Femade Inc

What Femade Inc does

Femade Inc is a multidisciplinary women's health centre headquartered in Ottawa, Ontario, Canada, founded in 2021 and operating as a wholly-owned subsidiary of Bravella Health Inc. The clinic delivers a comprehensive suite of women's health services — including pelvic health physiotherapy, orthopaedic physiotherapy, acupuncture, massage therapy, psychotherapy delivered by Registered Social Workers, naturopathic medicine, women's health physician consultations, dietitian services, occupational therapy, support groups, integrated fertility and pregnancy care, and menopause support — through both in-person visits at its Ottawa location and a virtual service delivery model spanning Ontario.

The centre's clinical offering is anchored by the proprietary IHeartKegels program, which uses an EMSella Chair to deliver high-intensity electromagnetic energy that non-invasively stimulates pelvic floor muscles. Other notable specialty offerings include cosmetic/facial rejuvenation acupuncture and a partnership with DNAide for reproductive genetic counselling. Operating infrastructure includes JaneApp for online booking and direct insurance billing integration, with OHIP-covered services explicitly excluded from the model. The clinic operates a direct-to-consumer model with unit pricing per session (ranging from approximately $90 for a 30-minute massage to $275 for a 90-minute naturopathic initial visit), supplemented by package pricing on signature programs (e.g., IHeartKegels at $1,800+HST for six treatments), a free 15-minute discovery call as a conversion funnel, and a $200 Fem-Aid financial assistance program to widen access. With 13 employees, Femade is a small, specialized clinical services business rather than a scaled platform.

Name

Femade Inc

Legal name

Femade (wholly owned by Bravella Health Inc.)

Website

https://femade.ca

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Femade Inc is an Ottawa-based multidisciplinary women's health clinic founded in 2021, delivering pelvic health physiotherapy, mental health, naturopathic, fertility, and menopause care to women across Ontario via in-person and virtual services.

Ownership category

akta.pro rank

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Service Fees: Femade generates revenue through one-time service fees for individual healthcare appointments across multiple modalities including physiotherapy, psychotherapy, naturopathic medicine, acupuncture, massage therapy, nutrition, and physician services. No subscription or recurring revenue model is indicated.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Femade Inc is a multidisciplinary women's health centre in Ottawa, Ontario that provides integrated healthcare services across women's life stages. Core offerings include pelvic health physiotherapy, orthopaedic physiotherapy, acupuncture (including facial rejuvenation), massage therapy, psychotherapy, naturopathic medicine, dietitian services, occupational therapy, women's health physician care, and the IHeartKegels EMSella Chair program. Services are delivered in-person at the Ottawa clinic and virtually across Ontario through a trauma-informed, holistic approach.

Product overview

Femade Inc is a multidisciplinary women's health centre in Ottawa, Ontario, wholly owned by Bravella Health Inc. The clinic offers a comprehensive suite of health services organized around women's wellness across all life stages. The core offerings include Pelvic Health Physiotherapy and Orthopaedic Physiotherapy for musculoskeletal concerns, the IHeartKegels (EMSella Chair) program for pelvic floor strengthening, Acupuncture services including cosmetic/facial rejuvenation, Massage Therapy, Psychotherapy by Registered Social Workers, Naturopathic Medicine, Women's Health Physician care, Dietitian/Nutrition services, Occupational Therapy, Support Groups, and integrated Fertility and Pregnancy Care programs. All services are delivered through a trauma-informed, holistic approach with both virtual and in-person options across Ontario.

Differentiator

Problem solved

Functional benefit

Products and services

• Pelvic Health Physiotherapy Pelvic floor physiotherapy services focusing on prenatal care, postpartum recovery, chronic pelvic pain, dyspareunia, vulvodynia, vaginismus, dysmenorrhea, interstitial cystitis, bladder/bowel dysfunction, and genito-urinary syndrome of menopause. Targets women experiencing pelvic floor dysfunction and related conditions.
• Orthopaedic Physiotherapy Physiotherapy services using a bio-psycho-social approach to address acute injuries, osteoarthritis, neck/back pain, joint issues, and musculoskeletal conditions through hands-on manual therapy and therapeutic exercise.
• IHeartKegels Program (EMSella Chair) Health Canada and FDA approved Kegel Throne treatment using high-intensity electromagnetic energy to stimulate pelvic floor muscles, equivalent to 11,000 kegels per session. Targets bladder leaks, urinary incontinence, and intimate wellness. Treatment program priced at $1,800+HST for six sessions.
• Acupuncture Traditional Chinese Medicine acupuncture services for pain, fertility, hormonal balance, digestive concerns, pelvic pain, menopause, chronic illnesses, mental health, and postpartum support. Includes specific IVF/IUI acupuncture protocol (3 sessions required).
• Massage Therapy Registered massage therapy including therapeutic massage, prenatal massage, Brazilian lymphatic drainage, post-operative lymphatic drainage, and TMJ massage for pain, tension, stress relief, and musculoskeletal issues.
• Psychotherapy Mental health services provided by Registered Social Workers supporting chronic pain, trauma, relationship difficulties, stress management, anxiety, depression, fertility challenges, and PTSD.
• Naturopathic Medicine Naturopathic doctor services focusing on natural medicine, hormone balancing, gut health, autoimmune conditions, and lifestyle modifications for women's health concerns.
• Support Groups Virtual support groups led by patient advocates for pelvic pain, endometriosis, fertility journey, and birth loss/trauma support.
• Women's Health Physician Medical gynecology and women's health physician services including cervical cancer screening, menopause management, contraception, and vulvar health care.
• Dietitian Services Registered dietitian services specializing in women's health (PCOS, fertility, pregnancy, postpartum), pediatric nutrition, disordered eating, and weight-inclusive nutrition support. Includes one-month and three-month bundle packages.
• Occupational Therapy Occupational therapy focusing on coping skills, stress management, chronic pain symptom management, self-regulation, and improving engagement in meaningful daily activities.
• Facial Rejuvenation / Cosmetic Acupuncture Cosmetic acupuncture focusing on facial needling, cupping, gua sha, and tuina to reduce signs of aging, improve skin health, and promote natural rejuvenation. VIP option includes Celluma LED Therapy.
• Fertility Treatments Integrated fertility support including acupuncture, naturopathic medicine, psychotherapy, and nutrition for conditions including PCOS, endometriosis, and IVF/IUI preparation.
• Pregnancy Care Comprehensive pregnancy care from pre-conception to postpartum including acupuncture, pelvic floor physiotherapy, massage therapy, nutrition, and naturopathic support.
• Menopause Support Natural menopause treatment through acupuncture, pelvic floor physiotherapy, naturopathic medicine, and counselling for symptom management.

Quantifiable outcome

• 95% of women report significant quality of life improvement after 6 IHeartKegels treatments
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Bravella Health Inc.coreOthersFemade is wholly owned by Bravella Health Inc. Parent company that operates the Femade brand as a multidisciplinary women's health centre.
• DNAideminorStrategic or Co-development PartnerDNAide provides reproductive genetic counselling services referenced on Femade's website, offering carrier screening, education on available tests, and interpretation of genetic test results for patients on fertility journeys.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Tia: Tia is a US-based women's health clinic chain offering integrated gynecology, primary care, mental health, and wellness services under one roof. Directly comparable to Femade's multidisciplinary, trauma-informed, integrated-care model targeting women across life stages.
• Parsley Health: Parsley Health is a US functional medicine clinic delivering integrative, multidisciplinary care (naturopathic/holistic physicians, nutritionists, health coaches) via in-person and virtual visits. Comparable to Femade's blend of naturopathic medicine, dietitian services, and root-cause, chronic-condition focus.
• Maven Clinic: Maven Clinic is a virtual women's and family health platform providing fertility, maternity, postpartum, and mental health support. Comparable to Femade's virtual Ontario delivery model and its focus on fertility/pregnancy/postpartum care across a multidisciplinary provider network.
• HerMD: HerMD is a US women's health clinic offering gynecology, menopause care, sexual health, and aesthetics with an integrated, patient-experience-focused model. Closely comparable to Femade's combined physician, menopause, and facial rejuvenation/cosmetic acupuncture offerings.
• Origin: Origin is a US-based pelvic floor and women's health physical therapy provider offering in-person and virtual care with a focus on pregnancy, postpartum, and menopause. Directly comparable to Femade's pelvic floor physiotherapy core and EMSella-adjacent pelvic floor strengthening service line.
• Pelvic Health & Rehabilitation Center: PHRC is a US network specializing in pelvic floor physical therapy for conditions including pelvic pain, incontinence, and postpartum recovery. Comparable to Femade's Pelvic Health Physiotherapy service line and its positioning around under-treated pelvic conditions disproportionately affecting women.

Emerging players

• Elektra Health: Elektra Health is a US virtual menopause care provider combining medical care, education, and community. Comparable to Femade's menopause and women's midlife offerings as well as its support group (community) model.
• Gennev: Gennev is a US virtual menopause care platform offering OB-GYN consultations, nutrition, and coaching. Comparable to Femade's menopause support service line combining acupuncture, naturopathic care, and pelvic floor physiotherapy within a women's midlife health framework.

Broad incumbents

• Lifemark Health Group: Lifemark is a large Canadian physiotherapy and rehabilitation network offering orthopaedic, pelvic health, and multidisciplinary services across many clinics. Comparable to Femade as a Canadian provider of orthopaedic and pelvic floor physiotherapy, but at much broader scale and without Femade's women-only specialization.

Regional players

• Bump Health: Bump Health is a UK-based pre- and postnatal women's health clinic offering physiotherapy, massage, and wellness services. Comparable to Femade's Pregnancy Care program and multidisciplinary prenatal/postpartum service bundling, though operating in a different geography.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/p/DRUvmhUkehS
• LinkedInlinkedin.com/company/femade

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Femade Inc