Flower Market
Flower Market is a curated, direct-to-consumer cannabis e-commerce and delivery platform serving adult-use and medical patients across six California metros under licenses held by GE United Technologies LLC and SPGD LLC.
- Company typePrivate
- Founded2021
- HeadquartersCommerce, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Flower Market does
Flower Market is a direct-to-consumer cannabis e-commerce and delivery platform operating exclusively in California. The platform is operated by GE United Technologies LLC and SPGD LLC, two affiliated California LLCs that also do business as Grassdoor, and is headquartered at 5500 E Washington Blvd in Commerce, CA. It holds California state cannabis licenses C9-0000402-LIC and C9-0000491-LIC. The site at flowermarket.delivery sells curated cannabis products across nine categories — Edibles, Capsules, Drinks, Tinctures, Topicals, Flower, Pre-Rolls, Vapes, and Concentrates — and organizes merchandising around benefit filters (Sleep, Relaxation, Creativity) rather than exhaustive SKU breadth. Same-day and next-day delivery is offered across San Diego, Orange County, Los Angeles, Ventura County, San Francisco Bay Area, San Jose, and other select California cities, with licensed third-party partners fulfilling certain transactions and deliveries. The platform also offers Bundles for multi-item savings, a referral program providing up to $100 in store credit, and a cannabis education blog, and lists curated brand partners including Pantry, Artet, Paradise Club, Seaweed Naturals, Cannabiotix, Nasha Farms, Aster Farms, and Papa & Barkley. Pricing is transaction-based pay-as-you-go with delivery, restocking, and compliance fees shown at checkout, and revenue is generated through direct sales of cannabis products to adult-use (21+) and medical (18-20 with valid CA recommendation) consumers.
Flower Market firmographics
Firmographics- Name
- Flower Market
- Legal name
- GE United Technologies LLC, SPGD LLC
- Website
- https://flowermarket.delivery
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Flower Market is a curated, direct-to-consumer cannabis e-commerce and delivery platform serving adult-use and medical patients across six California metros under licenses held by GE United Technologies LLC and SPGD LLC.
- Ownership category
- akta.pro rank
Flower Market industry classification
Industry- Product category
- Online Cannabis Marketplace
- akta.pro primary industry
- On-Demand Cannabis Delivery (Courier-to-Consumer) (CRANAGAA)
- akta.pro secondary industries
- Cannabis Online Ordering for Delivery (Marketplace/Aggregator) (CRANAGAD), Adult-Use (Recreational) Cannabis Delivery & Online Ordering (CRANAGAH)
Keywords
Where Flower Market is headquartered
LocationHeadquarters
- HQ city
- Commerce
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Flower Market business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Cannabis Product Sales: The primary revenue stream comes from direct sales of cannabis products to consumers through the Flower Market platform. Products include edibles, capsules, drinks, tinctures, topicals, flower, pre-rolls, vapes, and concentrates. The company acts as an e-commerce provider facilitating transactions between licensed cannabis retailers and consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard cannabis product pricing with delivery |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Flower Market product offering
Product offeringCore offering
Flower Market operates a curated, direct-to-consumer cannabis delivery marketplace in California, selling a vetted selection of cannabis products — Edibles, Capsules, Drinks, Tinctures, Topicals, Flower, Pre-Rolls, Vapes, and Concentrates — from partner brands through its own e-commerce storefront at flowermarket.delivery. Orders are fulfilled by licensed cannabis retailers and delivered to consumers via licensed drivers, with same-day and next-day delivery available across multiple California metros. The company also offers curated Bundles, a Referral Program providing up to $100 in store credit, and an educational cannabis content library.
Product overview
Flower Market is a cannabis delivery marketplace and online dispensary operating in California, built on the Grassdoor e-commerce platform and operated by GE United Technologies LLC and SPGD LLC. The offering centers on a curated marketplace of cannabis products — spanning Edibles, Capsules, Drinks, Tinctures, Topicals, Flower, Pre-Rolls, Vapes, and Concentrates — organized by consumption category and by wellness benefit (Sleep, Relaxation, Creativity). The platform also offers Bundles for savings on multi-item combinations, a Referral Program providing up to $100 in store credit, and curated partner brands including Pantry, Artet, Paradise Club, Seaweed Naturals, Cannabiotix, Nasha Farms, Aster Farms, and Papa & Barkley. Delivery is available same-day or next-day across San Diego, Orange County, Los Angeles, Ventura County, San Francisco Bay Area, San Jose, and other select California cities. The company also publishes cannabis education blog content covering recreational use, medical applications, vaping, and general cannabis wellness.
Differentiator
Problem solved
Functional benefit
Products and services
- Edibles Cannabis-infused edible products including gummies, chocolates, and other ingestible forms sold for recreational and wellness use to adult California consumers via home delivery.
- Capsules Cannabis capsules and softgels providing measured doses for convenient, smokeless consumption, delivered to adult California consumers.
- Drinks Cannabis-infused beverages including teas, sodas, and other drinkable products offering controlled dosing, delivered to adult California consumers.
- Tinctures Cannabis tinctures — liquid extracts administered sublingually for fast-acting effects and precise dosing — delivered to adult California consumers.
- Topicals Cannabis-infused creams, lotions, balms, and patches applied to the skin for localized relief without psychoactive effects, delivered to adult California consumers.
- Flower Raw cannabis flower — the foundational plant form — sold by weight for smoking or vaporizing and delivered to adult California consumers.
- Pre-Rolls Pre-rolled cannabis joints — ready-to-smoke convenience formats made from ground flower — delivered to adult California consumers.
- Vapes Cannabis vaporizer products including cartridges and disposable pens for inhalation consumption, delivered to adult California consumers.
- Concentrates High-potency cannabis extracts including shatter, wax, hash, and other concentrated forms, delivered to adult California consumers.
- Bundles Curated multi-item cannabis product bundles offering savings, available to adult California consumers via the Flower Market delivery platform.
- Referral Program Referral incentive program available to Flower Market customers, offering up to $100 in store credit for referrers and $25 off first order for referred friends, redeemable in increments of $25.
Quantifiable outcome
- Referral program offering up to $100 in store credit for referrers and $25 for new customers on first order
Companies that use Flower Market
Customer profileSegments2 records
Ideal customer profiles2 records
Flower Market technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Flower Market partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- PantrycorePantry is one of the curated cannabis brands available on the Flower Market platform. Products are sold through Flower Market's e-commerce delivery service.
- ArtetcoreArtet is a curated cannabis brand featured on Flower Market's platform. The brand is sold through Flower Market's delivery service.
- Paradise ClubcoreParadise Club is a curated cannabis brand available on Flower Market's platform. Products are distributed through Flower Market's delivery service.
- Seaweed NaturalscoreSeaweed Naturals is a curated cannabis brand featured on Flower Market's platform for delivery.
- CannabiotixcoreCannabiotix is a curated cannabis brand available through Flower Market's delivery platform.
- Nasha FarmscoreNasha Farms is a curated cannabis brand featured on Flower Market's platform for consumer delivery.
- Aster FarmscoreAster Farms is a curated cannabis brand available through Flower Market's delivery service.
- Papa & BarkleycorePapa & Barkley is a curated cannabis brand available on Flower Market's platform for delivery to consumers.
- Licensed Cannabis Dispensaries and PartnerscoreFlower Market partners with licensed cannabis dispensaries and third-party companies operating Partner Sites branded with their trademarks but under Flower Market's operational control.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Flower Market competitors and assessment
Company assessmentDirect peers
- Grassdoor: Grassdoor is the sister brand operated by the same parent entities (GE United Technologies LLC / SPGD LLC) using the same delivery infrastructure, directly serving the same California cannabis delivery market with parallel D2C offerings.
- Eaze: Eaze is a California-based cannabis delivery marketplace offering on-demand and scheduled delivery of cannabis products, directly competing with Flower Market on the same D2C delivery model in overlapping California metro areas.
- Caliva: Caliva is a vertically integrated California cannabis brand and dispensary/retailer delivering a curated product range across California, mirroring Flower Market's premium, wellness-angled cannabis offering.
- Nugg Club / NuggMD: Nugg Club (formerly Nugg) is a California cannabis delivery aggregator offering on-demand delivery across multiple California cities with a marketplace model comparable to Flower Market.
- Embarc: Embarc is a California-focused consumer cannabis brand and delivery platform offering curated products similar to Flower Market's 'discovery of quality over quantity' positioning across California markets.
Broad incumbents
- Weedmaps: Weedmaps is a cannabis marketplace connecting consumers with dispensaries and delivery services, including same-day delivery in California, directly overlapping with Flower Market as a discovery-to-checkout cannabis platform.
- Leafly: Leafly is a major cannabis discovery and information platform that also supports online ordering and delivery in California, overlapping with Flower Market's discovery/curation value proposition and serving the same adult-use consumer.
- Dutchie: Dutchie is a leading cannabis e-commerce platform powering online ordering and delivery for dispensaries, including many California retailers; it competes with Flower Market at the marketplace/aggregator layer and provides checkout technology to similar retailers.
Emerging players
- Cookies (cannabis retail): Cookies is a California-originated premium cannabis brand operating retail and delivery locations, offering a curated, brand-forward experience comparable to Flower Market's curated marketplace model.
Others
- Jane Technologies: Jane provides e-commerce and online ordering technology to licensed cannabis dispensaries, including many California retailers; it is an enabler/competitor at the platform layer rather than a direct consumer brand, but operates in the same cannabis digital commerce stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Flower Market social profiles
Digital presenceFlower Market financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flower Market leadership team
Management profileNumber of profiles
Flower Market funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flower Market M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flower Market
What does Flower Market do?
Flower Market operates a curated, direct-to-consumer cannabis delivery marketplace in California, selling a vetted selection of cannabis products — Edibles, Capsules, Drinks, Tinctures, Topicals, Flower, Pre-Rolls, Vapes, and Concentrates — from partner brands through its own e-commerce storefront at flowermarket.delivery. Orders are fulfilled by licensed cannabis retailers and delivered to consumers via licensed drivers, with same-day and next-day delivery available across multiple California metros. The company also offers curated Bundles, a Referral Program providing up to $100 in store credit, and an educational cannabis content library.
Is Flower Market a public or private company?
Flower Market is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Flower Market founded?
Flower Market was founded in 2021. It employs 11 to 50 people.
Where is Flower Market based?
Flower Market is headquartered in Commerce, United States, in the North America region.
How does Flower Market make money?
One revenue line is on record: cannabis Product Sales.
Who are Flower Market's main competitors?
Direct peers on record are Grassdoor, Eaze, Caliva, Nugg Club / NuggMD and Embarc. Broad incumbents are Weedmaps, Leafly and Dutchie. Cookies (cannabis retail) is listed as an emerging player. Jane Technologies is listed as an others.
Does Flower Market have an API?
No public API is recorded for Flower Market.
What industry is Flower Market in?
Flower Market's product category is Online Cannabis Marketplace. Its primary akta.pro industry code is CRANAGAA, On-Demand Cannabis Delivery (Courier-to-Consumer), with a secondary code of CRANAGAD, Cannabis Online Ordering for Delivery (Marketplace/Aggregator).