FLY FAMILY THERAPY, INC.
Fly Family Therapy, Inc. is a family-owned outpatient mental health practice in Newport News and Williamsburg, Virginia, offering individual, couples, and family therapy, EMDR, and neurofeedback-based services including qEEG brain mapping and Peak Performance programs for athletes and veterans.
- Company typePrivate
- Founded1985
- HeadquartersNewport News, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What FLY FAMILY THERAPY, INC. does
Fly Family Therapy, Inc., operating as Fly Family Therapy & Neurotherapy, is a private outpatient mental health practice founded in 1985 by Lanier Fly, D.Min, LMFT, and headquartered in Newport News, Virginia. The firm is family-owned, co-led by Lanier Fly and Kristen Fly (Clinical Director), and operates a second location in Williamsburg. It serves individuals, couples, families, athletes, military veterans, and Spanish-speaking clients in the Hampton Roads region of Virginia.
The practice's service mix spans conventional psychotherapy (individual, couples, family), specialty modalities including EMDR (Target2zero), and a differentiated neurotechnology stack centered on quantitative EEG (qEEG) brain mapping with LORETA imaging, Z-Score neurofeedback, and infra-low frequency neurofeedback. It also offers a fixed-price Comprehensive Psychological Assessment at $2,500 and a Peak Performance program targeting athletes; medication management and group therapy are stated as planned expansions.
The business model is fee-for-service direct-to-consumer therapy with per-session pricing plus a flat-fee assessment product. Distribution is via two physical offices and online/tele-therapy appointments, with no disclosed enterprise contracts, payer-anchor relationships, or employer partnerships. External funding is not disclosed; the firm appears self-funded and operated as a closely-held family business. Limited public signals on revenue, headcount (cited as ~9 employees with 11+ clinicians/residents), and customer mix indicate a small, locally-rooted practice with modest commercial scale.
FLY FAMILY THERAPY, INC. firmographics
Firmographics- Name
- FLY FAMILY THERAPY, INC.
- Legal name
- Fly Family Therapy & Neurotherapy
- Website
- https://flytherapy.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fly Family Therapy, Inc. is a family-owned outpatient mental health practice in Newport News and Williamsburg, Virginia, offering individual, couples, and family therapy, EMDR, and neurofeedback-based services including qEEG brain mapping and Peak Performance programs for athletes and veterans.
- Ownership category
- akta.pro rank
FLY FAMILY THERAPY, INC. industry classification
Industry- Product category
- Mental Health and Neurotherapy Services
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (621330), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Couples & Family Therapy Teletherapy Platforms (HLALAEAG)
- akta.pro secondary industries
- Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching) (HLALAEAJ), Neurorehabilitation Centers (HLAFAFAH)
Keywords
Where FLY FAMILY THERAPY, INC. is headquartered
LocationHeadquarters
- HQ city
- Newport News
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
FLY FAMILY THERAPY, INC. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Therapy and Counseling Services: Individual, couples, and family therapy sessions provided by licensed therapists and residents. Billed per session, likely on a fee-for-service basis.
- Neurofeedback Training Sessions: Direct brain training sessions using EEG neurofeedback. Clients pay per session or as part of a training plan.
- Psychological Assessment Services: Comprehensive psychological and neuropsychological assessment for children and adults. Charged at a flat self-pay rate of $2,500 covering diagnostic interview, testing, questionnaires, and feedback session.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Comprehensive Psychological Assessment |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
FLY FAMILY THERAPY, INC. product offering
Product offeringCore offering
Fly Family Therapy & Neurotherapy provides outpatient mental health services through two Virginia offices, including individual, couples, and family psychotherapy, EEG-based neurofeedback training, qEEG brain mapping with LORETA imaging, and comprehensive psychological and neuropsychological assessments. Services are delivered by licensed therapists, residents, and board-certified neurofeedback specialists to children, adolescents, adults, seniors, couples, families, athletes, and veterans.
Product overview
Fly Family Therapy & Neurotherapy offers a coordinated suite of mental health and brain-training services led by licensed clinicians. The core portfolio centers on traditional psychotherapy modalities (individual, couples, and family therapy) combined with advanced neurotechnology services including neurofeedback training (standard, Infra-low, and Z-Score variants at 4-channel and 19-channel configurations), qEEG brain mapping, and comprehensive psychological assessments. The practice also offers specialized EMDR therapy for trauma processing and Peak Performance services for athletes. All services are available in both English and Spanish, with planned expansion into medication management.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual Therapy
Quantifiable outcome
- Approximately 70% of neurofeedback patients report immediate decrease in anxiety and improvement in sleep, with that number increasing throughout the course of treatment
Companies that use FLY FAMILY THERAPY, INC.
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
FLY FAMILY THERAPY, INC. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
FLY FAMILY THERAPY, INC. partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered supporting.
- EEG InfosupportingEEG Info provided seven neurofeedback systems to Panzi Hospital and the Panzi Church of the Holy Spirit in Bukavu, DRC. Three additional systems were later provided, with the sites requesting more due to long wait times for those being treated.
- BeemedicsupportingBeemedic generously donated four neurofeedback systems to support the 2014 Congo mission trip. Two systems were delivered to Panzi Hospital and two to the local church, enabling neurofeedback treatment for women with PTSD.
- Homecoming for VeteranssupportingNational program providing free neurofeedback to veterans with service-related PTSD or head injuries. Fly Family Therapy participates as a provider, offering free neurofeedback sessions to eligible veterans at their private practice.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
FLY FAMILY THERAPY, INC. competitors and assessment
Company assessmentBroad incumbents
- Cerebral: Cerebral is a national telehealth mental health provider combining therapy with medication management — directly comparable to Fly Family Therapy's planned integrated-care expansion and addressing overlapping anxiety/depression/ADHD demand.
- Talkspace: Talkspace is an online therapy and psychiatry platform that competes with the therapy side of Fly Family Therapy's offering; broader in scope (national, asynchronous, medication) but addresses the same individual/couples therapy buyer.
- BetterHelp: BetterHelp is the largest online therapy marketplace and a broad incumbent in the same individual therapy category that Fly Family Therapy addresses, with significantly larger marketing scale and geographic reach.
- Lyra Health: Lyra Health is an enterprise mental health benefits platform that routes employees to therapy and coaching providers — relevant as a channel that competes for the same employer-sponsored therapy demand that practices like Fly Family Therapy's Homecoming for Veterans program serve.
Direct peers
- Amen Clinics: Amen Clinics operates psychiatric clinics that integrate qEEG brain imaging (SPECT), neurofeedback and therapy — the closest direct peer to Fly Family Therapy's neurotechnology-plus-therapy model, albeit at much larger scale across multiple U.S. locations.
- Octave: Octave runs brick-and-mortar therapy clinics employing licensed clinicians in multiple U.S. markets, comparable to Fly Family Therapy's clinic-based therapy delivery model with both individual and couples services.
- Two Chairs: Two Chairs is a multi-location in-person therapy practice with employed clinicians, an outcome-measurement focus and matching by client need — directly comparable to Fly Family Therapy's office-based, measurement-informed therapy model.
Others
- Alma: Alma operates a therapist membership and referral network that supports in-network private practices like Fly Family Therapy, providing infrastructure (insurance billing, marketing, peer consultation) that competes with or enables independent practices.
Emerging players
- Charlie Health: Charlie Health provides intensive outpatient mental health programs including family therapy and trauma-focused care — overlapping with Fly Family Therapy's family systems and trauma work, though delivered in a virtual IOP format.
- Brightside Health: Brightside Health is a telehealth psychiatry and therapy provider for anxiety and depression, addressing the same outpatient mental health demand that Fly Family Therapy serves, though purely via telehealth and medication management.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
FLY FAMILY THERAPY, INC. social profiles
Digital presenceFLY FAMILY THERAPY, INC. financial estimates
Financial estimateRevenue estimate
Valuation estimate
FLY FAMILY THERAPY, INC. leadership team
Management profileNumber of profiles
Profiles4 records
FLY FAMILY THERAPY, INC. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FLY FAMILY THERAPY, INC. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FLY FAMILY THERAPY, INC.
What does FLY FAMILY THERAPY, INC. do?
Fly Family Therapy & Neurotherapy provides outpatient mental health services through two Virginia offices, including individual, couples, and family psychotherapy, EEG-based neurofeedback training, qEEG brain mapping with LORETA imaging, and comprehensive psychological and neuropsychological assessments. Services are delivered by licensed therapists, residents, and board-certified neurofeedback specialists to children, adolescents, adults, seniors, couples, families, athletes, and veterans.
Is FLY FAMILY THERAPY, INC. a public or private company?
FLY FAMILY THERAPY, INC. is a private company. It is classified as family owned and is currently operating.
When was FLY FAMILY THERAPY, INC. founded?
FLY FAMILY THERAPY, INC. was founded in 1985. It employs 1 to 10 people.
Where is FLY FAMILY THERAPY, INC. based?
FLY FAMILY THERAPY, INC. is headquartered in Newport News, United States, in the North America region.
How does FLY FAMILY THERAPY, INC. make money?
Three revenue lines are on record. Therapy and Counseling Services are the primary driver. The others are neurofeedback Training Sessions and psychological Assessment Services.
Who are FLY FAMILY THERAPY, INC.'s main competitors?
Broad incumbents on record are Cerebral, Talkspace, BetterHelp and Lyra Health. Direct peers are Amen Clinics, Octave and Two Chairs. Alma is listed as an others. Emerging players are Charlie Health and Brightside Health.
Does FLY FAMILY THERAPY, INC. have an API?
No public API is recorded for FLY FAMILY THERAPY, INC..
What industry is FLY FAMILY THERAPY, INC. in?
FLY FAMILY THERAPY, INC.'s product category is Mental Health and Neurotherapy Services. Its primary akta.pro industry code is HLALAEAG, Couples & Family Therapy Teletherapy Platforms, with a secondary code of HLALAEAJ, Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching). Its NAICS code is 621330 and its SIC code is 8090.