EXCEL PSYCHIATRIC ASSOCIATES, PA

What EXCEL PSYCHIATRIC ASSOCIATES, PA does

Excel Psychiatric Associates, P.A. is a privately held, family-run psychiatric practice founded in 2012 by Craig Chepke, MD and Tiffany Chepke in Huntersville, North Carolina, a suburb north of Charlotte. The practice delivers holistic, whole-person mental-health care combining psychiatric evaluation and medication management, evidence-based therapy modalities (CBT, mindfulness, psychodynamic), and integrative health and wellness coaching. It operates a single clinical site at 10225 Hickorywood Hill Ave., Suite B, with approximately five to six staff including one board-certified psychiatrist (DFAPA), a board-certified physician assistant, a psychiatric mental-health nurse practitioner, a licensed clinical social worker / health coach, and administrative support.

The clinical offering spans general psychiatry plus specialty treatments that differentiate the practice at a regional level. These include FDA-approved SPRAVATO (esketamine) nasal spray for treatment-resistant depression administered under REMS certification, long-acting injectable antipsychotics, pharmacogenomic cheek-swab testing to guide medication selection, Zurzuvae (zuranolone) for post-partum depression, and treatment for movement disorders including Parkinson's disease psychosis, Huntington's disease, and Tardive Dyskinesia. Initial consultations run 60-75 minutes — materially longer than typical insurance-driven practices — with the explicit goal of avoiding insurer-dictated appointment length or frequency constraints.

The business model is professional-services fee-for-service with a mixed-payor structure. The practice is in-network with Aetna and Blue Cross Blue Shield Commercial and State plans and out-of-network for other insurers, providing superbills for patient reimbursement. Cash-pay pricing is publicly disclosed and ranges from $150 to $450 per visit, plus packaged wellness programs ($700-$1,000), $55 pharmacogenomic tests, and $100 per session SPRAVATO sitting fees after the first eight covered by the Janssen/Spravato partnership. Patient acquisition is primarily through the SEO-optimized website, intake forms, word-of-mouth referrals, and Dr. Chepke's presence on the Psych Congress Network speaker circuit. There are no external investors, no funding rounds, and no parent-company ownership; the Chepkes retain full operational and ownership control.

Name

EXCEL PSYCHIATRIC ASSOCIATES, PA

Legal name

Excel Psychiatric Associates, P.A.

Website

https://excelpsychiatric.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Excel Psychiatric Associates, P.A. is a family-run, single-site psychiatric practice in Huntersville, North Carolina that delivers holistic mental-health care — psychiatric evaluation, medication management, therapy, SPRAVATO/esketamine, pharmacogenomic testing, and wellness coaching — to individual adults across the Charlotte metro area.

Ownership category

akta.pro rank

Product category

Psychiatric and Mental Health Services

NAICS

Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industry

Outpatient Mental Health & Counseling Clinics (HLAFABAC)

Keywords

• Psychiatric services
• Mental health care
• Treatment-resistant depression
• Integrative health coaching
• Specialty psychiatry treatments

Headquarters

HQ city

Huntersville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Psychiatric Consultation and Medication Management: Fee-for-service psychiatric consultations and ongoing medication management appointments. Initial consultations are 60-75 minutes at higher rates, followed by standard or brief follow-up appointments. Services are billed directly to insurance for in-network patients or to patients for out-of-network reimbursement.
2. Therapy Services: Individual therapy, couples/family therapy, and integrative health and wellness coaching sessions provided by licensed clinical social workers and health coaches. Offered as individual sessions or packaged programs.
3. Specialty Treatments: SPRAVATO/esketamine treatments and long-acting injectable medications. Insurance typically covers SPRAVATO medication with copay; first 8 session sitting fees covered through Spravato partnership, subsequent sessions at $100 each.
4. Pharmacogenomic Testing: Gene testing service for non-consulting patients at $55 fee, with laboratory fees billed separately. Helps determine optimal medication choices based on genetic makeup.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Excel Psychiatric Associates is a private psychiatric practice providing holistic mental health care including psychiatric evaluation, medication management, therapy (CBT, mindfulness, psychodynamic), and specialty treatments such as SPRAVATO/esketamine, long-acting injectables, pharmacogenomic testing, Zurzuvae for post-partum depression, and movement disorder treatment. Integrative health and wellness coaching is also offered. Services are delivered through longer-than-standard appointments at a single Huntersville, NC office with telehealth options.

Product overview

Excel Psychiatric Associates, P.A. is a holistic mental health private practice offering psychiatric services, therapy, and specialty treatments. The core offerings include psychiatric evaluation and medication management, along with therapy services using CBT, mindfulness, and psychodynamic approaches. Specialty treatments include SPRAVATO (esketamine) nasal spray for treatment-resistant depression, long-acting injectable medications, pharmacogenomic testing, and Zurzuvae for post-partum depression. The practice also provides integrative health and wellness coaching and specializes in movement disorders including Huntington's Disease, Parkinson's Disease, and Tardive Dyskinesia. All services are delivered through longer-than-industry-standard appointments with a focus on personalized, whole-person care.

Differentiator

Problem solved

Functional benefit

Products and services

• Psychiatric Services
• Therapy Services
• SPRAVATO (Esketamine) Treatment
• Pharmacogenomic Testing
• Long-Acting Injectable Medications
• Zurzuvae (Zuranolone) Treatment
• Movement Disorder Treatment
• Integrative Health and Wellness Coaching

Quantifiable outcome

• Initial consultations are over an hour in length to allow thorough assessment
• +1 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• AetnacoreChannel Partner/ Reseller/ DistributorIn-network insurance provider accepting Aetna health insurance plans for psychiatric and therapy services.
• Blue Cross Blue ShieldcoreChannel Partner/ Reseller/ DistributorIn-network insurance provider accepting Blue Cross Blue Shield Commercial and State Insurance Plans for psychiatric and therapy services.
• Spravato (Janssen Pharmaceuticals)coreStrategic or Co-development PartnerSPRAVATO treatment partnership providing 100% coverage for first 8 session sitting fees. Excel Psychiatric Associates is a certified SPRAVATO treatment center, one of only a handful in North Carolina approved to administer esketamine nasal spray for treatment-resistant depression.
• Local Pharmacy PartnercoreStrategic or Co-development PartnerLocal pharmacy formally approved by SPRAVATO to handle all paperwork for insurance approval and coverage for SPRAVATO medication doses, simplifying patient access to treatment.
• Duke Integrative MedicineminorStrategic or Co-development PartnerTiffany Chepke received integrative health coaching training at Duke Integrative Medicine, establishing educational partnership for specialized holistic health coaching services.
• Drug Manufacturers (Various)minorStrategic or Co-development PartnerPractice works with drug manufacturers offering discounts, grants, and patient assistance programs to help patients cover deductibles and upfront drug costs for psychiatric medications.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Hims & Hers: Large consumer telehealth platform offering mental health services alongside primary care, dermatology, and other specialties. Broader portfolio competitor with overlapping psychiatric medication management.
• Lyra Health: Employer-sponsored mental health benefits platform providing therapy and psychiatry. Operates at much larger scale in a different distribution channel but serves the same underlying patient need.
• Spring Health: Employer mental health platform offering therapy, psychiatry, and wellness coaching. Comparable holistic care concept but delivered through B2B payer relationships rather than direct consumer practice.

Direct peers

• Two Chairs: Hybrid in-person and virtual therapy and psychiatry practice with a premium, longer-appointment model. Closely mirrors Excel's boutique, outcomes-focused approach with both therapists and prescribers on staff.
• SonderMind: Therapy and psychiatry network offering in-person and virtual care across multiple states. Comparable hybrid delivery model with prescribers and therapists in a clinic-plus-virtual format.
• Cerebral: Online psychiatry and therapy platform offering medication management for depression, anxiety, and ADHD. Direct competitor in psychiatric care delivery, primarily virtual rather than in-person.
• Brightside Health: Online mental health treatment platform with medication management and therapy for depression and anxiety. Overlaps with Excel on psychiatric medication delivery and treatment-resistant depression focus.
• Talkiatry: Multi-state psychiatrist-led practice offering in-person and virtual psychiatric care with insurance acceptance. Directly comparable to Excel in offering psychiatrist-delivered medication management with therapy support, though at significantly larger scale.
• Octave: Multi-state mental health clinic combining therapy and psychiatry in an outcomes-oriented model. Comparable practice structure with both therapists and prescribers serving similar patient populations.

Emerging players

• Done: ADHD-focused online psychiatry platform. Overlaps with Excel's ADHD evaluation and treatment segment, though narrower in scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/excel-psychiatric-associates-pa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EXCEL PSYCHIATRIC ASSOCIATES, PA