What Florbal Mladá Boleslav does

AMIX Florbal Mladá Boleslav (formerly Florbal Mladá Boleslav; also operated under the title Předvýběr.CZ Florbal Mladá Boleslav) is a non-profit Czech floorball club founded in 1998, headquartered in Mladá Boleslav III, Central Bohemia, and a continuous participant in the top-tier Livesport Superliga since 2004. The club fields an elite men's A-team (5-time Superliga champion; 15-time medalist; 5-time Czech Cup winner; Champions Cup winner in 2024/25) and operates one of the most comprehensive age-graded youth development programs in Czech floorball, spanning minipřípravka (age 3+) through juniors, with regional academy branches in Kosmonosy, Kněžmost, and Luštěnice and an annual Bolka Camp for children aged 5-15.

The club's core technology is the sport of indoor floorball itself (salový florbal), delivered through structured training curricula, a full Oxdog equipment partnership (the first such complete arrangement by a Czech club, in place since summer 2024), and the eos sports-club management platform. Matchday operations leverage dual home venues — UNYP Arena (Nová městská sportovní hala, Zalužanská 1457) and O2 Arena for play-offs and finals — supported by professional video broadcasts via Optima Stream since 2023/24 and a digital matchday program.

Revenue is generated across five streams: sponsorship and partnership agreements (anchored by general partner AMIX Nutrition from July 2026, with ŠKODA AUTO, ŠKO-ENERGO, Středočeský kraj, and the Statutární město Mladá Boleslav as main partners and 30+ additional partners); ticketing and matchday revenue; fanshop and merchandise sales via the Made in Bolka Shop (physical and e-commerce at madeinbolkashop.cz); membership fees through the členská sekce platform; and Bolka Camp and youth-program fees. The organization serves three core customer segments: floorball fans and spectators, youth players and families, and corporate sponsors/B2B partners, with the club recognized as the Youth Sports Center of the Central Bohemian Region.

Name

Florbal Mladá Boleslav

Legal name

AMIX Florbal Mladá Boleslav

Website

https://florbalmb.cz

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

AMIX Florbal Mladá Boleslav is a Czech non-profit elite floorball club competing in the Livesport Superliga, operating a five-time champion men's A-team and a comprehensive age-graded youth development ecosystem (ages 3-18) with regional academy branches, serving fans, youth players, families, and corporate sponsors in Central Bohemia.

Ownership category

akta.pro rank

Product category

Professional Sports Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)

akta.pro secondary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Elite floorball club
• Youth sports development
• Professional floorball team
• Sports club membership
• Floorball academy training

Headquarters

HQ city

Mladá Boleslav

HQ country

Czechia

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Ticketing and matchday revenue: Revenue from ticket sales for home games at UNYP Arena and O2 Arena, including matches in the Livesport Superliga.
2. Sponsorship and partnership agreements: Primary revenue stream from sponsorship deals with general partner AMIX Nutrition, main partners (ŠKODA AUTO, ŠKO-ENERGO, Středočeský kraj, Statutární město Mladá Boleslav), and numerous other partners and media partners. Naming rights from Předvýběr.CZ (general partner 2020-2026) and AMIX (from July 2026).
3. Fanshop and merchandise sales: Club store (Made in Bolka Shop) at Zalužanská 1457, e-shop at madeinbolkashop.cz, and merchandise stand at matches. Offers Salming, Mizuno, Amix, Gatorade brands and Made in Bolka fan collection.
4. Membership fees: Členská sekce (member section) with annual membership fees for players and club members.
5. Bolka Camp and youth programs: Revenue from Bolka Camp summer camp (annual, children aged 5-15), Bolka Academy skills trainings, and other youth development programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

AMIX Florbal Mladá Boleslav ("Bolka") is an elite Czech floorball club that fields a professional A-team in the Livesport Superliga and runs a comprehensive youth development ecosystem spanning minipřípravka (ages 3+) through juniors. The club sells matchday attendance, annual memberships, youth team participation, the Bolka Camp summer program, and the Bolka Academy skills training, and operates the Made in Bolka Shop for branded merchandise.

Product overview

AMIX Florbal Mladá Boleslav is an elite Czech floorball club offering a comprehensive ecosystem of services centered around its A-team competing in the Livesport Superliga. The club operates multiple youth teams across all age categories (from minipřípravka through juniors) and supports their development through the Bolka Academy and Bolka Camp programs. The club maintains a merchandise operation (Made in Bolka Shop) and a digital member platform. The organization is built around community engagement, youth development, and competitive excellence in floorball.

Differentiator

Problem solved

Functional benefit

Brands

• Made in Bolka: Initiative expressing the club's relationship to Mladá Boleslav, promoting local identity and quality
• Bolka Academy
• Bolka Camp
• Made in Bolka Shop
• Skills Arena Bolka
• Bolka Mindset

Products and services

• AMIX Florbal MB A-tým (Livesport Superliga professional floorball team)

Quantifiable outcome

• 5-time champion of Livesport Superliga and 5-time Cup winner — achieving first double in club history in 2025/26
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

34 partnerships are on record, tiered flagship, core and minor.

• AMIX Nutrition (AMIX)flagshipGTM or Marketing Partner · 24 June 2026Leading European sports nutrition manufacturer based in Turnov becomes the general partner of Bolka from July 1, 2026. Three-year agreement with an option for another season. Club renamed to AMIX Florbal MB. Provides sports nutrition products and general partnership support.
• Předvýběr.CZflagshipGTM or Marketing PartnerStaffing and recruitment agency founded in 2008 with ~50 employees in Prague and regional offices. General partner from July 2020 to June 2026; continued as main partner from July 2026. CEO František Boudný. Majority owned by Genesis Growth Equity Fund I.
• ŠKODA AUTOcoreGTM or Marketing PartnerPrimary partner — the club's main automotive sponsor and the city's largest employer. Provides significant regional corporate backing and visibility.
• ŠKO-ENERGOcoreGTM or Marketing PartnerMain partner and co-organizer of the ŠKO-ENERGO Cup international youth tournament. Energy services company serving the ŠKODA AUTO ecosystem.
• Středočeský krajcoreGTM or Marketing PartnerMain partner and regional government authority — the largest region in the Czech Republic by area and population, completely surrounding Prague. Hejtmanka Petra Pecková (STAN). Club is Sportovní centrum mládeže (Youth Sports Center) of the region.
• Statutární město Mladá BoleslavcoreGTM or Marketing PartnerMain partner — the statutory city with ~44,000 inhabitants, founded in the 10th century, home to ŠKODA AUTO. Mayor MUDr. Raduan Nwelati (ODS). Long-term supporter of sports including floorball.
• BLACK.ETcoreGTM or Marketing PartnerMain partner since 2018. Dynamic creative company organizing cultural, sports, corporate and social events in Mladá Boleslav, including Krásná Louka Fest. Also works with film productions.
• STACIVcoreGTM or Marketing PartnerMain partner founded by Ing. Josef Volf, longtime supporter and president of Mladá Boleslav floorball, whose significant contribution helped the club establish itself among Czech club elite.
• Turinsky TransportcoreGTM or Marketing PartnerMain partner for over 20 years. Transport company with representation in Czech Republic, Germany and Slovakia, specializing in automobile transport across Europe. Also offers repairs, fuel, parts and vehicle washing.
• EGOÉcoreGTM or Marketing PartnerMain partner since 2021. Company involved in transport infrastructure projects, outdoor furniture, camping vehicle conversions, and sports equipment.
• Sprinkler GroupcoreGTM or Marketing PartnerMain partner. Company specializing in design, service, manufacturing and installation of fire suppression systems across the Czech Republic.
• OxdogcoreTechnology or IntegrationFlorball equipment partner. In summer 2024, Bolka became the first Czech club with a complete Oxdog partnership — 4-season agreement covering all equipment needs.
• eoscoreTechnology or IntegrationSince 2018/19, eos provides comprehensive sports club management services including the eos platform operation, website integration and technical support, and graphic services.
• GatorademinorGTM or Marketing PartnerSports drink brand. Products available at Made in Bolka Shop. Represented exclusively in Czech Republic and Slovakia by LEVELSPORTKONCEPT.
• MizunominorGTM or Marketing PartnerSports apparel and footwear brand founded in 1906 in Osaka, Japan. Represented exclusively in Czech Republic and Slovakia by LEVELSPORTKONCEPT. Products available in Made in Bolka Shop.
• Klinika Dr. PírkaminorGTM or Marketing PartnerHealthcare facility with over 80 years of tradition in Mladá Boleslav. Services: orthopedics, surgery, gastroenterology, neurology, physiotherapy, cardiology. Director MUDr. Stanislav Najman. New pavilion opened in 2017 designed by Martin Rajniš.
• Rádio MBminorGTM or Marketing PartnerRegional radio station broadcasting since the 1980s hits. Covers all Předvýběr.CZ Florbal Mladá Boleslav match results and features interviews with players and coaching staff.
• Optima StreamcoreTechnology or IntegrationMedia partner and provider of professional video broadcasts of home matches in the Livesport Superliga since the 2023/24 season.
• VIP line s. r. o.minorGTM or Marketing PartnerPassenger transport company with over 22 years of experience. Among its clients are ŠKODA AUTO, ŠKODA AUTO Vysoká škola, FK Mladá Boleslav and Bolka. Provides bus transport for Superliga matches, junior and cadet games, and international tournaments.
• DecathlonminorGTM or Marketing PartnerFrench sports equipment retailer with the mission 'To be beneficial to people and the planet.' Branch located at Jičínská 1419, Mladá Boleslav.
• Odbory KOVO MBminorGTM or Marketing PartnerTrade union organization of ŠKODA AUTO employees in Mladá Boleslav. Also includes retired members and agency workers in the Master Vendor system. Independent of employers, political parties, and state bodies.
• Marvel GymminorGTM or Marketing PartnerModern fitness facility in Mladá Boleslav since 2024 (10 years in operation). Two locations: Staroměstské náměstí 20/21 and U Stadionu 1322 (Městská sportovní hala). Partner since 2025.
• Dragon InternetminorGTM or Marketing PartnerInternet, television, calling and IT services provider. Partner since March 2024.
• Le BarberminorGTM or Marketing PartnerMen's barbershop in Prague Gate, Mladá Boleslav. Second location in Kosmonosy at Hradišťská 184 since summer 2020. Fans compete for vouchers at home matches.
• Boleslavské službyminorGTM or Marketing PartnerConstruction, reconstruction, repair and modernization of properties in Mladá Boleslav and surroundings. Services include minor modifications, complete renovations, and photovoltaic installation.
• HygodomuminorGTM or Marketing PartnerCleaning and hygiene product brand, part of HYGOTREND group with 30+ years serving businesses in Czech Republic and Slovakia. Professional products now available for households at hygodomu.cz.
• OSPRO MBminorGTM or Marketing PartnerStaffing agency with over 20 years of experience on the Czech labor market, connecting employers with job seekers.
• TechemminorGTM or Marketing PartnerLeading provider of energy services and metering/regulation equipment. Celebrated 25 years in the Czech Republic in 2018. Branch in Kosmonosy near Mladá Boleslav.
• TelmominorGTM or Marketing PartnerCompany specializing in design, installation and service support of security and information systems.
• Made in Bolka ShopminorGTM or Marketing PartnerClub store open since November 2017. Sells Salming, Mizuno, Amix, Gatorade and Made in Bolka fan collection. Located in Nová SH Mladá Boleslav, Zalužanská 1457. Visited by club members, Florball Academy students, and Regional Amateur League players.
• Kiss RadiominorGTM or Marketing PartnerEstablished radio station on the Czech market. Successor to Kiss Delta in the Mladoboleslavsko region, broadcasting at 92.9 FM.
• Signál rádiominorGTM or Marketing PartnerSuccessor to Radio Jizera with a large listener base and well-established reputation. Based in Mladá Boleslav with significant reach beyond the region.
• Boleslavský deníkminorGTM or Marketing PartnerRegional newspaper published by VLTAVA-LABE-MEDIA, appearing daily except Sundays and holidays. Coverage of floorball news. Also media partner of Český florbal.
• První boleslavskáminorGTM or Marketing PartnerRegional television news. 20-minute report block updated regularly with new coverage. Premieres daily at 22:00. Regularly covers Předvýběr.CZ Florbal Mladá Boleslav news.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• AC Sparta Praha (florbal): Sparta Prague's floorball section competing in the Czech elite system; operates in the same league and offers a comparable mix of top-flight competition and youth development.
• IBF Falun: Leading Swedish floorball club, multiple SSL champion, and Champions Cup competitor; comparable as an elite floorball franchise with strong academy, sponsorship portfolio, and European pedigree.
• SV Wiler-Ersigen: Swiss top-flight floorball club and multiple Champions Cup winner; directly comparable in scale, sponsor model, and academy-driven approach as a mid-sized elite European floorball franchise.
• Tatran Střešovice: Top Czech floorball club based in Prague and a direct rival in the Livesport Superliga; regularly competes with Florbal MB for league and cup titles.
• Storvreta IBK: Swedish SSL powerhouse with extensive trophy history and youth academy; structurally analogous to Florbal MB as a top-tier club built around homegrown talent and Champions Cup-level competitiveness.
• 1. SC Vítkovice Florbal: Historic Czech floorball powerhouse from Ostrava; competing in Livesport Superliga and a comparable elite club in terms of trophies, youth development, and sponsor base.
• Hattrick Brno: Brno-based elite floorball club in the Czech top flight; recent recipient of player Jáchym Eliáš from Florbal MB, illustrating direct competitive overlap in the player market.

Regional players

• TPS Turku (floorball): Top Finnish floorball club competing in F-liiga; relevant peer due to Champions Cup participation and similar club-scale sponsorship-driven model, though operating in a different national market.
• FK Mladá Boleslav: Professional football club from the same city as Florbal MB; shares overlapping local sponsors (ŠKODA AUTO, VIP line) and the same regional catchment, illustrating both partnership opportunity and competitive pressure for the same corporate sponsorship pool.

Broad incumbents

• HC Kometa Brno: Czech elite ice hockey club based in Brno with a major sponsor/kit-supplier overlap (Jersey 53); comparable as a Central European elite sports franchise competing for regional corporate sponsors and fan attention.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FlorbalMB
• YouTubeyoutube.com/user/florbalmb98
• Facebookfacebook.com/florbalmb
• LinkedInlinkedin.com/company/florbal-mlad%C3%A1-boleslav
• Instagraminstagram.com/florbalmb

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florbal Mladá Boleslav