Engage
Engage is an Italian B2B digital media publication covering advertising, marketing, and martech, serving marketing professionals, brands, agencies, and adtech companies in Italy. Operated by Edimaker s.r.l. under engage.it, it runs the flagship Programmatic Day and Engage Conference industry events alongside a daily publication, newsletter, and Engage Play video platform.
- Company typePrivate
- Founded-
- HeadquartersMilan, Italy
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Engage does
Engage is an Italian B2B digital media publication focused on advertising, marketing, martech and the programmatic advertising ecosystem. Founded in 2014 and operated by Edimaker s.r.l., it is headquartered in Milan (legal HQ at Corso Magenta 85, operational HQ at Viale Coni Zugna 6) and publishes daily news, opinion and analysis from a team of approximately 15 employees led by CEO & Marketing Manager Vania Camillozzi and Editorial Director Simone Freddi. The publication serves marketing and advertising professionals, brands, agencies, and adtech/martech providers in Italy as a horizontal trade-media property, distributing content through the engage.it website, a daily newsletter, four social channels (Facebook, Twitter/X, Instagram, LinkedIn), the Engage Play video platform, and the Game Changers branded-content series.
Its product portfolio comprises six assets: the Engage.it core publication; Programmatic Day, Italy's leading annual conference on programmatic advertising and adtech (in its 12th edition in 2026, hosted at Teatro Nazionale, Milan); Engage Conference, an annual conference themed in 2026 around Retail Media Strategies; Engage Play, a video content hub with a growing slate of themed series; a daily editorial newsletter; and Game Changers, a branded-content editorial franchise featuring deep-dive coverage of Google, Amazon Ads and YouTube. The underlying technology is a digital publishing platform plus an event organization platform with dedicated event micro-sites (eventi.engage.it); no APIs, SDKs, or proprietary technical features are disclosed.
Engage monetizes through three revenue streams. First, digital advertising on engage.it including display, sponsored content and branded sections. Second, event organization and sponsorships across Programmatic Day and Engage Conference, structured into Gold, Main and standard tiers (2026 Gold sponsors included Google, The Trade Desk, Spotify, Adlook and Exte; Main sponsors included DoubleVerify, Equativ, Seedtag, Locala, Onetag and Aryel). Third, a newsletter and email marketing subscription service. Pricing is not publicly disclosed. The business serves a horizontal Italian B2B media audience rather than a single vertical.
Engage firmographics
Firmographics- Name
- Engage
- Legal name
- Edimaker s.r.l.
- Website
- https://engage.it
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Engage is an Italian B2B digital media publication covering advertising, marketing, and martech, serving marketing professionals, brands, agencies, and adtech companies in Italy. Operated by Edimaker s.r.l. under engage.it, it runs the flagship Programmatic Day and Engage Conference industry events alongside a daily publication, newsletter, and Engage Play video platform.
- Ownership category
- akta.pro rank
Engage industry classification
Industry- Product category
- Digital Media Publishing
- NAICS
- Broadcasting and Content Providers (516)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Festival & Live Entertainment Brand Partnerships (MPAAAGAF)
- akta.pro secondary industries
- Event Strategy & Experience Design (BPAFAGAA), Content & Messaging Strategy (Positioning, Narrative) (MPAAAFAK)
Keywords
Where Engage is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Engage business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Digital advertising: Engage generates revenue through digital advertising on its online platform, including display advertising, sponsored content, and branded sections. The site features advertising slots and sponsored articles from brands and agencies.
- Event organization and sponsorships: Revenue is generated through organizing industry events such as Programmatic Day, Engage Conference, and Engage Play video content series. Events feature multiple sponsorship tiers including Gold sponsors, Main sponsors, and standard sponsors.
- Newsletter and email marketing services: Engage offers a daily newsletter subscription service and promotional communications. Users can subscribe through the website, providing name, surname, company, email, and profession information.
Distribution channels3 records
Marketing channels8 records
Engage product offering
Product offeringCore offering
Engage operates an Italian digital media publication providing news, opinion, and analysis on advertising, marketing, digital communication, and the programmatic ecosystem. The company publishes daily editorial content through its engage.it website, distributes a daily newsletter, produces video content via Engage Play, and organizes industry events including Programmatic Day (the leading Italian conference on programmatic advertising) and Engage Conference (focused on retail media strategies). Engage generates revenue through advertising, event sponsorships, and branded content partnerships with major platforms.
Product overview
Engage is a digital media publication operated by Edimaker srl, providing comprehensive coverage of advertising, marketing, and digital communication in Italy. The publication organizes flagship events including Programmatic Day (the leading Italian conference on programmatic advertising since 2015) and Engage Conference (focused on retail media strategies). Engage Play serves as its video content platform featuring interviews, talks, and thematic series. The ecosystem also includes Game Changers (a branded content series covering major advertising platforms) and a daily newsletter. The portfolio collectively serves advertising, media, marketing, and technology professionals seeking industry news, event coverage, and strategic insights.
Differentiator
Problem solved
Functional benefit
Brands
- Engage Play: Video content platform featuring interviews, insights, talks and coverage of industry events
- Programmatic Day
- Engage Conference
- Game Changers
Products and services
- Engage.it Digital Publication A digital media publication providing news, opinions, and analysis on advertising, marketing, digital communication, and the programmatic ecosystem in Italy, targeting marketing professionals, brands, and agencies.
- Programmatic Day Italy's leading annual conference on programmatic advertising and adtech, organized by Engage since 2015, bringing together industry professionals to discuss trends, innovations, and the future of digital advertising.
- Engage Conference An annual conference dedicated to retail media strategies, examining how purchase data, commerce platforms, and new activation logics are transforming how companies plan, measure, and build relationships with consumers.
- Engage Play
Companies that use Engage
Customer profileSegments4 records
Ideal customer profiles3 records
Engage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Engage partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered flagship, minor and core.
- MediaWorldflagshipMain supporter and sponsor of Engage Conference 2026 (Retail Media Strategies), representing a major retail brand involved in retail media initiatives.
- Retail InstituteminorPatronage partner for Engage Conference 2026, an industry organization focused on retail research and best practices.
- The Trade DeskflagshipGold sponsor of Programmatic Day 2026, a leading programmatic advertising platform and key player in the digital advertising ecosystem. The Trade Desk provides advertising technology solutions.
- AdlookflagshipGold sponsor of Programmatic Day 2026, specializing in digital advertising and attention optimization solutions.
- ExteflagshipGold sponsor of Programmatic Day 2026, providing advertising technology and digital marketing solutions.
- SpotifyflagshipGold sponsor of Programmatic Day 2026, representing the audio and streaming platform's advertising division.
- GoogleflagshipGold sponsor of Programmatic Day 2026, representing Google's advertising and marketing technology ecosystem.
- DoubleVerifycoreMain sponsor of Programmatic Day 2026, providing media quality and ad verification solutions.
- EquativcoreMain sponsor of Programmatic Day 2026, a supply-side platform and data analytics provider.
- SeedtagcoreMain sponsor of Programmatic Day 2026, specializing in contextual advertising solutions.
- LocalacoreMain sponsor of Programmatic Day 2026, providing location-based and retail media solutions.
- OnetagcoreMain sponsor of Programmatic Day 2026, an exchange platform and creative intelligence provider.
- AryelcoreMain sponsor of Programmatic Day 2026, specializing in immersive and augmented reality advertising.
- IGP DecauxminorSponsor of Programmatic Day 2026, a leading outdoor advertising company operating in Italy.
- ItaliaonlineminorSponsor of Programmatic Day 2026, Italy's leading internet company and publisher network.
- PubMaticminorSponsor of Programmatic Day 2026, a programmatic advertising technology company.
- Edimaker srlcoreEngage is a publication of Edimaker srl, the parent company that owns and operates the Engage.it platform. Edimaker srl is headquartered in Milan and manages all business operations including marketing and administration.
Recent moves5 records
Expansion highlights4 records
Engage competitors and assessment
Company assessmentDirect peers
- Adweek: Leading US B2B publication covering advertising, media, and technology with events and awards. Comparable vertical coverage of agencies, brands, platforms, and adtech, with similar monetization through sponsorships and events.
- Marketing Week (Centaur Media): UK B2B title for the marketing industry with editorial content, awards, and events. Comparable vertical B2B media model targeting marketing professionals and advertisers.
- Digiday: B2B media company covering the digital marketing and programmatic advertising ecosystem with editorial coverage and industry events. Directly comparable to Engage's Programmatic Day positioning and adtech sponsor model.
- The Drum: UK-headquartered B2B media brand covering advertising, marketing, and digital with strong event franchises (The Drum Awards, Can Marketing etc.). Closest analogue to Engage's combination of vertical trade publication and recurring industry events in Europe.
- Ad Age: Long-running US advertising trade publication covering agencies, brands, media, and marketing technology. Comparable vertical coverage and editorial-plus-events monetization model.
- Campaign (Haymarket): Global B2B advertising trade magazine and event organizer (Campaign Awards, Media Awards). Comparable vertical coverage of agencies, brands, and media, with a similar editorial-plus-events business model.
- MediaPost: US B2B media outlet covering media, advertising, and marketing technology with newsletters and events. Comparable trade-publication-plus-event model targeting agency and brand decision-makers.
- Ninja Marketing: Italian marketing and digital communication media platform with editorial content, events, and training. Comparable domestic Italian B2B media model covering digital marketing topics.
Broad incumbents
- Advertising Week: Global event-led B2B advertising brand combining flagship conferences (New York, London, Tokyo) with editorial content. Represents a larger, broader incumbent model in the same advertising trade media + events category.
Regional players
- Brand News: Italian B2B media outlet covering brands, advertising, and marketing communications. Directly comparable as a domestic Italian competitor within the same advertising industry trade press space.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Engage social profiles
Digital presenceEngage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Engage leadership team
Management profileNumber of profiles
Profiles4 records
Engage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Engage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Engage
What does Engage do?
Engage operates an Italian digital media publication providing news, opinion, and analysis on advertising, marketing, digital communication, and the programmatic ecosystem. The company publishes daily editorial content through its engage.it website, distributes a daily newsletter, produces video content via Engage Play, and organizes industry events including Programmatic Day (the leading Italian conference on programmatic advertising) and Engage Conference (focused on retail media strategies). Engage generates revenue through advertising, event sponsorships, and branded content partnerships with major platforms.
Is Engage a public or private company?
Engage is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Engage founded?
Engage was founded in -1. It employs 11 to 50 people.
Where is Engage based?
Engage is headquartered in Milan, Italy, in the Europe region.
How does Engage make money?
Three revenue lines are on record. Digital advertising is the primary driver. The others are event organization and sponsorships and newsletter and email marketing services.
Who are Engage's main competitors?
Direct peers on record are Adweek, Marketing Week (Centaur Media), Digiday, The Drum, Ad Age, Campaign (Haymarket), MediaPost and Ninja Marketing. Advertising Week is listed as a broad incumbent. Brand News is listed as a regional player.
Does Engage have an API?
No public API is recorded for Engage.
What industry is Engage in?
Engage's product category is Digital Media Publishing. Its primary akta.pro industry code is MPAAAGAF, Festival & Live Entertainment Brand Partnerships, with a secondary code of BPAFAGAA, Event Strategy & Experience Design. Its NAICS code is 516 and its SIC code is 2721.