The Family Psychology Place
The Family Psychology Place is a privately held Calgary-based psychology clinic, founded in 2008 and self-described as the largest private psychology clinic in Western Canada. It serves children, teens, adults, families, and couples across two Calgary locations and province-wide telepsychology, delivering psychological assessments and evidence-based counselling with direct insurance billing.
- Company typePrivate
- Founded-
- HeadquartersCalgary, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Family Psychology Place does
The Family Psychology Place is a privately held psychology clinic headquartered in Calgary, Alberta, founded in 2008 and operating with approximately 25 staff across two physical locations (North Calgary at Crowfoot Crescent NW and South Calgary at Southport Road SW) plus a province-wide telepsychology service covering all of Alberta. The practice delivers two core service categories: comprehensive psychological assessments (psycho-educational, ADHD, autism diagnostic, learning disability) and counselling/therapy services across conditions including anxiety, depression, trauma, OCD, ADHD, grief, relationship difficulties, family conflict, chronic pain, motor vehicle accident recovery, ARFID, enuresis/encopresis, and sexuality concerns. Care is delivered by a multidisciplinary team of registered psychologists, social workers, speech therapists, and educators using evidence-based modalities such as Cognitive Behavioural Therapy, play therapy, EMDR, Exposure and Response Prevention, Acceptance and Commitment Therapy, mindfulness-based cognitive therapy, Emotionally Focused Therapy, and Gottman's Couples Therapy.
The underlying technology stack is intentionally low-tech: a WordPress/Elementor-based marketing website with online booking, a care-coordinator-driven client matching workflow, and a secure telepsychology platform for remote sessions. There are no proprietary AI, data, or software products disclosed; the company's defensibility sits in clinical talent, brand, and operational scale rather than technology. The self-description as the 'largest private clinic in Western Canada' positions it as a regional scaled player rather than a technology-led disruptor.
Revenue is generated entirely through professional services fees paid via direct billing to extended health benefit plans (for the majority of clients), with documentation provided for reimbursement for plans not directly billed. The go-to-market is consumer-direct: no physician referral is required, and clients can self-book online. Marketing is organic-led through blog content, SEO, Facebook, Instagram, and LinkedIn, supplemented by community partnerships with organizations such as Trellis Society, Minititans, Airdrie FC, and the Calgary Youth Foundation. No public funding, M&A activity, or institutional investor involvement has been disclosed.
The Family Psychology Place firmographics
Firmographics- Name
- The Family Psychology Place
- Legal name
- The Family Psychology Place
- Website
- https://familypsychologyplace.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Family Psychology Place is a privately held Calgary-based psychology clinic, founded in 2008 and self-described as the largest private psychology clinic in Western Canada. It serves children, teens, adults, families, and couples across two Calgary locations and province-wide telepsychology, delivering psychological assessments and evidence-based counselling with direct insurance billing.
- Ownership category
- akta.pro rank
The Family Psychology Place industry classification
Industry- Product category
- Mental Health Services
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (621330), Child and Youth Services (62411)
- SIC
- Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Couples & Family Therapy Teletherapy Platforms (HLALAEAG)
- akta.pro secondary industry
- Family & Parenting Support Services (BPAGAEAC)
Keywords
Where The Family Psychology Place is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
The Family Psychology Place business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Psychological Assessment Services: Comprehensive psycho-educational and psychological assessments for conditions including ADHD, autism, learning disabilities, and behavioural concerns
- Counselling Services: Individual, couples, family, and child counselling sessions provided by registered psychologists, social workers, speech therapists, and other specialists
- Direct Billing to Insurance: Clinic direct bills extended health benefit plans for the majority of clients, with documentation provided for plans not direct billed to support reimbursement claims
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
The Family Psychology Place product offering
Product offeringCore offering
The Family Psychology Place is a private psychology clinic in Calgary, Alberta that delivers in-person and telepsychology services to children, adolescents, adults, couples, and families. Its core service mix comprises comprehensive psychological assessments and evidence-based counselling for a broad range of mental health concerns including ADHD, autism, OCD, trauma, anxiety, depression, grief, chronic pain, ARFID, and enuresis/encopresis. The clinic operates two physical locations (North and South Calgary) and bills insurance providers directly on behalf of clients.
Product overview
The Family Psychology Place is Calgary's largest private psychology clinic offering a comprehensive suite of mental health and counselling services. The practice operates from two physical locations (North Calgary and South Calgary) plus secure online counselling across Alberta. The core offerings include psychological assessments (psycho-educational, ADHD, autism diagnostic, learning disability) and therapeutic services (anxiety, depression, trauma, grief, OCD, relationship/couples counselling, family therapy, parent counselling, chronic pain treatment, MVA counselling, social skills, and sexuality counselling). Child psychology services represent a significant focus, with specialized offerings including play therapy, parent coaching, and behavioural support. The practice also provides specialized treatment for conditions including ARFID and enuresis/encopresis. Direct billing to insurance providers is available for most clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Psychological Assessments
- Individual Counselling
- Child and Adolescent Counselling
- Couples Counselling
- Family Counselling
- Telepsychology
- Specialized Treatment Programs
Quantifiable outcome
- Early intervention consistently produces better outcomes for children
Companies that use The Family Psychology Place
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
The Family Psychology Place technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
The Family Psychology Place partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- MinititansminorPartnership with Minititans, a youth organization, to support mental health and well-being of young people in the community.
- Airdrie FCminorSoccer club partnership to support mental health and family care within the sports community.
- Trellis SocietycoreStrategic partnership with Trellis Society, a community organization focused on supporting families and youth mental health, providing holistic connected support.
- Calgary Youth Foundation (CPYF)minorPartnership with Calgary Youth Foundation to support mental health initiatives for youth and families in Calgary.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
The Family Psychology Place competitors and assessment
Company assessmentDirect peers
- Cerebral: Telehealth mental health company providing therapy and medication management across anxiety, depression, ADHD, and related conditions. Comparable to TFPP's telepsychology and condition breadth.
- Charlie Health: Intensive outpatient and virtual mental health provider focused on adolescents, young adults, and families. Comparable to TFPP's strong emphasis on child, teen, and family mental health services.
- Lyra Health: Mental health benefits provider offering therapy, coaching, and medication management to employers and health plans. Comparable to TFPP in delivering comprehensive mental health services through multiple modalities and care coordination.
- Two Chairs: US private therapy clinic operating multiple in-person locations plus virtual therapy with a multidisciplinary therapist matching model. Closely comparable to TFPP's physical-plus-telepsychology, clinician-matching, and family-adjacent offering.
- Brightside Health: Telehealth mental health provider offering therapy and psychiatry, with strong focus on anxiety, depression, and trauma. Comparable to TFPP's telepsychology delivery and therapy-condition mix.
- Mindpath Health: Outpatient mental health practice with multiple physical clinics plus telehealth across the US. Comparable to TFPP's multi-location private clinic model offering assessments, therapy, and medication management.
- Maven Clinic: Virtual care platform for women's, family, and pediatric health including mental health services. Comparable to TFPP's family-focused positioning and integrated care across multiple specialties.
- Octave: Mental health practice operating in-person clinics plus virtual therapy with a focus on outcomes measurement. Comparable to TFPP's private clinic model offering therapy across multiple conditions and modalities.
- Spring Health: Employer-focused mental health benefits platform combining therapy, coaching, and psychiatry with care navigation. Comparable to TFPP in providing multi-modality mental health care and family-adjacent services.
Broad incumbents
- Headspace Health: Large-scale digital mental wellness platform combining self-guided content, coaching, and therapy. Broader incumbent versus TFPP but overlaps in therapy delivery and content-led mental health engagement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Family Psychology Place social profiles
Digital presenceThe Family Psychology Place financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Family Psychology Place leadership team
Management profileNumber of profiles
Profiles3 records
The Family Psychology Place funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Family Psychology Place M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Family Psychology Place
What does The Family Psychology Place do?
The Family Psychology Place is a private psychology clinic in Calgary, Alberta that delivers in-person and telepsychology services to children, adolescents, adults, couples, and families. Its core service mix comprises comprehensive psychological assessments and evidence-based counselling for a broad range of mental health concerns including ADHD, autism, OCD, trauma, anxiety, depression, grief, chronic pain, ARFID, and enuresis/encopresis. The clinic operates two physical locations (North and South Calgary) and bills insurance providers directly on behalf of clients.
Is The Family Psychology Place a public or private company?
The Family Psychology Place is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Family Psychology Place founded?
The Family Psychology Place was founded in -1. It employs 11 to 50 people.
Where is The Family Psychology Place based?
The Family Psychology Place is headquartered in Calgary, Canada, in the North America region.
How does The Family Psychology Place make money?
Three revenue lines are on record. Psychological Assessment Services are the primary driver. The others are counselling Services and direct Billing to Insurance.
Who are The Family Psychology Place's main competitors?
Direct peers on record are Cerebral, Charlie Health, Lyra Health, Two Chairs, Brightside Health, Mindpath Health, Maven Clinic, Octave and Spring Health. Headspace Health is listed as a broad incumbent.
Does The Family Psychology Place have an API?
No public API is recorded for The Family Psychology Place.
What industry is The Family Psychology Place in?
The Family Psychology Place's product category is Mental Health Services. Its primary akta.pro industry code is HLALAEAG, Couples & Family Therapy Teletherapy Platforms, with a secondary code of BPAGAEAC, Family & Parenting Support Services. Its NAICS code is 621330 and its SIC code is 8000.