership. Distribution is direct-to-consumer via an online application on the company's website, augmented by a referral partner program spanning 15+ organizations (Holistic Chamber of Commerce, ACEP, Quantum-Touch, EFT International, Healing Touch Program, RTT, NAPH, Somatic Coaching Academy, and others) that pay $10 per referred member. EMPA serves energy healers, holistic practitioners, students, and instructors across all 50 United States through its San Antonio, TX headquarters.

Name

Energy Medicine Professional Association

Legal name

Energy Medicine Professional Insurance (EMPI)

Website

https://energymedicineprofessionalassociation.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Energy Medicine Professional Association is a Texas-based private professional association that provides specialized professional and general liability insurance (up to $2M per incident) for energy healers and holistic practitioners across all 50 US states, bundled with a member community and directory.

Ownership category

akta.pro rank

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Liability Insurance Membership: Annual membership fees for professional and general liability insurance coverage. Three tiers: Essential Protection ($245/year), Professional Protection ($275/year), and Premium Protection ($375/year). Coverage includes up to $2 million per incident and $4 million per year.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

EMPA sells annual professional and general liability insurance memberships to energy healers and holistic practitioners, offered in three tiered packages (Essential Protection $245/yr, Professional Protection $275/yr, Premium Protection $375/yr) that deliver up to $2 million per incident and $4 million per year in coverage across 300+ modalities in all 50 U.S. states. Coverage is bundled with a professional membership that includes the Safe Practice Certificate Course, Practitioner's Lab, a public Practitioner Directory listing, an EMPA Insurance Badge, Energy Magazine Lite, Working Advantage discounts, and a members-only Facebook community, with policies underwritten by Philadelphia Consolidated Holding Corporation (PHLY).

Product overview

EMPA offers a tiered professional liability insurance and membership program for energy healers and holistic practitioners. The core offerings are three insurance/coverage levels: Essential Protection ($245/year), Professional Protection ($275/year), and Premium Protection ($375/year). These provide up to $2 million per incident and $4 million per year in coverage, with the tier determining group size limits and additional benefits. The membership includes supplementary resources including the Safe Practice Certificate Course, Practitioner's Lab for hands-on training, a Practitioner Directory listing, EMPA Insurance Badge, free Energy Magazine Lite subscription, Working Advantage discount program, and access to an exclusive Members Only Facebook Group. EMPA also provides free educational guides including the 3 Biggest Mistakes Guide, Remote Healing Practice Guidelines, and Insurance Buyer's Guide.

Differentiator

Problem solved

Functional benefit

Products and services

• Essential Protection Annual professional and general liability insurance and EMPA membership priced at $245 per year, designed for students and practitioners with fewer than 6 client hours per week. Covers groups up to 6 participants and provides up to $2M per incident and $4M per year in coverage across 300+ energy healing modalities in all 50 U.S. states.
• Professional Protection Annual professional and general liability insurance and EMPA membership priced at $275 per year, designed for active practitioners with unlimited client hours per week. Covers groups up to 20 participants and provides up to $2M per incident and $4M per year in coverage across 300+ modalities in all 50 U.S. states.
• Premium Protection Annual professional and general liability insurance and EMPA membership priced at $375 per year, designed for instructors and group facilitators with unlimited client hours and unlimited group size. Includes up to $2M per incident and $4M per year in coverage plus access to new expanded services and additional coverage options for teaching and large-group work.

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core, minor and flagship.

• Holistic Chamber of CommercecoreGTM or Marketing PartnerPartner organization that prioritizes professionalism and practice safety by making EMPA insurance available to their members, connecting holistic professionals with essential protection
• Association for Comprehensive Energy Psychology (ACEP)coreGTM or Marketing PartnerACEP advances the field of energy psychology by providing research, education, and professional support for practitioners. Offers EMPA insurance to their members.
• Rapid Transformational Therapy (RTT)coreGTM or Marketing PartnerRTT blends neuroscience, hypnotherapy, and cognitive techniques. Partner that offers EMPA insurance to their practitioners.
• National Association of Professional Healers (NAPH)coreGTM or Marketing PartnerNAPH supports healers with education, community, and resources to elevate their practice and impact. Offers EMPA insurance to members.
• Quantum-TouchcoreGTM or Marketing PartnerQuantum-Touch teaches powerful energy healing techniques that help practitioners amplify their ability to promote wellness. Partner offering EMPA insurance to practitioners.
• Emotional Freedom Techniques (EFT)coreGTM or Marketing PartnerEFT partner organization providing EMPA insurance to EFT practitioners.
• Ear SeedsminorGTM or Marketing PartnerEarSeeds brings auriculotherapy to modern wellness, offering tools and education. Partner offering EMPA insurance coverage to practitioners.
• Jon Paul CrimiminorGTM or Marketing PartnerPartner practitioner offering EMPA insurance coverage to their community.
• EFT InternationalcoreGTM or Marketing PartnerEFT International promotes high standards in Emotional Freedom Techniques, providing training, research, and a global network of certified practitioners. Partner offering EMPA insurance.
• Somatic Coaching AcademycoreGTM or Marketing PartnerSomatic Coaching Academy trains practitioners in body-based coaching techniques. Partner offering EMPA insurance to members.
• Healing Touch Professional AssociationcoreGTM or Marketing PartnerHealing Touch Professional Association supports Healing Touch practitioners with education, networking, and professional development. Partner offering EMPA insurance to members.
• Healing Touch ProgramflagshipStrategic or Co-development PartnerHealing Touch Program is a leader in energy medicine education, providing comprehensive training and certification worldwide. Founded by Lisa Gordon's mother. Core strategic partner offering EMPA insurance to practitioners.
• Association for Emotional Freedom Techniques Professionals (AEFTP)coreGTM or Marketing PartnerAEFTP empowers practitioners with training, certification, and resources to effectively use EFT for emotional healing. Partner offering EMPA insurance to members.
• Breathe with JPminorGTM or Marketing PartnerBreathe with JP offers expert breathwork training and guided practices to help individuals and practitioners harness conscious breathing for healing.
• DeeAnna Merz NagelminorGTM or Marketing PartnerDeeAnna Merz Nagel provides specialized training in intuitive wellness coaching, helping practitioners integrate intuition, ethics, and professional development.
• Energy MagazineminorGTM or Marketing PartnerEnergy Magazine is a trusted source for the latest in energy medicine, delivering insightful articles, research, and resources for holistic practitioners.
• EFT UniversecoreGTM or Marketing PartnerEFT Universe is a leading resource for Emotional Freedom Techniques, offering evidence-based training, research, and healing tools for practitioners.
• Philadelphia Consolidated Holding Corporation (PHLY)flagshipOthersInsurance underwriter for EMPA policies. PHLY is a member of Tokio Marine Group, rated A++ (Superior) by AM Best and A+ by Standard & Poor's. Provides the insurance coverage backing EMPA's professional liability policies.
• Working AdvantageminorOthersWorking Advantage provides EMPA members with access to exclusive savings and discounts on products and services including electronics, software, office furniture, financial services, tax preparation, travel, and entertainment.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Yoga Alliance: Yoga Alliance is the largest credentialing and membership organization for yoga professionals and offers insurance products through partnerships. Comparable to EMPA as a category-defining practitioner association with insurance offerings.
• BeYogi: BeYogi sells professional liability insurance and membership benefits specifically to yoga teachers and studios. Directly comparable to EMPA's model of bundling specialty insurance with practitioner resources for an underserved holistic profession.
• Associated Bodywork & Massage Professionals (ABMP): ABMP is a membership-based professional association that provides liability insurance to massage therapists and bodyworkers, plus practice resources. Directly comparable to EMPA as a specialty practitioner insurance + membership organization with tiered annual dues and educational resources.
• Massage Magazine Insurance Plus: Massage Magazine operates an insurance program offering professional liability coverage to massage and bodywork practitioners. Directly comparable to EMPA in distributing specialized practitioner insurance through a trusted media/community brand.
• Insure Fitness Group: Insure Fitness Group provides professional and general liability insurance to fitness instructors, personal trainers, and group exercise professionals. Comparable to EMPA as a specialty insurance agency serving an underserved wellness practitioner segment.
• International Association of Reiki Professionals (IARP): IARP is a membership association for Reiki practitioners that offers professional liability insurance and member benefits. Directly comparable to EMPA as a niche, modality-specific practitioner insurance and professional community.

Broad incumbents

• The Hartford: The Hartford is a large insurance carrier offering professional liability and small business coverage that can include holistic practitioners. Represents the generalist-carrier competitive threat EMPA faces.
• Hiscox: Hiscox is a specialty insurer that offers professional liability policies to small businesses and individual practitioners across many professions, including holistic and wellness practitioners. Comparable as a competitor offering professional liability to EMPA's audience, though not niche-specialized.

Emerging players

• National Association of Professional Healers (NAPH): NAPH is a professional association that supports healers through education, community, and resources, and offers EMPA insurance to its members as a partner organization. Comparable as a peer-and-partner organization addressing the same practitioner base, though at smaller scale than EMPA.
• Next Insurance: Next Insurance is a digital-first small commercial insurer offering professional liability to many service professions with streamlined online binding. Comparable to EMPA's self-serve online application model and represents a digital-native threat in EMPA's space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/EMPAhere4you
• LinkedInlinkedin.com/company/energy-medicine-professional-association
• Instagraminstagram.com/engage.empa

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Energy Medicine Professional Association