FENA FLOWERS INC

What FENA FLOWERS INC does

Fena Flowers, Inc. is a privately held Washington corporation headquartered at 12815 N.E. 124th Street, Suite K, Kirkland, WA. The company operates as a single-location retail florist with a direct-to-consumer e-commerce storefront at fenaflowers.com, offering hand-arranged fresh flower bouquets, potted plants, and gift items. Its primary customer base consists of individual consumers purchasing for personal occasions — birthdays, anniversaries, Valentine's Day, Mother's Day, get-well, sympathy/funeral, and new-baby celebrations — with secondary segments in corporate events and weddings serviced through dedicated inquiry portals.

The product portfolio is split between two streams: an in-house 'Fena Products' house brand of exclusive arrangements (Mother's Embrace, Blushing Harmony, Heavenly Hydrangea, Okaasan, Ummi, Mademoiselle, Phenomenal Peach, GO SEAHAWKS!) that are restricted to local deliveries in the Kirkland, WA area, and a set of Teleflora-branded catalog arrangements fulfilled through Fena's membership in the Teleflora florist network. Pricing follows a unit-pricing model with size-based tiers (Standard/Deluxe/Premium); individual arrangements range from $65 to $299, with add-on items such as rose petals priced at $25 (capped at three per order). Same-day delivery is available in the Kirkland, Bellevue, Bothell, Redmond, and Woodinville service area, while nationwide fulfillment is routed through Teleflora's affiliated florist network. Customers can transact via the website, a toll-free number (800) 886-3059, or local line (425) 825-8181, with PayPal offered as an express checkout option.

The underlying technology is a standard e-florist e-commerce platform providing product catalog, shopping cart, secure checkout, zip-code-based pricing lookup, delivery scheduling, and card-message customization. The company maintains a social presence on Instagram, Facebook, and Twitter, and operates an email newsletter for promotions. The firm was recognized in 2018 by Northwest Magazine as a top Pacific Northwest florist and was a finalist in Seattle Business Magazine's Best of Business awards. There is no disclosed headcount, founding date, revenue, funding history, or M&A activity; the firm is a privately held small-business florist with no evidence of public-market activity, subsidiaries, or external investment.

Name

FENA FLOWERS INC

Legal name

Fena Flowers, Inc.

Website

https://fenaflowers.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Fena Flowers, Inc. is a Kirkland, WA-based independent florist selling hand-arranged bouquets and plants via its e-commerce storefront, with same-day local delivery in the greater Kirkland area and nationwide fulfillment through the Teleflora network, serving primarily individual gifting customers plus corporate and wedding clients.

Ownership category

akta.pro rank

Product category

Floral Retail and Delivery Services

NAICS

Florists (4593)

akta.pro primary industry

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)

Keywords

• Fresh flower delivery
• Local florist services
• Wedding floral arrangements
• Corporate event flowers
• Sympathy funeral flowers

Headquarters

HQ city

KIRKLAND, Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Flower Arrangement Sales: One-time sales of hand-arranged fresh flower bouquets, plants, and gift items. Customers purchase individual arrangements for occasions such as birthdays, anniversaries, sympathy, and corporate events. Revenue is transaction-based with no recurring subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Fena Flowers, Inc. is a Kirkland, WA-based florist that designs, hand-arranges, and delivers fresh flower bouquets, potted plants, and custom floral arrangements for personal occasions (birthdays, anniversaries, sympathy, get well, new baby, prom, friendship day), weddings, and corporate events. The company operates an e-commerce storefront at fenaflowers.com offering both exclusive in-house Fena Products and Teleflora network arrangements, with same-day local delivery in the Kirkland area and nationwide delivery through the Teleflora florist network.

Product overview

Fena Flowers, Inc. is a Kirkland, WA-based florist offering hand-arranged fresh flower delivery services. The company operates a standard e-commerce platform with a product portfolio consisting primarily of two categories: (1) Fena Products, the company's exclusive house brand featuring signature arrangements like Mother's Embrace, Blushing Harmony, Heavenly Hydrangea, Okaasan, Ummi, and Mademoiselle designed in-house and exclusive to local deliveries; and (2) Teleflora Network arrangements through their membership in the Teleflora florist network, offering nationally available Teleflora-branded designs. The company also offers occasion-based product categories including Birthday, Get Well, New Baby, Sympathy/Funeral, Anniversary, Friendship Day, and Prom flowers, as well as potted plants such as orchids, succulents, and decorative planters. Service offerings include custom floral arrangements, same-day delivery in the Kirkland area, nationwide delivery via the Teleflora network, and specialized wedding and corporate event floral services.

Differentiator

Problem solved

Functional benefit

Brands

• Fena Products: A product line of exclusive floral arrangements and designs created by Fena Flowers, available only for local deliveries in the Kirkland area.

Products and services

• Fena Products (House Brand) Exclusive house brand product line of floral arrangements and designs created in-house by Fena Flowers, including Mother's Embrace, Blushing Harmony, Heavenly Hydrangea, Ummi, Mademoiselle, Phenomenal Peach, and GO SEAHAWKS! themed designs. Available only for local deliveries in the Kirkland, WA area.
• Birthday Flowers Flower arrangements and bouquets specifically curated for birthday occasions, including roses, lilies, orchids, and mixed seasonal blooms, for individual consumers and gift-givers.
• Get Well Flowers Cheerful flower arrangements designed to lift spirits and send well wishes to those recovering from illness or injury.
• New Baby Flowers Flower arrangements and plants suitable for celebrating new births, including options for baby girls and baby boys.
• Sympathy & Funeral Flowers Compassionate floral arrangements for funeral services and sympathy occasions, including casket sprays, standing sprays, wreaths, and memorial bouquets.
• Anniversary Flowers Romantic flower arrangements and roses designed for anniversary celebrations.
• Friendship Day Flowers Bright, cheerful arrangements designed to celebrate friendship and Friendship Day occasions.
• Prom Flowers Elegant bouquets and wearable floral accessories including corsages and boutonnieres designed for prom night.
• Plants Potted plants including orchid planters, succulent arrangements, and living plant gifts such as Endearing Planter, Woodland Whimsy, and Ceramic Garden Planter.
• Wedding Floral Services Full-service wedding floristry including custom bridal arrangements, ceremony flowers, and reception decorations with inquiry-based consultation through a dedicated wedding inquiry form.
• Corporate Event Floral Services Professional floral arrangements and event decoration services for corporate events, meetings, and business functions with dedicated corporate pricing and inquiry forms.
• Custom Floral Arrangements Bespoke floral design service where customers can request custom arrangements tailored to specific occasions, colors, or preferences by contacting the florist directly via phone or email.
• Teleflora Network Arrangements Teleflora-branded floral designs available through the Teleflora florist network, including Teleflora's Party Girl, Teleflora's Rainforest Bouquet, and Teleflora's Desert Sunrise Bouquet, fulfilling nationwide orders outside the local Kirkland delivery area.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Teleflora NetworkcoreChannel Partner/ Reseller/ DistributorFena Flowers, Inc. is a proud member of the Teleflora Network, which enables them to fulfill orders outside their local delivery area. This network membership allows nationwide flower delivery through Teleflora's network of affiliated florists, providing consistent quality and service standards across the country.

Recent moves5 records

Expansion highlights4 records

Direct peers

• ProFlowers: Online-only flower delivery brand (part of the 1-800-Flowers family) focused on farm-fresh cut flowers shipped directly to consumers. Comparable because it competes for the same online birthday, anniversary, sympathy, and thank-you occasions as Fena's e-commerce storefront.
• H.Bloom: Subscription and on-demand floral service for residential and corporate customers. Comparable because it targets the same corporate and recurring gifting demand that Fena's Corporate Events and custom arrangement services address.
• The Bouqs Co. Digital-native flower delivery company sourcing directly from farms. Comparable because it offers occasion-based floral arrangements online with subscription options, competing for the same digitally-orchestrated gifting occasions as Fena.
• UrbanStems: Online flower and plant gifting brand with a curated, design-forward assortment. Comparable because it targets the same digitally native consumer purchasing flowers for birthdays, anniversaries, and corporate gifting that Fena serves through fenaflowers.com.
• From You Flowers: Online florist offering same-day and scheduled delivery of flower arrangements and gifts. Comparable because it competes for the same impulse and occasion-based online flower orders, including Teleflora-network fulfillment.

Broad incumbents

• FTD: Long-standing national florist network and online flower delivery brand. Comparable to Fena because FTD connects customers to a member florist base for local fulfillment, directly paralleling the network model Fena accesses through Teleflora.
• BloomNation: Online marketplace that aggregates independent local florists. Comparable because it is a structural alternative to the Teleflora/FTD network model for connecting local florists with online demand, directly competing for the same local-shop, nationwide-reach value proposition.
• 1-800-Flowers: The largest U.S. direct-to-consumer floral and gift retailer, operating multiple brands (1-800-Flowers, Harry & David, Cheryl's). Comparable because it sells occasion-based flower arrangements online and ships nationwide, competing for the same consumer gifting occasions that drive Fena's retail demand.

Others

• Teleflora: U.S. florist network operator that connects consumers to member florists for local fulfillment. Comparable because Fena is itself a Teleflora member; Teleflora acts as both a critical channel partner and an ecosystem enabler rather than a direct product competitor in Fena's local market.

Regional players

• Interflora: International florist network headquartered in the UK with member florists worldwide. Comparable to Teleflora at a global level; relevant as a structural benchmark for how Fena could leverage (or be constrained by) network affiliation for cross-border floral delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FenaFlowers
• Instagraminstagram.com/fena_flowers
• LinkedInlinkedin.com/company/fena-flowers-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FENA FLOWERS INC