Engees Ecommerce Private Limited
Engees Ecommerce Private Limited, operating as 11za, is a Surat-based WhatsApp Business API platform offering bulk broadcasting, a no-code chatbot builder, shared team inbox, analytics, and Green/Blue tick verification support to Indian SMB and mid-market e-commerce and service businesses via a hybrid self-serve and inside-sales model.
- Company typePrivate
- Founded2022
- HeadquartersSurat, India
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Engees Ecommerce Private Limited does
Engees Ecommerce Private Limited operates the 11za platform, a WhatsApp Business Automation suite positioned for Indian SMB and mid-market customers. The product wraps the official WhatsApp Business API — accessed via a Meta partnership — with a no-code chatbot builder, bulk broadcasting, shared team inbox, message scheduling, analytics, and a mobile app, plus a Green/Blue tick verification assistance service. Distribution is hybrid: a self-serve web app (app-v2.11za.in) sits alongside a Calendly-driven inside sales motion for consultative deals, with marketplace-style discovery through integrations with Shopify, WooCommerce, HubSpot, Zoho, Razorpay, Pabbly, and Google Sheets.
The company is privately held, bootstrapped, and registered as a Private Limited in India. Founded in 2022 and headquartered in Surat, Gujarat, it operates with a small team (5 reported employees) and reports 2,000+ clients and 1M+ messages processed. Revenue mechanics are subscription-based, with quote-based pricing that is not publicly disclosed; the WhatsApp verification badge service is offered as an adjacent paid offering. Support recognition includes Startup Chaupal, JITO, IVY Growth Associates, and Startup India.
Key risks visible from the data include a small absolute operating footprint, dependency on Meta/WhatsApp policy changes, the absence of disclosed institutional capital or named enterprise logos, and reliance on self-reported satisfaction and scale metrics. Growth and revenue figures are not publicly disclosed, limiting triangulation of commercial trajectory beyond qualitative product and integration breadth.
Engees Ecommerce Private Limited firmographics
Firmographics- Name
- Engees Ecommerce Private Limited
- Legal name
- Engees E-Commerce Private Limited
- Website
- https://engees.in
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Engees Ecommerce Private Limited, operating as 11za, is a Surat-based WhatsApp Business API platform offering bulk broadcasting, a no-code chatbot builder, shared team inbox, analytics, and Green/Blue tick verification support to Indian SMB and mid-market e-commerce and service businesses via a hybrid self-serve and inside-sales model.
- Ownership category
- akta.pro rank
Engees Ecommerce Private Limited industry classification
Industry- Product category
- Customer Engagement Software
- NAICS
- Advertising Agencies (541810), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
- akta.pro secondary industry
- iPaaS (Cloud Integration Platforms) (HDAEAIAB)
Keywords
Where Engees Ecommerce Private Limited is headquartered
LocationHeadquarters
- HQ city
- Surat
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Engees Ecommerce Private Limited business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- WhatsApp Business API Platform Subscription: SaaS platform providing WhatsApp Business API management tools including team inbox, bulk broadcasting, chatbot builder, and analytics. Revenue generated through subscription-based pricing for access to the platform and its features.
- WhatsApp Verification Badge Service: Assistance service for obtaining official Green/Blue tick verification on WhatsApp Business API numbers. One-time or recurring fee for verification processing and support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom Enterprise Plan |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Engees Ecommerce Private Limited product offering
Product offeringCore offering
Engees Ecommerce Private Limited operates the 11za platform, a WhatsApp Business Automation tool that enables businesses to automate notifications, customer support, and drive sales through the Official WhatsApp Business API. The platform combines a shared team inbox, bulk broadcasting, no-code chatbot builder, Green/Blue tick verification assistance, message scheduling, API access, and analytics into a single self-serve SaaS product targeting SMBs and mid-market businesses primarily in India.
Product overview
11za is a single unified WhatsApp Business Automation platform offered by Engees Ecommerce Private Limited. The platform provides businesses with tools to manage WhatsApp Business efficiently, featuring bulk broadcasting to reach thousands instantly, a no-code chatbot builder for 24/7 automation, shared team inbox for multiple agents, official Green/Blue tick verification support, message scheduling, API access for software integration, analytics for tracking delivery and open rates, and a mobile app for on-the-go business management. The platform integrates with popular tools including Shopify, WooCommerce, Google Sheets, HubSpot, Meta, Zoho, Razorpay, and Pabbly.
Differentiator
Problem solved
Functional benefit
Products and services
- 11za - WhatsApp Business Automation Platform A WhatsApp Business API management platform for businesses that provides team inbox, bulk broadcasting, no-code chatbot builder, message scheduling, analytics, API access, and mobile app management. Designed for SMBs and mid-market e-commerce and service businesses in India that need to automate customer notifications, support, and marketing through WhatsApp.
- WhatsApp Green/Blue Tick Verification Service An assistance service that helps businesses obtain the official WhatsApp Business API Green/Blue tick verification badge, providing increased brand authenticity, higher read rates, and better customer trust.
Quantifiable outcome
- 100% Satisfaction rate (self-reported)
- +2 more outcomes
Companies that use Engees Ecommerce Private Limited
Customer profileSegments3 records
Ideal customer profiles2 records
Engees Ecommerce Private Limited technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability3 records
Feature9 records
Engees Ecommerce Private Limited partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- MetacoreAs a WhatsApp Business API solution provider, 11za integrates with Meta's WhatsApp Business API platform. Meta provides the underlying WhatsApp infrastructure that 11za enables businesses to access.
- Startup ChaupalminorSupported by Startup Chaupal startup support program, providing mentorship and resources for startup growth.
- JITOminorSupported by JITO (Jain International Trade Organization) business community network providing startup ecosystem support.
- IVY Growth AssociatesminorSupported by IVY Growth Associates startup accelerator providing growth mentorship and resources.
- Startup IndiaminorRecognized/affiliated with Startup India government initiative supporting Indian startup ecosystem.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Engees Ecommerce Private Limited competitors and assessment
Company assessmentEmerging players
- 360dialog: 360dialog is a WhatsApp Business API partner platform serving SMBs and agencies globally with conversational messaging tools — a closer peer in scale and SMB positioning than enterprise incumbents.
- Verloop.io: Verloop.io provides conversational customer support automation across WhatsApp, web, and other channels — overlapping with 11za's chatbot and support use cases for SMB and mid-market customers.
Direct peers
- Wati: Wati is a leading WhatsApp Business API platform targeting SMBs and enterprises with shared inbox, broadcasting, chatbot, and CRM-like features — a direct head-to-head competitor to 11za in the Indian and global SMB segment.
- AiSensy: AiSensy is an Indian WhatsApp Business API platform offering bulk messaging, chatbot, shared inbox, and campaign management with transparent self-serve pricing — competing directly with 11za for Indian SMB and D2C customers.
- Interakt: Interakt is a Jio Haptik-owned WhatsApp Business API solution provider in India, offering shared inbox, automation, broadcasts, and e-commerce integrations — a well-funded direct competitor with overlapping SMB and enterprise positioning.
Broad incumbents
- Twilio: Twilio is a global communications API platform whose WhatsApp Business API and messaging APIs compete with 11za at the infrastructure layer, though Twilio primarily serves developers and enterprises rather than SMBs.
- Yellow.ai: Yellow.ai is a well-funded enterprise conversational AI platform offering WhatsApp, voice, and omnichannel automation — competing with 11za on the chatbot/automation layer but at a much larger enterprise scale.
- Gupshup: Gupshup is a global conversational AI and WhatsApp Business API platform serving enterprises and developers at scale, with significantly more capital, headcount, and product breadth than 11za.
- Plivo: Plivo is a cloud communications platform offering WhatsApp Business API, SMS, and voice APIs — competing with 11za at the messaging infrastructure layer with developer-focused positioning.
- Bird (formerly MessageBird): Bird is a global omnichannel communications platform offering WhatsApp Business API solutions alongside SMS, email, and voice — a broader incumbent competing with 11za on WhatsApp marketing and notifications.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Engees Ecommerce Private Limited social profiles
Digital presenceEngees Ecommerce Private Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
Engees Ecommerce Private Limited leadership team
Management profileNumber of profiles
Engees Ecommerce Private Limited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Engees Ecommerce Private Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Engees Ecommerce Private Limited
What does Engees Ecommerce Private Limited do?
Engees Ecommerce Private Limited operates the 11za platform, a WhatsApp Business Automation tool that enables businesses to automate notifications, customer support, and drive sales through the Official WhatsApp Business API. The platform combines a shared team inbox, bulk broadcasting, no-code chatbot builder, Green/Blue tick verification assistance, message scheduling, API access, and analytics into a single self-serve SaaS product targeting SMBs and mid-market businesses primarily in India.
Is Engees Ecommerce Private Limited a public or private company?
Engees Ecommerce Private Limited is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Engees Ecommerce Private Limited founded?
Engees Ecommerce Private Limited was founded in 2022. It employs 1 to 10 people.
Where is Engees Ecommerce Private Limited based?
Engees Ecommerce Private Limited is headquartered in Surat, India, in the Asia region.
How does Engees Ecommerce Private Limited make money?
Two revenue lines are on record. WhatsApp Business API Platform Subscription is the primary driver. The others are whatsApp Verification Badge Service.
Who are Engees Ecommerce Private Limited's main competitors?
Emerging players on record are 360dialog and Verloop.io. Direct peers are Wati, AiSensy and Interakt. Broad incumbents are Twilio, Yellow.ai, Gupshup, Plivo and Bird (formerly MessageBird).
Does Engees Ecommerce Private Limited have an API?
Yes. 11za offers API Access enabling users to connect with their own software. The API allows businesses to integrate WhatsApp Business API capabilities into their existing software systems.
What industry is Engees Ecommerce Private Limited in?
Engees Ecommerce Private Limited's product category is Customer Engagement Software. Its primary akta.pro industry code is BPAFAFAC, Marketing Automation Platforms & Services, with a secondary code of HDAEAIAB, iPaaS (Cloud Integration Platforms). Its NAICS code is 541810 and its SIC code is 7370.